Fish Reception - SEAT Global

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Domestic Market: Fresh fish counter Co-op Can Tho, 2005 Trend of Market Shares (in volume) % 100 80 60 40 20 0 VASEP, 2008 2000 2001 2002 2003 2004 2005 2006 USA EU CN&HK ASEAN Others Promotion activities, Vietfish, ‘05 Promotion activities, ESE Brussels ’09 Pangasius Market Structure 2007 (in value) VASEP, 2008 20/04/2011 6
Conclusions • Pangasius product attributes are multi-faceted • Compliant and competitive Value chain infrastructure • Diversity & complexity of international trade infers parallel communications challenges • Small – large transnational producers all communicating in discrete & overlapping markets Questions? Conclusions • Pangasius has scope to occupy many market positions due to low production cost: ~ price-competitive market segments ~ higher profits in upmarket segments ~ impacts of global food price increases • Emergent opportunities for more diverse positions trading upon eco-merits • Competing & more complex fish & food messages • Pangasius-compliant Quality, environmental & organic certification schemes are likely to gain impetus as food safety, traceability & ethical issues become paramount • Pangasius: one of the key future global species 20/04/2011 7
Page 1 and 2: Pangasius: some perspectives on mar
Page 3 and 4: Frozen H&G & enrobed flt variants E
Page 5: Export Markets: Carrefour, Paris, 2

Fish Reception - SEAT Global

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