BOOK REVIEW adhar talati 3302.pdf

The ironic thing about the idea for the "Duck and the Decorated
Shed," is the fact that the group of Robert Venturi, Denise Scott Brown,
and Steven Izenour admit to an ulterior motive of its invention. They start
by telling us a simple known fact that architects as a rule, tend to
philosophize and write in order to justify their own work. And that they
are no different than the masses of architects, big names and small
names that have come before them.
They define the idea and an exercise in image over process or
form. The part they tell us that is the final 10% of a project but the part
we all see and remember. They talk about the idea of the image being
either similar to or relating to the form or a contradiction to the form,
structure, and program of the building of which they are part. The
exercise will be divided into these manifestations:
1. Where the architectural systems of space, structure, and program are
submerged and distorted by an overall symbolic form. This kind of
building becoming sculpture we call the duck in honor of the duck
shaped drive-in, "The Long Island Duckling," illustrated in God's Own
Junkyard by Peter Blake.
2. Where systems of space and structure are directly at the service of
program, and ornament is applied independently of them. This we call
the decorated shed.