Digital TV Switchover: regulatory issues
Digital TV Switchover: regulatory issues
Digital TV Switchover: regulatory issues
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<strong>Digital</strong> <strong>TV</strong> <strong>Switchover</strong>:<br />
<strong>regulatory</strong> <strong>issues</strong><br />
Michael Starks<br />
August 2012
1. Strategic thinking<br />
Principal motive and<br />
platform <strong>issues</strong><br />
Satellite and cable<br />
Terrestrial coverage?<br />
Spectrum planning for<br />
simulcasting and for<br />
analogue switch-off
2. The terrestrial incumbents<br />
Key allies in switchover<br />
Spectrum for<br />
simulcasting<br />
Additional spectrum for<br />
new services?<br />
Incentivising<br />
Competition & plurality
3. Analysing the opportunities<br />
Market research<br />
HD<strong>TV</strong> and standard<br />
definition services<br />
Pay <strong>TV</strong> v. Free-to-View<br />
Consumer demand<br />
Consultation<br />
Cost-Benefit Analysis
4. Selecting new services<br />
Selecting multiplex<br />
operators and/or<br />
services<br />
Criteria: beauty<br />
parades and auctions<br />
Free-to-View appeal<br />
Economic constraints
5. Regulating broadcasters<br />
Licensing spectrum:<br />
contract term and charge?<br />
Interoperability requirement<br />
Collaboration obligations<br />
Communication obligations<br />
Analogue switch-off roles<br />
‘Must carry’ requirements<br />
for cable (and satellite?)
6. Regulating receivers<br />
End sale/import of<br />
analogue <strong>TV</strong> sets?<br />
Enlist the set<br />
replacement market<br />
Satellite and cable<br />
industry views<br />
Legal basis?<br />
Set labelling
Broadcasters<br />
provide new<br />
services<br />
7. Assisting the Market<br />
Revenue to<br />
broadcasters<br />
Consumers<br />
pay for services<br />
and/or receivers<br />
New services & features<br />
attract consumers<br />
Consumers buy new settop<br />
boxes or new <strong>TV</strong>s<br />
Broadcasters’ revenue<br />
from ads & subscriptions<br />
Does the market need<br />
extra incentives?
8. The use of subsidy?<br />
Market cost Subsidised<br />
cost<br />
Subsidising broadcasters<br />
(legal risks)?<br />
Subsidising consumers?<br />
General or selective<br />
subsidy?<br />
Practical help for elderly<br />
and disabled<br />
Source of subsidy<br />
Justification?
9. Planning for switch-off<br />
Modelling take-up and<br />
judging feasible dates<br />
Regional collaboration to<br />
avoid interference<br />
Receiver & aerial<br />
industry readiness<br />
Name a date or name<br />
criteria for naming date?<br />
All areas at once?<br />
All channels at once?
10. Public communications<br />
Communications<br />
during voluntary<br />
take-up<br />
Analogue switch-off<br />
Focus on late<br />
adopters<br />
Operational publicity<br />
Helping the consumer
11. Don’t think this is easy<br />
Bankrupt commercial<br />
broadcasters (UK & Spain)<br />
Slow take-up, the market<br />
stalls<br />
Risk of public opposition if<br />
the consumer proposition<br />
isn’t right<br />
Switch-off date postponed,<br />
costs rise, credibility loss
12. <strong>Digital</strong> dividend<br />
Release of former analogue<br />
terrestrial spectrum<br />
Opportunities for more <strong>TV</strong>:<br />
additional channels and/or<br />
development of HD<strong>TV</strong><br />
Spectrum for<br />
telecommunications<br />
Regional harmonisation
<strong>Digital</strong> <strong>TV</strong> <strong>Switchover</strong><br />
Thank you
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