australian swimming 93rd annual report 2001/2002

at Fisher & Paykel events. A media launch was
held at Lane Cove Aquatic Centre in Sydney to
announce the sponsorship. The launch was
well attended by Fisher & Paykel personnel,
members of the Squad, the media and ASI
executives. The inaugural Fisher & Paykel
Trans Tasman Series was also a resounding
success with National Youth Coach Leigh
Nugent determined to see the series continue.
Fisher & Paykel representatives attended the
last round of the series in Canberra and were
very pleased to see the swimmers kitted up
and performing well.
Australian Swimming is pleased to welcome
Marketing Manager, Mike Churches and his
Sponsorship Manager, Tony Sweeney to the
swimming family.
Clipsal Vision
Australian Swimming now has in place a
supply arrangement with Clipsal Vision. This
will provide ASI with significant savings over
the next three years in the fees it pays for video
wall hire. The use of video walls provides
spectators with all the action in the pool,
instant replays, poolside interviews and
results and times.
Braun
Braun razors were brought on board as a
sponsor of the Telstra FINA World Cup and
have shown interest renewal for the 2002
event in Melbourne. The sponsorship
showcases Michael Klim and some other
swimmers and creates an obvious link from
Braun razors to the ‘pre-race shave-down’.
Braun provides excellent sponsor support and
creates extra public interest in the event
through their launch and product displays.
Development—Grassroots
Sponsor Programs
Sports Marketing and Management (SMAM) has
spent considerable time throughout the year
with ASI in assisting with the preparation of a
successful submission to the Australian Sports
Commission for support of ASI’s Targeted
Participation Growth program (TPGP).
Development at the grassroots end of the sport
is fast growing and an excellent opportunity for
the sport to attract increased membership to
the Clubs and for new sponsors to associate
with the sport and interact with their customers.
The participants in the Learn to Swim Graduates
Program are the future lifeblood for our Teams
and critical to the financial health of ASI’s
growth. The next financial year will see a large
focus on attracting commercial partners, both
through existing sponsors and new supporters
of the sport.
2005 FINA World
Championship Bid
43
Australian Swimming presented a bid for the
right to host the 2005 FINA World Swimming
Championships in Melbourne with the support
of the Victoria Major Events Corporation
(VMEC) and each a÷liated association in
Diving, Synchronized Swimming and Water
Polo in Australia. At the invitation of ASI and
VMEC, SMAM played a role in assisting with
the presentation of the sponsorship and
commercialisation elements of the bid.
Australia’s bid was unsuccessful and Montreal,
Canada secured host rights for 2005.
This was largely expected due to the fact
Australia has played host to the FINA World
Swimming Championships in 1991 and 1998 in
Perth, the 1999 Pan Pacific Swimming
Championships in Sydney and the Sydney
2000 Olympic Games.
However, the bid was very well received by
FINA and will encourage Melbourne toward a
successful bid at next year’s World Swimming
Championships in Barcelona to win the rights
for 2007 World Swimming Championships.
Damien Moston
account manager
sports marketing and management