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australian swimming 93rd annual report 2001/2002

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42 sponsorship<br />

regan harrison<br />

<strong>2001</strong> Male Breaststroke Swimmer of the Year<br />

the gold medal count for the first time at a FINA<br />

World Championship. Nine also broadcast a<br />

daily highlights package from Moscow of the<br />

FINA World Short Course Championships in<br />

April, <strong>2002</strong>.<br />

Those swim fans who watch Nine will have<br />

noticed also a greater presence of swimmers in<br />

a whole range of di≈erent programs, including<br />

The Footy Show, The Today Show and A Current<br />

A≈air—which shows Nine’s willingness to<br />

promote <strong>swimming</strong> to wider audiences.<br />

ASI is most grateful to Nine’s Head of Sport,<br />

Gary Burns, for his faith and promotion of our<br />

product. Thank you also to Gary’s sta≈ for their<br />

tireless e≈orts during ASI events.<br />

Fox Sports<br />

Fox Sports continues to lead the way in Pay TV<br />

programming of <strong>swimming</strong> with excellent live<br />

coverage of the Qantas Skins and the Telstra<br />

FINA World Cup. In addition, Fox Sports Central<br />

has provided great coverage of <strong>swimming</strong><br />

through a large number of individual<br />

interviews with members of the Team. Those<br />

with a keen eye will have noticed Fox Sports<br />

are also very active in broadcasting o≈shore<br />

swim events including other rounds of the FINA<br />

World Cup Series and the FINA World Short<br />

Course Swimming Championships from<br />

Moscow. Thank you to Soames Tre≈ry and<br />

Duncan Armstrong for their support.<br />

Fisher & Paykel<br />

Fisher & Paykel has been secured as a<br />

significant sponsor for ASI through the<br />

National Youth Program. The National Youth<br />

Squad is now named the Fisher & Paykel<br />

Flippers. The company’s support will be vital in<br />

preparing a new generation of national squad<br />

members. ASI has hosted a newly developed<br />

Trans Tasman Series with Fisher & Paykel<br />

securing naming rights sponsor to the event.<br />

Fisher & Paykel will be sponsoring the<br />

Australian Age Championships each year.<br />

The sponsorship will also provide a range of<br />

Fisher & Paykel products, which will be used as<br />

prizes to the swimmers for their performances

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