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GUM HISTORY<br />

• 1964: After test market<strong>in</strong>g for two years,<br />

American Chicle Co. <strong>in</strong>troduced their<br />

first sugar-free gum; Trident<br />

• 1990's: Functional chew<strong>in</strong>g<br />

gums, lead by Pharmacia’s<br />

Nicorette Gum, became an<br />

<strong>in</strong>dustry growth segment<br />

• 1996: Hershey Foods acquires Leaf<br />

North America <strong>Confectionery</strong><br />

• 1998: Concord Confections Inc. acquires<br />

Fleer Corporation<br />

<strong>Resident</strong> <strong>Course</strong> <strong>in</strong> <strong>Confectionery</strong> <strong>Technology</strong>

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