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8.4 Branding for Operator Call Processing and Directory Assistance<br />

Version 4Q01 12/01/01<br />

Attachment 1<br />

Page 12<br />

8.4.1 AT&T's branding feature provides a definable announcement to BHN end users<br />

using Directory Assistance (“DA”)/ Operator Call Processing (“OCP”) prior to<br />

placing such end users in queue or connecting them to an available operator or<br />

automated operator system. This feature allows BHN's name on whose behalf<br />

AT&T is providing Directory Assistance and/or Operator Call Processing. Rates<br />

for the branding features are as set forth in Exhibit E.<br />

8.4.2 AT&T offers three (3) service levels of branding to BHN when ordering AT&T's<br />

Directory Assistance and Operator Call Processing.<br />

8.4.2.1 Service Level 1 - AT&T Branding<br />

8.4.2.2 Service Level 2 - Unbranding<br />

8.4.2.3 Service Level 3 - Custom Branding<br />

8.4.3 Where BHN resells AT&T's services and utilizes an operator services provider<br />

other than AT&T, AT&T will route BHN's end user calls to that provider through<br />

Selective Carrier Routing.<br />

8.4.4 Branding Options<br />

8.4.4.1 Selective Call Routing using Line Class Codes (“SCR-LCC”) provides the<br />

capability for BHN to have its OCP/DA calls routed to AT&T's OCP/DA platform<br />

for AT&T provided Custom Branded or Unbranded OCP/DA or to its own or an<br />

alternate OCP/DA platform for Self-Branded OCP/DA. SCR-LCC is only<br />

available if line class code capacity is available in the requested AT&T end office<br />

switches.<br />

8.4.4.2 Custom Branding for Directory Assistance is not available for certain classes of<br />

service, including but not limited to Hotel/Motel services, WATS service and<br />

certain PBX services.<br />

8.4.4.3 Where available, BHN specific and unique line class codes are programmed in each<br />

AT&T end office switch were BHN intends to service end users with customized<br />

OCP/DA branding. The line class codes specifically identify BHN's end users so<br />

OCP/DA calls can be routed over the appropriate trunk group to the request<br />

OCP/DA platform. Additional line class codes are required in each end office if<br />

the end office serves multiple NPAs (i.e., a unique LCC is required per NPA),<br />

and/or if the end office switch serves multiple rate areas and BHN intends to<br />

provide BHN-branded OCP/DA to its end users in these multiple rate areas.<br />

8.4.4.4 AT&T Branding is the Default Service Level.<br />

CCCS 37 of 369

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