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Measuring Sustainable Tourism Development in Remote Rural ...

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Tabel 2: Average scores for the 27 community profile items<br />

Statement L<strong>in</strong>doso/ Svaneke Numerical<br />

Soajo<br />

difference<br />

1 None seems to care much how the community looks. 3.73 1.96 1.77<br />

2 Everyone here tries to take advantage of you. 3.21 1.52 1.69<br />

3 Liv<strong>in</strong>g conditions <strong>in</strong> the community should be improved 4.63 3.00 1.63<br />

4 The responsibility for older people should be conf<strong>in</strong>ed to themselves and<br />

their families <strong>in</strong>stead of the community.<br />

3.10 1.60 1.50<br />

5 Our schools do a poor job of prepar<strong>in</strong>g young people for life. 3.76 2.28 1.48<br />

6 A community would get along better if each one would m<strong>in</strong>d his own<br />

bus<strong>in</strong>ess and others take care of theirs.<br />

2.83 1.83 1.00<br />

7 People are generally critical of others. 4.23 3.24 0.99<br />

8 A good citizen should be will<strong>in</strong>g to assume leadership <strong>in</strong> a civic<br />

improvement organisation.<br />

3.98 3.00 0.98<br />

9 The town council gets very little done. 3.91 3.04 0.87<br />

10 The community tries hard to help its young people along. 2.09 2.93 0.84<br />

11 If their children keep out of their way, parents are satisfied to let them do 2.77 2.00 0.77<br />

what they want to do<br />

12 Everyone is out for himself at the expense of everyone else 2.98 2.28 0.70<br />

13 People do not work together to get th<strong>in</strong>gs done for the community. 3.62 2.93 0.69<br />

14 The church is a constructive factor for better community life. 3.27 2.69 0.58<br />

15 This community lacks real leaders. 4.02 3.41 0.51<br />

16 The local council runs the town to suit themselves. 3.27 2.78 0.49<br />

17 Progress can best be accomplished by hav<strong>in</strong>g only a few people <strong>in</strong>volved. 2.92 2.45 0.47<br />

18 People give you a bad name if you <strong>in</strong>sist on be<strong>in</strong>g different. 3.63 3.29 0.34<br />

19 A citizen should jo<strong>in</strong> only those organisations that will promote his own<br />

<strong>in</strong>terests.<br />

1.97 2.27 0.30<br />

20 Busy people should not have the responsibility for civic programmes. 3.52 3.32 0.20<br />

21 Most of the churchgoers do not practice what they preach. 4.02 3.82 0.20<br />

22 Only those who have the most time should assume the responsibility for<br />

civic programmes.<br />

3.05 3.24 0.19<br />

23 Too much time is usually spent on the plann<strong>in</strong>g phases of community<br />

projects.<br />

3.78 3.60 0.18<br />

24 Community improvement should be the concern of only a few leaders <strong>in</strong><br />

the community.<br />

1.93 1.89 0.04<br />

25 What is good for the community is good for me. 3.83 3.80 0.03<br />

26 In order to grow, a community must provide additional recreation facilities. 4.08 4.11 0.03<br />

27 The social needs of the citizens are the responsibility of themselves and<br />

their families and not of the community.<br />

2.20 2.19 0.01<br />

(strongly agree=5; strongly disagree=1)<br />

The residents of both L<strong>in</strong>doso/Soajo and Svaneke are found to have a positive attitude<br />

to tourism, ma<strong>in</strong>ly because of the employment opportunities it offers, even if they<br />

themselves do not ga<strong>in</strong> any direct benefit from this sector (see tables 3 and 4). In the<br />

case of Soajo, most residents of the community are aware of the concentration of<br />

tourists around one s<strong>in</strong>gle village that is felt to have unfairly captured the local tourism<br />

market by hav<strong>in</strong>g most <strong>in</strong>vestment concentrated on that one village. The other villages<br />

of Soajo, hav<strong>in</strong>g little or no tourism benefits, feel that they have attractions that could<br />

draw people. But because of a lack of <strong>in</strong>terest on the part of the local leadership, it has<br />

not been local policy to distribute <strong>in</strong>frastructure <strong>in</strong>vestment <strong>in</strong> the other villages. The<br />

researchers feel that the ma<strong>in</strong> reason is a lack of leadership and entrepreneurship<br />

among the smaller villages. Also, hav<strong>in</strong>g to do with the traditional patriarchal system all<br />

major activities are conducted around the village where the ma<strong>in</strong> church is located.<br />

Because the local elite is traditionally from this village, and because these elite carry a<br />

high <strong>in</strong>fluence <strong>in</strong> the community, the residents of the ma<strong>in</strong> village tend to be more<br />

dynamic and entrepreneurial. Thus, local <strong>in</strong>vestment, be it public or private, tends to be<br />

concentrated.<br />

Svaneke is a tourist-town from May – September. The town is well-known by the<br />

visitors to Bornholm and almost everyone wishes to go there once dur<strong>in</strong>g their holiday.

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