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View/Open - University of Zululand Institutional Repository

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strategic path for purposes <strong>of</strong> adding value to the Ulundi municipal area with a view to<br />

building a sustainable competitive advantage. The proposed conceptual model dwells on the<br />

possibility <strong>of</strong> launching new products and moving into new markets. The Ulundi Local<br />

Municipality in collaboration with ZDM and the relevant stakeholders develops and exploits<br />

its First World economic assets <strong>of</strong>tourism, that is, landscape and cultural assets to the fullest<br />

within the carrying capacity <strong>of</strong>its natural resources base.<br />

Vll

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