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This structured marketing campaign would also educate the local community about these
historical and cultural attributes. The existence of valuable environmental assets like game
reserves ought to be known to the residents to maximise its social, economic and
developmental spin-offs and benefits. A well protracted marketing strategy aimed at
educating the community about these attributes is very paramount and imperative since a
community cannot showcase what it does not know. This will go a long way to the actual
realisation ofthe implicit tourism potentials ofUlundi municipality and its surroundings.
The local community, through its political and community leadership, should be at the
forefront of creating a conducive, safe and sound tourism atmosphere to ensure the security
and protection of local and international tourists. This would be in a form of community
policing to identifY criminal elements in and outside the community that are threat to tourists.
This drive would be an integrated holistic partnership between the police, the Ulundi
community, the CTA and the tourism service providers. This calls for collective
conscientisation efforts that encourage potential tourism products to be in a state of
preparedness to synchronise this drive.
The intersection point ofP700 and R66 roads is conducive for the development ofa resourced
information centre in Ulundi. This centre will provide guidance and direction to tourists as
they engage in tours to the places of interests far and near Ulundi. As the only major urban
area in the Ulundi Local Municipality, such a centre will also offer ICT services (in the form
of electronic mails, internet, fax and telephone services) to both domestic and international
tourists. The location ofthis proposed centre is in close proximity to the Mangosuthu Airport
which is likely to be used greatly by the tourists from far and near. The multiplier economic
spin offs to the local community to show case their art and craft products around the
information centre cannot be overemphasised. The local community of Mpungose ought to
be active participants ofthis development vision and would market the hand--crafted products
using P700. Local tour operators, B & B, tour guides and contractors are to be actively
involved in tourism development that will emerge around P700 from its intersection point
with the R66 through the battlefield route to the Hluhluwe-Umfolozi game reserve.