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View/Open - University of Zululand Institutional Repository

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affairs and activities <strong>of</strong> these five rural areas was interviewed using open-ended questions<br />

about the socio-economic conditions and development in these areas. Also interviewed were<br />

the ward councillors responsible for these rural areas on the sustainability <strong>of</strong> community<br />

development projects and job creation using the landscape and cultural attributes. The digital<br />

spatial data were then obtained from the current census as well as other secondary sources <strong>of</strong><br />

information. This served as the spatial basis for evaluating the level <strong>of</strong> effectiveness and<br />

efficiency in landscape and cultural attributes on the local economic development <strong>of</strong> the<br />

Ulundi Local Municipality.<br />

4.2.4.2 Attribute data<br />

The attributes <strong>of</strong> spatial objects allowed for spatial analysis by defining the different<br />

characteristics <strong>of</strong>objects. Data on variables such as:<br />

• Awareness level <strong>of</strong>existing tourism products e.g., game reserves<br />

• Monthly income <strong>of</strong>household heads<br />

were used to create pie-charts and or bar graphs in order to compare and differentiate the<br />

responses <strong>of</strong>household heads between the five spatial units <strong>of</strong>the study area.<br />

4.3 ANALYSIS OF DATA<br />

Analysis in research means the breakdown, categorisation, ordering and summarising <strong>of</strong> data<br />

so as to get answers to research questions. The purpose <strong>of</strong> analysis is to reduce data into<br />

intelligible and interpretable form, which can be achieved through the process <strong>of</strong> description.<br />

explanation and prediction, and these vary with the statistical measures used (Magi, 2005). In<br />

this study, statistical analyses <strong>of</strong> frequencies, cross tabulations and <strong>of</strong> association between<br />

attributes were used to complement the qualitative discussion.<br />

4.3.1 Frequency<br />

Simple counts <strong>of</strong> various attributes were determined both in actual figures and percentages.<br />

For example, various tables and figures were created to describe the frequencies <strong>of</strong> chosen<br />

variables among the various household heads. For instance. simple statistical frequencies<br />

were constructed to determine the importance and impacts <strong>of</strong> the landscape and cultural<br />

97

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