07.08.2013 Views

OMSLAG 5.indd - IUCN

OMSLAG 5.indd - IUCN

OMSLAG 5.indd - IUCN

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

collecting and burning waste – for instance – the tourism site is much<br />

cleaner.<br />

The NGO Instituto de Montana in Peru initiated a community-based<br />

tourism project in two communities bordering the Huascaran National<br />

Park. The main activities were product development, training and<br />

marketing. The tourism products, restaurants and sites are owned by the<br />

campesinos, inhabitants of the villages Vicos and Humacchuco. After the<br />

products were developed and pilot tours were made, attracting enough<br />

tourists was still difficult. To overcome this problem, the communities<br />

founded the Yachaqui Wayi Responsible Travel Centre in the city of<br />

Huaraz, the tourism hub of the region. This information centre is owned<br />

by a foundation set up by the campesinos, who take care of administration<br />

and accounting. The Yachaqui Wayi Resonsible Travel Centre has three<br />

functions: it directs tourists to the tourism products of the communities, it<br />

informs them about sustainable travel opportunities and it serves as a small<br />

hostel. The income from the hostel is used to keep the centre in operation<br />

and it is run by two elected representatives of the communities.<br />

Setting up the foundation for the Yachaquiwayi Responsible Travel Centre<br />

has greatly empowered the campesinos. From that moment on they<br />

owned the tourism developments and Instituto de Montana now only<br />

has an advisory role. The campesinos are doing their own networking and<br />

fundraising, and expectations are that the tourism developments of Vicos<br />

and Humacchuco will continue.<br />

Huascaran<br />

National Park<br />

36 37<br />

Creating a foundation or commercial company by community members is<br />

crucial for continuation of the developments in the long run. Because the<br />

participants find a sense of pride, ownership and above all responsibility in<br />

starting an organization themselves, the developments and results will not<br />

fall apart after the withdrawal of the project initiators.<br />

2. 3.4<br />

Boosting the<br />

local economy<br />

Large-scale developments usually require large investments. In ‘regular’ or<br />

mass tourism developments without conservation and poverty alleviation<br />

goals, most of the capital is often provided by non-local companies. These<br />

can be either national or international tour operators and hotel chains.<br />

As a consequence, only a small amount of the money spent by tourists<br />

actually stays in the area. The UNEP states that about 80 per cent of the<br />

expenditure of travellers on all-inclusive tours ‘leaks’ away to the developed<br />

countries. This is because trips are booked with foreign tour operators and<br />

airlines, foreign companies own the local tourism services and many of the<br />

resources are imported.<br />

When a tourism initiative aims to promote the development of a region,<br />

it is very important to create so-called local linkages. These are economic<br />

links between the tourism product and the suppliers of food and services<br />

in the region. This may sound logical and efficient, but it isn’t always<br />

easy. Tourists pay well for their trip, and they expect a certain standard of<br />

comfort, hygiene and service. Local suppliers can have difficulties meeting<br />

these standards, especially in remote rural areas. Products are often available<br />

only on a limited scale or they do not meet the customer’s requirements<br />

and therefore have to be imported. Creating satisfactory local linkages thus<br />

requires an investment of money, time and effort.<br />

Creating linkages is an important part of a tourism project initiated by<br />

the Uganda-based tour operator Adrift, which offers white-water rafting<br />

and adventure activities. In 2005, Adrift started the development of an<br />

education centre, a chimpanzee sanctuary and a lodge. They hired local<br />

companies for the construction of these facilities, providing temporary jobs<br />

for some 85 people. When it is finished, the site will provide long-term<br />

employment for around 80 employees. But the indirect income benefits<br />

for the women of the region will reach even further. Currently, the local<br />

women are being exploited by middlemen, who ask a very high price for<br />

transporting the womens produce to the city markets and thus take away<br />

a large part of their incomes. Adrift wants both the chimpanzee sanctuary

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!