OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
OMSLAG 5.indd - IUCN
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2. 3<br />
Judging from these characteristics, tourism would appear to be a logical<br />
tool for community development. However, poor communities are often<br />
badly organised and their members have little expertise. In most cases,<br />
outside parties therefore take the initiative for tourism development<br />
with poverty alleviation and nature conservation in mind. These parties<br />
could be international or national aid or conservation organizations,<br />
but also private sector companies, like tour operators with a social and<br />
conservational leaning. Still, the local inhabitants are key stakeholders in<br />
any activity concerning community development. They play a crucial role<br />
when it comes to conservation and the success of a project depends on the<br />
involvement of the community. To achieve this, they should be intrinsically<br />
involved in the project.<br />
Involving<br />
communities<br />
The <strong>IUCN</strong> NL Biodiversity & Tourism Micro Fund supports various<br />
projects, and experience has taught us which factors are important for<br />
community involvement. Communities wishing to be involved in tourism<br />
development or organizations who want to involve a community in<br />
developments should bear these factors in mind.<br />
2. 3.1<br />
28 29<br />
Benefits for<br />
community members<br />
Developing countries already attract almost 20 per cent of all international<br />
tourists, and the sector continues to grow. As described in the previous<br />
section, the tourism industry can offer direct benefits to the poor. There<br />
are relatively more poor people outside the urban areas, where agriculture<br />
is practically the only way to make a living. Tourism can provide an<br />
additional source of income and it also offers opportunities to support<br />
agriculture and craftsmanship. One of the economic benefits of tourism<br />
for poor communities is employment. People either find work in tourismrelated<br />
businesses, they start one themselves or they earn an income by<br />
supplying goods and services to the visitors. The community as a whole<br />
can benefit through increased tax revenues. And finally, tourism is a<br />
stimulus for investments in the infrastructure and social services.<br />
The economic and financial benefits aside, the community often<br />
experiences other improvements. Take for instance the project of the<br />
NGO SCORE and tour operator Shoebill Safaris in the Mambamba Busi<br />
wetlands, close to Kampala, Uganda. The two organizations improved the<br />
existing tourism site in Mabamba Busi and focussed on the relationship<br />
between tourism activities and conservation. They involved the local<br />
inhabitants in the tourism development for two reasons: to make them feel<br />
part of the process and to make them more aware of the value of and the<br />
need for conservation of the shoebill, an endangered local bird species. All<br />
parties involved in the project regard it as a success. An unexpected result<br />
was that the people who participated considered the financial benefits<br />
less important than the non-financial benefits. They were very pleased<br />
by the teamwork training and the skills they developed, like leadership<br />
and guiding skills. As the project gained recognition, it brought a sense of<br />
appreciation and pride. The activities brought people together and they<br />
became more active and creative. The participants started to develop ideas<br />
for additional activities to increase the visitors’ length of stay. Marketing<br />
was improved and so was the signposting along the roads as well as the<br />
sanitary facilities. On the whole the people felt the project improved their<br />
well-being and that their community is now more organized and better<br />
structured. A visitor to the community said he noticed ‘a positive change’<br />
to Mabamba Busi, which made him return several times.<br />
In the case of Mabamba Busi, the community already received tourists<br />
before the project started. The project was initiated to attract more visitors<br />
and to create a link between tourism and conservation. The project greatly<br />
improved the quality of the visitor’s experience. Thanks to the various