MilitaryByOwner.com Advertising, Inc. - GoExpo
MilitaryByOwner.com Advertising, Inc. - GoExpo
MilitaryByOwner.com Advertising, Inc. - GoExpo
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WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
<strong>Advertising</strong> Homes For Sale or Rent Near US Military Bases<br />
Succeed with Your Military Network<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
Let <strong>MilitaryByOwner</strong>.<strong>com</strong><br />
help you reach<br />
the thousands of<br />
military families<br />
relocating throughout the<br />
US!<br />
MILITARYBYOWNER.COM is<br />
focused on the home advertising<br />
needs of military families. Whether<br />
looking to buy, rent, or sell a home,<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong> is a low-cost,<br />
effective way for military families to<br />
ease the stress of moving every two<br />
to three years.<br />
WHY USE MILITARYBYOWNER.COM?<br />
Consistent growth for over 12 years,<br />
harnessing the power of the internet,<br />
and a team made up of people who<br />
live the military life - we understand<br />
this niche market.<br />
WHO USES MILITARYBYOWNER.COM?<br />
Our home advertisers are made up of<br />
by-owner sellers, property managers<br />
and real estate agents. Local and<br />
National Businesses may also<br />
advertise to promote their services to<br />
our military family.<br />
2011 OVERVIEW<br />
Over 5 Million Visits<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
Home Ads<br />
39,200+<br />
Business Advertisers<br />
400+<br />
Unique Visitors<br />
1,957,588<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
2011 Website Traffic<br />
Facebook Fans<br />
6,200+<br />
E-Newsletter<br />
Subscribers<br />
70,000+<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
FEATURES<br />
PRIORITY ADVERTISEMENTS highlight<br />
your business on the military base page of<br />
your choice<br />
Run for 12 months<br />
Priority Ads rotate to the main base<br />
page with others in like category<br />
Link to your website<br />
Easily renewable<br />
Main Photo, Logo, Designations<br />
<strong>Inc</strong>ludes Directory Advertisement<br />
Ad featured on PCS-Lodging.<strong>com</strong><br />
DIRECTORY ADVERTISEMENTS provide<br />
detailed information for your business<br />
Run for six (6) months<br />
Link to Directory of Advertisers<br />
on base pages<br />
Link to your website<br />
Easily renewable<br />
Main Photo, Logo, Designations<br />
Business Advertisements are easily<br />
created from your home or office.<br />
Business Advertisements do not<br />
include any home advertisements.<br />
Local Business <strong>Advertising</strong><br />
Perfect for those businesses wanting<br />
to introduce in<strong>com</strong>ing military<br />
families to their services on<br />
a specific base page<br />
Ad Type Total Cost<br />
PRIORITY ADVERTISEMENT $325<br />
*Runs for 12 months<br />
DIRECTORY ADVERTISEMENT $105<br />
*Runs for 6 months<br />
Business <strong>Advertising</strong> Contact<br />
Andrea Ayres, Business <strong>Advertising</strong> Manager<br />
Email: Andrea@militarybyowner.<strong>com</strong><br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
Priority Advertisements found on:<br />
Base Home Listing page (rotated)<br />
Home Detail Page (rotated)<br />
Base Information page (rotated)<br />
PCS-lodging website (rotated)<br />
Directory Business <strong>Advertising</strong> page<br />
Priority Advertisement<br />
rotated on Base Page.<br />
<strong>Inc</strong>ludes photo, contact<br />
information, website<br />
link<br />
Your Priority Advertisement<br />
on <strong>MilitaryByOwner</strong>.<strong>com</strong><br />
includes a free business ad<br />
on our sister-site,<br />
www.PCS-Lodging.<strong>com</strong>!<br />
Local Business <strong>Advertising</strong><br />
Priority Advertisement<br />
Locations<br />
Priority<br />
Advertisement<br />
includes a<br />
Directory Page<br />
advertisement<br />
Also rotates on the Home<br />
Detail page and the Base<br />
Information page<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
Directory Advertisement links found on:<br />
Base Home Listing page<br />
Home Detail Page Base Information page<br />
PCS-lodging website<br />
Directory Business <strong>Advertising</strong> page (full ad)<br />
Local Business <strong>Advertising</strong><br />
Directory Advertisement<br />
Locations<br />
Advertisement<br />
rotates on<br />
Directory Page<br />
Directory Page Link<br />
“We sold our home in 8 days, in a depressed market<br />
for more than our asking price to a MBO buyer. We<br />
advertised on other FSBO sites and had zero hits from<br />
them. Conversely, we had 299 hits on MBO, several<br />
families in our home, several scheduled and<br />
ultimately sold our home to a MBO buyer. UR my<br />
hero!.”<br />
-Bob, Northern VA<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
FEATURES<br />
Key advertising reaching thousands<br />
of online visitors<br />
Nationally market your <strong>com</strong>pany to<br />
the target military audience<br />
Customized plan to work with your<br />
budget<br />
View Banner <strong>Advertising</strong><br />
Specs and Policies<br />
“We just rented to our third set of tenants, in 7<br />
years, thru MBO. This site has been amazing. If we<br />
didn't have this, might have lost our house instead<br />
of being able to keep it and weather the current<br />
down market~ Thanks!”<br />
Melissa, Walter Reed NMC<br />
Banner <strong>Advertising</strong><br />
Ideal for the advertiser<br />
wanting national exposure<br />
throughout our site.<br />
Banner <strong>Advertising</strong> Opportunities:<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>MilitaryByOwner</strong> e-newsletter<br />
PCS-lodging.<strong>com</strong><br />
MBO blog<br />
Mac Dill Happenings blog<br />
Quantico Live blog<br />
Ad Type Ad Size<br />
Wide Skyscraper 160 x 600<br />
Med. Rectangle 300 x 250<br />
Leaderboard 728 x 90<br />
Call us to personalize your campaign<br />
We can customize a package for your <strong>com</strong>pany.<br />
Our pricing is based on impressions, CPM. Call us<br />
today to start advertising to your target market.<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
Base Information Page<br />
Home Detail Page<br />
728x90<br />
300 x 250<br />
Banner <strong>Advertising</strong><br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
Locations<br />
Base Home Listing Page<br />
728 x 90<br />
1160<br />
X<br />
600<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
300x250<br />
1<br />
6<br />
0<br />
X<br />
6<br />
0<br />
0<br />
Banner <strong>Advertising</strong><br />
Sample Locations<br />
s<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12<br />
1<br />
6<br />
0<br />
X<br />
6<br />
0<br />
0<br />
1<br />
6<br />
0<br />
X<br />
6<br />
0<br />
0
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
Ad type Unit File Types<br />
Wide<br />
Skyscraper<br />
Max File Size<br />
Flash JPG/GIF<br />
Ad Specifications<br />
Max Animation<br />
General Information:<br />
SWF file with Backup GIF/JPG<br />
<strong>Inc</strong>lude linking URL<br />
Maximum:18FPS, Maximum looping 4 loops<br />
Audio ads not available<br />
Tracking elements<br />
Can be third party served<br />
Third party click tracking is accepted<br />
Reporting metrics<br />
Ad Impressions<br />
Clicks and CTR<br />
Creative Submission<br />
All ads must be submitted to <strong>MilitaryByOwner</strong> <strong>Advertising</strong> for approval<br />
Creatives must be received no later than 3 days before campaign flight<br />
Inadmissible <strong>Advertising</strong><br />
Pop-ups and Pop-unders<br />
Floating layers<br />
Ads that contain fraudulent, deceptive or misleading statements or illustrations<br />
Ads that are overly <strong>com</strong>petitive or that refer abusively to the goods or services of others<br />
Location<br />
(subject to<br />
change)<br />
160 x 600 SWF/JPG/GIF 50KB 30KB 15 seconds Base Home<br />
Listing Page<br />
Blogs<br />
Newsletter<br />
Leaderboard 728x90 SWF/JPG/GIF 50KB 30KB 15 seconds Home Page<br />
Base info page<br />
Medium<br />
Rectangle<br />
Detail page<br />
300 x 250 SWF/JPG/GIF 50KB 30KB 15 seconds Blogs<br />
Newsletter<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
FEATURES<br />
Home Tour Plus<br />
180 days of advertising<br />
1200 characters for description<br />
Yard signs<br />
10 photos<br />
Only package offered that includes thumbnail<br />
photos on base results page<br />
Virtual Tour link<br />
Higher placement on results page<br />
Home Tour<br />
90 days of advertising<br />
1200 characters for description<br />
Five (5) photos<br />
Virtual Tour Link<br />
Basic<br />
45 days of advertising<br />
1200 characters for description<br />
Click here for sample Ad Packages<br />
All packages include 24/7 editing and easy advertisement renewal.<br />
Home <strong>Advertising</strong><br />
Package Details<br />
Ad Type Total<br />
Cost/Duration*<br />
Home Tour Plus $79.95/180 days<br />
Home Tour $49.95/90 days<br />
Basic $14.95/45 days<br />
*Ads run until sold, rented, removed or reaches<br />
expiration date, whichever <strong>com</strong>es first<br />
Change the status of your home at no additional charge: ex. “For Sale” to “For Sale or For Rent.”<br />
Home Ad appears on up to three (3) <strong>MilitaryByOwner</strong>.<strong>com</strong> Base Pages of your choice.<br />
Home Tour and Basic Advertisements can be upgraded while your ad is active for the price difference between<br />
packages.<br />
Map feature to pinpoint the location of your home, <strong>com</strong>munity information, local base Information, and<br />
Base Allowance for Housing (BAH) Calculator.<br />
On-line help is available M-F, 9am-9pm EST for immediate assistance.<br />
“Thank you AGAIN MBO for helping me find great<br />
tenants quickly! Love it!!!! “<br />
Meredith, Stafford, VA<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
Home <strong>Advertising</strong><br />
Ad packages<br />
“You did it again! My home in NC has a new family.<br />
Thank you for providing a way to let military<br />
families know there are military friendly landlords<br />
who wel<strong>com</strong>e and care about them. God Bless the<br />
Military Family!”<br />
M.G. New River MCAS<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
FEATURES<br />
Reaches over 70,000 subscribers<br />
monthly, with a rapidly<br />
increasing subscriber base<br />
Informative articles that<br />
benefit and inform our military<br />
members with an opportunity to<br />
highlight your business or<br />
regional area<br />
Successful open rate<br />
Unique opportunity to continue<br />
reaching our previous<br />
customers<br />
Cost and Benefits:<br />
Photo or Logo spot<br />
Contact information<br />
Brief paragraph of services<br />
Article submission about military<br />
relocation<br />
$75/mo or $750/yr<br />
Blogs<br />
<strong>MilitaryByOwner</strong> blog<br />
Quantico Live<br />
MacDill Happenings<br />
E-Newsletter and Blog<br />
<strong>Advertising</strong><br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US<br />
How to contact us:<br />
Phone: 866-604-9126<br />
Fax: 703-997-7300<br />
Email: listings@militarybyowner.<strong>com</strong><br />
Office Hours:<br />
Monday–Friday<br />
9am-5pm EST<br />
Online Live Chat:<br />
Monday-Friday<br />
9am-9pm EST<br />
Sharon Gran<br />
VP Sales and Marketing<br />
Office: 866-604-9126 ext. 1100<br />
sharon@militarybyowner.<strong>com</strong><br />
Andrea Ayres<br />
Business <strong>Advertising</strong> Account Manager<br />
Cell: 701-509-0579<br />
andrea@militarybyowner.<strong>com</strong><br />
Monica Schaefer<br />
Media Relations<br />
monica@militarybyowner.<strong>com</strong><br />
Contact Information<br />
Social Media:<br />
Join us on Facebook<br />
Follow us on Twitter<br />
Blogs:<br />
<strong>MilitaryByOwner</strong> Blog<br />
MacDill Happenings<br />
Quantico Live<br />
<strong>MilitaryByOwner</strong>.<strong>com</strong><br />
<strong>Advertising</strong>, <strong>Inc</strong>. 2012 Media Kit<br />
Subject to change. Rev 03/12
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