Mountain Mama Press Kit - ORSM 2012 - GoExpo
Mountain Mama Press Kit - ORSM 2012 - GoExpo Mountain Mama Press Kit - ORSM 2012 - GoExpo
PRESS KIT Outdoor Retailer Summer Market 2013
- Page 2 and 3: Mountain Mama New Products for Spri
- Page 4 and 5: P.O. BOX 1573 | Ontario, California
- Page 6 and 7: P.O. BOX 1573 | Ontario, California
- Page 8 and 9: Ontario, California (August 1, 2012
- Page 10 and 11: Mountain Mama’s Second Outdoor Fa
PRESS KIT<br />
Outdoor Retailer Summer Market 2013
<strong>Mountain</strong> <strong>Mama</strong> New Products for Spring 2013<br />
For Spring 2013, <strong>Mountain</strong> <strong>Mama</strong> is again expanding its line of outdoor apparel for<br />
maternity and nursing to meet the demands of active moms. Joining the company’s<br />
collection of technical outdoor essentials are new lifestyle pieces as well as a<br />
maternity cycling kit and a reinvention of the company’s popular maternity swimwear.<br />
• MEDIA CONTACT •<br />
Verde PR & Consulting<br />
Aubrey Volger<br />
E: aubrey@verdepr.com<br />
P: 970.259.3555<br />
<strong>Mountain</strong> <strong>Mama</strong> Cycling<br />
Cycling is more than just the most efficient human-powered travel. For many women, the looser<br />
connective tissue that comes with pregnancy can make running, hiking or even walking uncomfortable.<br />
For them, cycling can be a great way of maintaining the fitness that makes for a healthy pregnancy<br />
and baby, as well as a happy mama. The Ardennes Jersey and Emilia Bib Short let them do it in style<br />
and comfort.<br />
ARDENNES CYCLING JERSEY<br />
• Front half-zip keeps the zipper off the baby bump but still ventilates well<br />
• Three roomy pockets in back for snacks, phone, and essentials<br />
• Exclusive Bellyglove fit ensures coverage and eliminates up-draft<br />
• Lightweight EstiraMesh fabric with 4-way stretch for<br />
breathable, wicking performance<br />
• Flat finished seams to avoid chafing<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-1021 - $58.00<br />
XS-XXL - BLACK + BLUE JAY | BLACK<br />
EMILIA BIB SHORT<br />
• Introducing the most comfortable performance cycling short<br />
for maternity<br />
• Seamless fully-padded Italian chamois<br />
• Stretch bibs keep the shorts up, while a low, wide cut at the<br />
waist keeps support under the belly without any squeeze<br />
• Bib suspenders made from EstiraMesh fabric for<br />
breathable, wicking performance<br />
• Flat finished seams to avoid chafing<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-5018 - $82.00<br />
XS-XXL - BLACK<br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
SPRING 2013 | 2<br />
<strong>Mountain</strong> <strong>Mama</strong> Swimming<br />
Swimming remains the tried and true no-impact exercise for active pregnancy. More than just a<br />
great full-body workout, swimming relieves the painful water retention many women experience,<br />
and there’s nothing quite like a little buoyancy to lighten things up. By popular demand, <strong>Mountain</strong><br />
<strong>Mama</strong> created and has now reinvented performance maternity swimwear.<br />
SEACLIFF TANKINI TOP<br />
• Full coverage for all nine months<br />
• Cross-front design for easy nursing<br />
• Fully-lined bodice with hidden hook-and-eye at center front for extra support<br />
• Binding at armholes and neckline with a sporty racerback keep you well supported<br />
• Exclusive Bellyglove fit ensures coverage and eliminates up-draft<br />
• Dewpoint super stretchy, quick drying Lycra® blend fabric moves and hugs the<br />
body—perfect for watersports<br />
• Flat finished seams to avoid chafing<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-3006 - $39.00<br />
XS-XXL - CARBON | ROYAL BLUE | BLACK<br />
SEACLIFF BOYSHORT BOTTOMS<br />
• Sassy boyshort styling<br />
• Ultra-comfortable waistband sits low across the belly<br />
• Center front tie for adjustability<br />
• Lined at gusset<br />
• Binding at leg openings keep boyshorts in place when<br />
you’re on the move<br />
• Dewpoint super stretchy, quick drying Lycra® blend<br />
fabric moves and hugs the body, perfect for watersports<br />
• Flat finished seams to avoid chafing<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-3008 - $29.00<br />
XS-XXL - CARBON | ROYAL BLUE | BLACK
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
SPRING 2013 | 3<br />
<strong>Mountain</strong> <strong>Mama</strong> Technical Tops<br />
The stretch and wicking performance technical fabrics provide are great for more than just active<br />
adventures. The physical demands of pregnancy are as extreme as mountaineering, with the added<br />
challenge of a morphing body shape. <strong>Mountain</strong> <strong>Mama</strong> is introducing for Spring 2013 three versatile<br />
new tops for maternity and nursing.<br />
ANYA PERFORMANCE TEE<br />
• V-neck styling in a performance tee<br />
• Exclusive Bellyglove fit ensures coverage and<br />
eliminates up-draft<br />
• EstiraMesh 4-way stretch lightweight opaque<br />
mesh fabric with wicking<br />
• Flat finished seams to avoid chafing<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-1022 - $36.00<br />
XS-XXL - FLAME | BLUE JAY | BLACK<br />
SABRINA DOLMAN TOP<br />
• Exclusive Bellyglove fit<br />
• EstiraTec XT, an ultra-soft modal blend eco-fabric<br />
with stretch and wicking performance<br />
• Contrast embroidery <strong>Mountain</strong> <strong>Mama</strong> logo at hem<br />
• Flat finished seams to avoid chafing<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
XS-XXL - LUPINE | ALPINE TEAL | BLACK |<br />
TERRA COTTA ROSE | GRAPHITE | CLOVER<br />
SP13-2033 - $44.00<br />
STELLA SIDE-TIE WRAP TOP<br />
• Faux wrap side-tie top pulls over head for easy<br />
layering<br />
• Perfect as a second layer for maternity<br />
• Flattering fit in the “4th trimester” with easy nursing<br />
access<br />
• Sharkskin moisture-wicking fabric with a<br />
polyester-Lyrca® blend<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-2034 - $48.00<br />
XS-XXL - SHARKSKIN
WWWWWWWWWWWWW<br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
SPRING 2013 | 4<br />
<strong>Mountain</strong> <strong>Mama</strong> Technical Bottoms<br />
The stretch and wicking performance technical fabrics provide are great for more than just active<br />
adventures. The physical demands of pregnancy are as extreme as mountaineering, with the added<br />
challenge of a morphing body shape. <strong>Mountain</strong> <strong>Mama</strong> is introducing for Spring 2013 two styles of<br />
capris, and pants for maternity and beyond.<br />
WWWWWWWWWWWWWW<br />
WWWWWWWWWWWWWW<br />
WWWWWWWWW WWWWWWWWW<br />
WWWWWWWWWWWWWWWWWWWWWW<br />
WWWWWWWWWWWWWWWWWWWWWW<br />
WWWWWWWWWWWWW<br />
WWWWWWWWWWWWWW<br />
WWWWWWWWWWWWWW<br />
WWWWWWWWW WWWWWWWWWWWWWWWWWW WWWWWWWWW<br />
WWWWWWWWW WWWWWWWWW<br />
DHYANA TULIP CAPRI<br />
• Flat-front knit capri with comfortable waistband that sits low across<br />
the belly<br />
• Tulip hem in back for extra mobility<br />
• Full-length gusset provides freedom to stretch, bend, and twist<br />
• Easy fit through the hip and thigh to below-the-knee<br />
• Flattering curved back yoke<br />
• Sustainable and eco-friendly bamboo-spandex fabric is thermal<br />
regulating and anti-microbial<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-5022 - $52.00<br />
XS-XXL - NAVY | PEWTER | BLACK<br />
NOA TREKKING CAPRI<br />
• Capri-length bottoms with stylish side slits for added movement<br />
• Ultra-comfortable 1” waistband sits low across the belly<br />
• Full-length gusset provides freedom to stretch, bend, and twist<br />
• Deep front pockets and detailed rear cargo pockets carry the essentials<br />
• Flattering curved back yoke<br />
• Ricochet lightweight stretch fabric with DWR is ready for action<br />
and built to move<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-5013 - $62.00<br />
XS-XXL - PATINA | BLACK<br />
ALBA WIDE LEG PANT<br />
• Wide leg pants skim through the thigh and open through the knee<br />
• Ultra-comfortable 1” waistband sits low across the belly<br />
• Full-length gusset provides freedom to stretch, bend, and twist<br />
• Welt pockets with flaps in back carry the essentials without excess bulk<br />
• Talus stretch nylon canvas is lightweight and comfortable with a<br />
rugged abrasion resistant exterior and DWR finish<br />
• Flat finished seams to avoid chafing<br />
• Tagless labels—no itch, scratch, or tickle<br />
SP13-6007 - $72.00<br />
XS-XXL - GREY | BLACK
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
SPRING 2013 | 5<br />
<strong>Mountain</strong> <strong>Mama</strong> Versatile Dresses<br />
The stretch and wicking performance technical fabrics provide are great for more than just active<br />
adventures. The physical demands of pregnancy are as extreme as mountaineering, with the added<br />
challenge of a morphing body shape. <strong>Mountain</strong> <strong>Mama</strong> is introducing for Spring 2013 two styles of<br />
dresses for maternity and beyond.<br />
MENA NURSING DRESS<br />
• Empire waist with a gathered skirt<br />
• Just-above-the-knee and cap sleeves<br />
• <strong>Mountain</strong> <strong>Mama</strong>’s exclusive Undercover design with a double-layer<br />
bodice which discreetly lifts from underneath<br />
• EstiraTec XT ultra-soft modal blend eco-fabric, providing unparalleled<br />
comfort and wicking performance<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-4006- $89.00<br />
XS-XXL - LUPINE | ALPINE TEAL | BLACK<br />
LILY MAXI DRESS<br />
• Full-length maxi tank dress<br />
• Binding at armholes and neckline<br />
• Adjustable cinch at hem for versatile length<br />
• EstiraTec XT ultra-soft modal blend eco-fabric, providing unparalleled<br />
comfort and wicking performance<br />
• Tagless labels—no itch, scratch, or tickle<br />
• Made in USA<br />
SP13-4005- $86.00<br />
XS-XXL - LUPINE | ALPINE TEAL | BLACK<br />
# # #
<strong>Mountain</strong> <strong>Mama</strong> Partners with Outdoor Industries Women’s Coalition at <strong>ORSM</strong><br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
• MEDIA CONTACT •<br />
Verde PR & Consulting<br />
Aubrey Volger<br />
E: aubrey@verdepr.com<br />
P: 970.259.3555<br />
Ontario, California (July 31, <strong>2012</strong>) – <strong>Mountain</strong> <strong>Mama</strong> is proud to sponsor two events benefiting<br />
the Outdoor Industries Women’s Coalition this summer at the Outdoor Retailer Summer Market<br />
in Salt Lake City, UT.<br />
“OIWC is thrilled to be partnering with <strong>Mountain</strong> <strong>Mama</strong> at<br />
Summer Outdoor Retailer,” says Hillary Harding, OIWC<br />
Development Director. “As a women’s organization, we love<br />
partnering to raise awareness of our cause, and when we can<br />
partner with an organization so focused on helping and<br />
supporting women, it feels like a perfect fit.”<br />
The events begin with a book signing by Helen Olsson on<br />
Saturday, August 4, from 1:30 - 2:00pm at <strong>Mountain</strong> <strong>Mama</strong>’s<br />
booth (BR436). Olsson will sign copies of her book, The Down<br />
and Dirty Guide to Camping with Kids. A $5 donation for each<br />
signed copy will benefit the OIWC.<br />
After that, Olsson and <strong>Mountain</strong> <strong>Mama</strong> will migrate to the Climbing Zone where Climbing<br />
Magazine will host the ‘Big Belly Bouldering’ contest. From 2:00-3:00pm, participants can<br />
test their “pregnant” climbing skills by strapping on a baby bump and <strong>Mountain</strong> mama’s new<br />
Maternity Climbing Harness by Mad Rock. Prizes will be given and Olsson will sign more copies<br />
of her book…again, with proceeds going to the OIWC. Climbing contestants are encouraged to<br />
sign up prior to the event at either <strong>Mountain</strong> <strong>Mama</strong>’s booth or the Climbing Zone.<br />
About OIWC:<br />
Outdoor Industries Women’s Coalition (OIWC), a 501(c) 3 non-profit organization, is a<br />
membership community of professionals in the outdoor, bike and snowsports industries.<br />
OIWC is focused on providing power, influence, professional development and opportunity in<br />
the outdoor related businesses and to generate champions to inspire other women.<br />
To learn more about the OIWC, please visit www.oiwc.org.<br />
About <strong>Mountain</strong> <strong>Mama</strong>:<br />
<strong>Mountain</strong> <strong>Mama</strong> produces comfortable performance apparel for swimming, hiking, climbing,<br />
yoga and more – all designed to accommodate pregnancy and beyond. The brainchild of Teresa<br />
Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford,<br />
<strong>Mountain</strong> <strong>Mama</strong> manufactures most of its products within a 20-mile radius of its HQ at the foot<br />
of California’s San Gabriel <strong>Mountain</strong>s.<br />
# # #
Ontario, California (August 1, <strong>2012</strong>) – <strong>Mountain</strong> <strong>Mama</strong> and Mad Rock Climbing unveiled the<br />
world’s first harness for pregnant climbers at Outdoor Retailer Summer Market <strong>2012</strong>. Called<br />
<strong>Mountain</strong> <strong>Mama</strong> by Mad Rock, the full-body adjustable harness was created with an eye to<br />
comfort and safety.<br />
The innovative molded padded leg loops are<br />
combined with an “X”-Strap design at mid-back<br />
that supports and cradles the torso with wide,<br />
flexible webbing. An open design through the<br />
midsection accommodates a growing belly<br />
without bunching or squeezing, while side<br />
webbing connects low and away from the<br />
chest to allow a full-range of arm motion.<br />
Fully adjustable shoulder straps and leg loops<br />
ensure a precise fit, and tie-in at the sternum<br />
keeps everything upright. Flexible equipment<br />
loops at the sides keep gear at easy reach.<br />
MSRP: $120<br />
<strong>Mountain</strong> <strong>Mama</strong> Teams with Mad Rock on First Maternity Harness<br />
About Mad Rock:<br />
Mad Rock began in 2002 as a small, climber owned and operated company that made innovative,<br />
highly technical and affordable rock climbing shoes. After many years and over a million pairs<br />
later, they still use the latest materials and technology to meet consumer demands while<br />
maintaining the high quality and innovative products that have put us on the map and in the<br />
packs of climbers around the world.<br />
About <strong>Mountain</strong> <strong>Mama</strong>:<br />
<strong>Mountain</strong> <strong>Mama</strong> is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the<br />
outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed<br />
19,000-foot mountains and won the Panamanian National Bouldering Competition. Located<br />
in the foothills of southern California’s San Gabriel <strong>Mountain</strong>s, the company designs and<br />
manufactures all its knit products within a 20-mile radius. <strong>Mountain</strong> <strong>Mama</strong> produces<br />
comfortable performance apparel for swimming, hiking, climbing, yoga and more – all<br />
designed to accommodate pregnancy and beyond.<br />
# # #<br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
• MEDIA CONTACT •<br />
Verde PR & Consulting<br />
Aubrey Volger<br />
E: aubrey@verdepr.com<br />
P: 970.259.3555
<strong>Mountain</strong> <strong>Mama</strong> Welcomes Cycling Star as Brand Ambassador<br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
• MEDIA CONTACT •<br />
Verde PR & Consulting<br />
Aubrey Volger<br />
E: aubrey@verdepr.com<br />
P: 970.259.3555<br />
Ontario, California (May 10, <strong>2012</strong>) – <strong>Mountain</strong> <strong>Mama</strong> is proud to introduce Olympic cyclist<br />
Erinne Willock as their newest brand ambassador. After 15 years of competition, the accomplished<br />
Canadian is foregoing her <strong>2012</strong> race season and a return to the Olympics for a much grander<br />
opportunity – pregnancy. Her passion for leading a healthy life ties in directly with the message<br />
<strong>Mountain</strong> <strong>Mama</strong> strives to share with mothers everywhere.<br />
If you asked this 30-year-old Victoria, B.C. native what<br />
she dreamt of a few months ago, the Olympics would<br />
have been the topic of conversation. Now, it’s all<br />
about baby. While Willock still strives to keep her body<br />
healthy, her focus has shifted from training for a race<br />
to preparing for birth.<br />
“We are thrilled to have Erinne on our roster of athletic<br />
mamas,” says Teresa Delfin, founder/owner of<br />
<strong>Mountain</strong> <strong>Mama</strong>. “Our brand ambassadors help<br />
inspire other expecting women to stay active and<br />
strong. Pregnancy and childbirth are amazing physical<br />
achievements for any woman, and approaching it like<br />
an athlete keeps mama and baby healthy.”<br />
<strong>Mountain</strong> <strong>Mama</strong> sets the industry standard for high-performing, active maternity wear. New<br />
for Summer <strong>2012</strong> is a cycling line designed specifically for women wanting to stay in the saddle<br />
during their pregnancies and beyond.<br />
About <strong>Mountain</strong> <strong>Mama</strong>:<br />
<strong>Mountain</strong> <strong>Mama</strong> is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the<br />
outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed<br />
19,000-foot mountains and won the Panamanian National Bouldering Competition. The<br />
company is located in the foothills of southern California’s San Gabriel <strong>Mountain</strong>s, where it<br />
designs, produces and manufactures the majority of its products within a 20-mile radius.<br />
<strong>Mountain</strong> <strong>Mama</strong> produces comfortable performance apparel for swimming, hiking, climbing,<br />
kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond.<br />
# # #
<strong>Mountain</strong> <strong>Mama</strong>’s Second Outdoor Family Award<br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
• MEDIA CONTACT •<br />
Verde PR & Consulting<br />
Aubrey Volger<br />
E: aubrey@verdepr.com<br />
P: 970.259.3555<br />
Ontario, California (July 24, <strong>2012</strong>) – <strong>Mountain</strong> <strong>Mama</strong> believes connecting with the outdoors is<br />
one of the best ways to stay healthy and optimistic. To recognize companies in the outdoor<br />
industry who also support this lifestyle, <strong>Mountain</strong> <strong>Mama</strong> created the Outdoor Family Award.<br />
Five categories of the award include Outdoor Parent, Nursing <strong>Mama</strong>, Outdoor Baby, Outdoor Kid<br />
and Outdoor Pet.<br />
“Our inaugural Outdoor Family Award was a huge hit at the last OR Show, so we’re thrilled to<br />
once again be scouting the show for the most family-friendly gear there is,” says Teresa Delfín,<br />
founder/owner of <strong>Mountain</strong> <strong>Mama</strong>. “As any parent knows, it’s never too early to start living an<br />
active, outdoor lifestyle, and the gear makes getting the whole family out easier and more<br />
enjoyable.”<br />
Awards are determined based on needs and preference of<br />
<strong>Mountain</strong> <strong>Mama</strong>’s employees, product testers and brand<br />
ambassadors. Products showcased at the Outdoor Retailer<br />
Summer Market in Salt Lake City, UT this August will be<br />
considered. Winning picks can be new designs or classics<br />
– whatever gets the job done. None of the products chosen<br />
will be part of a promotional effort. After the show, <strong>Mountain</strong><br />
<strong>Mama</strong> will announce the selection of the coolest products<br />
they spot in the trade hall.<br />
Nominations are welcome! To tell <strong>Mountain</strong> <strong>Mama</strong> about<br />
your favorite family gear, stop by the booth at <strong>ORSM</strong> (BR436)<br />
or send an email to info@mountain-mama.com.<br />
Please visit www.mountain-mama.com for more information.<br />
About <strong>Mountain</strong> <strong>Mama</strong>:<br />
<strong>Mountain</strong> <strong>Mama</strong> is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the<br />
outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed<br />
19,000-foot mountains and won the Panamanian National Bouldering Competition. The<br />
company is located in the foothills of southern California’s San Gabriel <strong>Mountain</strong>s, where it<br />
designs, produces and manufactures the majority of its products within a 20-mile radius.<br />
<strong>Mountain</strong> <strong>Mama</strong> produces comfortable performance apparel for swimming, hiking, climbing,<br />
kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond.<br />
# # #
<strong>Mountain</strong> <strong>Mama</strong> Inspires and Empowers Women to Stay Active in Pregnancy<br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
• MEDIA CONTACT •<br />
Verde PR & Consulting<br />
Aubrey Volger<br />
E: aubrey@verdepr.com<br />
P: 970.259.3555<br />
By combining a wilderness ethic with stylish design and high performance fabrics, <strong>Mountain</strong><br />
<strong>Mama</strong> has redefined both outdoor and maternity apparel. Since the debut of its groundbreaking<br />
technical apparel for maternity and nursing at Outdoor Retailer Winter Market in 2010,<br />
<strong>Mountain</strong> <strong>Mama</strong> has responded to the demands of active mothers with collections for cycling,<br />
yoga, swimming and active lifestyle.<br />
At Outdoor Retailer Summer Market <strong>2012</strong>, <strong>Mountain</strong> <strong>Mama</strong> is moving beyond apparel with<br />
another innovation, unveiling the world’s first maternity climbing harness in a project<br />
partnership with Mad Rock.<br />
<strong>Mountain</strong> <strong>Mama</strong> has been honored with multiple industry awards and nominations, including<br />
the Polartec APEX Award for design excellence and innovation. In 2011 it tied with REI for the<br />
Outdoor Industry Association’s inaugural Outdoor Inspiration Award as the company doing the<br />
most to inspire people to appreciate the outdoors and participate in outdoor recreation. With<br />
obstetricians recommending exercise for a healthy pregnancy, <strong>Mountain</strong> <strong>Mama</strong> is on a mission<br />
to empower women by creating comfortable, stylish clothing that meets the performance<br />
demands of active pregnancy.<br />
That mission is coupled with a commitment to sustainability and keeping things local. All<br />
<strong>Mountain</strong> <strong>Mama</strong>’s knit garments are designed and manufactured within a 20-mile radius of<br />
company headquarters at the foot of Southern California’s San Gabriel <strong>Mountain</strong>s. <strong>Mountain</strong><br />
<strong>Mama</strong>’s technical tops feature sustainable modal and bamboo performance fabrics, their<br />
baselayers and fleece outerwear employ Polartec® fabrics milled in the US, and even their zippers<br />
are locally sourced.<br />
About the founder:<br />
<strong>Mountain</strong> <strong>Mama</strong> is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the<br />
outdoor industry with a Ph.D. from Stanford. An avid outdoor athlete, Teresa has trekked the<br />
Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering<br />
Competition. She was a speaker at Maria Shriver’s California Women’s Conference in 2010 and<br />
has contributed to Shriver’s blog and one of her books. She has been featured in Success<br />
Magazine, Entrepreneur, and twice on Good Morning America. Her start-up story is part of Tory<br />
Johnson’s upcoming book on business and social media.<br />
# # #