Butch Ranger

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Throbbin’ Hood: Ranger Max bonnet
features a distinctive power dome.
“We’ve crafted the face of the Ranger Max
to explore a new look. Elements from it could
evolve into the new identity of Ford Ranger.”
Likening the Ranger design to a modern
industrial tool, Mr Gibson said the orange
paintwork with matte black accents was
inspired by the functional design found in
power tools, which he says also explains the
lack of fancy chrome.
Other inspirations apparently came from
active sports such as rock climbing.
“We know Ranger is tough and durable, and
Ranger Max adds to those qualities,” said Mr
Gibson. “The show truck does not follow a
trend; it sets a new tough style direction for
compact trucks.
“Ranger Max is genuinely tough, and it is a
truck that gets the job done. This high-impact
show truck also has the bold visual presence
that looks great on the urban scene.
“It wasn’t meant to be elegant or pretty. The
robust nature of Ranger means that it is the
dependable workhorse, and with Ranger Max we
wanted to create a show truck that is cool as hell.
“Ranger is respected and Ranger Max
amplifies that identity, which gives it a modern
and youthful character that’s really suited to
sporting and social activities, too.”
The Melbourne-based designer graduated
from the Royal College of Art in London
before heading south in 1990 to lend a hand
on several Falcon projects, including EBII and
V8 race cars.
Two years later Mr Gibson moved to Ford’s
world HQ in Michigan, where he spent four years
working on the Thunderbird and Ford Minivan
exteriors, before moving to Ghia’s Italian
design studio to work on a Lincoln show car, as
well as the Ford GT Concept and the Europeonly
‘Streetka’ Ka convertible, then in the vital
preliminary stages of the second-generation
Focus in Cologne, Germany. MOTOR
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