2010 - Parallels

Seth Nesbitt
Vice President, Service Provider Marketing
Parallels

Welcome and Thank You For Coming!
• 2008
• 2009
• 2010
• First Night F1 Race
• First partners meet in APAC
• 30 Attendees
• First Official APAC Summit
• Smashing Success
• Over 100 Attendees
• How many attendees
do you think we have
here today?
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Special Thank You to Our Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Special Event and Media Sponsors
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Parallels: Leader in Cloud Services Enablement and
Desktop Virtualization
Strong Foundation
• 700+ employees worldwide
• Profitable, self-funded, 50%+ 4-year growth CAGR
• 5,000+ hosters, 700+ certified partners:
− 150M+ domains
− 50M+ small business and SOHO websites
− 100M+ hosted mailboxes
Traditional
Hosters
Communication
Service Providers
VARs, ISVs,
Distributors
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Desktop Virtualization
• 2+M desktops WW
• #1 in Mac Virtualization
with 73% retail new units
market share (for Q2 2010)

Continuing Investment in Asia
2005
• Established first
offices in China &
Japan
Today
107 Certified
Partners
2006-2008
• Jan-Jaap Jager joins
Parallels to build APAC
• Established formal APAC
organization
• Extended
Sales/Marketing to India,
Malaysia, Indonesia
Over 18,000
Servers
• 1 st APAC Summit
• 1 st Japan Summit
• Headquarters in
Singapore
• Office in Australia
• Partners in 12
countries
2005 2008
2010
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2008-2010
Over 30
employees
2011+
• Increased Investment –
Investing in Growth
• Localized Support
• New Offices – India,
Indonesia, Korea, etc.
• Continuing Build-Up of
Sales, Marketing, & Alliance
Organization
• Local Partner Programs
• Aggressively building
products based on Asia
requirements
• Bringing and building new
technologies for Asia
201x

Serguei Beloussov
Chairman and CEO
Parallels

Becoming Profitable Providers
of Cloud Services
Serguei Beloussov, CEO, Parallels

The Opportunity is in Small Business

Small Business
Fastest growing segment of global economy
North America
9.6M
Latin America
12.6M
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EMEA
22.7M
Global Small Businesses – 73.5M
– plus over 100M Home/Small Offices
Japan
4.4M
APAC
23.7M
Note:Parallels Disclaimer: Small Business = SMB < 1000 employees the rest is Large Business
* *Average small business size is less than 10 employees

Small Business with Large IT Spend
Large
Business
60%
Small
Business
40%
< 100 empl
45%
500-999 empl
20%
10
100-499 empl
35%
Source: IDC
* Excludes communication spending which arguably could be up for grabs when moving to the Cloud too with VoiP

Let’s Picture a Typical Small Business
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So, Can Small Business Use Technology?
Technology
Applications
Solutions
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The Cloud Makes it Possible
to Meet Small Business IT Needs!
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Simple
Up-Front
Cheap
Flexible
Reliable
Cloud enables Small Business to get access
to full fledged IT services they need

The Small Business Cloud Opportunity is Huge!
Even if Conservatively Estimated, and is Shifting
$4.0B
$3.8B
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How Do You Profit from the Cloud?

Is a Hotel Just a Room with a Bed?
Itty bitty Full Service details…
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What are the Giants Doing?
Developing Datacenters
across Asia (SG, HK, JP, CN).
Selectively pursuing Telcos with
BPOS resale offering
Started their Asia AWS
business in 2008. Been in
Japan since Jan 2010
Giants are still 3+ years away from
offering full IT services for Small Business
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Looking to gain scale
through Telcos by enabling
syndication of GAPE
Asia is the fastest growing
region for Apple. Using iPhone
to upsell/cross-sell to Mobile
Me.

How to ?
• Small Business Cloud opportunity is HUGE
• The threat of giants while not immediate is CERTAIN
• You must move forward and stay ahead of the CURVE
Act Now! If you don’t, someone else will
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How to ?
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How to ?
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How to ?
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Parallels is the best Partner for you in the Cloud!

Partner
Best Enabler of Profit from the Cloud!
Not just Technology but all of the Hoster Business!
• Partner Certification - Raise expertise of your technical
staff and get direct access to 2 nd level support
• PartnerNet - Campaigns-in-a-box for services and more!
• Business Model Best Practices - Churn, Financing, Sales ,
Support, Operations, Infrastructure, Marketing and more!
• Parallels Plesk Panel, Parallels Small Business Panel,
Parallels Server Bare Metal, Parallels Automation
• Streamlined business to Seattle, integrated brands,
products, sales & marketing & engineering & support orgs
• Hired top talent in – from Amazon, VMware, Microsoft,
Symantec, Dell, Amdocs
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New Faces at Parallels
Introducing new Parallels President: Birger Steen
• VP, SMB & Distribution, Microsoft Corp, Redmond (2009-10)
• Lead SMB segment sales and distribution channel worldwide; FY10
revenues of $6B, $1B+ ahead of budget
• VP & GM, Microsoft Russia, Moscow (2004-09)
• Grew subsidiary from $100M to $1.2B; 3-time winner of Best
Subsidiary award
• GM, Microsoft Norway, Oslo (2002-04)
• Responsible for all Parallels external facing functions - Sales, Marketing,
Alliances, Support, and Professional Services Worldwide
• Unique Experience to Scale The Business - we are growing!
• Successfully Led one of the Largest Partner Organizations in the World -
we are partner-focused!
• Asia Experience – we are investing in Asia!
Also Meet John Zanni, our new VP of Alliances:
• General Manager, Hosting Channel (SPLA), Microsoft, (2005-2010)
• Lead Microsoft Hosting channel Partner strategy worldwide
• Voice of Microsoft to Hosting, Press and Analyst Community for 5 years
• Responsible for all Parallels Technology and ISV Alliances Worldwide
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Partner: Aaron Sinclair @ Web24
Virtual and Dedicated Hosting Service Provider
Company overview
• Commenced business in Australia
2007 with 3 staff
• Last 3 years, grown to medium sized
business
• Employs 15 full time staff
• DNS & Hosting for 25,000+ domains
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Benefits
• Establishing Web24 as a new provider in the
AU Market
• Integration and Automation
• Competitive product offering
Partnership
• Access to developer level support
• Local technical and sales support
• Feedback to Parallels on product
development
Results
• Ongoing product development
• Rapid deployment and complete business
automation
• Range of software solutions with API’s

Partner
Go Daddy and Parallels
Go Daddy Overview
• World’s largest registrar and hoster
• 42+ million domains and 27%+ SSL
certificate market share
• Over 8 million customers
Parallels Partnership
• Partners since 2004 - Parallels
(Virtuozzo) Containers and Parallels
(Plesk) Panel
• Next generation Linux VPS 2.0 based on
Virtuozzo 4.0 and Windows VPS 2.0 on
Parallels Bare Metal
• Cloud Servers Powered by Mac OS X
based on Parallels Bare Metal released
in 2/24/2010
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Parallels Small Business Panel
• Parallels was listening to feedback
• Parallels Small Business Panel designed
for small business VPS customers
launched 02/16/2010

Go Daddy Presents
2:00pm: Go Daddy Remote Session
by Warren Adelman, President and CEO
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Focus
What makes a Marriage Service
successful?
Service COMPONENTS
• Infrastructure - datacenter, hardware, nwork, etc
• Software – os, dbms, cms, ecommerce, etc
• Aggregated services – certificates, domains, etc
• SLA – availability, performance, scalability
SELLING & BILLING Options
• Promotions, discounts, bundles, billing periods,
special offers and packages
• Referral, resell and white label channel
Operational and Infrastructure COSTS
• Electricity, hardware, network, datacenter
• Administration and support costs
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Focus: Enabling Profitable delivery of Complete range of
Cloud Services for Small Businesses
Self-Service Control Panels
Parallels Panels for Customers &
Channel
Provisioning
Parallels
Operation
Automation
Billing
Parallels
Business
Automation
Virtualization
Parallels Containers, Parallels
Server Bare Metal
Enabled Services Service Components – Applications and Syndicated Services
Presence
Web
Messaging &
Collaboration
Infrastructure
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• Web, Blog themes and modules
• Galleries’, CMS applications
• eCommerce & eMarketing,
• Payment, Certificate, Domains
• Wiki, Knowledge Base, Intranet
• Mail, Archiving, AV/AS, Backup
• Fax, Mobile/Sync, Chat, Lists,
Mass Mailer, Groups
• Collaboration
• Voice, Video
• Mobile
• Backup
• Monitoring
• Security
• Network Tools
• System Management
Other Addressing specific verticals and horizontals

Focus
Shared Web Hosting Services
Opportunity 2010
Trends
2009 2013
$4.2B $5.8B
• “Must offer” – foundation for growth
• Services are still evolving:
• More non-technical users; From PHP to Joomla and WordPress
• Price stabilized but perceived competition with “free” “offerings
• Significant part of end-users is mobile and growing!
8%
Growth
5:00pm: Parallels Plesk Panel Update
by Craig Bartholomew
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Parallels Plesk
Panel 9.5
& Parallels
Hosting Suite
Parallels Plesk
Panel 10 with
Marketplace
Parallels
Automation
Next Generation
Shared Hosting

Focus
Messaging and Collaboration Services
Opportunity
Trends
2009 2013
$1.5B $4.0B
• Stickiest and most strategic service when used
28%
Growth
• Most competitive market – from Google/Cisco/MSFT to telcos and
traditional hosters
• Value-add Bundles are critical to compete with “free”!
• Traditional – AV/AS, archival, mobility
• Collaboration – SharePoint, Web Conferencing and Project Management
• VoIP and related including PBX, minutes, phone conference
5:30pm: Parallels Automation Update
by Oleg Melnikov
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2010
Parallels
Automation
5.0
MS Exchange
2010 & MS OCS
BPOS Syndication

Focus
Hosted/Virtual Infrastructure Services
Opportunity
Trends
• Highest growth
2009 2013
$1.7B $5.1B
• Three end-customer segments: Business, Developer/ISV’s, Online
Services
• Still lots of confusion around these services and what’s really
important
• Add-ons Storage, Monitoring, Backup, DR, limited SLAs
31%
Growth
4:30pm: Parallels Virtualization Update
by Amir Sharif
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2010 Roadmap
Parallels Server
for Mac
Bare Metal Edition
Parallels Virtuozzo
Containers v 4.6
Cloud Utility
Computing
(C2U)

Focus
SaaS – Other Applications (Through Hosters)
Opportunity
Trends
2009 2013
$1.5B $3.8B
• Winners so far: simple CRM, Project and Social Media
• Not ERP/Accounting and not vertical
• ISVs looking for new channels – take advantage
• Syndication (if white label) or inside your datacenter
26%
Growth
• Support, integration, localization, customer ownership, and
country specific applications are challenges!
Meet and greet Bryan Goode
and the sponsors on the show floor
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2010 Roadmap
Common Services
Architecture
Parallels Partner
Marketplace v2
Application
Packaging
Standard 1.2

Focus: Reselling BPOS & Beyond
Refer vs. Full Service with Parallels Automation
Business
Messaging
Messaging
Apps
Collaboration
Bundled
Services
Bare
BPOS
PA with
BPOS
Customer ownership,
better pricing, more billing
and selling options, upsell
Broader mobile support,
various IM options, voice
integration
Broad choice of archiving,
antivirus, anti-spam,
backup and such
Wide choice of apps –
SharePoint, wiki, forums
and more
Domains, certificates,
webhosting, various
applications
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Architecture
Solid, Unified and Complete
Shared Web
Hosting
Control Panel
Business Automation
Messaging &
Collaboration
Marketplace
Cloud Packaging and
Delivery
Operations Automation
Virtualized
Infrastructure
Virtualized
Infra. Services
Reliable, Scalable, Adaptable, Simple
Fast, Secure, Manageable, Cost Effective
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SaaS

Partner to Profit from the Cloud

The Time to Act is Now!
Services for Small Business
full service provider
Partner with Parallels for profit
• Leverage Parallels Service Delivery Software:
• Parallels Server BareMetal – Best of Both Worlds
• Parallels Plesk 10 - Preview Available NOW!
• Automation w/Exchange 2010 and VoIP: NEW!
• Service Syndication – BPOS & More: NEW!
• Parallels Automation Next Generation Shared
Hosting - NEW!
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You are invited:
Parallels Worldwide Summit 2011
February 22-24, Orlando, Florida, USA
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Thank You
Contact me anytime at sb@parallels.com!
See you next year:
Parallels APAC Summit: September 2011, Singapore
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SILVER SPONSOR
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LuxCloud
Marco Houwen. mhouwen@luxcloud.com
Company information
• LuxCloud is a European online
distribution channel, an open cloud,
which works as a base platform for the
enablement of the SaaS market/Cloud
Computing.
Product Information
• LuxCloud is supporting the move from
a traditional and expensive licensing
model to the new and OPEX based
SaaS model, in which the SMB “pays
as he goes”.
• For SP’s: A unique platform for service
providers to centralize and deliver a
great range of cloud services.
• For ISV’s: Deliver and distribute your
services and solutions through our
global distribution network of online
service providers and system
integrators.
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Business problem
• High entrance hurdles to the European
market (access to the Distribution Channel)
• Automation of the ISV’s Software to become
pay as you go.
• We have chosen Parallels as our platform
right at the start of our adventure in 2009.
• We see ourselves as the entrance point for
Asian companies to access EMEA
• EuroDNS and AsiaDNS for Europe and
Asian countries

Break