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MICRO-STAR INTERNATIONAL CORPORATE<br />

SOCIAL RESPONSIBILITY REPORT 2010<br />

Beautiful life and<br />

Green Homeland


MSI 2010 Corporate Social Responsibility Report<br />

1 Editing Principles ...................................................................... 2<br />

1.1 About the Report .................................................................................. 2<br />

1.2 Reporting Period and Cycle ................................................................. 2<br />

1.3 Report Content and Boundary ............................................................ 2<br />

1.4 Reporting Framework .......................................................................... 2<br />

1.5 Identification and Engagement of Stakeholders ............................... 3<br />

2 CEO Commitment .................................................................... 4<br />

2.1 President’s Report ................................................................................ 4<br />

3 Company Profile ....................................................................... 5<br />

3.1 Introduction .......................................................................................... 5<br />

3.2 Business Overview ............................................................................... 7<br />

3.3 Financial Performance ......................................................................... 7<br />

3.4 Business Development ........................................................................ 8<br />

3.5 Corporate Governance ........................................................................ 8<br />

3.6 Business Strategy .............................................................................. 10<br />

3.7 Risk Management .............................................................................. 11<br />

3.8 Trade Association ............................................................................... 13<br />

3.9 Awards ................................................................................................ 13<br />

4 Environmental Policy ............................................................. 14<br />

4.1 Organization and Missions ................................................................ 14<br />

4.2 System & Certification ....................................................................... 15<br />

4.3 Green Policy ....................................................................................... 16<br />

4.4 Challenges and Opportunities of Climate Change .......................... 18<br />

4.5 Greenhouse Gas Inventory ............................................................... 19<br />

1<br />

MSI 2010 Corporate Social Responsibility Report<br />

4.6 Environmental Performance Indicators ........................................... 20<br />

4.7 Green Products ................................................................................... 22<br />

4.8 Promotion of Energy Conservation .................................................. 23<br />

5 Social Policy ............................................................................ 25<br />

5.1 Our Customers ................................................................................... 25<br />

5.1.1 Customer Service and Customer Satisfaction ................................. 25<br />

5.2 Our Employees ................................................................................... 26<br />

5.2.1 Workforce ............................................................................................ 26<br />

5.2.2 Employee Development .................................................................... 29<br />

5.2.3 Wages and Benefits ........................................................................... 30<br />

5.2.4 Health, Safety and Risk Management .............................................. 32<br />

5.2.5 Employee Health ................................................................................ 35<br />

5.3 Suppliers ............................................................................................. 36<br />

5.3.1 Supplier Policy ................................................................................... 36<br />

5.3.2 Supplier Management ....................................................................... 36<br />

5.3.3 Contractor Management ................................................................... 37<br />

6 Public Welfare .......................................................................... 38<br />

6.1 Community Giveback ........................................................................ 38<br />

6.2 Corporate Volunteer ........................................................................... 41<br />

1 Supplemental information 1: Contact Window ................... 43<br />

2 Supplemental Information 2: GRI G3 Content Index .......... 43


2010<br />

Corporate Social<br />

Responsibility Report<br />

1. Editing Principles<br />

1.1 About the Report<br />

Micro-Star International (MSI) takes “Excellent Product, Superior<br />

Quality, Perfect Service, and Customer Satisfaction” as its business<br />

tenets and the goals of sustained operation since inception on August<br />

4, 1986. We endeavor to achieve excellence in product quality, services<br />

and operating performance and share the results of our efforts with our<br />

clients, consumers, employees, shareholders and investors.<br />

Thus in September 2008, we published the first corporate social<br />

responsibility report- MSI Corporate Social Responsibility Report 2008 to<br />

share with our stakeholders our operating performance over the years<br />

and our efforts in addressing the environmental issues and caring for<br />

the society. This report is the third release. We disclosure the financial<br />

performance, supplier management, employee caring, environmental<br />

performance indicators, social welfare, and the relevant information<br />

about msi. We welcome any comment or feedback from our stakeholder,<br />

their opinions will be the base for us to improve and adjust ourselves.<br />

1.2 Reporting Period and Cycle<br />

The MSI Corporate Social Responsibility Report 2009 covers the period<br />

from January 1, 2009 to December 31, 2009. We will publish it in both<br />

Chinese and English language, and make it available on our website<br />

(http://tw.msi.com/html/popup/csr/index.php)for perusal and download<br />

by the public. The last one was released on October 2009. From 2010, we<br />

will publish it before August, so the public can understand the operating<br />

status of MSI earlier.<br />

2<br />

1.3 Report Content and Boundary<br />

Editing Principles<br />

This report includes the data of MSI, MSI computer (Shenzhen), MSI<br />

Electronics (Kunshan), and the worldwide subsidiaries of MSI, and<br />

covers financial information, business operation, environmental issues<br />

concerning product responsibility and environmental protection, and<br />

social issues concerning employees, suppliers and contractors, and public<br />

interest activities.<br />

1.4 Reporting Framework<br />

The MSI Corporate Social Responsibility Report 2010 is published<br />

in Chinese and English in reference to the generation of sustainability<br />

reporting guidelines of Global Reporting initiative (GRI G3). The report<br />

also declares GRI Application Level C and encloses a GRI G3 Content<br />

index. The report will be laid out by electronic file, and to cut down the<br />

printing of hardcopy reports as to reduce the material use and the impact<br />

of environment.


1.5 Identification and Engagement of Stakeholders<br />

MSI stakeholders include primarily shareholders, investors,<br />

clients, consumers, suppliers, contractors, government agencies and<br />

communities. The table below outlines the methods and channels we use<br />

to communicate with our stakeholders, the frequency of communication,<br />

issues of concern to the stakeholders and how we address those issues.<br />

All communications with our stakeholders are documented and saved for<br />

analysis, improvement and follow-up.<br />

3<br />

MSI 2010 Corporate Social Responsibility Report<br />

Stakeholder Engagement Methods<br />

Communication<br />

Frequency of<br />

Stakeholder methods and channels communication Issues of concern Our response<br />

Shareholders/<br />

investors<br />

Clients/<br />

consumers<br />

Suppliers/<br />

contractors<br />

Employees<br />

Community<br />

Government<br />

agencies<br />

Media<br />

1. Shareholders’ meeting.<br />

2. Investor conference.<br />

3. Financial report.<br />

4. Website.<br />

5. News release.<br />

1. Website.<br />

2. Online service.<br />

3. 080 service hotline.<br />

4. Showrooms and service<br />

centers.<br />

5. Customer satisfaction<br />

survey.<br />

1. E-mail.<br />

2. Teleconferencing.<br />

3. Suppliers conference.<br />

4. Green Product Management<br />

platform (online)<br />

1. Gathering (year-end<br />

banquet)<br />

2. Labor- management<br />

meeting.<br />

3. E-mail.<br />

4. Bulletin board.<br />

5. Employee hotline.<br />

6. Suggestion box.<br />

7. Employee satisfaction<br />

survey.<br />

8. Employee meeting.<br />

1. Telephone communication.<br />

2. Community activities.<br />

1. Press conference.<br />

2. Press release.<br />

1. Once a year.<br />

2. From time to time.<br />

3. Four times a year.<br />

4. All year round.<br />

5. From time to time.<br />

1. Irregularly.<br />

2. As initiated by client.<br />

3. As initiated by client.<br />

4. As initiated by client.<br />

5. Irregularly.<br />

1. Irregularly.<br />

2. Irregularly.<br />

3. When needed.<br />

4. Latest information<br />

posted from time to<br />

time.<br />

1. Once a year.<br />

2. Four times a year.<br />

3. Announcement posted<br />

from time to time.<br />

4. Announcement posted<br />

from time to time.<br />

5. As initiated by<br />

employee.<br />

6. As initiated by<br />

employee.<br />

7. Once a year.<br />

8. Once a year.<br />

1. Irregularly.<br />

2. Irregularly.<br />

1. Financial reports.<br />

1. Four times a year.<br />

2. Provide reports or make 2. As needed.<br />

reply in a timely manner as<br />

requested or required by<br />

the competent authorities.<br />

Press conference and<br />

press release when<br />

needed.<br />

1. Corporate profits.<br />

2. Operating status.<br />

1. Product quality.<br />

2. Product prices.<br />

3. After-sale service.<br />

Supply chain<br />

conditions (products,<br />

delivery date, financial<br />

control, ESH<br />

requirements).<br />

1. Wages.<br />

2. Benefits.<br />

3. Work Conditions.<br />

4. Career development.<br />

1. Impact on<br />

community<br />

environment.<br />

2. Giveback and<br />

contribution to<br />

community.<br />

3. Job opportunities<br />

for the locals.<br />

1. Operating status of<br />

the company.<br />

2. Labor- management<br />

relationship.<br />

1. Operating status of<br />

the company.<br />

We hold regular shareholders’<br />

meeting, in which the responsible<br />

officers are present to answer<br />

questions of concern to the<br />

investors, and update the company’s<br />

financial information on company<br />

website regularly to enhance<br />

information transparency.<br />

Consumers can receive instant<br />

technical assistance and have their<br />

questions answered through website<br />

and 080 phone service, and learn<br />

about the latest product information<br />

through our constantly updated<br />

website.<br />

Aside from communicating our<br />

policies and objectives to our<br />

suppliers and contractors through<br />

the annual corporate social<br />

responsibility report, we would<br />

exchange opinions and engage in<br />

discussions with suppliers and<br />

contractors via e-mail, phone or<br />

in-person meeting from time to time.<br />

In the future, we will also use the<br />

online support system as a<br />

communication platform with our<br />

suppliers.<br />

Employees can obtain corporate<br />

information via e-mail, bulletin<br />

board and annual corporate reports,<br />

and express their views and<br />

opinions via labor-management<br />

meetings, suggestion box and<br />

employee hotline.<br />

We create job opportunities for the<br />

locals and try to give back to the<br />

community by adopting road trees,<br />

and providing monetary and<br />

material support. We have setted up<br />

msi corporate volunteer team since<br />

2009 to enhance our support to local<br />

community.<br />

We pay tax honestly, comply with<br />

the laws and regulations of local<br />

governments, support the activities<br />

of the competent authorities, and<br />

readily respond to the request or<br />

demand of the competent<br />

authorities.<br />

Based on the needs of internal<br />

operations and activities, we hold<br />

press conference or make press<br />

release from time to time.


2010<br />

Corporate Social<br />

Responsibility Report<br />

2. CEO Commitment<br />

2.1 President’s Report<br />

We have been introducing consumer-oriented products with emphasis<br />

on quality perfection, innovation excellence and localization services.<br />

After more than twenty years of unceasing efforts, we are now world’s<br />

top three and leading motherboard and graphics card maker. Our<br />

excellent products and corporate brand image have long been recognized<br />

by consumers around the world and well received in the global markets.<br />

We have been heading into the R&D and production of notebook<br />

computers and all-in-one (AIO) PC in recent years to response to marker<br />

and consumer demands. The purpose is to build a complete product line<br />

and boost MSI’s brand recognition and market visibility. Bur we started<br />

out as a motherboard and graphics card manufacturer. Motherboard<br />

and graphics card products are our core business. We fully realize that<br />

you must shore up the core business before branching out. Thus we<br />

will continue to seek innovation and continue R&D on motherboard and<br />

graphics card products and introduce products that meet consumers’<br />

expectation.<br />

In the 21 st century, the world will be faced with more political,<br />

economic and social problems as well as challenges and difficulties<br />

brought about by climate change. For a business to survive and even<br />

grow in such formidable environment, it must been continually innovated<br />

and modified the facets of its economic, environment and social. In<br />

economical aspect, we will adjust our step to face more and more<br />

challenge and to pursue the p stabilizing grow of profit and revenue. In<br />

social aspect, starting from employee care within and then outreaching<br />

to the social and even the world, a business can maintain flexibility, vigor<br />

and adaptability by keeping communication, interaction with, and readily<br />

responding to the outside world and stakeholders. In environmental<br />

aspect, we know environmental policy is not merely a slogan, cherishing<br />

4<br />

Editing Principles<br />

the earth and being friendly to the environment must be implemented in<br />

daily activity. Thus we will heed the domestic and foreign environmental<br />

regulations and international trends, develop low energy consumption<br />

products, to promote energy conservation inside the company. We hope<br />

such corporate culture will take root inside MSI and be implemented in<br />

our daily operations. This is the only way to answer to challenges, also the<br />

goal and commitment that we will continue to work towards. More so,<br />

this is our embodiment of corporate citizenship.


3. Company Profile<br />

3.1 Introduction<br />

MSI was established on August 4, 1986.<br />

Headquartered in Taipei, Taiwan, MSI has<br />

production lines at MSI Computer (Shenzhen)<br />

and MSI Electronics (Kunshan), and 28<br />

subsidiaries and service centers spread around<br />

the world in Europe, Asia, America and Oceania<br />

to provide global client with timely services and<br />

respond to their needs.<br />

In 2009, MSI and subsidiaries reported a<br />

consolidated revenue of NT$82.2 billion, while<br />

MSI alone recorded NT$82.77 billion in revenue,<br />

NT$240 million in earnings, and EPS of NT$0.23.<br />

As of year-end 2009, MSI and subsidiaries had a<br />

global workforce of 15,587 employees.<br />

MSI Computer (Shenzhen) Co., Ltd.<br />

5<br />

MSI 2010 Corporate Social Responsibility Report<br />

Address: Shenzhen, Guangdong. Date of establishment: April 2000.<br />

Functions: Manufacture of motherboards and graphics cards, system assembly and others.<br />

MSI Electronics (Kunshan) Co., Ltd.<br />

Headquarters<br />

Date of establishment:<br />

1986 (moved to current location in 1997).<br />

Address:<br />

Taipei, Taiwan.<br />

Chairman & President:<br />

Joseph Hsu.<br />

Capital:<br />

NT$10.69 billion<br />

Number of employees:<br />

15,587 worldwide (as of year-end 2009).<br />

Functions:<br />

Administration, R&D, business, sales and marketing.<br />

Address: Kunshan, Jiangsu. Date of establishment: December 2001.<br />

Functions: Manufacture of motherboards, graphics cards, notebook computers, R&D and others.


3.2 Business Overview<br />

Products and Services<br />

MSI started out as motherboard and graphics card manufacturer and<br />

supplier, but we have been actively investing in the R&D and production<br />

of new product lines in recent years, including notebook computer,<br />

consumer electronics, industrial computer, All-in-One, and smart robot.<br />

We set our short-term, medium-term and long-term goals based on the<br />

scheme of maintaining stable profit levels with existing product lines and<br />

developing new clients and markets with new product lines.<br />

Products Mix<br />

Product type Main products<br />

Motherboard Intel and AMD motherboards<br />

Graphics card NVIDIA and ATI graphics cards<br />

Server<br />

Server motherboard, workstation<br />

motherboard, rack-mounted server<br />

Barebone<br />

All-in-one PC, mini PC, Wind Nettop PC,<br />

home theater PC<br />

Industrial<br />

computer<br />

Consumer<br />

electronics<br />

Notebook<br />

computer<br />

Robot Smart robot<br />

Industrial motherboard, industrial computer<br />

system<br />

Automotive electronic products,<br />

communication products<br />

Others Cloud computing<br />

3.3 Financial Performance<br />

Damped by global financial storm, our consolidated revenue for the<br />

year amounted to NT$82.77 billion, a decrease of 15% as compared<br />

to 2008. Our consolidated after-tax profit was NT$240 million, and our<br />

earnings per share dropped to NT$0.23.<br />

7<br />

MSI 2010 Corporate Social Responsibility Report<br />

In the effort of business development, we will continue to develop<br />

new emerging markets to disperse the impact of market saturation<br />

in developed countries and exchange rate fluctuation on our profits.<br />

Internally we will continue to nurture outstanding sales and marketing<br />

personnel, get a better grasp on the market dynamics, establish good<br />

rapport with distributors, and step up marketing efforts to enhance brand<br />

recognition with the ultimate goals of boosting sales, revenue and brand<br />

affiliation.<br />

<br />

<br />

<br />

<br />

<br />

Revenue – by Product<br />

In NT$1,000<br />

<br />

<br />

Motherboard Graphics card Others<br />

2007-2009 Financial Performance<br />

NT$1,000<br />

100000000<br />

80000000<br />

60000000<br />

40000000<br />

20000000<br />

0<br />

2007<br />

Highlights<br />

In NT$1,000<br />

Sales revenue<br />

90,589,643<br />

Net income<br />

2,912,697<br />

2008<br />

Sales revenue<br />

97,773,051<br />

Net income<br />

2,269,634<br />

2009<br />

Sales revenue<br />

82,773,488<br />

Net income<br />

241,246<br />

Global Sales Distribution,<br />

2007-2009<br />

NT$1,000<br />

100000000<br />

80000000<br />

60000000<br />

40000000<br />

20000000<br />

0<br />

2007<br />

2008<br />

2009<br />

Europe Asia America Others Taiwan<br />

2007-2009 Shareholder Structure<br />

In NT$1,000<br />

<br />

<br />

<br />

<br />

Government agencies<br />

Financial institutions<br />

Other institutional investors<br />

Foreign institutional and individual investors<br />

Individuals


2010<br />

3.4 Business Development<br />

Corporate Social<br />

Responsibility Report<br />

The MSI notebook is gaining positive consumer feedback and<br />

recognition in world markets and heading toward the ranking of world’s<br />

top ten notebook brands. In our OEM service, we continue to work with<br />

large multinational corporations, improve product quality and cut down<br />

production costs through rigorous quality control and enhanced economy<br />

of scale. High-quality, low-cost, wide-variety and complete product line<br />

are our unwavering commitment to consumers.<br />

Challenges, Opportunities and Response Measures<br />

The life cycle of information products is getting increasingly shorter<br />

in recent years as the electronic industry evolves rapidly and becomes<br />

globalized. Manufacturers try to shorten the time to market to vie for profit<br />

or even business survival. In the face of such intense competition, we<br />

respond to market challenges by nurturing outstanding R&D personnel,<br />

superior know-how, integrated supply chain and diversified operations:<br />

z<br />

Outstanding R&D personnel and superior know-how: Our R&D<br />

unit is staffed with highly experienced professional personnel and<br />

most of our executive officers heading respective business division<br />

have more than twenty years of R&D experience. We also input<br />

abundant resources to support the R&D of new technology and<br />

encourage employees to receive on-the-job training to enhance their<br />

professional capabilities. In recent years, we vigorously embark on<br />

campus recruitment for we believe talented professionals will create<br />

leading technology, which in turn will create a bigger niche and more<br />

development opportunities for the company.<br />

8<br />

z<br />

z<br />

Company Profile<br />

Diversified operations: We make substantial investment in the R&D of<br />

notebook computer, consumer electronics, industrial computer, AIO<br />

PC, smart robot and cloud computing products and technologies to<br />

create complete product lines, offer our clients diverse options and<br />

create potential for market development. The availability of internal<br />

technical support and collaboration also enables us to introduce<br />

products with functions that appeal to the diverse demands of<br />

consumers.<br />

Integrated supply chain: As we diversify our operations, both our<br />

demands for raw materials and the scale of production increase, which<br />

will help stabilize our supply chain and lower the overall production<br />

costs. Drawing on the strength of integrated supply chain in Taiwan’s<br />

ICT industry, we will vie for ODM/OEM orders from large multinational<br />

corporations to ensure stable growth and profit.<br />

3.5 Corporate Governance<br />

We observe the Corporate Governance Best-Practice Principles for<br />

TSE/GTSM Listed Companies promulgated by Taiwan Stock Exchange in<br />

corporate management and governance, including:<br />

(1) Setting up a spokesperson system to handle the suggestions or<br />

complaints of shareholders;<br />

(2) Setting up a shareholder registrar unit to keep track of information<br />

concerning our major shareholders;<br />

(3) Establishing risk control mechanism and firewalls with respect to<br />

affiliates;<br />

(4) The board of directors periodically evaluating the independence of<br />

certifying accountant;<br />

(5) Periodically disclosing company’s financial and corporate<br />

governance related information on company website; and<br />

(6) Assigning different units to communicate with and respond to the<br />

questions of stakeholders.


Board of Directors<br />

For the purposes of enhancing our business performance, maintaining<br />

industrial competence and retaining talented personnel, we hope to<br />

bring more valuable senior employees with professional knowledge<br />

and a wealth of industry experience into corporate governance. Thus the<br />

Board of Directors underwent re-election in 2009, in which two senior<br />

employees were elected to replace the independent directors. As a result,<br />

our Board of Directors previously with five non-independent directors<br />

and two independent directors now comprises seven directors to carry on<br />

corporate governance related operations.<br />

Organizational Structure<br />

We set up an independent Finance & Accounting Department, Human<br />

Resources Department, and Administration Department that were<br />

previously under the Administration Division. So our organizational<br />

structure has evolved from the previous two offices and eight divisions to<br />

two offices, three departments and seven divisions.<br />

1. Auditing Office: In charge investigating and evaluating the<br />

implementation of internal controls and operating performance of<br />

various functions.<br />

2. President’s Office: Overseeing business operations and development<br />

relating to ESH, legal affairs, IPR management, and information<br />

security.<br />

3. Finance & Accounting Department:<br />

(1) Accounting Section: In charge of account processing, voucher<br />

preparation, preparation and analysis of financial reports.<br />

(2) Finance Section: In charge of fund management, risk management,<br />

investment management, and registrar and transfer operation.<br />

4. Administration Division: In charge of general affairs, general works<br />

and asset management.<br />

5. Human Resources Department: In charge of personnel administration,<br />

human resources development, employee benefits, education and<br />

training.<br />

6. Sales & Marketing Division: In charge of order handling, market<br />

development, gathering of business intelligence, and credit check<br />

operation.<br />

7. Materials Division: In charge of material procurement, control, and<br />

production scheduling.<br />

9<br />

8. R&D Division: In charge of product design, development, quality<br />

control, and production technology.<br />

9. Production Division: In charge of production and process<br />

arrangement.<br />

10. Quality Assurance Division: In charge of product quality, customer<br />

complaints and after-sale services.<br />

11. CE Product Business Unit: In charge of development and sales of<br />

consumer electronic products.<br />

12. NB Business Unit: In charge of notebook development and sales<br />

Sales &<br />

Marketing<br />

Division<br />

MSI 2010 Corporate Social Responsibility Report<br />

Materials<br />

Division<br />

R&D<br />

Division<br />

Political Contribution<br />

Supervisor<br />

Auditing Office<br />

Finance &<br />

Accounting<br />

Division<br />

MSI Organization Chart<br />

Human<br />

Resources<br />

Division<br />

Shareholders’<br />

Meeting<br />

Board of<br />

Directors<br />

Chairman<br />

President<br />

Administration<br />

Division<br />

Production<br />

Division<br />

President’s<br />

Office<br />

Business<br />

Planning Office<br />

Legal Affairs<br />

Office<br />

Management<br />

System Center<br />

Quality<br />

Assurance<br />

Division<br />

Global Operation<br />

Management Office<br />

Information<br />

Technology Service<br />

CE Product<br />

Business<br />

Unit<br />

IIPO<br />

Green Project Team<br />

Materials<br />

Division<br />

We are politically neutral and do not make any political contribution or<br />

engage in lobbying. We did not make any political donation in 2009.<br />

Financial government assistance<br />

We hadn’t received any financial assistance or bailout bill by<br />

government in 2009.


2010<br />

3.6 Business Strategy<br />

Damped by global financial storm, we face the harshest challenge since<br />

our establishment, we try to learn from the painful lessons by undertaking<br />

self-inspection and self-criticism. On the other hand, we keep a positive<br />

perspective on the whole predicament, taking the crisis as an opportunity<br />

and modifying our business strategies as follows:<br />

(1) Business: Expanding brand market share and vying for more<br />

profitable OEM orders.<br />

(2) R&D: Developing high-end mainstream products and responding to<br />

market demands in a timely manner.<br />

(3) Finance: Giving quotes in major currencies to hedge and reduce the<br />

effect of exchange rate fluctuation on profit.<br />

(4) Service: Harnessing customer loyalty with excellent after-sale service<br />

and service efficiency.<br />

(5) Management: Enhancing manpower, asset and cost management<br />

with global information system.<br />

(6) Production: Introducing online supplier management system to<br />

enable timely and flexible production line and material management.<br />

(7) Sales: Getting a better grasp on the market and customers and<br />

setting specific sales and profit targets for respective market.<br />

Research and Development<br />

Corporate Social<br />

Responsibility Report<br />

The electronic industry is intensively competitive, and R&D capability<br />

has become a key to the core competency and future development of<br />

an enterprise. We started to hold internal innovation contest in 2008 to<br />

encourage employees, to come up with innovative ideas and inventions<br />

for MSI’s products. Ideas proposed by employees are assessed and taken<br />

into consideration in product development as we strive to enhance our<br />

product functions and market competitiveness. Through the internal<br />

innovation contests, MSI employees have made 1,200 propositions as of<br />

now, and patent application has been filed for 25 of them.<br />

10<br />

Patent Application and Patent<br />

Granted Worldwide. 2004-2009<br />

<br />

<br />

<br />

<br />

<br />

<br />

Number of patent applications<br />

Number of patents granted<br />

Patent Application and Patent<br />

Granted in Taiwan, 2004-2009<br />

<br />

<br />

<br />

<br />

<br />

<br />

Number of patent applications<br />

Number of patents granted<br />

Exchange of Knowledge and Passing on Experience<br />

Company Profile<br />

We began the first factory communication conference between<br />

MSI Shenzhen and MSI Kunshan in 2008. It is hoped that through<br />

communication and learning between their management, the two plants<br />

can learn from each other’s core competency in manufacturing technology<br />

and management experience. By exchanging management mechanism<br />

and differences in actual operating process flows, the two plants can<br />

achieve beneficent interaction conducive to learning and growing.<br />

Given the success of the first factory communication conference in<br />

2008, we continued the event in 2009. Aside from including the features in<br />

2008, we also identified three objectives for the 2009 event:<br />

(1) Focusing on the level of observation and learning and enhancing<br />

the depth and breadth of observation;<br />

(2) Reducing communication barriers and identifying common values<br />

and visions; and<br />

(3) Establishing similar management mechanism and enhancing<br />

information transparency.


After a few days of observation and learning, the two plants learned<br />

from each other’s management advantage and narrow the differences in<br />

management mechanism. The most important result is that they were able<br />

to maximize the exchange of knowledge and passing on of experience. We<br />

have identified factory communication conference as one of the key tasks<br />

for continual improvement. In the future, we will continue the exchange<br />

and learning between plants and launch such exchange between<br />

headquarters and plants. It is hoped through exchange in technology,<br />

system and culture among our operations in Taiwan and China, we can<br />

achieve the circulation of know-how and talents and sharing of corporate<br />

culture.<br />

Poster for Factory Communication Conference<br />

Personnel of two plants attending the communication conference<br />

11<br />

MSI 2010 Corporate Social Responsibility Report<br />

3.7 Risk Management<br />

The impact of global financial storm in 2008 was extended to 2009.<br />

The general lack of confidence in economy has led to weak consumer<br />

demand, inflation, shortage of raw materials and price hike. Under such<br />

macroeconomic environment, cost control and the ability to keep in line<br />

with market demands become keys to profitability. Thus we implement<br />

operational and financial controls to keep all kinds of latent risks to the<br />

minimum.<br />

(1) Understand more about the sales channels and get better grasp to<br />

reflect consumer demands in product R&D and marketing strategies<br />

in a timely manner;<br />

(2) Expand the economy of scale in production and material purchase<br />

by offering OEM services, and enhance the cooperation with key<br />

component suppliers to keep a stable supply chain and readily<br />

respond to market demands;<br />

(3) Implement rigorous quality control to maintain standard production<br />

process and quality and enhance product competitiveness;<br />

(4) Periodically review the growth of respective business division, and<br />

set reasonable sales target and profit margin in line with regional<br />

and market potentials;<br />

(5) Reexamine and adjust strategic targets on a quarterly basis, and<br />

promptly undergo organizational adjustment and modification of<br />

marketing strategies to reflect changed profit target.<br />

(6) Readily grasp the daily status of shipment, inventory, purchase<br />

orders, and working capital of MSI operations around the world<br />

through IT system; and<br />

(7) Call global managers meeting once every six months to report<br />

on and review the business operations of the company and make<br />

strategic adjustment to achieve the most effective allocation of<br />

corporate resources.


Financial Risk Control<br />

2010<br />

Corporate Social<br />

Responsibility Report<br />

(1) We employ total risk management and control system to identify<br />

latent market risk, credit risk, liquidity risk, and cash flow risk, and<br />

implement necessary controls and response measures;<br />

(2) All of our purchases and sales are denominated in USD to reduce<br />

the impact of exchange rate fluctuation on profit; and<br />

(3) We do not undertake interest rate related transactions. We engage in<br />

derivatives transactions for hedging purpose only to render our fund<br />

utilization more flexible while lowering the risk of exchange rate<br />

fluctuation.<br />

Business Continuity Plan (BCP)<br />

We established an internal crisis management cabinet and conducted<br />

the first BCP drill in 2008. The purpose is to set up a crisis response team,<br />

familiarize employees with the crisis handling process and prepare them<br />

for crisis to keep a major disaster from disrupting business operation,<br />

delaying shipment personnel casualty, and to minimize personnel,<br />

financial and monetary loss in such an event.<br />

We carried out the second BCP drill against the scenario of H1N1<br />

epidemics in 2009. This practice was conducted to make sure that in the<br />

case of a H1N1 outbreak, we are prepared to respond to and control the<br />

extent of contagion in the shortest possible time and able to maintain<br />

good internal and external communication to ensure that the company<br />

operations, production and shipment are not disrupted. In the post-drill<br />

self-review, we found that we are inadequate in making effective utilization<br />

of medical resources and the assignment of epidemic control team. To<br />

make sure the effect of the drill would last and enhance the rapid response<br />

capability of our employees, we will standardize the operating procedure<br />

and continue to carry out internal audits of the BCP system.<br />

12<br />

Company Profile<br />

In the future, BU or LOB will take turns conducting BCP drill. Each drill<br />

is documented and reviewed afterwards. We hope to create a benign cycle<br />

via P(Plan)-D(Do)-C(Check)-A(Action) and internalize such knowledge<br />

and experience in the daily operations of the company to retain existing<br />

customers, improve competitive edge, earn new customers, enhance the<br />

benefit of resource preparedness and lower operating costs, comply with<br />

prevailing laws and regulations, and showcase the operating capabilities,<br />

protect the personal safety of employees and reduce the latent risks in<br />

work environment; and decrease the incidence of accidents and reduce<br />

reliance on key assets.<br />

BCP goals<br />

Survivability<br />

Maintain the basic survivability of<br />

business<br />

Income/profit protection<br />

Protect the financial targets of<br />

business<br />

Sustained business development<br />

Maintain the ability to sell products or<br />

services<br />

Business image<br />

Prevent loss of corporate image<br />

caused by business disruption


3.8 Trade Association<br />

We are a member of a number of associations in Taiwan and China.<br />

Becoming a member of international organizations or institutions is the<br />

goal we work on as we endeavor to enhance the international visibility of<br />

our products.<br />

Association Participant Status Purpose<br />

Taiwan Electrical and<br />

Electronic<br />

Manufacturers’<br />

Association (TEEMA)<br />

Taipei Computer<br />

Association<br />

The Institute of Internal<br />

Auditors, ROC (Taiwan)<br />

Institute of Electrical<br />

and Electronics<br />

Engineers (IEEE)<br />

Robotics Association<br />

Taiwan<br />

Taiwan Businessmen<br />

Association of Shihyan<br />

Taiwan Chamber of<br />

Commerce Shihyan<br />

Shenzhen Customs<br />

Honesty League<br />

Association<br />

Shenzhen Baoan<br />

District Bureau of Labor<br />

Affairs<br />

Taiwan Businessmen<br />

Association Kunshan<br />

Kunshan Human<br />

Resources Association<br />

China Customs Brokers<br />

Association<br />

China Commodity<br />

Inspection Association<br />

MSI Taiwan<br />

MSI Taiwan<br />

MSI Taiwan<br />

MSI Taiwan<br />

MSI Taiwan<br />

MSI Shenzhen<br />

MSI Shenzhen<br />

MSI Shenzhen<br />

MSI Shenzhen<br />

MSI Kunshan<br />

MSI Kunshan<br />

MSI Kunshan<br />

MSI Kunshan<br />

Member<br />

Member<br />

Member<br />

Member<br />

Director<br />

Member<br />

Member<br />

Member<br />

Member<br />

Member<br />

Member<br />

Member<br />

Member<br />

Stay in touch with industrial<br />

development and trends, and enhance<br />

communication<br />

Stay in touch with industrial<br />

development and trends, and enhance<br />

communication<br />

Promote corporate governance<br />

Stay in touch with industrial<br />

development and trends, and enhance<br />

communication<br />

Stay in touch with industrial<br />

development and trends, and enhance<br />

communication<br />

Stay in touch with industrial<br />

development and trends, and enhance<br />

communication<br />

Stay in touch with industrial<br />

development and trends, and enhance<br />

communication<br />

To be included in the administration of<br />

customs declaration<br />

Promote labor-management relationship<br />

and worker management<br />

Stay in touch with industrial<br />

development and trends, and enhance<br />

communication<br />

Keep track of state policies and<br />

regulations and stay in touch with the<br />

status of local human resources<br />

To be included in the administration of<br />

customs declaration<br />

Keep track of state policies and<br />

regulations and stay in touch with the<br />

status of local human resources<br />

13<br />

3.9 Awards<br />

MSI 2010 Corporate Social Responsibility Report<br />

Awards received in 2009<br />

Big B Ba B ng-Fuzion<br />

Gam Ga G ing ng Motherbo rb ard<br />

Mo Mot Mo M oth the ther err rboaar<br />

bo ards a s & &Add & Add On ca<br />

rds<br />

Tele T leemati<br />

m cs Box<br />

Ca Car Ca C El E ecct ecctron c ics icsProducts Pr Prod<br />

oducts<br />

Named Taiwan Top 20 International Brands<br />

two years in a row.<br />

Received Best Choice of Computex Taipei<br />

Award from the world’s second largest ICT<br />

tradeshow.<br />

Received Taiwan Excellence Award eleven<br />

years in a row.<br />

Ranked in 2009 Corporate Citizen Top 50 by Common Wealth<br />

Magazine.<br />

Received 2009 Fifth Corporate Social Responsibility Award from<br />

Views Monthly Magazine.<br />

Named “Reader’s Top Choice of IT Brand” by readers of the<br />

biggest IT print media in China.


2010<br />

Corporate Social<br />

Responsibility Report<br />

4 Environmental Policy<br />

According to the data of International Energy Agency (IEA), Taiwan’s<br />

carbon dioxide emissions per capita is 12.08 tons a year, ranking 18th<br />

in the world, but 1st in Asia. The most direct impact of carbon dioxide<br />

emissions is worsened global warming and erratic climate patterns with<br />

increased incidence of natural disasters around the world that result in<br />

the loss of lives and properties.<br />

Environmental policy is not merely a slogan. We hope to show our love<br />

for Earth and environmental friendliness through actions. Thus we not<br />

only promote energy conservation inside the company and develop low<br />

energy consumption products, we also heed the domestic and foreign<br />

environmental regulations and international trends, and participate in<br />

environmental protection activities. We take the initiative to disclose the<br />

greenhouse gas (GHG) emissions from our internal activities starting<br />

2008, and will continue to promote and participate in environmental<br />

protection activities to demonstrate our beliefs in cherishing the<br />

environment and sustainable earth in actions.<br />

4.1 Organization and Missions<br />

We establish two units – Management System Center and Green<br />

Project Team under the President’s Office. The former is in charge of<br />

organization-related environmental issues, while the latter is in charge<br />

of product-related environmental issues. Through clear division of labor<br />

and full authorization from senior management to make sure all MSI<br />

products and services consume minimum resource during production<br />

and small amount of energy in use to achieve the goals of minimal<br />

environmental impact and sustainable earth.<br />

14<br />

z<br />

z<br />

Company Profile<br />

Green Project Team: This unit is in charge of tracking, understanding<br />

and responding to domestic and foreign regulations related to MSI<br />

products, assisting in the planning and R&D of green products<br />

or energy consumption and plan execution, supervising and<br />

communicating with material suppliers, and responding to the<br />

concerns of customers, consumers and governments over MSI<br />

products for the ultimate purposes of making sure our products meet<br />

the regulatory requirements of each country, enhancing product<br />

performance and efficiency, and reducing the environmental impact of<br />

MSI products.<br />

Management System Center: This unit is in charge of tracking,<br />

understanding and responding to domestic and foreign environmental,<br />

safety and health (ESH) related regulations, formulating the annual<br />

ESH system and compliance with international standards, ensuring<br />

the normal operation of ESH operation, reducing process risk and<br />

ensuring process risk control, and responding to the concerns of<br />

customers, consumers, communities, suppliers and governments over<br />

ESH issues to continuously improving the overall ESH performance of<br />

the company, reducing organizational risks and operation impact on<br />

the environment.<br />

Management<br />

System Center<br />

President’s Office<br />

Green Project<br />

Team


4.2 System & Certification<br />

The purposes of establishing and implementing all kinds of standards<br />

and systems are to improve product efficiency and quality, ensure the<br />

health and safety of our work environment, boost work morale and<br />

dignity at work, provide reasonable wages and benefits to employees,<br />

and ensure observance of corporate ethics. Through the normal system<br />

operation of P-D-C-A, we are able to ensure the smooth operations of the<br />

company, boost overall performance, ensure a safe, healthy and dignified<br />

work environment for our employees, and provide outstanding products<br />

to our clients and consumers.<br />

MSI, MSI Shenzhen, and MSI Kunshan have all been ISO 9001 (quality<br />

system), ISO 14001 (environmental management system), and OHSAS<br />

18001 (occupational health and safety) certified. MSI Shenzhen and MSI<br />

Kunshan are the production facilities of the company. Thus we started to<br />

implement hazardous substance process management at those plants<br />

in early 2006 and they became QC080000 certified at the end of 2006.<br />

Through system operation and control, we are able to effectively control<br />

product quality and work environment to reduce the impact of our daily<br />

activities on the environment.<br />

To better control the GHG emission of our operations, we lead the pack<br />

of electronic companies by simultaneously implementing ISO14064-1<br />

(quantification and reporting of GHG emissions and removals) at MSI,<br />

MSI Shenzhen, and MSI Kunshan and conducting third-party verification<br />

of emission data in 2008. We are now continuously promoting companywide<br />

GHG reduction program.<br />

We conducted the first external EICC (Electronic Industry Code of<br />

Conduct) audit in 2009. The audit covered labor practices in the areas<br />

of labor, health and safety, environment, management systems, and<br />

ethics, and compliance with ISO 14001, OHSAS18001, QC08000, ISO9001,<br />

and SA8000. The reason why we conducted an external EICC audit is to<br />

undergo a general examination of all company systems and use the audit<br />

findings as basis for future self-inspection and continual improvement.<br />

15<br />

MSI 2010 Corporate Social Responsibility Report<br />

According to the audit report prepared by the verification service<br />

provider in April 2009, our business practices were largely in compliance<br />

with the EICC requirements with room for improvement for some items.<br />

Based on the audit results, we held an intra-company conference meeting<br />

involving operations in Taiwan and China and embarked on improvement<br />

of software and hardware equipment and adjustment of operational<br />

processes.<br />

We will continue to promote the normal functioning of our systems<br />

according to the established processes and implement them in the<br />

daily operations of the organization and incorporate them into the<br />

organizational performance.<br />

MSI GHG Inventory Certificate


4.3 Green Policy<br />

2010<br />

Corporate Social<br />

Responsibility Report<br />

Following the enforcement of RoHS and WEEE in 2006, European<br />

Union (EU) will implement the ErP Directive (Energy-related Products)<br />

in 2010 to regulate the energy consumption of products along with the<br />

latest U.S. Energy Star requirements. The ErP requires the manufacturers<br />

of energy-using products to incorporate ecodesign requirements into<br />

the life cycle of a product, from design, R&D, manufacture to disposal. In<br />

production, considerations should be given to energy-saving, improved<br />

energy efficiency, improved fan noise, lowered temperature and use of<br />

minimal hazardous materials.<br />

Thus we take ecodesign into consideration during the R&D and<br />

design phases of a product. All of our products use environmentally<br />

friendly materials for packaging to make sure our products meet the<br />

RoHS, WEEE and ErP requirements. Our ultimate goal is to develop<br />

products that are environmentally friendly and offer great performance.<br />

Eco-label represents a country’s highest environmental requirements<br />

for a product. It is the basic threshold of green procurement for<br />

governments around the world and indicates that the product meets<br />

the environmental requirements for design, use, recycling, energy<br />

consumption and low toxicity. Our All-in-One (AIO) PC has received<br />

Taiwan Green Mark certification in 2009, the first AIO certified by Taiwan<br />

Green Mark. MSI AIO’s certification represents the recognition of our<br />

many years of efforts and that MSI product offers reliable quality and<br />

embraces the eco concept in every detail. Our AIO is also expected to<br />

receive EU Flower and Czech eco-label certification in 2010.<br />

16<br />

EU Ecolabel<br />

MSI has received Taiwan Green Mark Certificate<br />

Company Profile<br />

Czech Ecolabel


Green Supply Chain<br />

In response to the increasingly stringent environmental regulations<br />

and the demands of our international clientele, provide environmentally<br />

friendly products and services to consumers and move towards the<br />

goals of green design, green resources and green technology, we have<br />

built a Green Product Management (GPM) platform in 2009. It is hoped<br />

that through the GPM platform, MSI and its suppliers will work together<br />

towards the aforementioned goals, starting with the procurement of raw<br />

materials to render all MSI products conform to the four tenets of “low<br />

hazard”, “extended product life”, “energy saving” and “ease of recycling” <br />

and observe the three Rs -- reduce, reuse, recycle. And through this online<br />

<br />

system to:<br />

z make sure that our products comply with the environmental regulations<br />

of different countries;<br />

z reduce man-made errors and save costs of labor; and<br />

z enhance product competitiveness and market response capabilities.<br />

After receiving a notice from the GPM platform, a supplier should<br />

upload documents, including “Material Composition Declaration”,<br />

“Approval Sheet”, “Material Safety Data Sheet”, and “Environmental<br />

Compliance Certificate” for review. If a supplier is unable to meet the<br />

requirements, MSI order to the supplier and the use of its supply will be<br />

suspended until the supplier has submitted all required documentation<br />

and passed the review. This way we can control our supplies at the source.<br />

17<br />

MSI 2010 Corporate Social Responsibility Report<br />

MSI Products and ErP and Taiwan Green Mark Certification<br />

Product Part Number <br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

ErP Taiwan Green<br />

Certification<br />

Mark Certification <br />

Pending November 2009<br />

Pending Pending <br />

Pending Pending <br />

Pending Pending <br />

Pending <br />

<br />

November 2009<br />

Pending <br />

Pending <br />

<br />

Pending <br />

Pending <br />

Pending <br />

<br />

Pending <br />

<br />

Pending


2010<br />

Corporate Social<br />

Responsibility Report<br />

Diagram of MSI Green Product Management Platform<br />

Supplier<br />

Upload declaration,<br />

test reports and<br />

report update<br />

Bill of<br />

Material<br />

ERP<br />

<br />

Green Parts<br />

Database<br />

Green Platform<br />

MSI Taipei/Plants<br />

Part number, document<br />

review, test data review,<br />

data inquiry, supplier audit<br />

Regulations/market/customer<br />

requirements<br />

Customer/market demands<br />

Part qualification data<br />

Part testing data or report<br />

We held suppliers conference in Taipei, Baan (Shenzhen) and Kunshan<br />

respectively in December 2009. More than 600 people from 400 suppliers<br />

attended those conferences.<br />

We explicitly declared in the<br />

conferences the four product<br />

tenets and three Rs of MSI<br />

and hoped that suppliers<br />

would incorporate the ideas of<br />

energy conservation, enhanced<br />

efficiency and decreased use<br />

of hazardous substances in the<br />

design stage of their products,<br />

that the whole supply chain<br />

will endeavor and collaborate<br />

towards the goals of sustainable<br />

environment.<br />

18<br />

Company Profile<br />

4.4 Challenges and Opportunities of Climate Change<br />

For us, environmental protection is not an appeal to emotion, nor a<br />

tax-saving scheme. It is a one-way path that we must tread. Maybe not<br />

all environmental actions we take will be a success, for we do have other<br />

factors, such as manpower and costs to consider. But we are willing to<br />

embrace the issues starting from ourselves and starting with our own<br />

environment and products. We endeavor to adopt business practices<br />

that produce less impact on the environment and to cut down the use<br />

of hazardous materials in our products so that our next generation and<br />

generations thereafter could benefit from our efforts.<br />

The biggest impacts of climate change on businesses are imbalance<br />

of material supply and demand, rising costs and transportation problem.<br />

We address these problems with an IT system. Our IT system monitors<br />

the daily operations of our establishments around the world, including<br />

the status of shipment, inventory, purchase orders, and working capital,<br />

and there are alarm indicators set to control material costs and product<br />

transportation. Senior management of the company will hold regular<br />

meetings to review the control status of those operations.<br />

Aside from constant monitoring through the IT system, we continue<br />

to offer energy-saving product designs, ex. Circu-Pipe cooling solution,<br />

Dual Core Cell technologh and turbo battery technology, and design<br />

easy to disassemble and easy to recycle products and packaging, and<br />

cut down the use of composite materials to address the problems of<br />

material shortage and rising costs. We also continue to promote energy<br />

saving measures and activities inside the company. For example, we<br />

switch energy-saving T5 lighting fixtures, use environmentally friendly<br />

utensils inside the plant, and encourage employees to switch off unused<br />

lights, share rides to work and walk stairs instead of taking elevators. We<br />

also take the initiative to disclose our GHG emissions since 2008 to have<br />

a better grasp of our own GHG emissions and carry on GHG reduction<br />

activities.


4.5 Greenhouse Gas Inventory<br />

We start undertaking GHG inventory accounting since 2007, the first<br />

company in Taiwan’s electronic industry to do so. Our aim is to have a firm<br />

grasp on the level of GHG produced from our business activities. To raise<br />

the awareness of our employees to the importance of GHG reduction, we<br />

have enlisted the service of outside professionals to give training on GHG<br />

many times as we vigorously promote the work of GHG reduction.<br />

We conduct the inventory accounting in accordance with ISO14064-1<br />

and the GHG Protocol. The inventory boundary covers MSI Taiwan, MSI<br />

Shenzhen and MSI Kunshan. By sources, the emissions are defined under<br />

Scope 1, direct GHG emission, and Scope 2, indirect GHG emission. The<br />

inventory is taken on six types of gas: carbon dioxide (CO2), methane <br />

(CH4), nitrous oxide (N2O), hydrofluorocarbons (HFCs), perfluorocarbons<br />

(PFCs), and hexafluoro-sulfide (SF6).<br />

GHG Training Class<br />

19<br />

MSI 2010 Corporate Social Responsibility Report<br />

2007~2009 MSI Greenhouse Gas Inventory – Boundary,<br />

Standards and Emissions<br />

MSI Greenhouse Gas Inventory<br />

<br />

Year Boundary Standards<br />

Total<br />

emissions<br />

1. MSI<br />

ISO 14064-1 113,675 metric ton<br />

2. MSI Shenzhen The GHG Co2e<br />

3. MSI Kunshan Protocol<br />

<br />

<br />

1. MSI<br />

2. MSI Shenzhen<br />

3. MSI Kunshan<br />

1. MSI<br />

2. MSI Shenzhen<br />

3. MSI Kunshan<br />

ISO 14064-1<br />

The GHG<br />

Protocol<br />

ISO 14064-1<br />

The GHG<br />

Protocol<br />

2009 Emission Ratios of<br />

Various Greenhouse Gases<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

121,605 metric ton<br />

Co2e<br />

100,336 metric ton<br />

Co2e<br />

<br />

<br />

<br />

<br />

<br />

<br />

Major<br />

sources<br />

Outsourcing<br />

electricity<br />

Outsourcing<br />

electricity<br />

Outsourcing<br />

electricity<br />

Remark<br />

Verified by<br />

third-party<br />

Verified by<br />

third-party<br />

Verified by<br />

third-party<br />

Emissions of Six Types of<br />

GHGs, 2007 ~ 2009<br />

<br />

Our operations consist of primarily R&D in office setting and factory<br />

assembly activities and are free of any heavily polluting or energy<br />

consuming processes. The major source of our GHG emission is<br />

outsourcing electricity. Our 2009 total GHG inventory was 100,336 tonnes<br />

of CO2e, a decrease of 21,269 tonnes or 17.5% as compared to 2008 GHG<br />

emissions totaling 121,605 CO2e.


2010<br />

Corporate Social<br />

Responsibility Report<br />

However if measured by revenue versus CO2e emission (eco-efficiency<br />

per $1 million in revenue), the carbon emissions per 1,000 tonnes<br />

generated NT$8,249,6000 in revenue in 2009 as compared to NT$8,040,200<br />

in revenue in 2008, indicating some improvement resulting from our<br />

internal campaign of energy conservation and carbon reduction. We will<br />

continue to promote such activities to work towards the goal of continuous<br />

decline in GHG emission per $1 million in revenue.<br />

2007 eco-efficiency<br />

indicator<br />

2008 eco-efficiency<br />

indicator<br />

2009 eco-efficiency<br />

indicator<br />

Revenue<br />

($1 million) 90589.943<br />

= = = 796.92<br />

CO2 emissions<br />

(1,000 tonnes)<br />

113.675<br />

Revenue<br />

($1 million) 97773.051<br />

= = = 804.02<br />

CO2 emissions<br />

(1,000 tonnes)<br />

121.605<br />

Revenue<br />

($1 million) 82773.488<br />

= = = 824.96<br />

CO2 emissions<br />

(1,000 tonnes)<br />

100.336<br />

Year CO2e emissions Revenue ($1,000) Eco-efficiency<br />

(tonnes)<br />

indicator<br />

<br />

<br />

<br />

20<br />

4.6 Environmental Performance Indicators<br />

Gasoline and Diesel Consumption<br />

Environmental Policy<br />

We use gasoline mainly as fuel for company vehicles in the conduct<br />

of business and consumed altogether 70 kiloliters of gasoline in 2009.<br />

We use diesel for boilers and emergency generators and consumed<br />

577.565 kiloliters of diesel in 2009. We use liquefied petroleum gas (LPG)<br />

for employee cafeteria cooking and consumed 192 tonnes in 2009, an<br />

increase of 97 tonnes as compared to the level in 2008. This is because<br />

the consumption of LPG was paid for by the food service provider prior to<br />

2007. Starting in 2008, we gradually decrease the percentage of payment<br />

on LPG consumption by food service provider and assume a higher<br />

share of their costs in exchange of better food quality and service for our<br />

employees.<br />

Total Gasoline and Diesel Consumption, 2007~2009<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Gasoline Diesel LPG


Waste Management<br />

We underwent a new round of waste hauler selection in 2009. It<br />

is hoped that through open tendering, we could engage legal and<br />

appropriate waste haulers and make sure the manner of waste disposal<br />

by the haulers would create minimal impact on the environment. The<br />

selection process entailed qualification review and qualified bidders were<br />

then compared with respect to methods of waste transport and disposal.<br />

We engage mainly in the assembly of electronic products. Thus the<br />

solid waste we generate mainly including IC tray, tin slag, waste plastic,<br />

mixed metals and waste paper. IT tray, tin slag, waste plastic, waste paper<br />

and mixed metals are processed and recycled by professional waste<br />

hauler, whereas general waste, mainly including refuse are collected<br />

by the water hauler and hauled to incinerator or landfill for disposal.<br />

Hazardous waste, including waste light tubes, gloves with oil smudge,<br />

waste battery, and waste solvents are collected by the waste hauler and<br />

then buried or treated in other manners. In 2009, we generated 5,223,632<br />

kg of total recyclable solid waste and 10,812,353 kg of non-recyclable solid<br />

waste.<br />

Total recycled solid waste, 2007~2009<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

MSI MSI Shenzhen MSI Kunshan<br />

<br />

<br />

<br />

(Unit: kilogram)<br />

21<br />

MSI 2010 Corporate Social Responsibility Report<br />

Transport of Toxic Waste and Serious Leak<br />

We do not use any toxic material or article in our operations so we<br />

do not have to any problem associated with toxic waste production,<br />

transport or leak. We don’t receive any fine or disciplinary action related<br />

to environmental violation by government in 2009.<br />

Environmental Expenditure<br />

Environmental expenditures are expenditures related to activities<br />

for preventing, decreasing or eliminating pollution or public hazard<br />

generated in the process of production and consumption, which exclude<br />

expenditures on work safety, eco-conservation, and natural resources<br />

management, daily cleaning expenses, neighborhood fellowship budget,<br />

pollution-related damages and fines paid for environmental violation.<br />

We engage mainly in factory assembly and R&D in office setting that<br />

are free of any polluting activities. But to ensure worker health and safety<br />

in the work environment and prevent environmental pollution, we still<br />

conduct internal and external audits to keep the risk of hazards to the<br />

minimum. We also undertake process improvement and process change<br />

to ensure a safe, cozy and pollution-free work environment.<br />

2009 Environmental Expenditures (In NTD)<br />

Total<br />

expenditures Purpose<br />

<br />

Pollution<br />

prevention<br />

Waste<br />

disposal<br />

Breakdown<br />

<br />

Air pollution control<br />

Water pollution control<br />

Noise and vibration <br />

pollution control<br />

<br />

Soil and ground water<br />

pollution control <br />

General waste <br />

disposal<br />

Hazardous<br />

waste disposal


4.7 Green Products<br />

Industrial Computer<br />

WindBox II (MS-9A25)<br />

Smart robot<br />

TGR-W1<br />

2010<br />

Corporate Social<br />

Responsibility Report<br />

MS-9A25 features light, fan-less, mini-size. Made with<br />

industrial-grade motherboard, high quality and high<br />

stability are the main appeal of this product.<br />

TGR-W1 is the best embodiment of smart robot that can<br />

perform the functions of greeting guests, guide, making<br />

introduction, security and socializing.<br />

Notebook Computer<br />

X320<br />

X320 with its 13.4 inch screen having the golden ratio of<br />

16:9 is only 1.98cm thick with 6mm at the thinnest part.<br />

It features an 8-cell battery that could last as long as 10<br />

hours, while weighing only 1.3 kg in total, an advantage<br />

unparalleled by other notebooks.<br />

Motherboard<br />

P55-GD65<br />

Xtreme Speed motherboard P55-GD65 offers the<br />

functions of APS (Active Phase Switching), real-time<br />

detection, and module phase switch, and more than<br />

93% power saving.<br />

22<br />

Graphics Card<br />

N275GTX Lightning<br />

Environmental Policy<br />

N275GTX Lightning is built to military specifications<br />

and features 10-phase PWM power supply that leads the<br />

same class of products on the market. It comes with an<br />

8-cm dual fan to rapidly dissipate the generated heat and<br />

keep the operation stable.


Graphics Card<br />

R4890 Cyclone<br />

AIO & BB<br />

AE-1900<br />

Built in with Intel Atom, AE-1900<br />

supports Windows XP operating<br />

system while consuming little power<br />

and offering stability. Its 18.5-inch<br />

screen makes it particularly suitable<br />

for use by students, children and<br />

elderly people.<br />

AIO & BB<br />

AE-2220<br />

R4890 Cyclone is the flagship graphics card product of MSI<br />

in 2009. It leads the industry by using a huge 10-cm fan,<br />

coupled with special cyclonic blade design, pure-cooper<br />

base amount and aluminum fins, offering consumers<br />

brand new experience in style and performance.<br />

AE-2220 offers a 21.5-inch touch control<br />

screen. Its 500GB hard drive coupled<br />

with Windows 7 operating system<br />

and high-performance audio-video<br />

functions makes it particularly suitable<br />

for use by professionals or for home<br />

entertainment purpose.<br />

23<br />

MSI 2010 Corporate Social Responsibility Report<br />

4.8 Promotion of Energy Conservation<br />

Our operations consume principally water and electricity, while the<br />

consumption of other resources, including gasoline and diesel for cars<br />

and natural gas for cafeteria cooking amounts to less than 10% of water<br />

and electricity consumption. Thus our energy conservation efforts focus<br />

on the reduction of water and electricity consumption as described below:<br />

Electricity Conservation<br />

1. Zone power control: Each<br />

production line in the plant<br />

is installed with a meter to<br />

control the air conditioning,<br />

lighting, and power use in the<br />

zone. The same power control<br />

scheme is used for public<br />

chiller room and nitrogen air<br />

compressor room.<br />

2. Lighting adjustment: The<br />

lighting throughout the plant<br />

is checked to determine the<br />

Maintain lighting needed for operation to cut down the use<br />

of light tubes.<br />

required luminosity, and extra light tubes in office area and public<br />

area are removed to save electricity.<br />

3. Adjusting the outlet water temperature of chiller: We have adjusted<br />

the outlet water temperature of chiller to 7 degree from 6.5 degree.<br />

4. Onsite control of air conditioners: User units would carry out onsite<br />

control of air conditioner to avoid unnecessary waste resulting from<br />

the uniform setting of temperature. The thermostatic and hydrostatic<br />

areas in the warehouse are reduced in view of the use situation.


2010<br />

5. Installing split-type air conditioners in<br />

some R&D areas: As air conditioning<br />

system is not required in some R&D<br />

areas after the staff has left for the<br />

day, the chillers in those areas are<br />

turned off after work.<br />

6. Changing the method of central<br />

air conditioning system control:<br />

Currently blower coil pipes of the<br />

central air conditioning system are<br />

separately controlled with a threespeed<br />

switch. We plan to switch to the<br />

use of temperature controller.<br />

7. Cutting down the working hours of air<br />

handling unit of the air conditioning<br />

system in some areas.<br />

Corporate Social<br />

Responsibility Report<br />

8. Installing solar panel and solar water heater in some areas of the<br />

plant.<br />

Water Conservation<br />

1. Mobile water pumps: Use collected rainwater for landscape watering.<br />

2. Stepped-up patrol inspection: Increase the patrol inspection of water<br />

systems to reduce water loss.<br />

3. Recycling and reutilization plan: The MSI Shenzhen began to<br />

experiment with water recycling in 2009. The project is still in trial<br />

operation and not fully implemented yet.<br />

Fuel Oil Conservation<br />

Use air compressor heat recovery system<br />

1. Controlling the opening hours of boiler in living area: Use IC card to<br />

control the use of hot water so as to reduce the use of fuel oil.<br />

2. Air compressor heat recovery system: The heat generated by the air<br />

compressor is recycled for heating to reduce the use of fuel oil.<br />

24<br />

Environmental Policy<br />

Rainwater replacing tap water for landscape watering to achieve water conservation<br />

while creating a green work environment<br />

Water consumption, 2007-2009 Electricity consumption, 2007-2009<br />

2000000<br />

1500000<br />

1000000<br />

500000<br />

0<br />

<br />

MSI MSI Shenzhen MSI Kunshan<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

MSI MSI Shenzhen MSI Kunshan<br />

Through the implementation of energy conservation measures, we<br />

were able to reduce the consumption of water by 1,508,754 tonnes and<br />

electricity by 102,561,530 kWh in 2009.


5 Social Policy<br />

Global climate change has affected every facet of our lives. Agriculture,<br />

transportation, economy, trade, finance, security, health and even<br />

international relations fall under the influence of climate change. Thus<br />

environmental protection and being eco-friendly are no longer an option,<br />

but the obligation of an enterprise.<br />

As a corporate citizen, we do not have the public power or mandate<br />

of government agencies. But we can start with our own supply chain<br />

management. Thus we drafted “Corporate Social Responsibility<br />

Requirements” in 2009, urging our suppliers to ensure a safe work<br />

environment for their employees, treat their employees with respect and<br />

dignity, and ensure that their processes and products are environmentally<br />

responsible. We hope that supply chain collaboration will allow us to<br />

provide our customers and consumers with more eco-friendly and more<br />

human rights conscious products and services.<br />

5.1 Our Customers<br />

After more than two decades of efforts, MSI has become a world<br />

leading and top three motherboard and graphics card manufacturer.<br />

This honor is the result of our longstanding efforts in seeking quality<br />

perfection, continuous innovation and R&D, introducing market leading<br />

products, and providing localized and timely customer services. This is<br />

also why our products have received market recognition and are popular<br />

among consumers.<br />

Customer satisfaction is built upon quality products and good services,<br />

while products, services and customers are keys to the sustained<br />

operation of MSI. The sale of a product is not the end of a transaction. Our<br />

ultimate goal is total customer satisfaction. Thus aside from embarking on<br />

R&D to roll out better and better green products, we endeavor to provide<br />

prompt and efficient services satisfactory to customers.<br />

25<br />

MSI 2010 Corporate Social Responsibility Report<br />

5.1.1 Customer Service and Customer Satisfaction<br />

Our customer service covers all MSI products, including motherboard,<br />

graphics card, server, notebook, barebone, and consumer electronics.<br />

Service<br />

Online technical<br />

support<br />

080 service<br />

hotline<br />

Contents<br />

Technical support, checking repair status, general<br />

customer service<br />

Technical support, checking repair status, online<br />

service request, satisfaction survey<br />

Our products are sold through agents and distributors. In general,<br />

after-sale service for agents takes 14 days. Repair typically takes 1 day for<br />

consumers or distributors, which, under special circumstances, could be<br />

extended to 7 days with the consent of customer.<br />

Starting in 2006, consumers in Taiwan can drop off MSI products for<br />

repair at the nearby convenience store and receive the repaired product at<br />

an address they designate. As of 2009, we have served 16,210 customers<br />

through the convenience store venue.<br />

Number of Customers Served through Convenience<br />

Store Drop-Off in Taiwan Area, 2006 ~ 2009<br />

8000<br />

7000<br />

6000<br />

5000<br />

4000<br />

3000<br />

2000<br />

1000<br />

0<br />

2007 2008 2009<br />

Agent<br />

Agent sends<br />

product for repair<br />

Consumer/ Distributor<br />

Consumer sends a<br />

product for repair<br />

Service center <br />

receives the product<br />

Sent back to manufacturer<br />

MSI receives<br />

the product<br />

MSI receives<br />

the product<br />

Repair<br />

process<br />

Generally 14 days according to the<br />

after-sale service agreement<br />

About 1 day<br />

Service center<br />

makes repair<br />

<br />

About 7 days<br />

Repair<br />

process<br />

MSI makes<br />

delivery<br />

Service center<br />

delivers the product<br />

MSI returns the<br />

product


2010<br />

Corporate Social<br />

Responsibility Report<br />

In other parts of the world, we have service centers and contracted<br />

service centers to provide localized technical support. Consumers can also<br />

make product inquiry and inquiry of repair status through local customer<br />

service hotline and online repair service.<br />

Customer Satisfaction<br />

We conduct annual OEM customer satisfaction survey for our MB, VGA,<br />

EPS and SPD products. The survey focuses on product quality, product<br />

development, consumer support, prices and time of delivery. Based on<br />

the survey results, we will compare the advantages of MSI products<br />

with those of competitors and produce an analysis report. Items that<br />

customers are dissatisfied with as found in the survey will be forwarded<br />

to responsible units to look into and make improvement. CQS will follow<br />

up on the improvement actions taken to make sure all deficiencies are<br />

remedied.<br />

For end consumers, we would ask them to fill out a written survey<br />

under the assistance of customer service personnel when they make a<br />

purchase or send a product for repair. Consumers can also express their<br />

opinion or make comment on our products by phone or via the online<br />

customer service system.<br />

26<br />

5.2 Our Employees<br />

Environmental Policy<br />

We believe only outstanding and happy employees and a pleasant<br />

workplace can create maximum profit for the company and attain the<br />

ultimate goal of “Green Homeland and Beautiful Life.” Thus achieving the<br />

four tenets of MSI - “Excellent Product, Superior Quality, Perfect Service,<br />

and Customer Satisfaction”and providing our employees with a healthy,<br />

safe and pleasant work environmenthave become the goals we work<br />

towards persistently. We offer our employee wages and benefits better<br />

than what are required by law and continue to improve the quality of work<br />

environment through upgraded software and hardware facilities. We wish<br />

to reward our employees with a diverse and balanced work environment<br />

conducive to the enhancement of professional knowhow and personal<br />

growth while they work hard and create profit for the company. We<br />

believe such an approach will bring progress to the company and create<br />

a benign cycle where the company and the employees stride forward<br />

synchronously.<br />

5.2.1 Workforce<br />

Workforce Structure<br />

As of year-end 2009, MSI had 15,587 employees worldwideOf the<br />

total workforce, 9,545 or 61% were male, including 790 managerial<br />

officers.6,042 or 39% were female, including 162 managerial officers, we<br />

had about the same number and percentage of female managers as those<br />

in 2008. We also had 31 foreign employees, accounting for 1.9% of total<br />

workforce.<br />

In 2009, we had about the same number and percentage of female<br />

managers as those in 2008. Female managers accounted for 21% of all<br />

managerial officers.


MSI Workforce Worldwide by<br />

Gender, 2007 ~ 2009<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Male Female<br />

Number of Managers Worldwide<br />

by Gender, 2007 ~ 2009<br />

(Persons)<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Female<br />

2009 Workforce Composition 2009 Workforce by Age<br />

<br />

<br />

Manufacturing and R&D<br />

Sales, management and administration<br />

Male<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

27<br />

<br />

<br />

MSI 2010 Corporate Social Responsibility Report<br />

2009 Workforce by Education Monthly Employee Turnover in 2009<br />

<br />

<br />

<br />

<br />

<br />

Employee Turnover<br />

<br />

<br />

<br />

<br />

<br />

<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

<br />

<br />

<br />

<br />

Our employee turnover at various plants in the first half of 2009 was relatively<br />

low as the world was still struggling to pull out of a financial storm. But as the<br />

global economy rebounded, our employee turnover also rose. As the global<br />

demands recover, worker shortage will become a challenge we must address in<br />

2010. It will also be an important key to whether we are able to regain profitability.<br />

Equal Employment Opportunity<br />

When we recruit employees, we only consider the capability and moral<br />

characters of the candidate without differential treatment or discrimination<br />

because of a candidate’s gender, religion, race, or political affiliation.<br />

We also declare explicitly in our “Employee Recruitment Guidelines”<br />

that “We will not engage in differential treatment based on race, social<br />

class, nationality, religion, handicap, gender, sexual orientation, union<br />

membership or political affiliation.”


2010<br />

Performance Management<br />

Corporate Social<br />

Responsibility Report<br />

To achieve effective use of human resources, boost the personal<br />

performance of employees and achieve the targets set by the company,<br />

MSI Taiwan, MSI (Shenzhen) and MSI (Kunshan) simultaneously<br />

implemented a new performance management system in 2009. This<br />

new performance system aims to link up personal performance with<br />

organizational targets, allows employees and their supervisors to check<br />

and follow up personal work performance and receive reminder at any<br />

time. To ensure that the set targets are reasonable and the progress<br />

status is within grasp, the new performance system also allows BU or<br />

LOB executives to have a ready grasp of the performance of employees<br />

at various locations, and based on which, make manpower assignment<br />

and arrangement. This system will greatly improve our administrative<br />

efficiency and response capability, reduce the cost and time delay in<br />

manpower control, thereby effectively enhancing the overall performance<br />

of the company.<br />

Business Integrity and No Improper Advantage<br />

All MSI employees are required to comply with the laws, codes and<br />

government orders of the country in which they work as well as MSI’s<br />

code of conduct for employees. Employees are not allowed to receive<br />

gifts from customers or suppliers, unless it is in consistence with local<br />

customs (ex. In Taiwan, it is typical tor customers or suppliers to send gifts<br />

on festival holidays, such as Dragon Boat Festival, Mid-Autumn Festival<br />

and Chinese New Years). To prevent improper acceptance of gifts and<br />

provide our employees with uniform guidelines, we specify the scope of<br />

gifts that employees may receive from suppliers or customers and require<br />

documentation of gifts received. Such transparent, uniform and standard<br />

handling process helps us uphold business integrity and maintain a<br />

friendly relationship with our customers.<br />

Child Labor Avoidance and Contracted Labor Management<br />

We may be under the pressure of labor shortage from time to time<br />

when there is a mass production target or delivery deadline to meet.<br />

But under the premise of “people first” and “respecting human rights”,<br />

28<br />

Environmental Policy<br />

we explicitly prohibit the use of child labor and forced labor. To prevent<br />

the situation of fake or borrowed ID, we would undergo employee ID<br />

inspection and set up rules and requirements for the nature of work that<br />

employees age 16 ~ 18 may engage in, prohibit workers under age 18 to<br />

engage in hazardous work, and avoid assigning workers under age 18<br />

to night shift. In 2009, underage workers age 16-18 comprised 5% of our<br />

workforce.<br />

We work with local schools in China to offer internship program for<br />

their students that helps local students to learn and gain work experience<br />

while alleviating the financial burden of their family and learning to be<br />

financially independent. In 2009, we had around 3,000 students who<br />

participated in the internship program as contracted worker.<br />

Employee Communication and Freedom of Association<br />

The MSI Shenzhen and MSI Kunshan plants have union established, where<br />

employee representatives hold meeting with management twice a year to discuss<br />

issues of concern, employee welfare and the working of union.<br />

All employees are free to decide whether to join the union and elect labor<br />

representatives. Currently about 4,000 employees at our plants in China have<br />

joined the union.<br />

MSI Taiwan<br />

MSI Shenzhen<br />

MSI Kunshan<br />

Communication<br />

channel<br />

1. Labor-management<br />

meeting.<br />

2. Employee communication<br />

session<br />

3. E-mail.<br />

4. Employee complaint<br />

hotline<br />

5. Employee discussion<br />

zone<br />

6. The Safety & Health<br />

committee of Labor<br />

1. Four times a year<br />

2. Once a year<br />

3. All year round<br />

4. All year round<br />

5. All year round<br />

6. Four times a year<br />

1. Labor-management issues<br />

2. Employee benefits<br />

1. Union 1. Four times a year 1. Routine operation of<br />

union and member<br />

recruitment<br />

2. Employee meeting<br />

3. E-mail<br />

4. Complaint hotline<br />

5. Employee interview<br />

Communication<br />

frequency<br />

2. From time to time<br />

3. All year round<br />

4. All year round<br />

5. From time to time<br />

Issues<br />

2. Discussion of management<br />

measures<br />

3. Labor-management issues<br />

4. Employee benefits and<br />

activities


Prevention of Sexual Harassment and Handling Procedure<br />

We have set up an internal sexual harassment complaint mailbox and hotline<br />

that are managed by assigned staff. We have also drafted the “Sexual Harassment<br />

Prevention Measures and Complaint and Disciplinary Procedure.” All sexual<br />

harassment cases are reported to the most senior officer of Human Resources.<br />

When a complaint is filed, a seven-person panel consisting of 3 management<br />

representatives and 4 labor representatives (women must comprise the majority<br />

of the team) must be formed in seven days to conduct investigation and review,<br />

and come up with a decision and disciplinary action in three weeks thereafter to<br />

uphold gender equality at work and human dignity.<br />

5.2.2 Employee Development<br />

Education and Training<br />

All MSI employees are offered a variety of learning channels and resources<br />

to study and develop, including on-the-job training, outside training, seminars,<br />

speechs, and in-house e-learning system. In 2009, 15,529 person-times received a<br />

total of 336,461 hours of training, averaging 21.7 hours per employee.<br />

Average Hours of Training Per Employee, 2007 ~ 2009<br />

400000<br />

350000<br />

300000<br />

250000<br />

200000<br />

150000<br />

100000<br />

50000<br />

0<br />

Total person-times Total hours<br />

Average hours per employee<br />

25<br />

20<br />

15<br />

29<br />

<br />

MSI 2010 Corporate Social Responsibility Report<br />

Curriculums<br />

Orientation<br />

Consensus Training<br />

Basic Technical<br />

Training<br />

Management<br />

Knowhow Training<br />

On-job training<br />

Quality Education<br />

Training<br />

Occupational Health,<br />

Safety and<br />

Environment Training<br />

Self-motivation<br />

Project Training<br />

MSI Training System<br />

Purpose<br />

To help new employees understand the corporate<br />

organization and culture; carried out on the day a new<br />

employee reports to work in principle.<br />

To help new employees understand the internal<br />

management policies and basic operating procedures;<br />

carried out in two months after a new employee reports to<br />

work in principle.<br />

To provide new employees with basic training of knowledge<br />

and skills needed for the job; carried out in three months<br />

after a new employee reports to work in principle.<br />

To foster the management capabilities of worker or<br />

supervisor.<br />

To hone the professional knowledge and skills of employees<br />

relating to their jobs.<br />

To raise employee awareness to quality and cultivate and<br />

improve their knowledge, skills and attitude towards quality.<br />

To provide employees with training that raises their<br />

awareness to work safety, occupational health and<br />

environmental protection.<br />

To help employees achieve personal growth and<br />

improvement in line with their willingness to learn.<br />

Training programs offered in line with company policy or<br />

specific needs.<br />

Our training is conducted through in-house training with in-house<br />

resource, in-house training with outside resource, and outside training.<br />

In-house training with in-house resource is conducted with colleagues as<br />

instructor or using internal resource to hire free instructor to help save<br />

costs and encourage self-fortification. In-house training with outside<br />

resource is a training class arranged by a department and taught by<br />

outside expert or scholar for the purpose of enhancing the professional<br />

competence of employees. Outside training is where an employee<br />

receives training at an outside consulting firm, training institute, school or<br />

government agency under the recommendation of his or her superior or<br />

by his or her own request.


MSI University<br />

2010<br />

Corporate Social<br />

Responsibility Report<br />

Given the highly competitive nature of the electronic industry, talent<br />

development, key technology R&D, and management capabilities become<br />

the three key factors critical to the development of an enterprise. We<br />

realize that having an outstanding workforce is closely associated with the<br />

future development of MSI. Thus we embarked on the preparation for MSI<br />

University in 2009. The preparation entails planning for the establishment<br />

of professional colleges in line with the needs of respective business<br />

division, and a leadership college that cultivates managers of various<br />

levels with required management and leadership capabilities. Under<br />

the support and assistance of management, the technical management<br />

college at the Kunshan plant has started school in August 2009, offering<br />

a series of courses for workers and supervisors. Professional courses on<br />

R&D, sales and marketing, and leadership will subsequently be offered at<br />

all three campuses.<br />

The establishment of MSI University signifies the simultaneous launch<br />

of systemic personnel cultivation programs in Taiwan and China. While<br />

employees enhance their personal work competence through learning,<br />

they will reflect the learning results in work. For MSI, it will lead to the<br />

improvement of overall organizational performance and bring about the<br />

learning atmosphere within the organization and the creation of positive<br />

corporate culture. The ultimate goals of MSI University are to achieve<br />

resources integration, internalize and retain knowledge and experience<br />

within the organization, cultivate and retain outstanding personnel, and<br />

attract outside talents.<br />

MSI University<br />

Kunshan Campus<br />

Taipei Campus Baoan Campus<br />

By organizational functions By development needs<br />

30<br />

5.2.3 Wages and Benefits<br />

Equal Pay and Vacation System<br />

Environmental Policy<br />

Our payroll system is designed based on personal education and<br />

experience, company performance and ability to pay, job grade and title,<br />

and personal performance review, and adjusted in reference to the pay<br />

adjustment of government agencies and industry wage level. Employees<br />

receive equal pay for equal work regardless of gender. The wage level<br />

of employees is not influenced by gender, race, religion or political<br />

affiliation.<br />

Employee wages consist of direct pay and indirect pay. Direct pay<br />

includes base pay, supervisory differential, and bonus (mid-year bonus<br />

and year-end bonus). Indirect pay includes travel subsidies, money gifts<br />

for the occasions of wedding, childbirth, festival holidays and birthday,<br />

condolence payment in case of hospitalization for injury or illness, or<br />

funeral of family members, and group activities. In concurrence with the<br />

amendment of Labor Pension Act, we have adopted the new pension<br />

system since July 1, 2005, according to which the company will contribute<br />

6% of the wages of an employee into his or her personal retirement<br />

account each month.<br />

Besides legal holidays, an employee is entitled to seven days of<br />

vacation a year once he or she has reported to work for three months<br />

(to be granted pro rata according to the date of employment), and all<br />

employees are eligible for matrimonial leave, maternity leave, funeral<br />

leave, paternity leave, paid sick leave, and flexi-leave. In addition,<br />

employees are offered two days of fully paid “family rest day” during<br />

normal work days, hoping that employees have the chance to take some<br />

time away from work and enjoy normal family life, strike a balance<br />

between work and family and get fully rested.


Care and Concern for Employees<br />

We implemented the “Employee Assistance Program” (EAP) in 2009.<br />

The EAP covers five areas – Law and Life, Money Management and<br />

Tax, Health and Wellness, Psychological Counseling, and Management<br />

Counseling, under which, employees and their families with questions<br />

on family and marriage, tax, health and career development can seek the<br />

assistance of professionals and consultants. By extending our concern for<br />

the wellbeing of our employees to their families, we hope to provide our<br />

employees with a total care program that helps them achieve balanced<br />

development of body and mind.<br />

Career and work<br />

Family and marriage<br />

Childcare and parenting<br />

Relationship issues<br />

Interpersonal relationship<br />

Employee Assistance Program (EAP)<br />

Psychological<br />

Counseling<br />

Management<br />

Counseling<br />

Law and Life<br />

EAP and people management<br />

Team leader skills<br />

Management case discussion<br />

Employee recommended issues<br />

Employee Welfare Committee<br />

Transaction dispute<br />

Car accident compensation<br />

Family and marriage<br />

Inheritance issues<br />

Money<br />

Management<br />

and Tax<br />

Health and<br />

Wellness<br />

Tax issues<br />

Wealth management issues<br />

Debt issues<br />

Female health issues<br />

Male health issues<br />

Second opinion on medical<br />

treatment<br />

Baby/infant health care<br />

Eldercare<br />

We establish an Employee Welfare Committee in accordance with the<br />

internal Employee Welfare Regulations. The company contributes 0.05%<br />

of its annual revenue and each employee contributes 0.5% of their wages<br />

to the budget of the Committee, including money gifts for three festival<br />

holidays, employee birthday, employee travel subsidies and Year-end<br />

gifts. The Committee is composed of worker representatives who are in<br />

charge of planning and implementing programs and activities relating to<br />

employee welfare.<br />

31<br />

MSI 2010 Corporate Social Responsibility Report<br />

Wide Variety of Activities<br />

We have built the facilities of<br />

employee cafeteria, reading room,<br />

billiard room, dance studio, exercise<br />

machines or gym, basketball court,<br />

tennis court, and Internet café. The<br />

Employee Welfare Committee of the<br />

plant would also subsidize all kinds of<br />

group activities that benefit the body<br />

and mind of employees. We also<br />

hold company-wide travel, arts and<br />

cultural activities, or movie nights<br />

every year in the hope to enrich the<br />

lives of employees and help them<br />

enjoy a wholesome and balanced work and family life.<br />

Non-toxic cockroach bait DIY activity – learning<br />

environmentally friendly solution while<br />

fellowshipping with coworkers<br />

Fun family outing<br />

z Company-wide activities: Including year-end banquet and one-day trip;<br />

more than 18,000 employees and families attended the events.<br />

z Arts and cultural activities and speech: We held 14 company-wide<br />

speech and movie night activities; more than 1,800 employees attended<br />

the activities.


2010<br />

Corporate Social<br />

Responsibility Report<br />

z Group activities: We have 29 employee groups set up, which enjoy<br />

more than 1,500 members. Each group meets or holds activity 1 ~ 4<br />

times a week to give members the opportunity to move their body, use<br />

their brain, or play with their hands. In 2009, employee groups held<br />

more than 1,500 classes.<br />

z Sports contests: The employee groups take turns sponsoring<br />

basketball, table tennis, bowling, soft ball and badminton contests. In<br />

2009, 16 sports contests participated by more than 1,000 employees<br />

were held.<br />

Wide variety of leisure activities for employees<br />

32<br />

Wide variety of leisure facilitiest<br />

Tennis<br />

court<br />

Exercise<br />

machines or<br />

gym<br />

Karaoke<br />

room<br />

Reading<br />

room<br />

Basketball<br />

court<br />

Internet<br />

café<br />

Badminton<br />

court<br />

Billiard<br />

room<br />

5.2.4 Health, Safety and Risk Management<br />

MSI Taiwan<br />

MSI Shenzhen<br />

MSI Kunshan<br />

Social Policy<br />

MSI Taiwan, MSI Shenzhen and MSI Kunshan have all passed ISO 14001<br />

and OHSAS 18001 certification. We ensure the normal functioning of our<br />

system through daily check, internal audit, external audit and fire drill to<br />

achieve the dual purposes of maintaining the health of employees and<br />

providing a comfortable and safe work environment.<br />

Organization and Responsibility<br />

All three MSI plants (MSI Taiwan, MSI Shenzhen and MSI Kunshan) have<br />

an ESH unit in place. The ESH unit in Taiwan is responsible for the central<br />

planning of the annual health, safety and risk management program of all<br />

three plants, while the execution and maintenance of routine operations<br />

are handled by the professional personnel at respective plant. The ESH<br />

personnel at the three plants hold an inter-plant ESH meeting once every<br />

month. The meeting entails routine report on the status of safety, health<br />

and environmental operations at each plant, discussion of ESH issues,<br />

and proposition of improvement actions. Such regular meetings have<br />

helped reduce the incidence of occupational injury and boost employee<br />

satisfaction.


Workplace Injury<br />

The plants hired more new workers<br />

in 2008 to meet the needs of increased<br />

capacity and some new workers had not<br />

developed enough safety consciousness,<br />

hence resulting in a rising trend in work<br />

injuries. To address workplace injury issue,<br />

we start from improving the work process<br />

flows by posting detailed operating steps<br />

and reminders at each production line and<br />

painting the floors of workshops to mark<br />

the separate lanes for pedestrians and<br />

vehicles. We also install bells on forklift<br />

and stackers to alert passing pedestrians,<br />

and install mirrors at each turn of the<br />

plant to minimize latent hazards in the<br />

work environment.<br />

Trends of Disabling Injury Frequency Rate<br />

(DIFR) and Disabling Injury Severity Rate<br />

(DISR), 2007 ~ 2009<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

<br />

DIFR DISR<br />

The measures we have implemented evidently work as shown in the<br />

significant improvement in the incidence of occupational injury with<br />

disabling injury frequency rate dropping from 0.79 to 0.43 and disabling<br />

injury severity rate dropping from 6 to 3. We will continue to improve<br />

workplace safety as we endeavor towards to goal of zero-accident<br />

workplace.<br />

Emergency Response<br />

To minimize workplace risks and keep injury and fatality to the<br />

minimum when accident does happen, we take fire drill and chemical<br />

leak drill in turns each year. The drill takes into account the nature of our<br />

operations and associated latent risks, and covers dormitory area. The<br />

purposes of the drills are:<br />

1. to enable personnel understand the latent risk of accident and imbue<br />

them with the basic concept of emergency response;<br />

33<br />

MSI 2010 Corporate Social Responsibility Report<br />

2. to familiarize personnel with the<br />

use of in-house fire extinguishers<br />

and fire escape equipment;<br />

3. to explain the composition of fire<br />

safety and emergency response<br />

team to make sure the emergency<br />

response organization fully<br />

functions and is able to effectively<br />

evacuate the crowd in case of an<br />

accident; and<br />

4. to familiarize personnel with the<br />

escape routes and emergency<br />

rendezvous points to reduce the<br />

incidence of stampede during<br />

emergency evacuation.<br />

We give foremost consideration to<br />

personal safety. Our concern is not<br />

limited to company employees. We<br />

give equal consideration and equal<br />

treatment to company contractors.<br />

Thus aside from company employees,<br />

contractors are also required to<br />

participate in emergency response<br />

training and fire drill. Through education, training and practice, we make<br />

sure that all people working in the plant have heightened awareness to<br />

safety and emergency response capability.<br />

Monitoring and Testing<br />

Education, training and practice enhance the<br />

safety awareness and emergency response<br />

capability of personnel<br />

Employees typically spend more than 8 hours a day at workplace, and<br />

their health is inevitably influenced by the conditions of environmental<br />

they work in. Thus we conduct testing of lightning arrester, noise,<br />

environment, waste water, drinking water, cooking fumes and food<br />

to ensure the personal safety and health of employees with objective<br />

scientific tests.


2010<br />

To step up the management of<br />

electrical safety, we install infrared<br />

thermometers to test the high and<br />

low voltage of electrical devices in<br />

the plant and promptly undergo<br />

inspection or replacement once<br />

voltage irregularity is found to keep<br />

the hazard of electrical equipment to<br />

the minimum.<br />

Corporate Social<br />

Responsibility Report<br />

All MSI plants come with cafeteria,<br />

Environmental testing<br />

coffee bar and bakery to provide<br />

employees with convenient services. All such contractors must pass<br />

qualification screening and are subject to constant onsite audit and<br />

occasional environmental testing. Food samples are sent to an impartial<br />

third party for testing from time to time to ensure its safety and sanitation.<br />

We also conduct cafeteria food satisfaction survey every year to make<br />

sure the food prepared by cafeteria contractor is “nutritious”, “wholesome”,<br />

and in addition, “tasty”, for enjoyable food and healthy food can coexist.<br />

Delicious, wholesome and nutritionally balanced cafeteria food<br />

34<br />

2009 Environmental Testing Items and Results<br />

Social Policy<br />

Clean and cozy dining environment<br />

Test item Plant tested Result <br />

Lightning arrester MSIS, MSIK<br />

Normal<br />

Boundary noise MSIT, MSIS, MSIK Normal<br />

Workshop environment MSIS, MSIK<br />

Normal<br />

Wastewater MSIT, MSIS, MSIK Normal<br />

Drinking water MSIT, MSIS, MSIK Normal<br />

Cooking fumes MSIS, MSIK<br />

Normal<br />

Cafeteria food sample MSIT, MSIS, MSIK Normal<br />

Personal Safety Gear Management<br />

We explicitly declare in the “MSI Environmental, Safety, Health and<br />

Corporate Social Responsibility Policy” that we will “step up the discovery<br />

of latent risks and reduce risks to tolerable levels.” To achieve such goal,<br />

ESH representatives selected by respective units together with the inhouse<br />

ESH personnel would conduct latent risk assessment with respect<br />

to operational characteristics and process every year, and based on the<br />

risk level, examine the purchase, registration, pickup and use of personal<br />

safety gear to ensure the work safety of personnel. We also conduct patrol<br />

inspection and annual internal and external audits to ensure the correct<br />

use of personal safety gear during work.


5.2.5 Employee Health<br />

All plants have an infirmary staffed by professional and qualified<br />

doctors and nurses to provide professional healthcare services. Besides<br />

general outpatient care, the infirmary also provides the services of blood<br />

drawing for testing and health counseling, and helps employees and their<br />

families with refill prescriptions to pick up medications.<br />

Health Care and Health Promotion<br />

To care for the health of our employees, the physical examination<br />

of employees paid for by the company covers more items than those<br />

required by law. We offered<br />

employees with preventive physical<br />

exam program the first time in 2009<br />

in the hope to ensure the health of<br />

employees through early discovery<br />

and early treatment.<br />

We sponsor a series of health<br />

care and health checkup activities,<br />

including psychological counseling,<br />

office health stretch exercise, Pap<br />

Employees lining up to donate blood<br />

smear, bone density exam, and flu<br />

shot. We have also sponsored a number of blood donation drives to show<br />

our care to the health and life of other people.<br />

H1N1 Epidemic Control<br />

When there was a global outbreak of H1N1 flu epidemic, our human<br />

resources, general affairs, ESH units and infirmary promptly form an<br />

emergency response team and establish a reporting system. The team<br />

updated the disease information on a daily basis, carried out education<br />

among employees, and published health reminders. The team also made<br />

anti-septic liquid available at main entrances and exits for employees to<br />

manage their own personal hygiene.<br />

35<br />

MSI 2010 Corporate Social Responsibility Report<br />

During the epidemic period, all<br />

plant visitors were required to have<br />

their body temperature measured and<br />

fill out a form to determine whether<br />

they came from an epidemic area. All<br />

visitors were also required to wear<br />

a mask when they entered the plant.<br />

To prevent the risk brought about by<br />

employees returning from epidemic<br />

area, we would track daily the list of<br />

returning personnel and the flights<br />

they took to keep track of their health<br />

status.<br />

January<br />

February<br />

March<br />

April<br />

May<br />

June<br />

July<br />

August<br />

September<br />

October<br />

November<br />

December<br />

Hepatitis B vaccination 200 persons<br />

Routine check up for women of childbearing age<br />

General health checkup<br />

Health checkup for underage workers<br />

Blood donation drive<br />

Pap smear<br />

Bone density exam<br />

Seasonal flu shot<br />

H1N1 vaccination<br />

persons<br />

persons<br />

persons<br />

persons<br />

persons<br />

persons<br />

H1N1 vaccination<br />

persons<br />

Annual health checkup for employees who joined MSI in the last two years<br />

Occupational health checkup<br />

persons<br />

Blood donation drive<br />

persons<br />

Employees received the CPR training<br />

persons<br />

persons<br />

persons<br />

MSI Taiwan MSI Shenzhen MSI Kunshan


5.3 Suppliers<br />

5.3.1 Supplier Policy<br />

2010<br />

Corporate Social<br />

Responsibility Report<br />

We firmly believe that fulfilling corporate social responsibility is critical<br />

to the sustained operation of an enterprise. Besides implementing and<br />

promoting Electronic Industry Code of Conduct (EICC) and “Corporate<br />

Social Responsibility” inside MSI, we also hope that our suppliers would<br />

provide a safe work environment for their employees and treat their<br />

employees with respect and dignity, and ensure that their processes and<br />

products are environmentally responsible. Thus we drafted “Corporate<br />

Social Responsibility Requirements for Suppliers” in 2009, hoping that<br />

close supply chain collaboration will bring more benefits to customers,<br />

the environment and society as a whole.<br />

Micro-Star International Co., Ltd.<br />

Corporate Social Responsibility Requirements<br />

Micro-Star International Co., Ltd. (“MSI”) firmly believes that fulfilling its economic, environmental and social responsibility is an important key to the<br />

sustained operation of an enterprise. Thus MSI hopes that enterprises, customers and suppliers that it does business with proactively and vigorously<br />

promote internal compliance with the following economic, environmental and social responsibility requirements to advance the welfare of their<br />

customers, employees, suppliers, community, and other stakeholders.<br />

1. Supplier undertakes not to use child labor or hire employees who work under<br />

coercion or threat.<br />

2. Supplier undertakes that all of its employees are treated with respect and<br />

dignity that it will not engage in any practice that constitutes inhuman<br />

treatment or any form of psychological or physical maltreatment,<br />

harassment, or discrimination against its employees. Supplier undertakes<br />

that the work hours, wages and benefits of its employees comply with the<br />

local laws and regulations, and that its employees enjoy the right of free<br />

association, the right to elect representatives and the right to collective<br />

bargaining.<br />

3. Supplier undertakes to provide its employees with a healthy, safe and cozy<br />

work environment.<br />

4. Supplier warrants that it will periodically identify hazards in the work<br />

environment, assess the risks and reduce the risks to the minimum through<br />

preventive and corrective actions.<br />

5. Supplier undertakes to provide its employees with clean and sanitary<br />

dormitory and cafeteria, including clean, sanitary equipment, drinking water,<br />

food and storage equipment.<br />

6. Supplier undertakes to obtain environment-related permits from the local<br />

environment, and carry out periodic maintenance, update and report to keep<br />

such permits valid.<br />

7. Supplier undertakes to implement pollution control and energy conservation<br />

on a continual basis and that its treatment of waste water, solid waste,<br />

hazardous substances, and polluted air complies with the regulatory<br />

requirements.<br />

8. Supplier warrants that its products comply with the international<br />

environmental requirements, do not contain banned/restricted substances<br />

and comply with the MSI “Green Product Control Specifications.”<br />

9. Supplier undertakes to move towards the adoption of a corporate social<br />

responsibility management system and periodically identify and understand<br />

applicable domestic and foreign laws and regulations as well as customer<br />

requirements.<br />

10. Supplier undertakes that it will establish risk identification and risk<br />

management process or procedures to properly reduce risks or to carry out<br />

risk control.<br />

11. Supplier undertakes that it will establish goals, objectives and<br />

implementation plan for corporate social responsibility and periodically<br />

evaluate the effect of plan execution.<br />

12. Supplier undertakes to periodically communicate its corporate social<br />

responsibility goals, objectives and implementation plan with its customers,<br />

suppliers and employees.<br />

13. Supplier undertakes to uphold business integrity and explicitly prohibit the<br />

acceptance of any form of improper advantage, and prohibit the acts of<br />

corruption, blackmail or embezzlement.<br />

14. Supplier undertakes to establish a mechanism that will keep the identities of<br />

the person reporting improper practice and the person being reported<br />

confidential.<br />

15. Supplier undertakes to respect and protect intellectual property rights and<br />

engage in fair trade, advertising and competition.<br />

16. Supplier undertakes to disclose information on its organizational structure,<br />

operating status, business activities, and financial performance according to<br />

customary business practice.<br />

17. Supplier undertakes to participate in public interest activities within the<br />

extent of its capacity to promote social harmony and progress.<br />

36<br />

5.3.2 Supplier Management<br />

Social Policy<br />

To ensure that all MSI suppliers are in compliance with work and<br />

environmental safety related requirements, treat their employees with<br />

due respect and dignity, their products and processes are environmentally<br />

responsible, and that the quality, delivery, price and service of suppliers<br />

conform to MSI requirements, and to avoid the latent risk of disruption<br />

to our operations due to internal unscrupulousness or operational<br />

omission on the part of supplier, we conduct supplier questionnaire<br />

survey to enhance the understanding of our suppliers. We also build a<br />

green product management platform for better material management<br />

and hold the first supplier conference in 2009 to enhance communication<br />

and mutual understanding and ensure the smooth working of the<br />

supply chain, thereby lowering any potential impact on and risk to our<br />

operations.<br />

Supplier Risk Control: Questionnaire Survey and Analysis<br />

Starting in 2009, we ask our suppliers to sign a Supplier EICC<br />

Agreement and embark on supplier questionnaire survey. The<br />

signing of Supplier EICC Agreement is to make sure a supplier’s labor<br />

management, internal operations and ESH systems comply with the EICC<br />

requirements and has the supplier committed to continuous improvement<br />

and maintaining the quality and timeliness of delivery. The supplier<br />

questionnaire survey enables us to understand better the operating<br />

conditions of suppliers and provide necessary assistance to them, if<br />

necessary.<br />

We conduct analysis and risk rating based on the information provided<br />

in the returned supplier questionnaires. For suppliers receiving low risk<br />

rating, we would continue to work with them. For medium-risk suppliers,<br />

we would ask them to take remedial actions or undergo education<br />

and training within a given time period. We will put high-risk suppliers<br />

under management, audit and reassessment. So far we have conducted<br />

questionnaire survey of close to 100 key suppliers.


5.3.3 Contractor Management<br />

Providing our employees with a safe and cozy work environment is our<br />

responsibility. But we should also demand that our contractors do the<br />

same to truly fulfill the responsibility of a corporate citizen and embrace<br />

corporate ethics. All MSI contractors must comply with our operating<br />

requirements before they are contracted for the work or allowed to<br />

perform work inside a MSI plant.<br />

To ensure operational safety, the contractor must apply to the plant ESH<br />

unit for a special operation permit when the contract work involves firing,<br />

elevated operation, specific electrical work, hoisting, caging or confined<br />

space. The ESH unit would review the qualifications of the operators and<br />

post notice on environmental, safety and health matters at the worksite.<br />

Sign-off is also required when the work is completed. All files on the<br />

special operation are documented and saved for future reference.<br />

Supervision and Evaluation<br />

If there is concern for imminent danger or major violation of ESH<br />

regulations during the work, the contractor will be asked to stop the work<br />

immediately and will resume work only after the unit contracting out the<br />

work and ESH unit of the plant have jointly accepted the remedial actions<br />

taken by it. The whole process will be documented under the contractor’s<br />

record as reference in future contracting and contractor evaluation.<br />

Work Quality Assessment<br />

After a contract work is completed, the unit contracting out the work<br />

will fill out a Contractor Work Completion Assessment Sheet to grade<br />

the work quality and ESH compliance of the contractor. Contractors that<br />

receive a score of 85 points or high are graded Class A vendor; contractors<br />

with a score of 84 ~ 65 points are graded Class B vendor, and contractors<br />

with a score under 65 points are graded Class C vendor. The original of the<br />

assessment sheet is turned over to the ESH unit for keeping as reference<br />

for future selection of contractor.<br />

37<br />

Penalty<br />

MSI 2010 Corporate Social Responsibility Report<br />

Any employee can report contractor’s violation of MSI ESH rules to the<br />

ESH unit. The ESH unit will, in view of the situation, deduct payment, or<br />

ask the contractor to stop work, or in case of serious violation, remove the<br />

contractor from the approved vendor list.<br />

Professional, qualified contractor washed<br />

the exterior of plant building


2010<br />

6 Public Welfare<br />

“Hope is like a road,<br />

There was no road there to start with,<br />

Corporate Social<br />

Responsibility Report<br />

But as more and more people walk along the same route, a road<br />

takes shape.”----Lu Xun<br />

Under the impact of global financial storm, we experienced the first<br />

ever decline in revenue and profit in the history of the company in 2009. It<br />

has been our tradition to participate in and avidly support public welfare<br />

activities. But in the face of such harsh challenge, we did mull over the<br />

question: “Do we really have extra strength and energy to help others?”<br />

As we firmly believe that success brings not just happiness and wealth,<br />

but also more obligations, and we believe in the sage teaching of “honor<br />

old people as we do our own parents and care for other’s children as our<br />

own”, we did not cut our public welfare budget, but instead, increased the<br />

spending in 2009. We hope that our actions will set a good example and<br />

inspire more enterprises to follow suit as we strive to help each other to<br />

sail safely through this round of economic crisis.<br />

Besides possessing outstanding work competences, we also desire our<br />

employees to be a “better person” who make contribution to themselves,<br />

others, the society, and even the world. Thus at MSI Taiwan and MSI<br />

Shenzhen, we have organized respectively the “MSI Love Volunteer<br />

Corps” and “MSIS Volunteer Brigade” to give employees full support<br />

in getting involved in social and public welfare activities. While helping<br />

others, volunteers could witness their own growth and progress, and the<br />

positive influence of their actions on their own family, the company and<br />

the society. Volunteer work is one of our ways to act on the vision of “Green<br />

Homeland and Beautiful Life.”<br />

38<br />

6.1 Community Giveback<br />

Giveback to the Local Community<br />

Social Policy<br />

We have adopted the trees along some road sections in Zhonghe<br />

for more than 10 years in the hope to help improve the air quality of<br />

surrounding environment and the living quality of the local residents and<br />

address the noise problem in the area. We are also a long-term sponsor<br />

of the voluntary police squad and fire brigade in Zhonghe district and the<br />

local Bureau of Environmental Protection, providing them with supplies as<br />

a token of our gratitude to the local government agencies. Without their<br />

assistance, we will not be able to have a safe and cozy work environment.<br />

Humanitarian Aid in the Aftermath of Typhoon Morakot<br />

Typhoon Morakot ravaged southern Taiwan in 2009, leaving several<br />

hundred people dead and tens of billions of dollars in damages. We held<br />

a senior management meeting right after the news of disaster came out<br />

to discuss what we could do to help. Without affecting the rescue work<br />

of the government and relevant agencies, several of our senior executive<br />

officers visited the disaster-hit areas many times to get a handle on the<br />

situation and contact the local government to discuss possible aids. Soon<br />

after that, we donated NT$11,660,000 as funds to aid the victims and help<br />

them rebuild their homeland.<br />

Industry-Academia Cooperation to Help the Present and the<br />

Future of School Children<br />

Taiwan has been losing many blue-collar jobs as enterprises in<br />

Taiwan moved their factories en masse to China and Southeast Asia. The<br />

governments do provide subsidies to low-income families. The money<br />

might meet the basic needs of daily life of those families, but not enough<br />

for the education of their kids.


We hoped to provide<br />

assistance to the children of lowincome<br />

family so they can go to<br />

school without worrying about<br />

tuition. Thus we decided a twoprong<br />

approach by offering<br />

“grant” and “extracurricular<br />

opportunities” that we would<br />

help pay tuition, and in addition,<br />

provide more free learning<br />

opportunities.<br />

MSI grant recipients<br />

Collaborating with Taipei County’s Bureau of Education, we have been<br />

sponsoring free lunch for 669 kids of low-income families to make sure<br />

children get balanced and sufficient nourishment so they can grow and<br />

develop healthily.<br />

The “Little Sun Children’s Computer and English Camp” is a program<br />

we sponsor to help kids of low-income families after many rounds of<br />

discussion with Taipei County’s Bureau of Education and Bureau of Social<br />

Affairs. The program lasted more than three months and had 8 sessions.<br />

Under the program, low-income family children under the assistance of<br />

the Bureau of Social Affairs or referred by school were led by students<br />

of Chihlee Institute of Technology and Huafan University to attend a two<br />

days and one night computer and English camp. The children shared their<br />

thoughts at the end of the activity: “It was such a pleasant and happy two<br />

days. I didn’t like English to start with. But after the patient tutoring of<br />

those big brothers and sisters, I found out that English is not hard at all!”<br />

We believe education has far-reaching influence on a person’s life.<br />

Education could have a bearing on a person’s employability and<br />

hence his or her financial security. Education could also influence the<br />

cultivation and development of a person’s character. The education of<br />

a child could potentially affect a family, while the education of many<br />

children could affect the development and future of a society. Thus we<br />

started to set up a grant program at many elementary schools, junior<br />

highs, high schools and colleges in Taipei County in 2009 in the hope to<br />

give kids of low-income families more opportunities to learn.<br />

39<br />

MSI 2010 Corporate Social Responsibility Report<br />

Our grant recipients include 89 grade 1 to grade 12 students from Taipei<br />

Municipal Jianguo High School, Taipei Municipal ZhongShan Girls’ Senior<br />

High School, National Chung Ho Senior High School, National Panchiao<br />

Senior High School, National HsinChuang Senior High School, Chongcing<br />

Junior High School and Tucheng Junior High School and 39 college<br />

students. We hope more than NT$3 million of financial aid from MSI will<br />

support them to finish school without interruption and eventually help<br />

them obtain a better future.<br />

Environmental Volunteers – Yangtai Mountain Cleaning Activity<br />

Guangdong Yangtai Mountain is known for its rich and enchanting<br />

natural landscape and a popular scenic spot in Shenzhen. Because<br />

of the crowd of visitors who tend to toss garbage everywhere, the<br />

scenes of trash scattering along the trails are common when you visit<br />

Yangtai Mountain. So MSI Shenzhen decided to hold a Yangtai Mountain<br />

hiking and cleaning activity where participants would help clean up the<br />

environment while they have an exercise outing.<br />

MSI Shenzhen employees patiently picked up trash scattered around the mountain<br />

On the day of the activity, more than one hundred volunteers from MSI<br />

Shenzhen brought their own trash bag and picked up waste paper, plastic<br />

bags, and empty bottles discarded by tourists in the bushes and around<br />

trees as they climbed up the trail. Participants who brought sickle also<br />

trimmed the weeds at the trail entrance. At the end of the day, participants<br />

had the chance to limber up and appreciate the beautiful sceneries of<br />

Yangtai Mountain, made a contribution to environmental protection, and<br />

set a good example of a good corporate citizen.


2010<br />

Corporate Social<br />

Responsibility Report<br />

“Learn from Lei Feng” Community Service Activity<br />

“Do you know what is psychological counseling?” This question unfolded<br />

the community service activity taken place at the square of Bingxi Town<br />

Xibei Elementary School. At 8:00AM on March 5, 2009, the MSI Kunshan<br />

community service team set itself up at the square to provide free<br />

psychological counseling, social security counseling, legal assistance and<br />

simple electrical appliance repair services to the local residents.<br />

The weather was not cooperative on that day. Local residents with<br />

umbrellas in hand waited patiently<br />

in drizzles to wait for their turn. In<br />

the three hours of activity, family<br />

relations, disease counseling, dating<br />

and relationship issues were the<br />

most frequently asked questions.<br />

Local residents gave members of the<br />

community service team unreserved<br />

praises. One resident commented:<br />

“The people from this company really<br />

make you feel good. They give you<br />

help, but also bring you warmth like a<br />

family member.” This was the first time<br />

MSI Kunshan held such community service. The activity was a relatively<br />

short one. But we are glad that it has received the support and assistance of<br />

Kunshan government. More so, we are glad that the local residents could<br />

feel warmth from the society while getting help from us.<br />

The local residents of Kunshan waited in<br />

patience to receive counseling<br />

MSI vs. Yuan Ze vs. Nepal “Reducing the Digital divide” Activity<br />

The belief in the teaching of “honor old people as we do our own<br />

parents and care for other’s children as our own” is the force that drives<br />

MSI to participate in public welfare activities. We also believe that the<br />

implementation of this idea should not be limited to our countrymen or<br />

people in the same ethnic group as ourselves. Within our capacity, we like to<br />

help socially disadvantaged people, wherever they are. Yuan Ze University<br />

has been doing the work of teaching computer or building computer<br />

software infrastructure in developing countries for several years. In 2009,<br />

because of the financial storm, they could not find companies to donate<br />

computer software and hardware this year. After learning the objectives of<br />

the Volunteer Corps and the target recipients of their assistance program,<br />

40<br />

we promptly agreed to donate nine<br />

computers needed for the program.<br />

One member of the Yuan Ze activity<br />

team commented: “We are surprised<br />

that MSI made so fast a decision and<br />

donate all brand new computers,<br />

instead of second-hands. We didn’t<br />

anticipate such swift action.”<br />

Social Policy<br />

Yuan Ze volunteers visited an<br />

elementary school in Katmandu,<br />

Nepal in June 2009 to start a 26-day<br />

“Reduce the Digital divide” program.<br />

The program included computer teaching, assistance in building a library,<br />

and cultural exchange between Taiwan and Nepal. At the conclusion of the<br />

program, the computers were left to the local teachers and students. MSI<br />

also asked its agent in Nepal to check on the activity and offer assistance to<br />

the maintenance and operation of computer afterwards.<br />

MSI vs. Chung Yuan vs. Cambodia “Unceasing Love and<br />

Second-hand Computer Raising” Project<br />

We collaborated with Chung Yuan Christian University on this “secondhand<br />

computer raising” project in the hope that 4,000 students and teachers<br />

of Wat Bo Elementary School in Cambodia would have more opportunity to<br />

learn how to operate a computer and use computer.<br />

With 20 computers donated by<br />

MSI, the school is able to set up the<br />

first computer classroom in the local<br />

community that allows students to<br />

learn the basic computer skills and<br />

teachers to learn advanced computer<br />

skills. We are glad the collaboration<br />

between business and school this time<br />

allows us to extend the reach of our<br />

community giveback efforts to another<br />

corner of the world and give help to<br />

those who most need it.<br />

Nepalese teachers learned attentively how to<br />

operate a MSI netbook<br />

MSI representative Mr. Chien Wayne (left)<br />

accepted a letter of appreciation from Chief<br />

Secretary Dr. Wu Chiao-Ming of Chung Yuan<br />

Christian University (right)


6.2 Corporate Volunteer<br />

The financial storm led to record high unemployment in Taiwan and<br />

caused more havoc to low-income families. Under the call of MSI top<br />

management, we decided to make use of our core competency –<br />

outstanding personnel and professional knowledge in computer to organize<br />

the “MSI Love Volunteer Corps” that takes “reduce the digital divide” as its<br />

primary mission and provide children of low-income families free computer<br />

lessons.<br />

Through the help of<br />

representatives of the Chinese<br />

Youth Peace Corps, it was decided<br />

that the MSI volunteers would<br />

provide computing instruction<br />

for a period of 10 weeks, to 30<br />

aboriginal children in Grades 3 to<br />

6 from Hsintien Elementary School<br />

and Ch’ing-t’an Elementary School.<br />

To ensure efficient use of<br />

resources and avoid unnecessary<br />

waste, the volunteers carried out<br />

a search to see which surplus materials were available within the company.<br />

These included T-shirts, stationery, toys, environmentally-friendly shopping<br />

bags, stickers, mugs etc. that had been prepared for various company<br />

activities. The volunteers racked their brains to find ways to make the<br />

computing classes as interesting and<br />

exciting as possible for the children.<br />

This often involved showing a side to<br />

themselves that their colleagues would<br />

not normally see; for example, they<br />

might integrate songs (accompanied<br />

by guitar) into the classes, tell jokes, or<br />

finish the class with a dance. The goal<br />

in all of these efforts was to attract and<br />

retain the interest of the children. To<br />

Under the leadership of senior management,<br />

the “MSI Charity Volunteer Corps” is organized<br />

41<br />

MSI 2010 Corporate Social Responsibility Report<br />

Volunteers gathered together after work to discuss the teaching program and the production of props<br />

ensure that the instruction provided was of a high quality, with rich content,<br />

the volunteers would take a packed evening meal to Conference Room to<br />

prepare for the next weekmselves th off duty. Teaching squad leader Adam<br />

recalls how tongue-tied he was during the first training session. With an<br />

embarrassed laugh, he notes that having the experience of getting up in<br />

front of a class to teach has helped to improve his verbal communication<br />

skills, giving him an unexpected reward from his participation in the<br />

volunteering activity.<br />

As the volunteers became more adept and professional at teaching, the<br />

students reported to class earlier and earlier each week. Before 9:30AM,<br />

everybody was set to go…….. Once the class been cancelled because H1N1<br />

epidemic had reached peak in Taiwan. After that, before the class began, all<br />

staff must take the steps of measuring body temperature, hand disinfection,<br />

and wearing mask to ensure the health of the students and the volunteers.<br />

Students attentively received the instructions of volunteers


Results<br />

The teaching and learning continued despite the inconvenience caused by wearing mask<br />

Student parent’s<br />

thank-you letter<br />

2010<br />

Corporate Social<br />

Responsibility Report<br />

At the end of the program, the students all learned the basic computer<br />

knowledge and word processing. But the most surprising change is that<br />

the most mischievous student received the best grade and never missed<br />

a class. “I think mainly because we believe all kids have potential and all<br />

kids have the ability to learn”, comments the volunteer in charge of this<br />

activity. What to do when a student is absent-minded? We encourage;<br />

what to do when a student refuses to work? We encourage; what to do<br />

when a student plays video game in class? We encourage again and<br />

again.<br />

In the last week of the program, all volunteers felt both relief and the<br />

reluctance to end. September 26, 2009 was the last week of the computer<br />

class. On that day, volunteers said to the students “So long” instead of<br />

“See you next week.”<br />

A student’s graphic design<br />

42<br />

Feedback<br />

Social Policy<br />

During the activity, we received thank-you calls and letters from many<br />

parents. Some parents wrote on the weekly student notebook: “Thank you<br />

for holding this activity. This is really special for us!” Getting a thank-you<br />

note from parents is not the purpose of this activity, still we feel heartwarming<br />

upon receiving the recognition and become more determined<br />

to carry on such volunteer activities. Internally, the biggest change is that<br />

MSI colleagues become chummier with each other and learn to cherish<br />

and appreciate more.<br />

Ten weeks, two hours a week of computer teaching is just the starting<br />

point of MSI Love Volunteer Corps. We will continue to contribute our<br />

efforts to the people on this land and hope that such efforts will be seeds<br />

sown in the land that will flower and bear fruits.


Supplemental information 1: Contact Window<br />

This report is issued in Chinese and English version, both can be<br />

downloaded from MSI’s website. We welcome any comment about this<br />

report, and are very interested in receiving feedback from our readers.<br />

Please send comments to below contact person.<br />

MSI<br />

Management System Center<br />

Rene Kao<br />

Address: No.69, Lide Street, Jhonghe City,<br />

Taipei County, Taiwan<br />

Tel:+886 2 3234-5599 Ext:2613<br />

Email:renekao@msi.com.tw<br />

43<br />

MSI 2010 Corporate Social Responsibility Report<br />

Supplemental Information 2: GRI G3 Content Index<br />

GRI G3 Content Index<br />

Categories Activities Page Note<br />

1.Strategy and Analysis<br />

1.1 CEO Statement p4<br />

1.2 Key impacts, risks and opportunities P8, P17<br />

2.Organizational Profile<br />

2.1 Name of the reporting organization P5<br />

2.2 Products and/or services P7<br />

2.3 Operational structure P9<br />

2.4 Headquarter location P5<br />

2.5 Countries in operation P6<br />

2.6 Nature of ownership P5<br />

2.7 Markets served P6, P7<br />

2.8 Scale of the organization P9<br />

2.9 Significant organizational changes P9<br />

2.10 Awards received P13<br />

3.Report Parameters<br />

3.1 Report period P2<br />

3.2 Previous report P2<br />

3.3 Reporting cycle P2<br />

3.4 Contact point for questions P43<br />

3.5 Content definition P2<br />

3.6 Boundary of the report P2<br />

3.7 Limitations on the report’s scope P2<br />

3.8 JVs, subsidiaries, and outsourcing Not disclosure<br />

3.9 Data measurement techniques Not disclosure<br />

3.10 Effects of information re-statement Not disclosure<br />

3.11 Changes from previous reports P2<br />

3.12 Standard disclosures P43<br />

3.13 External assurance Not disclosure<br />

4.Governance, Commitments, and Engagement<br />

4.1 Governance structure P9<br />

4.2 Indication Whether chairperson is also<br />

executive officer<br />

P4


2010<br />

4.3 Independent members at the board P8<br />

4.4 Mechanisms for Shareholders/employee<br />

participation<br />

P3<br />

4.5 Executive remuneration and<br />

performance<br />

Not disclosure<br />

4.6 Process to avoid conflict of interest at the<br />

board<br />

Not disclosure<br />

4.7 Process to determine board expertise on<br />

sustainability<br />

Not disclosure<br />

4.8 Mission and value statements P4<br />

4.9 Procedures for board governance<br />

on management of economic,<br />

environmental, and social performance<br />

Not disclosure<br />

4.10 Processes for evaluation of the board’s<br />

economic, environmental, and social<br />

performance<br />

Not disclosure<br />

4.11 Precautionary approach principle Not disclosure<br />

4.12 External charters/principle Not disclosure<br />

4.13 Association memberships P13<br />

4.14 List of stakeholders P3<br />

4.15 Stakeholder identification P3<br />

4.16 Approaches to stakeholder engagement P3<br />

4.17<br />

Economic<br />

Topics raised by stakeholders P3<br />

EC1 Direct economic value P5, P7<br />

EC2 Financial implications due to climate<br />

change<br />

P17<br />

EC3 Benefit plan Not disclosure<br />

EC4 Financial government assistance Not disclosure<br />

EC5 Entry level Wage (Add) Not disclosure<br />

EC6 Local suppliers Not disclosure<br />

EC7 Local recruitment P28<br />

EC8 Infrastructure investment and services<br />

for public benefit<br />

P38, P39<br />

EC9 Indirect economic impacts Environmental<br />

(Add)<br />

Not disclosure<br />

Environmental<br />

Disclosure on management approach P14-20<br />

EN1 Volume of materials used Not disclosure<br />

Corporate Social<br />

Responsibility Report Public Welfare<br />

44<br />

EN2 Recycled materials P20<br />

EN3 Direct primary energy consumption P19<br />

EN4 Indirect primary energy consumption P24<br />

EN5 Energy conservation (Add) P23<br />

EN6 Initiatives for energy-efficiency and<br />

renewable energy<br />

P19<br />

EN7 Initiatives for reducing indirect energy<br />

(Add)<br />

P23<br />

EN8 Water Withdrawal P24<br />

EN9 Effect of water withdrawal (Add) Not disclosure<br />

EN10 Water recycled (Add) Not disclosure<br />

EN11 Land assets in sensitive areas Not disclosure<br />

EN12 Impacts on biodiversity Not disclosure<br />

EN13 Habitats protected or restored (Add) Not disclosure<br />

EN14 Strategies for biodiversity (Add) Not disclosure<br />

EN15 Endangered species (Add) Not disclosure<br />

EN16 Greenhouse gas emissions P18<br />

EN17 Other greenhouse gas emissions P18<br />

EN18 Initiatives to reduce greenhouse gases<br />

(Add)<br />

P23<br />

EN19 Ozone-depleting substance emission P18<br />

EN20 NOX, SOX and other air emissions P18<br />

EN21 Water discharge Not disclosure<br />

EN22 Waste by disposal method P20<br />

EN23 Significant spills P20<br />

EN24 Movements of hazardous Waste (Add) P20<br />

EN25 Habitats affected by discharge and runoff<br />

(Add)<br />

Not disclosure<br />

EN26 Environmental impact mitigation P23<br />

EN27 Packaging materials P17<br />

EN28 Non-compliance sanctions P20<br />

EN29 Environmental impact of transport (Add) Not disclosure<br />

EN30 Environmental protection expenditure<br />

(Add)<br />

P20<br />

(1) Social: Labor Practices and Decent Work<br />

Disclosure on management approach P26-P25<br />

LA1 Breakdown of Workforce P26


LA2 Employee turnover P27<br />

LA3 Benefits to full-time employees (Add) P30<br />

LA4 Employees with collective bargaining<br />

agreements<br />

Not disclosure<br />

LA5 Minimum notice periods Not disclosure<br />

LA6 Workforce in joint health committee<br />

(Add)<br />

P28<br />

LA7 Occupational injuries and absenteeism P32<br />

LA8 Training on serious diseases P35<br />

LA9 Trade union agreements on health (Add) Not disclosure<br />

LA10 Training per employee P28<br />

LA11 Programs for lifelong learning (Add) P29<br />

LA12 Career development (Add) P29<br />

LA13 Composition of governance bodies Not disclosure<br />

LA14 Gender pay disparity P30<br />

(2) Social: Human Rights<br />

Disclosure on management approach P27-P28<br />

HR1 Human rights clauses investment Not disclosure<br />

HR2 Supplier screening on human rights P36<br />

HR3 Training on human rights (Add) P36<br />

HR4 Discrimination P27<br />

HR5 Association and collective bargaining P28<br />

HR6 Child labor P27<br />

HR7 Forced labor P27<br />

HR8 Training for security personnel (Add) Not disclosure<br />

HR9 Violations of rights of indigenous people<br />

(Add)<br />

Not disclosure<br />

(3) Social: Society<br />

Disclosure on management approach P9<br />

S01 Impact on communities Not disclosure<br />

S02 Corruption risks Not disclosure<br />

S03 Anti-corruption training Not disclosure<br />

S04 Actions against corruption P27<br />

S05 Lobbying P9<br />

S06 Political donations (Add) P9<br />

S07 Anti-competitive behavior (Add) Not disclosure<br />

S08 Regulatory non-compliance sanctions P20<br />

45<br />

MSI 2010 Corporate Social Responsibility Report<br />

(4) Social: Product Responsibility<br />

Disclosure on management approach P16-P17<br />

PR1 Health and safety impacts along product<br />

life cycle<br />

Not disclosure<br />

PR2 Non-compliance with health and safety<br />

standards (Add)<br />

Not disclosure<br />

PR3 Production information P17, P21-P22<br />

PR4 Non-compliance with product<br />

information standards (Add)<br />

Not disclosure<br />

PR5 Customer satisfaction (Add) P25<br />

PR6 Communication programs Not disclosure<br />

PR7 Non-compliance in marketing practices<br />

(Add)<br />

Not disclosure<br />

PR8 Complaints regarding customer privacy<br />

(Add)<br />

Not disclosure<br />

PR9 Product non-compliance Not disclosure


MICRO-STAR INT’L CO., LTD<br />

No.69 Lide Street, Jhonghe City,<br />

Taipei County, Taiwan<br />

Tel: (02)3234-5599<br />

Fax: (02)3234-5488<br />

www.msi.com

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