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Ideas That Changed<br />

the World<br />

From bicycles to umbrellas, the Walkman to bar codes, innovative ideas can mold the world in<br />

unexpected, fantastical ways. Ideas that Changed The World takes some of the most important<br />

ideas in history and displays them using stunning photography and detailed information. This<br />

VOYA Nonfi ction Honor List and IRA Young Adult Choice 2011 winner brings the stories of great<br />

ideas to life in their historical context, sharing how they were inspired and then implemented.<br />

Readers will be in awe as they learn about satellites, antibiotics, microscopes, fi lm animation,<br />

surfboards, submarines, TV, and more. Ideas That Changed the World takes the stories of the<br />

most insightful advancements in history and shows how these innovations affect us all.<br />

september<br />

96<br />

Now in<br />

Paperback!<br />

publicity & marketing<br />

• Back-to-school press pitch<br />

• Back-to-school advertising<br />

• Educational advertising<br />

• Sweepstakes<br />

Ideas That Changed the World | Science | ISBN: 9781465414236 | Paperback<br />

8 1/2 x 10 7/8” | 256 pages | $16.99 | Ages 10+<br />

recommended buy<br />

How to be a Genius<br />

publicity & marketing<br />

• Back-to-school press pitch<br />

• Back-to-school advertising<br />

• Educational advertising<br />

• Sweepstakes<br />

How to be a Genius reveals the magical and mysterious world of the brain. With facts,<br />

puzzles, brain teasers, optical illusions, and other brain training activities, readers will unlock<br />

their true intellectual power. How to be a Genius explores the physiology, anatomy, and<br />

evolution of the brain and then teaches innovative brain stimulating exercises. Covering all<br />

aspects of brain activity, from perception and problem solving, to memory, language, and<br />

creativity, readers will learn tips and tricks for getting the most out of the brain. The book<br />

also features activities including sports, magic, playing cards, and computer games.<br />

Readers will enjoy employing their creativity with this hands-on guide to the mind<br />

fi lled with wonderful knowledge and great activities to boost brainpower.<br />

hardcover edition hardcover edition<br />

• Ideas That Changed the World | 9780756665319 (08/10) • How to be a Genius | 9780756655150 (10/09)<br />

see pages 140-142 for more Science titles september<br />

see pages 138-140 for more Reference titles<br />

How to be a Genius | Reference | ISBN: 9781465414243 | Paperback<br />

8 1/2 x 10 7/8” | 192 pages | $12.99 | Ages 10+<br />

recommended buy<br />

Now in<br />

Paperback!

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