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publicity & marketing<br />
• Radio satellite media tour<br />
• Holiday round-ups<br />
• Holiday advertising campaign<br />
• Print advertising campaign<br />
november<br />
Kill or Cure<br />
Steve Parker<br />
Telling the compelling stories behind mankind’s never-ending quest to cure every disease, Kill or Cure<br />
uses an all-new format—a text-rich narrative combined with DK’s beautiful visual design—to trace the<br />
extraordinary history of medicine.<br />
Beginning with early healers, chance discoveries, technological advancement, and “wonder” drugs, and<br />
using panels, timelines, and thematic spreads, Kill or Cure highlights information about human anatomy,<br />
surgical instruments, and medical breakthroughs while telling the dramatic tale of medical progress.<br />
Diaries, notebooks, and other fi rst-person accounts tell the fascinating stories from the perspective<br />
of people who witnessed medical history fi rsthand.<br />
about the author<br />
Steve Parker is an author, editor, and consultant specializing in the natural world, biology, technology, and<br />
general sciences. He has written more than 200 books and edited or contributed to over 100 more, including<br />
The Human Body, Body Atlas, and Eyewitness Medicine, published by DK. He has also written for the BBC,<br />
Boots, the Smithsonian Institution, and the WWF.<br />
• Online ad campaign<br />
• IndieBound mailing<br />
• Social media outreach<br />
• Galleys<br />
Kill or Cure | History | ISBN: 9781465408426 | Hardcover | 6 x 9 1/4’’ | 400 pages | $30.00<br />
see pages 53-54 for more History titles<br />
recommended buy<br />
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