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elated titles Essential Back Care 9780756682644 Strengthen Your Back 24 Strengthen Your Back | Medical | ISBN: 9781465414557 | Flexi | 7 5/8 x 9 1/4’’ | 144 pages | $12.95 DK’s Strengthen Your Back provides easy-to-follow exercises that improve mobility, fl exibility, core stability, and strength to help treat an existing condition or reduce chances of future injury. This handy guide is perfect for anyone who wants to take an active role in his or her health care and alleviate back pain. recommended buy see page 56 for more Medical titles november
New Format! publicity & marketing • Radio satellite media tour • Holiday round-ups • Holiday advertising campaign • Print advertising campaign november Kill or Cure Steve Parker Telling the compelling stories behind mankind’s never-ending quest to cure every disease, Kill or Cure uses an all-new format—a text-rich narrative combined with DK’s beautiful visual design—to trace the extraordinary history of medicine. Beginning with early healers, chance discoveries, technological advancement, and “wonder” drugs, and using panels, timelines, and thematic spreads, Kill or Cure highlights information about human anatomy, surgical instruments, and medical breakthroughs while telling the dramatic tale of medical progress. Diaries, notebooks, and other fi rst-person accounts tell the fascinating stories from the perspective of people who witnessed medical history fi rsthand. about the author Steve Parker is an author, editor, and consultant specializing in the natural world, biology, technology, and general sciences. He has written more than 200 books and edited or contributed to over 100 more, including The Human Body, Body Atlas, and Eyewitness Medicine, published by DK. He has also written for the BBC, Boots, the Smithsonian Institution, and the WWF. • Online ad campaign • IndieBound mailing • Social media outreach • Galleys Kill or Cure | History | ISBN: 9781465408426 | Hardcover | 6 x 9 1/4’’ | 400 pages | $30.00 see pages 53-54 for more History titles recommended buy 25
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