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JACKET NOT FINAL<br />

publicity & marketing<br />

• Fan site giveaways<br />

• Print ad campaign<br />

• Online ad campaign<br />

• New York Comic Con feature title<br />

• E3 feature title<br />

• Capcom 30th Anniversary event promotions<br />

• Affi liate link promotion with pro players<br />

• Cross promote in Capcom game strategy guides<br />

• Pre-order campaign<br />

• Book donation<br />

• Cross promote with other licensees<br />

• Social media outreach<br />

• e-Newsletter feature<br />

©CAPCOM. Licensed for use by DK Publishing.<br />

Capcom 30th Anniversary<br />

Character Encyclopedia<br />

Established in 1983, Capcom is one of the world’s most well-known video game publishers and is recognized<br />

for creating many important game franchises, such as Mega Man , Resident Evil , and Street Fighter .<br />

Full of facts, statistics, and historical information, the Capcom 30th Anniversary Character Encyclopedia will offer any<br />

fan of Capcom’s illustrious library of video games insight and background for all of their favorite characters and video game<br />

series. The Capcom 30th Anniversary Character Encyclopedia celebrates Capcom’s 30 years in the industry and gives fans<br />

concise information about every major Capcom character, their key artwork, statistics, background information, and<br />

interesting notes on the history of each character and game franchise. Including almost 200 characters from the<br />

Capcom family, this Character Encyclopedia sheds new light on these characters in a way nothing else does!<br />

PENDING PROJECT APPROVAL<br />

16 Capcom 30th Anniversary Character Encyclopedia | Licensed | ISBN: 9781465414588 | Hardcover | 7 1/4 x 9 1/4” | 208 pages | $16.99 october<br />

recommended buy

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