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publicity & marketing • E-galley librarian mailing • Back-to-school press pitch • Photo excerpt pitch • Holiday round-ups • Back-to-school advertising • Educational advertising • Social media outreach Mind Benders Flex your mental muscles with Mind Benders—an interactive book of brainteasers, optical illusions, word and number games, logic puzzles, physical tricks, mazes, and more. Featuring 60 mind bending questions and challenges with bright, appealing graphics, each mind bender is introduced with a straightforward question and gives simple instructions of what to do. Answers not only give the solution, but also explain how the challenge works and how to fi nd the solution. With cerebral challenges that include learning to think laterally and logically, and fi nding the shortcut to speedy sums, Mind Benders will get children away from electronic devices and give their brains a workout. 116 Mind Benders | Activity | ISBN: 9781465414564 | Hardcover | 8 1/2 x 10 7/8” | 32 pages | $19.99 | Ages 7+ related titles Optical Illusions 9780756697891 see pages 142-143 for more Activity titles recommended buy october

JACKETS NOT FINAL © 2013 Disney october Frozen Frozen journeys into theaters November 27, 2013, in Disney Digital 3D in select theaters. From the studio behind 2010’s Tangled and this year’s Wreck-It Ralph, Walt Disney Animation Studios presents Frozen, the coolest comedy-adventure ever to hit the big screen. When a prophecy traps a kingdom in eternal winter, Anna, a fearless optimist, teams up with extreme mountain man Kristoff and his sidekick reindeer, Sven, on an epic journey to fi nd Anna’s sister, the Snow Queen Elsa, and put an end to her icy spell. Encountering mystical trolls, a funny snowman named Olaf, Everest-like extremes, and magic at every turn, Anna and Kristoff battle the elements in a race to save the kingdom from destruction. Frozen: The Essential Guide Learn about the characters, locations, themes, and iconic moments of Disney’s newest princess tale, Frozen. A fact-fi lled reference, Frozen: The Essential Guide takes you inside this enchanting world featuring beautiful movie stills and fun and interesting facts! Ultimate Sticker Book: Frozen Aspiring princesses everywhere are sure to love the new Ultimate Sticker Book: Frozen from DK. Packed with more than 60 exciting reusable stickers featuring beloved characters and icons from Frozen, kids will be able re-create their favorite scenes from the movie while learning fun and interesting movie facts along the way. publicity & marketing • Trade magazine movie tie-ins pitch • Holiday round-ups • Fan-site giveaway • Cross promote with other licensees (DVD insert) • Print ad campaign • Social media outreach • e-Newsletter feature Frozen: The Essential Guide | Licensed | ISBN: 9781465414045 | Hardcover | 7 5/8 x 10” | 64 pages | $12.99 Ultimate Sticker Book: Frozen | Licensed | ISBN: 9781465414052 | Paperback | 8 1/2 x 11” | 16 pages | $6.99 see pages 120-122 for more Disney titles recommended buy 117

publicity & marketing<br />

• E-galley librarian mailing<br />

• Back-to-school press pitch<br />

• Photo excerpt pitch<br />

• Holiday round-ups<br />

• Back-to-school advertising<br />

• Educational advertising<br />

• Social media outreach<br />

Mind Benders<br />

Flex your mental muscles with Mind Benders—an interactive book of brainteasers, optical<br />

illusions, word and number games, logic puzzles, physical tricks, mazes, and more.<br />

Featuring 60 mind bending questions and challenges with bright, appealing graphics, each<br />

mind bender is introduced with a straightforward question and gives simple instructions of what<br />

to do. Answers not only give the solution, but also explain how the challenge works and how to<br />

fi nd the solution. With cerebral challenges that include learning to think laterally and logically,<br />

and fi nding the shortcut to speedy sums, Mind Benders will get children away from<br />

electronic devices and give their brains a workout.<br />

116 Mind Benders | Activity | ISBN: 9781465414564 | Hardcover | 8 1/2 x 10 7/8” | 32 pages | $19.99 | Ages 7+<br />

related titles<br />

Optical Illusions<br />

9780756697891<br />

see pages 142-143 for more Activity titles<br />

recommended buy<br />

october

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