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“If Dale Carnegie had been a Google engineer, this is how he
would have written How to Win Friends and Influence People.”
—Chip Heath, coauthor of Switch and Made to Stick
978-1-61723-004-2 • U.S. $16.00 / $17.00 CAN.
Psychology/Technology
5 1/2” x 8 7/16” • 240 pages
Rights: W00
Pub History: Current HC, 978-1-61723-001-1
Also available as an e-book
On Sale: 6/26/12
suGGesteD oRDeR
clifford nass with corina yen
the man Who lied
to His laptop
What We can learn about ourselves from our machines
clifford nass is one of the world’s leading experts on how people interact with
technology. after two decades studying problems like bmW’s GPs system,
microsoft’s clippy (the most hated animated character of all time), and online
evaluations that led people to lie to their laptops, he has developed a powerful
theory: our brains can’t fundamentally distinguish between interacting with
people and interacting with devices. We will try to protect a computer’s
feelings, feel flattered by a brown-nosing piece of software, and even do favors
for technology that has been “nice” to us. all without even realizing it.
based on his research at stanford, nass explores the essential rules for effective
human relationships. He has found that the most powerful strategies for
working with people aren’t really that complicated, and can be learned from
watching what succeeds and fails in technology interfaces. in other words, if a
computer can make friends, build teams, and calm powerful emotions, so can
any of us.
“With the help of real experiments, rather than anecdotes or
impressions, Clifford Nass uses people’s interactions with computers
as a window into social and professional life. The book is filled with
insights about an increasingly important part of our lives.”
—Steven Pinker, author of How the Mind Works and The Stuff of Thought
■■National Publicity
■■Author Lectures
■■www.cliffordnass.com J u ly • c u R R e n t
Photo © Stanford
clifford nass is the thomas m. storke Professor at stanford university
and director of the communication between Humans and interactive
media lab. He is a popular designer, consultant, and keynote speaker. He
lives in silicon Valley. corina Yen is a design researcher.