view online - Bookseller Services - Penguin Group
view online - Bookseller Services - Penguin Group view online - Bookseller Services - Penguin Group
80 “A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves.” —Publishers Weekly 978-1-59184-442-6 • U.S. $17.00 / $18.00 CAN. Business/Marketing 5 1/2” x 8 7/16” • 256 pages Rights: W00 Pub History: Portfolio HC, 978-1-59184-311-5 Also available as an e-book On Sale: 6/26/12 ■■a Wall Street Journal bestseller suGGesteD oRDeR John Jantsch the Referral engine teaching your business to market itself Word-of-mouth referrals are more important than ever. People trust the recommendation of a friend, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. the key lies in understanding the “customer Referral cycle” — the way customers refer others to your company who, in turn, generate even more referrals. if everyone in the organization keeps this in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. “Frankly, I had no idea how John was going to top Duct Tape Marketing. But with The Referral Engine, John puts you in the driver’s seat and shows you the steps to achieving marketing success without a huge budget. Go no further. Buy this now.” —Chris Brogan, coauthor of Trust Agents “This book will pay for itself in one day.” —Seth Godin, author of Linchpin ■■National Publicity ■■Online Promotions ■■www.referralenginebook.com J u ly • P o R t f o l i o Photo © Brandon Hill john jantsch is a marketing and digital technology coach, an awardwinning social media publisher, and the author of the small-business marketing bible Duct Tape Marketing. He lives in kansas city, missouri.
“A fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era.” —Steve Forbes 978-1-59184-540-9 • U.S. $15.00 / $16.00 CAN. Biography/Business 5 1/16” x 7 3/4” • 256 pages b/w graphic on chapter openers Rights: W00 Pub History: Portfolio/Penguin HC, 978-1-59184-381-8 Also available as an e-book On Sale: 6/26/12 ■■updated with a new chapter suGGesteD oRDeR Photo © Jon Bruner Zack o’malley Greenburg empire state of mind How Jay-Z Went from street corner to corner office some people think Jay-Z is just another rapper. others see him as just another celebrity. the reality is, he is first and foremost a business. and as much as martha stewart or oprah, he has turned himself into a lifestyle brand. but despite Jay-Z’s fame, there are still many whose impressions of him are foggy, outdated, or simply incorrect. few know the details of how he honed his entrepreneurial philosophy not at a fancy business school but on the streets of brooklyn and beyond, as a drug dealer in the late 1980s and early 1990s. Empire State of Mind tells the story behind Jay-Z’s rise to the top as told by the people who lived it with him—from classmates at brooklyn’s George Westinghouse High school, to the childhood friend who got him into the drug trade, to the DJ who persuaded him to stop dealing and focus on music. Zack o’malley Greenburg draws on exclusive interviews with hip-hop luminaries such as DJ clark kent, Questlove, Damon Dash, fab 5 freddy, nba stars Jamal crawford and sebastian telfair, and recording industry executives such as craig kallman, the ceo of atlantic Records. ■■National Publicity ■■www.zogreenburg.com zack o’malleY greenburg is a staff writer at Forbes, where he has covered finance and music since 2005. He has profiled the likes of akon, 50 cent, and afrika bambaataa, and his stories have taken him from the casinos of macau to the diamond mines of sierra leone. J u ly • P o R t f o l i o 81
- Page 31 and 32: “A quietly compelling literary de
- Page 33 and 34: Jane Green’s Another Piece of My
- Page 35 and 36: The #1 New York Times bestselling a
- Page 37 and 38: Amish-Country Mysteries from P. L.
- Page 39 and 40: Where starfish line the mantles and
- Page 41 and 42: Thoroughly revised and updated—th
- Page 43 and 44: Denmark’s #1 crime writer introdu
- Page 45 and 46: One of the world’s most popular a
- Page 47 and 48: “A paradigm-shifting book that ca
- Page 49 and 50: citY of thieves 978-0-452-29529-2,
- Page 51 and 52: the feeling good handbook 978-0-452
- Page 53 and 54: scattered 978-0-452-27963-6, $16.00
- Page 55 and 56: The unique life story of one of the
- Page 57 and 58: The first biography of Yo La Tengo,
- Page 59 and 60: A fully illustrated graphic memoir
- Page 61 and 62: Glamour’s “Beauty Sleuth” rev
- Page 63 and 64: A journalist faces his toughest ass
- Page 65 and 66: the western lit survival kit Sandra
- Page 67 and 68: Start small for big results with th
- Page 69 and 70: clark howard’s living large in le
- Page 71 and 72: prescription for herbal healing, 2n
- Page 73 and 74: The acclaimed, hotly debated #1 New
- Page 75 and 76: The bestselling author of Debt-Free
- Page 77 and 78: The controversial book by the bests
- Page 79 and 80: “CNBC broadcaster Joe Kernen and
- Page 81: “He re-creates the spirit of thos
- Page 85 and 86: “Gasparino is particularly good o
- Page 87 and 88: Andy Kessler is fed up with people
- Page 89 and 90: “Part field guide and part critiq
- Page 91 and 92: The “riveting, heartbreaking, ins
- Page 93 and 94: The indispensable companion to Real
- Page 95 and 96: This revelatory book explores moder
- Page 97 and 98: The dazzling second book in Bakker
- Page 99 and 100: One woman moves to New York and fal
- Page 101 and 102: The “sympathetic and compelling
- Page 103 and 104: The award-winning CIA thriller by
- Page 105 and 106: The irresistible newest novel by th
- Page 107 and 108: The essential book on Churchill’s
- Page 109 and 110: An unorthodox biography of “the g
- Page 111 and 112: “The three British masters of sus
- Page 113 and 114: notes 111
- Page 115 and 116: INTERNATIONAL SALES Penguin Group (
- Page 117 and 118: 115 i n D e X title inDeX 125 Glute
80<br />
“A swift, appealing read and a thorough primer on the power<br />
of letting your products and customers speak for themselves.”<br />
—Publishers Weekly<br />
978-1-59184-442-6 • U.S. $17.00 / $18.00 CAN.<br />
Business/Marketing<br />
5 1/2” x 8 7/16” • 256 pages<br />
Rights: W00<br />
Pub History: Portfolio HC, 978-1-59184-311-5<br />
Also available as an e-book<br />
On Sale: 6/26/12<br />
■■a Wall Street Journal bestseller<br />
suGGesteD oRDeR<br />
John Jantsch<br />
the Referral engine<br />
teaching your business to market itself<br />
Word-of-mouth referrals are more important than ever. People trust the<br />
recommendation of a friend, colleague, or even a stranger with similar tastes<br />
over anything thrust at them by a faceless company.<br />
marketing expert John Jantsch offers practical techniques for harnessing<br />
the power of referrals to ensure a steady flow of new customers. the key<br />
lies in understanding the “customer Referral cycle” — the way customers<br />
refer others to your company who, in turn, generate even more referrals. if<br />
everyone in the organization keeps this in mind, Jantsch argues, your business<br />
will generate referrals like a well-oiled machine.<br />
“Frankly, I had no idea how John was going to top Duct Tape<br />
Marketing. But with The Referral Engine, John puts you in the driver’s<br />
seat and shows you the steps to achieving marketing success without a<br />
huge budget. Go no further. Buy this now.”<br />
—Chris Brogan, coauthor of Trust Agents<br />
“This book will pay for itself in one day.”<br />
—Seth Godin, author of Linchpin<br />
■■National Publicity<br />
■■Online Promotions<br />
■■www.referralenginebook.com J u ly • P o R t f o l i o<br />
Photo © Brandon Hill<br />
john jantsch is a marketing and digital technology coach, an awardwinning<br />
social media publisher, and the author of the small-business<br />
marketing bible Duct Tape Marketing. He lives in kansas city, missouri.
Change language