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78 “A masterpiece. An iconic and defining book for our time.” —Mark Parker, CEO, Nike Inc. 978-1-59184-428-0 • U.S. $18.00 / NCR Business 5 1/2” x 8 7/16” • 432 pages Rights: N43 Pub History: Portfolio/Penguin HC, 978-1-59184-330-6 Also available as an e-book On Sale: 5/29/12 ■■updated with new materials suGGesteD oRDeR wikinomics 978-1-59184-231-6, $16.00 Photo © Don Tapscott Don tapscott and anthony D. Williams macrowikinomics new solutions for a connected Planet in their bestseller Wikinomics, Don tapscott and anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. this sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. tapscott and Williams provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world. “Nothing less than a game plan to fix a broken world.” —The Huffington Post “It underscores the critical importance of transparency, participation and collaboration among business, government and citizens in addressing global challenges.” —Michael Dell, CEO, Dell Inc. “Like Lewis and Clark for the digital age, Tapscott and Williams have explored the borders, boundaries and landscape of the new interdependent world.” —Eric Schmidt, executive chairman, Google ■■National Publicity ■■Author Lectures ■■www.macrowikinomics.com J u n e • P o R t f o l i o Photo © Martin Usborne don tapscott is chairman of the think tank nGenera insight and an adjunct professor at the Rotman school of management, university of toronto. anthonY d. williams is a senior fellow with the lisbon council.
“He re-creates the spirit of those early days in all their energy and tumult, providing a fascinating look at what it took to build the Microsoft behemoth.” —Bloomberg 978-1-59184-537-9 • U.S. $17.00 / $18.00 CAN. Business/Memoir 5 1/2” x 8 7/16” • 368 pages b/w graphs; 8 pages of color photos on insert stock Rights: E30 Pub History: Portfolio/Penguin HC, 978-1-59184-382-5 Also available as an e-book On Sale: 5/29/12 Unabridged CDs Digital ISBN: 978-1-101-43243-3 12.5 Hours U.S. $39.95 / $46.00 CAN. ■■a New York Times bestseller suGGesteD oRDeR Paul allen idea man a memoir by the cofounder of microsoft Paul allen has left his mark on numerous fields, from aviation and science to rock ’n’ roll, professional sports, and philanthropy. His passions and curiosity have transformed the way we live. in 2007 and again in 2008, Time named him one of the hundred most influential people in the world. microsoft started on a snowy day in December 1974, when allen was twentyone years old. after buying the new issue of Popular Electronics in Harvard square, he ran to show it to his best friend from seattle, bill Gates, then a Harvard undergrad. the magazine’s cover story featured the altair 8800, the first true personal computer; allen knew that he and Gates had the skills to code a programming language for it. While much has been written about microsoft’s early years, allen has never before told the story from his point of view. nor has he previously talked about the details of his relationship with Gates or his behind-closed-doors perspective on how a struggling start-up became the most powerful technology company in the world. “Riveting reading.” —The Guardian “Inspiring.” —Geekwire ■■National Publicity ■■www.paulallen.com paul allen is the billionaire technologist and philanthropist who cofounded microsoft with bill Gates. He is the chairman of Vulcan inc. and founder of the allen institute for brain science. He also owns the seattle seahawks and the Portland trail blazers. J u n e • P o R t f o l i o 79
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