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“CNBC broadcaster Joe Kernen and his young daughter Blake
have put together a readable, informative, lively primer on
free-market capitalism.” —Steve Forbes, Forbes
978-1-59184-538-6 • U.S. $16.00 / $17.00 CAN.
Business
5 1/2” x 8 7/16” • 256 pages
1 b/w graph
Rights: W00
Pub History: Sentinel HC,
978-1-59523-077-5
Also available as an e-book
On Sale: 3/27/12
■■updated with new material
suGGesteD oRDeR
Photo © Ethan Stupp
Joe kernen and blake kernen
your teacher said What?!
trying to Raise a fifth Grade capitalist in
obama’s america
every morning on cnbc’s Squawk Box, Joe kernen asks challenging questions.
and at home he does the same with his young daughter, blake. What are you
learning in school? What tV shows do you like? What message did you get
from that movie? your teacher said what?!
When blake was nine, her answers told Joe that she had already absorbed a
distorted view of economics—from her school, pop culture, and just about
everywhere else. she was learning that capitalism is unavoidably immoral
. . . that business people can’t be trusted, especially if they run big companies
. . . that trade is bad because it hurts american workers . . . and that no matter
how bad things get, the government will always bail us out.
Joe was outraged. if he couldn’t fix our education system or Hollywood, at least
he could teach blake how capitalism really works, and why it’s worth defending.
He started by asking her to write down phrases she didn’t understand (“What’s
physical stimulus?”). that led to discussions of ideas like credit and the time
value of money; the good and bad aspects of unions; free trade vs. “fair” trade;
and why universal health care in europe isn’t really free.
“A lively and much-needed book.” —Jack Welch
■■National Publicity
joe kernen is the coanchor of cnbc’s longest-running program, the
top-rated morning show Squawk Box. blake kernen is a middle school
student.
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