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74 The classic guide to mixing “new marketing” with old organizations, by the bestselling author of Linchpin, Tribes, and Purple Cow 978-1-59184-535-5 • U.S. $15.00 / $16.00 CAN. Business/Marketing 5” x 7” • 256 pages b/w charts throughout Rights: E30 Pub History: Portfolio HC, 978-1-59184-174-6 Also available as an e-book On Sale: 4/24/12 ■■updated with new material suGGesteD oRDeR seth Godin meatball sundae is your marketing out of sync? according to seth Godin, the many tactics of online marketing are like the toppings at an ice cream parlor. if you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. but if you start with a bowl of meatballs . . . yuck! as traditional marketing declines, the latest tools of social media and other Web options seem irresistible. but they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth. Meatball Sundae explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t. the winners aren’t just annoying start-ups run by twentysomethings who never had a real job. you’ll also meet older companies that have adapted brilliantly, such as blendtec, a thirty-year-old blender maker. it produces “Will it blend?” videos that demolish golf balls, coke cans, iPhones, and much more. for a few hundred dollars, blendtec reached more than ten million eager viewers on youtube. ■■National Publicity ■■Online Promotions ■■www.sethgodin.com m ay • P o R t f o l i o Photo © Bodoni Design seth godin is the author of Tribes, The Dip, Purple Cow, Linchpin, and other international bestsellers that have changed the way business people think and act. He’s the most influential business blogger in the world and one of the twenty-five most widely read bloggers in the english language.
The controversial book by the bestselling author of Linchpin, Tribes, and Purple Cow 978-1-59184-533-1 • U.S. $15.00 / $16.00 CAN. Business/Marketing 5” x 7” • 240 pages b/w illustrations throughout Rights: E00 Pub History: First edition, Portfolio HC, May 2005, 978-1-59184-100-3; Second edition: Portfolio HC, 978-1-59184-303-0 Also available as an e-book On Sale: 4/24/12 suGGesteD oRDeR Photo © Bodoni Design seth Godin all marketers are liars the underground classic that explains How marketing Really Works—and Why authenticity is the best marketing of all all marketers tell stories. and if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. as seth Godin shows in this controversial book, great marketers tell a story—a story we want to believe, whether it’s factual or not. marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. think of the Dyson vacuum cleaner, or fiji water or the iPhone. but beware: if your stories are inauthentic, you cross the line from fib to fraud. marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. that’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. but for the rest of us, it’s time to embrace the power of the story. as Godin writes, “stories make it easier to understand the world. stories are the only way we know to spread an idea. marketers didn’t invent storytelling. they just perfected it.” ■■National Publicity ■■Online Promotions ■■www.sethgodin.com seth godin is the author of Tribes, The Dip, Purple Cow, Linchpin, and other international bestsellers that have changed the way business people think and act. He’s the most influential business blogger in the world and one of the twenty-five most widely read bloggers in the english language. 75 m ay • P o R t f o l i o
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The controversial book by the bestselling author of<br />
Linchpin, Tribes, and Purple Cow<br />
978-1-59184-533-1 • U.S. $15.00 / $16.00 CAN.<br />
Business/Marketing<br />
5” x 7” • 240 pages<br />
b/w illustrations throughout<br />
Rights: E00<br />
Pub History: First edition, Portfolio HC,<br />
May 2005, 978-1-59184-100-3; Second edition:<br />
Portfolio HC, 978-1-59184-303-0<br />
Also available as an e-book<br />
On Sale: 4/24/12<br />
suGGesteD oRDeR<br />
Photo © Bodoni Design<br />
seth Godin<br />
all marketers are liars<br />
the underground classic that explains How<br />
marketing Really Works—and Why authenticity<br />
is the best marketing of all<br />
all marketers tell stories. and if they do it right, we believe them. We believe<br />
that wine tastes better in a $20 glass than a $1 glass. We believe that an<br />
$80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the<br />
same car. We believe that $125 sneakers make our feet feel better—and look<br />
cooler—than a $25 brand.<br />
as seth Godin shows in this controversial book, great marketers tell a story—a<br />
story we want to believe, whether it’s factual or not. marketers succeed when<br />
they tell us a story that fits our world<strong>view</strong>, a story that we intuitively embrace<br />
and then share with our friends. think of the Dyson vacuum cleaner, or fiji<br />
water or the iPhone.<br />
but beware: if your stories are inauthentic, you cross the line from fib to fraud.<br />
marketers fail when they are selfish and scurrilous, when they abuse the tools<br />
of their trade and make the world worse. that’s a lesson learned the hard way<br />
by telemarketers, cigarette companies, and sleazy politicians.<br />
but for the rest of us, it’s time to embrace the power of the story. as Godin<br />
writes, “stories make it easier to understand the world. stories are the only<br />
way we know to spread an idea. marketers didn’t invent storytelling. they just<br />
perfected it.”<br />
■■National Publicity<br />
■■Online Promotions<br />
■■www.sethgodin.com seth godin is the author of Tribes, The Dip, Purple Cow, Linchpin, and other<br />
international bestsellers that have changed the way business people think<br />
and act. He’s the most influential business blogger in the world and one<br />
of the twenty-five most widely read bloggers in the english language.<br />
75<br />
m ay • P o R t f o l i o
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