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54 big Day coming yo la tengo and the Rise of indie Rock Jesse Jarnow ■■ Written with the cooperation of Yo La Tengo ■■ Promotional support by Matador Records, one of the most influential independent record labels in the world. 978-1-592-40715-6 • U.S. $18.00 / $19.00 CAN. Music 6” x 9” • 288 pages b/w photos throughout Agent: Paul Bresnick Literary Rights: W00 First serial, UK, Translation, Audio: Gotham Pub History: A Gotham Books Trade Paperback Original Also available as an e-book 6/5/12 ■■National Attention ■■Radio Tour J u n e • G o t H a m ■■Blog Campaign ■■Online Promotions ■■www.jessejarnow.com jesse jarnow is a music journalist and host of The Frow Show on Wfmu, an independent radio station based in Jersey city. His work has appeared in The London Times, Rolling Stone, Spin, and other publications. He lives in brooklyn, where he is in the band sloppy Heads. gOtham paperback Original Photo © Ted Barron

The first biography of Yo La Tengo, the massively influential band who all but defined indie music Yo La Tengo has lit up the indie scene for three decades, part of an underground revolution that defied corporate music conglomerates, eschewed radio-friendly hits, and found a third way. But unlike other indie groups, such as R.E.M. and Sonic Youth, Yo La Tengo actually managed to stay true to its roots, never switching to a major label. Going behind the scenes of one of the most remarkable eras in American music history, Big Day Coming traces the rise of husband-and-wife team Ira Kaplan and Georgia Hubley, who rocketed from the college radio circuit to the global stage, selling millions of records along the way and influencing countless bands. Blending the band’s story with legends of the clubs, the music reporters, the fans, and the pivotal figures in indie rock history, musician and journalist Jesse Jarnow draws on all-access interviews and archives. A mesmerizing trip through a unique creative process, Big Day Coming is like a backstage pass to the singular sounds and sights of true legends. the Hubley family at home, mid-1960s (courtesy The New York Times) yo la tengo and bruce bennett play a Wfmu marathon, march 2011 (courtesy Jeff moore) “Yo La Tengo can count themselves in the rare company of this group, elder statespeople operating in a genre where they’re influence-grandparents. And alongside peers Sonic Youth and the Flaming Lips…All three of those bands have reached a steady state where reinvention is unnecessary: They’re so frequently good they don’t even get a redemption story.” —Pitchfork.com “Whether it’s a single song or a career, they’re in it for the long haul.” —AVClub.com “Old dogs may have trouble with new tricks, but sometimes musicians have trouble sticking to the good tricks they know. Not so Yo La Tengo.” —Spin.com suGGesteD oRDeR J u n e • G ot H a m 55

54<br />

big Day coming<br />

yo la tengo and the Rise of indie Rock<br />

Jesse Jarnow<br />

■■ Written with the cooperation of Yo La<br />

Tengo<br />

■■ Promotional support by Matador<br />

Records, one of the most influential<br />

independent record labels in the world.<br />

978-1-592-40715-6 • U.S. $18.00 / $19.00 CAN.<br />

Music<br />

6” x 9” • 288 pages<br />

b/w photos throughout<br />

Agent: Paul Bresnick Literary<br />

Rights: W00<br />

First serial, UK, Translation, Audio: Gotham<br />

Pub History: A Gotham Books Trade Paperback Original<br />

Also available as an e-book<br />

6/5/12<br />

■■National Attention<br />

■■Radio Tour<br />

J u n e • G o t H a m<br />

■■Blog Campaign<br />

■■Online Promotions<br />

■■www.jessejarnow.com jesse jarnow is a music journalist<br />

and host of The Frow Show on Wfmu,<br />

an independent radio station based<br />

in Jersey city. His work has appeared<br />

in The London Times, Rolling Stone,<br />

Spin, and other publications. He lives<br />

in brooklyn, where he is in the band<br />

sloppy Heads.<br />

gOtham<br />

paperback<br />

Original<br />

Photo © Ted Barron

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