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46 An outrageous manifesto that condemns retirement, Zen retreats, and making everyone feel like a winner 978-0-452-29795-1 • U.S. $16.00 / $17.00 CAN. Social Science 5 5/16” x 8” • 304 pages Rights: W00 Pub History: Hudson Street Press HC, 978-1-59463-077-4 Also available as an e-book On Sale: 7/31/12 ■■for ayn Rand enthusiasts ■■buchholz appears on nPR’s Marketplace and the PBS suGGesteD oRDeR PLUME Nightly Business Report, and has written for The New York Times and The Wall Street Journal, among others Photo © Lauren Taylor todd G. buchholz Rush Why We thrive in the Rat Race People think that downtime will make them happy. some even dream about getting out of the rat race for good. but todd buchholz—a former White House director of economic policy, award-winning Harvard instructor, hedge fund director, and coproducer of a tony award–winning hit broadway show—proves that kind of thinking dead wrong. interweaving entertaining stories and cutting-edge research from neuroeconomics to evolutionary biology to Renaissance art to General motors, buchholz draws the counterintuitive—yet wholly convincing—conclusion that competition has not only made us taller and smarter, it’s what humans love and need. anyone who loves ayn Rand and hates big government will embrace this witty and provocative book. “Wicked smart.” —Neil Cavuto, host of FOX’s Your World and author of Your Money or Your Life “Surprising, intelligent, and entertaining.” —Leonard Mlodinow, author of The Grand Design (with Stephen Hawking) ■■Online Reviews and Features ■■Online Promotions ■■www.toddbuchholz.com ■■Twitter: @Rushbook a u G u s t • P l u m e todd g. buchholz won the allyn young teaching Prize at Harvard and is the author of New Ideas from Dead Economists, New Ideas from Dead CEOs, Market Shock, From Here to Economy, and Bringing Jobs Home. He lives with his wife and daughters in solana beach, california.
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46<br />
An outrageous manifesto that condemns retirement,<br />
Zen retreats, and making everyone feel like a winner<br />
978-0-452-29795-1 • U.S. $16.00 / $17.00 CAN.<br />
Social Science<br />
5 5/16” x 8” • 304 pages<br />
Rights: W00<br />
Pub History: Hudson Street Press HC,<br />
978-1-59463-077-4<br />
Also available as an e-book<br />
On Sale: 7/31/12<br />
■■for ayn Rand enthusiasts<br />
■■buchholz appears on nPR’s Marketplace and the PBS<br />
suGGesteD oRDeR<br />
PLUME<br />
Nightly Business Report, and has written for The New<br />
York Times and The Wall Street Journal, among others<br />
Photo © Lauren Taylor<br />
todd G. buchholz<br />
Rush<br />
Why We thrive in the Rat Race<br />
People think that downtime will make them happy. some even dream about<br />
getting out of the rat race for good. but todd buchholz—a former White<br />
House director of economic policy, award-winning Harvard instructor,<br />
hedge fund director, and coproducer of a tony award–winning hit broadway<br />
show—proves that kind of thinking dead wrong. interweaving entertaining<br />
stories and cutting-edge research from neuroeconomics to evolutionary<br />
biology to Renaissance art to General motors, buchholz draws the<br />
counterintuitive—yet wholly convincing—conclusion that competition has not<br />
only made us taller and smarter, it’s what humans love and need. anyone<br />
who loves ayn Rand and hates big government will embrace this witty and<br />
provocative book.<br />
“Wicked smart.” —Neil Cavuto, host of FOX’s Your World and<br />
author of Your Money or Your Life<br />
“Surprising, intelligent, and entertaining.” —Leonard Mlodinow,<br />
author of The Grand Design (with Stephen Hawking)<br />
■■Online Re<strong>view</strong>s and Features<br />
■■Online Promotions<br />
■■www.toddbuchholz.com ■■Twitter: @Rushbook<br />
a u G u s t • P l u m e<br />
todd g. buchholz won the allyn young teaching Prize at Harvard and is<br />
the author of New Ideas from Dead Economists, New Ideas from Dead CEOs,<br />
Market Shock, From Here to Economy, and Bringing Jobs Home. He lives with<br />
his wife and daughters in solana beach, california.
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