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PERIGEE Trade Paperback August 2012<br />
FORGET ABOUT TODAY<br />
Bob Dylan’s Genius for (Re)invention,<br />
Shunning the Naysayers, and Creating a<br />
Personal Revolution<br />
Jon Friedman<br />
978-0-399-53754-7 • $15.00/$16.00 Can.<br />
Trade Paperback<br />
256 pp./5” x 7 1/8”<br />
Carton: 56<br />
Music/Self-Help<br />
Rights: W00<br />
First serial, UK, translation, audio: Perigee<br />
Other: Lynn Johnston<br />
Lynn Johnston Literary<br />
155 West 15th Street, Suite 4E<br />
New York, NY 10011<br />
Publishing History: Original<br />
EAN: 9780399537547 51500<br />
On sale August 7, 2012<br />
SUGGESTED ORDER<br />
Photo ©<br />
Highs, lows, and an ever-evolving brand —what<br />
makes Bob Dylan tick?<br />
Forget About Today does what bestselling self-help guides do well—distill<br />
the secrets of a winner to inspire and encourage readers in every aspect<br />
of their lives. Few celebrities have successfully maneuvered through<br />
landmines of their careers quite as relentlessly as Bob Dylan. At every<br />
turn he encountered strong resistance from naysayers when he dared to<br />
challenge the status quo. From going electric to appearing in a Victoria’s<br />
Secret commercial, Dylan trusted his instincts and defied the skeptics<br />
who predicted his demise every time.<br />
Featuring exclusive inter<strong>view</strong>s with key players in Dylan’s life and career,<br />
including his oldest son Jesse, his manager, and musicians such as<br />
Paul Simon and Suzanne Vega, Forget About Today provides valuable<br />
insights from a revolutionary artist and entrepreneur. This is not an<br />
“insider” book for obsessive music fans only—everyone can take away<br />
hard-earned lessons from Dylan about how to follow their dream, tune<br />
out critics, and embrace life to its fullest potential.<br />
MARKETING<br />
• New York media and in-store author events<br />
• Radio inter<strong>view</strong>s<br />
• Online advertising and publicity<br />
• Print features and re<strong>view</strong>s<br />
• 6-copy solid counter unit with special header<br />
978-0-399-15964-0 @ $90.00/$96.00 Can.<br />
6” w x 8 1/4” h x 7” d<br />
SALES POINTS<br />
• Dylan’s fan base is continually expanding, with new followers joining the fold<br />
every day<br />
• Features inter<strong>view</strong>s with Paul Simon, Robbie Robertson, George Thorogood,<br />
Dylan’s oldest son Jesse, Dylan’s manager Jeff Rosen, and many more insiders<br />
• Dylan’s success provides a blueprint for a way of life and shows leaders how<br />
to stop fearing rejection and start trusting themselves to accomplish<br />
their goals<br />
• Jon Friedman is the media columnist for MarketWatch.com of Dow Jones,<br />
which puts him in front of a sizable business audience weekly<br />
• In the vein of What Jackie Taught Us and Inside Steve’s Brain<br />
• Author website: forgetabouttoday.com<br />
Jon Friedman writes the Media Web column for MarketWatch.com of Dow<br />
Jones and contributes to The Wall Street Journal’s entertainment/media/culture<br />
blog, Speakeasy, as well as the New York Times Sunday Business and Magazine<br />
sections. He has taught “Discussing Dylan” at the New School in New York City.<br />
—85—
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