Facts & Figures 2010 - Hansgrohe

Facts & Figures 

2011 

www.hansgrohe.com 

A record-breaking year

PERFORMANCE 

Sales 

€ 764 million 

EBIT 


Profit for the year 


SUSTAINABLE GROWTH 

Mature markets 

+ 7% 

BRIC 

+ 35% 

KEY FIGURES AND RATIOS 

Productivity 

+ 1% 

Working Capital Days 

60 

Sales revenues 

per employee* 

+ 9% 

Contribution to total 

sales generated 

by new products 

27% 

Overview 

Hansgrohe Group – 

at a glance 

FIVE STRATEGIC 

APPROACHES 

1. 

Innovation, design and 

sustainability 

Extending our lead as 

innovators in technology, 

design and sustainability 

2. 

Global Speed 

Expanding the international 

market presence and further 

development of the emerging 

markets business model 

3. 

Quality and productivity 

Increasing product quality 

and establishing a 

‘Global Production Balance’ 

4. 

Lean Business Processes 

Streamlining our 

business processes 

5. 

Organization 

Further development of 

the corporate organization, 

international human 

resource development and 

talent management 

*in terms of the number of employees as at 

December 31, 2011.

Foreword 

3 

Looking back 

4 

Strategy 

6 

Investments 

8 

Focus 

LZO runs SAP 

10 

Sustainability 

12 

Brands and 

Innovations 

14 

Focus 

Axor goes NYC 

16 

2011 Product highlights 

18 

Focus 

No mercy for 

product pirates 

24 

Contents 

Facts & Figures 

2 011 

Markets 

26 

Focus 

South Africa – more than 

just a growth market 

28 

Landmarks in 2011 

30 

Employees 

38 

Focus 

Water science for 

junior researchers 

42 

Supervisory Board and 

Executive Board 

44 

Outlook 

45 

Group figures, 

subsidiaries and 

publishing information 

46

LZO runs SAP. 

No mercy for product pirates. 

Water science for junior 

researchers. 

Overview 

South Africa – more than just 

a growth market. 

Axor goes NYC.

After the economy had witnessed a sound recovery from 

the consequences of the financial markets crisis in many parts 

of the world in the year 2010 and had returned to growth 

almost everywhere, the level of economic activity lost some of 

its impetus in the course of last year. Following a period of 

dynamic growth in the first six months of the period under 

review, the economy – especially in the euro zone – slowed 

once again as it suffered the effects of the rampant 

sovereign debt crisis in the countries of southern 

Europe. Germany’s economy, which until then had 

driven growth within the European Union (EU), lost 

much of its momentum in the second half of 2011. 

There are indications of an economic downturn 

outside Europe as well, despite the fact that 

the triple disaster of earthquake, tsunami and the 

nuclear reactor accident in Japan fortunately did 

not have the far-reaching consequences for the world economy 

that were anticipated at the time. Even China and India, the 

main growth drivers of the world economy, lost some momentum 

during the 4 th quarter of 2011 after having run at full speed in 

recent years. In contrast, after years of crisis some positive 

signals are now emerging from the United States. There are 

indeed indications that the world’s largest economy reached the 

bottom of the cycle last year and will be picking up speed 

again in the years ahead. This represents confirmation that the 

performance of the global economy has become subject to fluctuations 

to a greater degree than before, and that upswings and 

downturns can alternate more rapidly than they did in the past. 

Operating in this volatile economic environment, the 

Hansgrohe Group managed to stay on course for growth in 

2011. Sales in almost all regions exceeded the previous year’s 

level. As a result, our Company’s total net sales set a new 

record. In the home market of Germany and in the emerging 

markets, the growth generated through the collaboration with 

Editorial 

2011 – the year we 

set new records 

Siegfried Gänßlen 

3 

our partners and customers was particularly impressive. However, 

even in markets such as the USA and Great Britain, which 

suffered the effects of the financial market and property crisis 

more than most, the turnaround achieved last year con tinued 

with a sustained positive trend. In spite of the strong impact of 

substantial rises in the prices of commodities and materials, we 

managed to keep earnings at the record level achieved the 

previous year. This is all the more gratifying as the 

level of investment – over € 40 million – in the 

111 th year of our corporate history was the highest 

since the inception of Hansgrohe in 1901. In doing 

so, together with our global workforce of almost 

3,300 – which is also a new all-time high for us – 

we have laid the foundations for further growth in 

the international competition. 

The numerous new products and innovations 

that were presented to customers visiting the ISH from across 

the globe contributed to our successful business performance in 

2011. Many experts in the world of design were also impressed 

with our new products, however, and in 2011 their recognition 

for Axor and Hansgrohe mixers and showers came in the form 

of no fewer than 34 design awards – another new record, and 

yet another reason why fiscal 2011 was a record-breaking year 

for Hansgrohe. 

Schiltach, April 2012 

Siegfried Gänßlen 

Chairman of the Management Board of Hansgrohe SE

Following the marked recovery in the global economy 

after the end of 2009, the economic outlook deteriorated more 

rapidly, during the period under review, than had been anticipated. 

While economic development around the globe was 

still exhibiting solid growth in the first half of 2011, at the start 

of the 3 rd quarter indications of a slowdown in growth were 

increasing in number – in the euro zone, where the economy is 

increasingly suffering the consequences of sovereign debt and 

the measures introduced to reduce it, but also in the boom markets 

of China and Brazil, where governments are making an 

effort to stop their economies from overheating and to prevent 

high rates of inflation. The effects were felt especially in the 

export and construction sectors, which both lost momentum in 

the second half of the year. While this was also reflected in the 

order receipts of the Hansgrohe Group (www.hansgrohe.com) 

during the 4 th quarter, the Company was still able to close fiscal 

2011 with record figures for sales and revenue figures. Factors 

benefiting this long-established company, which will be celebrating 

it s 111 th anniversary in 2012, were its innovative strengths in 

the fields of technology, design and sustainability, and the high 

standard of quality of its products and services. 

With an increase in sales of 10.3 percent – 10.2 percent 

after currency adjustments – total net sales rose by € 71 million, 

to € 764 million (2010: € 693 million) during the last financial 

800 

700 

600 

500 

400 

300 

200 

100 

0 

660 

520 

79% 

140 

21% 

Hansgrohe Group 

Consolidated Net Sales 

2007 2008 2009 2010 2011 

international national 

Looking back 

Leading through 

innovation 

668 

531 

80% 

137 

20% 

610 

470 

77% 

140 

23% 

4 

year. The fact that growth was achieved in both our domestic 

and foreign business and in all the distribution channels was 

particularly gratifying. Growth was particularly vigorous in the 

emerging markets of eastern Europe, the Far East, Latin America 

and southern Africa, with double-digit growth rates being record ed 

in all these regions. For the first time in our corporate history, 

China was the biggest foreign market in terms of sales. 

Overall, the volume of sales in international operations 

rose by 9.1 percent, to € 588 million (2010: € 539 million). The 

fact that the contribution to total net sales declined slightly to 

77 percent (2010: 78 percent) was due to a strong boost in 

domestic operations, where sales rose by a further € 22 million, 

to a total of €176 million (2010: €154 million) – an increase of 

14.2 percent. 

Thanks to the greater sales volume, the Hansgrohe Group 

managed to improve its earnings before interest, taxes and 

depreciation in spite of substantial increases in the cost of raw 

materials and energy. With €157 million (2010: €154 million), 

EBITDA was up by 2.2 percent year-on-year, which represents a 

new all-time high. 

693 

539 

78% 

154 

22% 

764 

588 

77% 

176 

23%

Sales 

Domestic: + 14% 

Foreign: + 9% 

BRIC countries: + 35% 

Total: + 10% 

Innovative in terms of technology and design: The Hansgrohe PuraVida range of mixers and showerheads. 

5

Balancing Globalization & 

Localization 

During the 2011 financial year, Hansgrohe SE set a strategic 

course aimed at positioning the Company for the further 

globalization of its business and to prepare it for the challenges 

associated with this policy at an early stage. The Company 

simultaneously implemented measures to further build on its 

capacities and focus more closely on local market requirements 

so as to strengthen its position in a range of markets. 

These include the ongoing development of its organizational 

structures, with a consistent focus on the requirements 

arising from what today has grown into a marketing presence 

spanning the entire globe, with branches and subsidiaries in 

37 countries on all continents. During the period under review, 

the standardization needed to achieve these objectives was 

accelerated on the basis of the strategic IT platform and the 

Hansgrohe ERP system, which handled 98 percent of total sales 

in 2011. This also opened up additional scope for allowing the 

Company to respond quickly and flexibly to changing local 

market and customer requirements. This applies all the more 

since the Hansgrohe Group again invested in the expansion of 

its distribution power and boosted brand recognition throughout 

its various markets in 2011. 

A second set of measures was aimed at boosting effi ciency 

and optimizing processes across all divisions and in a systematic 

fashion so as to lay the foundations for profitable growth and 

improved competitiveness on a global scale. An example of this 

is the streamlining of processes and the exploit ation of synergy 

effects through the systematic formation of competence centers 

within our global production system. The consistent changeover 

to assembly line production resulted in a noticeable boost in 

the efficiency and flexibility of our workflows. In our base brass 

manu facturing facilities alone, we were able to reduce processing 

times by 75 percent and boost the production output by 

50 percent. Similar productivity gains were achieved through 

the ongoing automation and standardization of logistics processes, 

including the standardization of all goods receipts, material 

planning and in-house logistics processes, the expanded use 

of state-of-the-art RFID technology and the continued extension 

of electronic processing of customer orders. This led to an 

improvement in the quality of services provided to customers: In 

2011 the performance track record of Hansgrohe deliveries 

was up by 10 percent year-on-year, to over 83 percent. 

These and other measures, implemented as part of the 

“Hansgrohe Plus 21” efficiency enhancement program which 

operates across all divisions and in all the companies in the 

various countries, allowed the Hansgrohe Group to realize 

savings on the order of more than €19 million in 2011. Since this 

Strategy 

6 

intelligent cost management program was launched in 2001, 

total cost savings have amounted to more than €146 million. At 

the same time, the so-called working capital days declined by 

13 percent compared with the previous year. 

This provided the Hansgrohe Group with the necessary 

scope to invest in expanding production capacities, the internationalization 

of its marketing, and the continued improvement 

of the Group’s innovative strength during the period under 

review – as in recent years, the essential factors contributing to 

the success of the Hansgrohe Group during the reporting period. 

The innovative power of Hansgrohe in particular – the result of 

close cooperation with design engineers, developers, product 

managers, manufacturing engineers and external designers of 

inter national repute, relationships that have matured over the 

years – is what constitutes the decisive criterion that distinguishes 

the Company from its global competitors. This applies all the 

more since this innovative power is combined with our promise 

to deliver quality, and hence to make life easier, more practical, 

more pleasurable, through real innovation. Taking this route, 

Hansgrohe has succeeded again and again in setting new trends 

by coming up with innovations that meet the needs of markets 

and consumers, and keeping the Company ahead of the competition. 

It is no coincidence that in 2011 around 27 percent of total 

sales was generated by mixers, showerheads and shower systems 

that were launched no more than three years ago. 

Delivery service 

2011: 85% 

2010: 79% 

Delivery reliability 

2011: 98% 

2010: 96% 

Working Capital Days 

2011: 60 days 

2010: 70 days

Internationalization as a growth 

factor: The course is set for intensified 

globali zation of the business. 

Productivity as a success factor: 

Centers of competence in manufacturing 

plants help create synergies. 

Strategy 

Innovation as a growth factor: New products from Hansgrohe meet with an 

enthusiastic response because they increase the benefit for the customer. 

Design as a success factor: Axor exhibition at the Museum of Design in Atlanta. 

7

With capital spending in excess of € 42 million (2010: 

€ 33 million) in the last financial year, the Hansgrohe Group 

invested more in fixed assets than ever before in its 110-year 

corporate history. Once again the lion’s share of the capital 

went into the German locations, where 80 percent of total production 

– measured in terms of revenue – comes from six manufacturing 

plants. In addition to investing in modernization and 

restructuring projects in the fields of production and logistics, 

the Company spent more than €11 million on the expansion of 

its manufacturing capacities in Schiltach and Offenburg in 2011. 

The Hansgrohe Group used a substantial part of these investments 

to expand its Offenburg-Elgersweier manufacturing plant, 

built as recently as 2008. These measures increased the space 

available for production in this state-of-the-art mixer plant by 

about 30 percent, to a total of 10,500 square meters. 

During the reporting period, the Hansgrohe Group also 

laid the foundations for enlarging the Hansgrohe manufacturing 

plant in Songjiang, China. Over the next few years, the planned 

expansion of the production and assembly sections by more 

50.0 

45.0 

40.0 

35.0 

30.0 

25.0 

20.0 

15.0 

10.0 

5.0 

0 

26 

6 

20 

Investments 

Investments – ready for 

sustained growth 

Hansgrohe Group Investments* 

33 

5 

28 

23 

4 

19 

33 

4 

29 

42 

2007 2008 2009 2010 2011 

* including leasing international national 

8 

than 6,000 square meters should result in a doubling of the 

capacity of what is now the biggest Hansgrohe production facility 

on foreign soil. This move is Hansgrohe’s response to the fact 

that China has now advanced to become the Company’s topselling 

foreign market. The upgrade of the plants in Germany and 

the preparations for the expansion in “The Middle Kingdom” 

were indeed a reaction to sustained high demand for the 

Company’s mixers and showerheads. The expansion measures 

were also needed in preparation for anticipated growth. 

A further substantial part of capital spending last year 

again went into tools and equipment for the manufacture of new 

products. In addition, investments were also again made in 2011 

in an effort to further enhance the Company’s environmental 

performance. One of the measures here was the refurbishment 

of the corporate headquarters to improve energy efficiency, 

lowering the building’s CO₂ emissions by 134 tons per annum. 

Thanks to high level of equity and the solid earnings situation, 

all investments could be funded from cash flow. 

9 

33

Total production area 

142,516 sqm 

Investments 

Investing in further growth “Made in Germany”: The Hansgrohe Group spent 

over €11 million on upgrading its manufacturing capacities in Germany in 2011. 

9

Last year the Hansgrohe Group processed more than 98 

percent of its sales via the SAP-based Enterprise Resource 

Planning System (ERP). The aim of this, probably the Company’s 

most important investment project in the logistics domain in 2011, 

was to integrate the Hansgrohe Logistics Center Offenburg 

(LZO), from where approximately 105 tons of products are dispatched 

on a daily basis, into this strategic IT platform. With the 

implementation of the SAP Extended Warehouse Manage ment 

(EWM) at the LZO, Hansgrohe has raised its worldwide distribution 

logistics operation to a new level. The project, carried out 

while the LZO remained operational, was completed in October 

2011. This achievement is all the more significant since the worldwide 

standardization and the consistency of business processes 

associated with it opens up further potential for productivity 

increases, especially by stepping up the introduction of new 

technologies such as RFID. 

Through the LZO, the heart of Hansgrohe’s worldwide 

logistics operation, from where mixers and showerheads were 

shipped to 126 countries during the reporting period, the 

Company ensures the availability of its extensive product range 

across the globe. To cope with the logistical challenges posed 

by the sustained growth in sales as well as maintain the ability 

to respond to future market conditions, it was imperative that the 

capacity, flexibility and efficiency of the distribution logistics 

organization at the LZO be raised. To this end, a special SAP 

tool was used to create a warehousing IT infrastructure that can 

stand the test of time and which has the capacity to effectively 

and efficiently manage the diverse range of warehousing process 

at the LZO – from put-away, stock removal and stock 

transfer via order picking and dispatch processing, through to 

supporting the performance of special customer services. 

Focus 

LZO runs SAP 

10 

In the course of this IT upgrade, we succeeded in covering 

more specific customer requirements and implementing new 

logistical approaches in the global distribution network on the 

one hand. On the other, the full integration into the overall SAP 

system architecture resulted in a reduction in the number of 

interfaces, covering a high level of functionalities at the same time. 

The flexibility gained in terms of process requirements and the 

innovative opportunities to continue optimizing of the logistics 

processes – without the need to adapt the warehouse logistics 

and automation technology infrastructure – makes it possible to 

provide a powerful and efficient 24-hour service for all product 

ranges, creating additional competitive advantages in the process. 

Logistics Center Offenburg (LZO) 

3,400 active products on sale 

8,900 active replacement parts 

2,200 deliveries/day 

8,500 order lines/day 

7,000 parcels/day 

105,000 tonnage dispatched/day (kg)

Boosting performance and efficiency in order-picking, packaging and dispatch operations: The upgrade of the logistics IT system 

based on the SAP standard EWM makes it possible to cope with logistics associated with the sustained growth in sales. 

11

Green Company – sustainability 

equates to future viability 

The Hansgrohe Group can look back on a long 

history of building sustainable operations. Protection 

of the environment and its resources form as much a 

part of the Hansgrohe corporate philosophy and the 

Group‘s entrepreneurial activities as does the awareness 

of its social responsibility both inside and outside 

the factory gates. To the Company, a clear focus on sustainability 

is one of the fundamental requirements to remain on a 

successful track in the long run and to continue recording profitable 

growth. For this reason, the Hansgrohe Group in its business 

plan set itself the target to integrate the principles of sustainable 

operation into all its business processes and gradually develop 

Hansgrohe into a fully sustainable enterprise. In pursuit of this 

aim, the Company not only formulated the relevant guidelines, 

they also defined a set of strategic and measurable sustainability 

targets. These include a re duction in water consumption by ten 

percent – measured against the base year of 2010 and the 

total weight of products sold – and a 20 percent reduction in 

direct Company CO₂ emissions by the year 2014. A steering 

committed headed by the CEO has been put in place with the 

task of overseeing all sustain ability activities carried out within 

the Hansgrohe Group. 

Protection of the environment has never been considered 

a bothersome obligation by the Hansgrohe Group. On the contrary, 

it is valued as a motivating force in product innovation 

and manufacturing, as well as a factor contributing to the enhancement 

of efficiency and cost structures. It is therefore natural 

for the Company to have a policy that goes beyond merely 

complying with legal requirements, and this is evident in the 

ambitious sustainability targets Hansgrohe has set itself. 

Moreover, the manufacture of products in as environmentally 

compatible a manner as possible, and designing them in 

such a way that they have a minimal ecological footprint throughout 

their entire lifecycle is an integral part of the Hansgrohe 

promise to deliver quality. In line with this policy, in 2011 the 

Hansgrohe Group became the world’s first manufacturer in the 

sanitation industry to produce an Environmental Product Declaration 

(EPD) for its handshowers. In the comprehensive life cycle assessment 

conforming to international standards, the Company determines 

the ecological footprint of its products along the entire 

value-added chain, in the process achieving a high degree 

of transparency in relation to their environmental impact. The 

Hansgrohe Group will also be using this newly acquired expertise 

in its efforts to design its products and new developments 

as well as its manufacturing processes to achieve even greater 


12 

levels of sustainability, bringing it closer to attaining its 

sustainability targets. 

To maintain the focus on these targets, the 

Hansgrohe Group has implemented a Green Controlling 

system. Its purpose is to record and evaluate environmental 

and sustainability data with greater precision. During the 

period under review, work proceeded on defining the database in 

greater detail. In order to assess the Company’s progress toward 

running an ecologically sustainable operation, independent of 

fluctuations occurring in the economy, the Green Controlling system 

rates all absolute consumption and emissions data in relation 

to the weight of products sold. This is the only way to successfully 

monitor the impact of the sustainability measures by means of 

these key indicators on an ongoing basis. 

Just how much CO 2 is there in 

a hand shower? 

Computer incl. peripherals 

Hansgrohe handshower 

Crometta 85 

2 .17 kg 

bowl of strawberries 

0.375 kg 

cup of coffee 

0.059 kg 

336 kg 

from industrial production 

from agricultural production 

Among other products, the Crometta 85 range was analyzed 

for the purpose of compiling the EPD. The results showed that 

during the entire manufacturing process for the handshower, 

from the mining of the raw materials right through to the dispatch, 

and including the eventual recycling or disposal of the 

product, around 2.17 kg of CO₂ (median value) were emitted.

200,000 

180,000 

160,000 

140,000 

120,000 

100,000 

28,000 

27,000 

26,000 

25,000 

24,000 

23,000 

Water consumption Hansgrohe Group 

10.89 

170,492 

2009 

Water consumption in m³ 

24,700 

187,104 

26,700 

165,590 

CO₂ emissions Hansgrohe Group 

2009 

2010 

2011 

Eco-efficiency ratio: Water consumption, in m³/products sold, in t 

1.57 

Target: 9.58 

Target: 1.22 

10.64 

1.52 


Eco-efficiency ratio: CO₂ emissions, in t / products sold, in t 

8.74 

1.49 

28,217 

2011 

11.0 

10.5 

10.0 

9.5 

9.0 

8.5 

1.60 

1.50 

1.40 

1.30 

1.20 

1.10 

CO₂ emissions from production locations (manufacturing processes, building services), in t 


13 

2,500 

2,000 

1,500 

1,000 

500 

0 

Hazardous waste Hansgrohe Group 

2,045 1,747 

1,471 

Occupational safety (LTIR – Lost Time Injury Rate*) 

3.50 

3.00 

2.50 

2.00 

1.50 

1.00 

0.50 

0 

2009 

Hazardous waste, in t 

2009 


Eco-efficiency ratio: Hazardous waste, in t / products sold, in t 


2011 

2011 

0.13 

0.12 

0.11 

0.10 

0.09 

0.08 

0.07 

* number of work-related accidents involving working days lost x 200.000 / (work hours 

performed/year) 

0.13 

Target: 0.08 

2.59 

0.10 

1.21 

0.08 

1.05 

Target: < 1.00

During the last financial year, the Hansgrohe Group benefited 

mainly from the above-average growth generated by the 

premium brand, Hansgrohe (showers, bathroom and kitchen 

mixers as well as thermostat and waste technology). In contrast, 

the designer brand Axor (complete designer collections for individually 

taylored bathrooms) stagnated at the previous year’s 

level. The downward trend in the wellness market – in evidence for 

some years now – accelerated and prompted a further reduction 

in sales for the wellness brand, Pharo (shower and wellness 

systems), in line with expectations. In an effort to strengthen the 

focus on environmental and climate protection technologies, the 

Hansgrohe Group consolidated the activities of the environmental 

brand, Pontos (fully automated gray water recycling and heat 

recovery) and the core brand, Hansgrohe, in a newly established 

“Smart Water Solutions” division during the 2 nd quarter of 

2011. To this end, entity, Pontos GmbH, was reintegrated into 

Hansgrohe SE, with retroactive effect to January 1, 2011, with the 

Pontos AquaCycle and Pontos HeatCycle technologies continuing 

to be maintained as product brands. The restructuring measure 

involved a re-orientation of all the activities of Pontos, with the 

aim of bringing them closer to the core business of Hansgrohe SE 

once again and linking them with the EcoSmart product range of 

the Hansgrohe brand. Due to the focus on this realignment, which 

also prompted a review of the product range, the business volume 

was down as expected. 

During the period under review, the Hansgrohe brand 

managed to carry on its dynamic growth from the previous year 

and once again increased sales of its products substantially. 

Surging by 15 percent, the brand’s sales set a new record in 

2011. The Hansgrohe brand also consolidated its role as the 

engine for growth within the Group. Mixers and shower systems 

made a disproportionate contribution to the growth in sales, 

continuing a trend that has been noticeable since 2007: The 

mixer segment generates more sales than the shower segment. 

Brands and Innovations 

Innovation quality and 

customer benefit 

14 

The brand’s success in further extending its leading position 

internationally as a supplier of quality mixers was also due to 

the exceedingly positive response to the innovative concept of 

the Hansgrohe ComfortZone – driven by the new Metris line – 

in the ISH year 2011. In the shower segment, demand for shower 

systems, and especially showerpipes, increased again in the last 

financial year. An additional boost came from the development 

of the completely new thermostat archetype Ecostat Select and 

its combination with the Raindance Select range – a move 

by which Hansgrohe totally redefined the world of surface- 

mounted showers. 

Contribution of new 

products to total sales 

27% 

The designer brand Axor ended the 2011 financial year 

just below the previous year’s level, recording a slight drop in 

sales of 0.4 percent. During the period under review, the aftereffects 

of the worldwide financial markets, economic and property 

crisis again led to continuing strong downtrading, especially 

in the project business in the European and North American 

markets. The trend was partially offset by the growth in sales in 

the so-called emerging markets, and China in particular. As was 

the case the previous year, the major contributors to growth were 

again the Axor Citterio and Axor Citterio M bathroom collection 

developed together with Antonio Citterio; the Axor Urquiola 

collection, the product of the collaboration with Patricia Urquiola; 

and the modular Axor ShowerCollection created jointly with 

Philippe Starck. A positive impact was also generated by the 

enthusiastic feedback to the market launch of the Axor Bouroullec 

collection and its revolutionary systems approach.

Brands and Innovations 

For the second time in a row: The Design Award of the Federal Republic of Germany 2011, for Axor Urquiola. 

Enthusiastic customers at the ISH 2011 – thanks to newly launched 

products that represent real added value for consumers. 

15 

The highest quality of innovation: Axor Bouroullec, 

the revolution in bathroom design.

Whether the subject is fashion, furniture or architecture – 

New York, or to be precise the Meatpacking District in Manhattan 

– is considered to be one of the international hotspots 

when it comes to creative design. It was therefore no surprise 

that designers, architects, interior designers and representatives 

of the media were in the majority among the 1,200 guests invited 

to celebrate the official opening of the first Axor Design 

Studio in the United States, which took place in Manhattan on 

September 15, 2011. “Axor NYC” is sharing the premises in a 

building on 9 th Avenue, corner 13 th Street with Vitra, the Swiss 

furniture manufacturer. World-famous designers with whom Axor 

has been cooperating closely for many years now, including 

Patricia Urquiola, Ronan Bouroullec and Antonio Citterio, sent 

their congratulations for the opening in video messages. In his 

message, the Milan-based architect and designer Antonio Citterio 

noted that the collaboration and the immediate vicinity of Axor 

and Vitra was a “fantastic combination”. He suggested that the 

cooperation was a perfect match, since both Axor and Vitra had a 

great passion for design and for quality, and even partnered with 

some of the same designers. Antonio Citterio and the Bouroullec 

brothers, for example, work with both companies. 

This versatility and quality of international bathroom design 

is what “Axor NYC” is now bringing to Manhattan. Since then 

the design studio, deliberately conceived to be more than just a 

showroom, has attracted not only large numbers of people with 

a general interest in design and wanting to create a bathroom 

in accordance with their individual needs and desires; it has also 

become a magnet for “insiders”, mainly architects and interior 

Focus 

Axor goes NYC 

Axor NYC: Siegfried Gänßlen (2nd from left), CEO of 

Hansgrohe, Philippe Grohe, Head of the Axor brand 

(left), and the Hansgrohe North America team 

welcome 1,200 guests attending the official opening 

of the Axor Design Studio. 

16 

designers who – often together with their customers – avail 

themselves of the services offered by the Axor specialists to 

assist with their planning and in search for design solutions. The 

Axor design studio also serves as the perfect venue for seminars 

and other events involving designers and architects. 

Situated in the middle of Manhattan, in one of the Big 

Apple’s most creative quarters, “Axor NYC” is indeed a space 

replete with inspiration to guide the conversation about the many 

and varied opportunities available to anyone interested in the 

individualized design of their bathroom. The Axor Design Studio 

presents solutions for the bathroom as a living domain on 

approximately 3,000 sqm of floor space. Fully installed bathrooms 

embody practical examples of how the visions of designers of 

international renown can be turned into a reality with the Axor 

collections available in the United States. Interactive water displays 

provide visitors with the immediate and compelling experience 

of water mediated through Axor and Hansgrohe mixers, 

made possible thanks to the Company’s outstanding technological 

competence and the many years of accumulated know-how in 

fluid stream research. 

Axor NYC 

29 9 th Avenue (corner 13 th St.) 

Meatpacking District 

New York City 

Hours of business: Monday to Friday 11am – 6pm 

Tel.: +1 212-463-5790 • axornyc@hansgrohe.com

Axor NYC: In a space measuring around 3,000 sqm in Manhattan’s hotbed of creativity, the Meatpacking District, 

the design studio presents individual design solutions for the bathroom as a living space. 

17

Greater comfort in the bathroom 

During the year when the world’s biggest sanitation trade 

fair, the ISH, was staged in Frankfurt, innovative products were 

key to the Company’s successful performance. Some 25 patents, 

165 trademarks and 109 designs registered by the Hansgrohe 

Group in 2011 to protect the innovative ideas, products and 

technologies emerging from the Company’s own research and 

development department are a clear demonstration of the Company’s 

innovative power. 

The many new products presented by the Axor and 

Hansgrohe brands at the VIP forum and at the ISH drew a strong 

and positive response among customers from around the world. 

The market partners were in fact acknowledging Hansgrohe’s 

commitment, firmly embedded in the Company’s culture of innovation, 

that newly developed products must increase the benefit 

to the customer. This commitment is informed by a concept of 

quality that rates any innovative feature by the extent to which it 

will make life easier, and will therefore improve the quality of life. 

It therefore did not come as a surprise that the Axor Bouroullec 

bathroom collection, developed in collaboration with the brothers 

Erwan and Ronan Bouroullec (Paris), generated great enthusiasm 

especially among planners, since it opens up the scope for bathroom 

design on a scale never seen before, making it perfectly 

attuned to the growing trend toward a greater individualization 

of the bathroom as a living space. Equally positive was the 

market’s response to the concept of the Hansgrohe ComfortZone 

and the associated expansion in the range of mixers, which 

offers a wide range of solutions to meet individual preferences 

and requirements at the wash basin. 

The Company’s extraordinary power of innovation was 

also confirmed by the large number of awards conferred on Axor 


18 

and Hansgrohe products by independent international judging 

panels during the last financial year. Hansgrohe SE participated 

in a total of seven international design competitions in 2011. In 

addition, Hansgrohe North America also participated with great 

success in the Good Design and the Green Good Design Award 

competition, and on the other side of the globe Hansgrohe China 

was equally successful with its submission for the inaugural 

Successful Design Award. These efforts earned the Company a 

total of 34 awards (2010: 24; 2009: 22) – yet another new 

record. Among them was, once again, the Design Award of the 

Federal Republic of Germany for 2011, this time for the Axor 

Urquiola wall-mounted wash basin. Moreover, Axor Bouroullec 

was the first product from Hansgrohe SE to win prizes awarded 

by the world-famous lifestyle and interior architecture magazines 

“Elle Decor” and “Wallpaper”. 

34 design awards 

25 patents 

109 registered designs 

165 trademarks 

It is hardly surprising, therefore, that in the corporate rankings 

published by the International Forum Design, Hansgrohe 

SE moved up again in 2011, and is now ranked 11 th of around 

1,900 companies. Hansgrohe SE was thus able to successfully 

defend the top spot in the sanitation technology sector of this 

international hit parade of good design.

Focus on benefit to the customer: The 

responses from market partners to the 

new products launched by Axor and 

Hansgrohe were consistently positive. 


Hansgrohe ComfortZone: Individual custom solutions 

19 

for greater comfort in the bathroom.

By extending its range of mixers to include the new Metris S 

line as well as the additions to the Talis and Focus lines – all of 

them from the creative workshop of Phoenix Design – the premium 

brand of Hansgrohe SE did more than simply add some new 

products to its range. The key aspect here was the introduction 

of the Hansgrohe ComfortZone concept, whose purpose it is to 

offer the right solution for widely varying wash basin scenarios 

and different individual requirements. With their spouts arranged 

at varying heights, the new mixers from the “World of Styles” do 

indeed create the freedom to design the useable space below 

the mixer, the so-called ComfortZone, to suit individual preferences. 

It also opens up entirely new possibilities for combining a 

wash basin with the right mixer. With this development, Hansgrohe 

consolidated its reputation as an innovative mixer manufacturer, 

as was confirmed by the positive response from the market. It is 

particularly encouraging that sales in all price segments saw a 

marked increase, with the number of mixers sold during the last 

financial year setting a new record. 


Hansgrohe 

20 

In the shower segment, the Hansgrohe brand benefited 

first from in the rapid growth in the market for shower systems 

during the period under review. By combining the showerheads 

of the Raindance Select launched in 2011 with an entirely new 

archetype of thermostat, which also doubles as a shelf, the brand 

has extended its range in the higher-priced segment and consolidated 

its leading role as a specialist for showerheads. This role 

was further underlined with the market launch of the Raindance 

Lift shower system, developed in collaboration with Phoenix 

Design: a height-adjustable shower panel with integrated flood 

jet – a world first. Secondly, the launch of the Raindance Select 

150 handshower prompted a jump in sales in this segment. The 

premium brand scored high not only because of the advanced 

development embodied in the very modern design of the new 

Raindance, but also thanks to the easy-to-use Select technology, 

which lets the user choose the type of jet simply by pushing 

a button. Incidentally, the Raindance Select handshower also 

happens to be the handshower used by the German Olympic 

team for London in 2012. 

Individual solutions for the wash basin: Guidance for choosing the right mixer is available from the 

Hansgrohe ComfortZone Configurator at www.hansgrohe-int.com/configurator.

Continuing growth in demand: Shower systems such as the Showerpipe Raindance Select 360 or 

the Raindance Rainfall 180 overhead shower generated more sales. 

21

For Axor, the 2011 financial year was dominated by the 

inter national launch of the Axor Bouroullec collection, developed 

together with two French designers, the brothers Erwan und Ronan 

Bouroullec, and presented for the first time the year before. 

Running under the slogan “Feel Free to Compose”, one of the 

top priorities was to emphasize the freedom to design that is 

afforded by this collection, to an extent unheard of in the past, 

and the infinite number of solutions that result from this. Axor 

Bouroullec makes it possible to adapt the bathroom to suit each 

customer’s individual functional requirements and aesthetic preferences 

as well as the specific spatial characteristics of the 

bathroom. This is achieved thanks to the systemic approach 

taken with this bathroom collection, which allows the mixer elements 

to be combined with the different wash basin models from 

Axor Bouroullec in various ways, with the different mixer models 

freely positioned on the wash basin. With this collection, not only 

does the designer brand of Hansgrohe SE meet the growing 

demand for individualized design in the bathroom; the Company 

also assists architects and interior designers to follow their creative 

urges and develop custom solutions instead of being forced 


Axor 

22 

to make do with standard solutions. Additional confirmation 

that Axor is turning the bathroom into an interesting design 

space for architects with this collection came in the form of the 

“Wallpaper Design Award 2011”, the “Elle Deco International 

Design Award (EDIDA)” and the “Innovation Award Architecture 

and Technology”, as these awards focus less on product design 

than on the design concept on which Axor Bouroullec is based. 

As a leading supplier of complete solutions for the bathroom 

as a living space and place of well-being, Axor does indeed 

benefit from the fact that the brand seeks collaboration with 

international designers whose work demonstrates that they do not 

confine themselves to thinking in terms of individual products, 

but in terms of spaces and design solutions. The same principle 

is at work in the Axor ShowerCollection with Philippe Starck, 

whose modular system was expanded to include additional 

elements in 2011, opening up even more design options. It is no 

coincidence that this shower collection created by the French 

interior architect and top designer was one of Axor’s bestsellers 

last year. 

“Feel free to Compose”: Axor Bouroullec opens up an infinite number of design possibilities in the bathroom … 

… and the Axor Bouroullec Composer is the way to play through some of these options in a virtual space.

“Haute Couture for the Shower”: The Axor ShowerCollection with Philippe 

Starck is a modular construction kit that provides greater scope for planning. 

23

Anyone manufacturing and selling successful products 

on the international market is bound to be confronted eventually 

with counterfeit copies of these products. For this reason, 

Hansgrohe has been employing product pro tection measures 

for more than 30 years and is registering a total of about 

300 patents, designs and trademarks every year – with in- 

creasing intensity in recent years. Worldwide, the Company 

invests between two and three million euros annually in protecting 

its products and ideas, and in combating theft of industrial 

property rights and the production of counterfeit copies. It is 

the only avenue available to the mixer and shower specialist in 

the battle against product pirates, and Hansgrohe SE is fully 

committed to taking that route. 

Estimates put the financial loss to the business caused by 

product piracy at between 5 and 10 percent of net sales. To put 

it another way, this means that the creation of a sizable number 

of new workplaces at Hansgrohe – around 100 jobs – is being 

prevented as a result of these pirated products. This is another 

reason why Hansgrohe shows no mercy to product pirates. 

Since 2001, the Company has initiated prosecution proceedings 

in over 100 serious cases of intellectual theft. Around 

80 percent of the cases that made it to court were decided in 

favor of Hansgrohe SE. During the period under review, the 

Company was able to win an important legal case in China, 

Focus 

No mercy for 

product pirates 

Original and copy: The original “Focus S” mixer 

made by Hansgrohe (left), and the copy, for which 

the Chinese mixer manufacturer Joyou was 

awarded the negative “Plagiarius” prize in 2011. 

24 

which it had brought against the Joyou Group Building Mate rials 

Co., Ltd., with operations head office in Nan’an, Quanzhou in 

Fujian province. In a settlement negotiated before the court, our 

Chinese competitor, who has been listed on the German Stock 

Exchange under the name of Joyou AG since the year 2010, is 

obliged to cease production and distribution of the mixer model 

JY 00121 with immediate effect. In February 2011, the Joyou 

company had already received the “Plagiarius” award for its 

copy of the Focus S wash basin mixer from Hansgrohe; the 

award is given to “particularly blatant counterfeit copies”. 

Among the countermeasures employed by Hansgrohe SE 

in the fight against product pirates is the public staging of the 

destruction of impounded counterfeit products. By taking this 

action, the Company wants to make clear to consumers that the 

copies represent inferior value because, as a rule, the similarities 

are confined to what is visible: the external shape. Often 

the original product made of certified and tested materials 

offers substantially better functionality, and hence better value 

for the consumer when compared with the counterfeit copy. In 

the case of the Focus S mixer mentioned here, this additional 

functionality consists of a flow limiter, for example, which reduces 

water consumption to about five liters per minute, the 

QuickClean anti-lime scale function, and an integrated hotwater 

flow safety restriction.

Zero-tolerance strategy: Seized counterfeit copies are destroyed – 

like these 13,000 copies of the bestselling Hansgrohe Raindance. 

25

Markets 

In positive earnings 

territory around the world 

The ambivalence in the performance of the global economy 

during the period under review, with a very dynamic first 

half of the year and a marked slowdown in the rate of growth 

during the second, is also reflected in the business performance 

of the Hansgrohe Group. The bottom line is that almost all of 

the regions managed to record positive results for the 2011 

financial year. The growth markets in the Far East and in South 

East Asia, in southern Africa, Latin America and eastern Europe 

enjoyed above-average growth. In contrast, the growth rates in the 

saturated markets of North America and – under the impact of 

the sovereign debt crisis – in the 

euro zone were more modest. The 

only exceptions were France and 

Germany, where the Hansgrohe 

distribution companies recorded 

growth in the double-digit percentage 

range. In the German 

home market especially, the 

increase of more than 14 percent 

exceeded expectations. One contributing 

factor here was that, 

after years of exercising restraint, 

end consumers are once again 

investing in high-quality equipment 

and bathroom renovations, 

and this in turn provided a vital 

impetus for the trading segment. 

Another factor contributing to the 

growth in revenue are the success 

stories in the project business, 

where the German sales team managed to win contracts to 

supply equipment for several cruise ships and big hotels, such 

as the Hilton Waldorf Astoria in Berlin and the Radisson Blu in 

Düsseldorf. 

The above-average business performance in Germany is 

also the reason why the contribution to total net sales by foreign 

operations dropped slightly, to 77 percent (2010: 78 percent) 

over the reporting period. In the business beyond Germany’s 

Successful Design Award: In China, Hansgrohe tops the 

rankings for “excellent form” and the highest quality. 

26 

borders, the Company recorded particularly high growth rates 

in the emerging markets. In China especially, the systematic 

development of the market and the gradual establishment of our 

own state-of-the-art production facility in the country itself 

turned out to be positive factors. This manufacturing plant was 

built without the involvement of local joint venture partners. The 

regionalization of the marketing, which focuses on regions 

beyond China’s megacities, and the establishment of more 

than 100 new Hansgrohe points of sale in these regions in 2011, 

are now bearing fruit. Equally important is the fact that the 

Company’s own mixer manufacturing 

plant in Songjiang makes it 

possible to meet demand from 

China’s growing middle class with 

a range of products tailored specifically 

to suit the requirements 

of local customers. In the final 

analysis, China recorded the biggest 

increase in sales, even in 

absolute terms, of all Hansgrohe 

branches and subsidiaries in the 

last financial year, making it the 

Company’s most important foreign 

market. 

It is particularly pleasing 

that, following the turnaround in 

2010, Hansgrohe North America 

managed to confirm the upward 

trend last year, and even generated 

further growth. Especially in the trading segment and in the 

DIY business, which is very popular in North America, the U.S. 

subsidiary of Hansgrohe recorded additional gains. In light of 

the succession of positive economic indicators in the world’s 

biggest economy, a double-digit increase in sales for 2012 

appears within reach.

Markets 

Success factor international project business: Hansgrohe is the 

official supplier for no fewer than four stadiums where the fixtures for the 

2012 European Football Championship will be played … 

Germany + 14% 

Emerging markets + 19 % 

… as well as for numerous famous hotels around the world, like the 

Barceló Harrogate Majestic Hotel in the United Kingdom. 

27

South Africa – more than 

just a growth market 

Established as recently as 2009, the distribution company 

in South Africa is one of the engines for growth within the 

Hansgrohe Group. During the period under review, the subsidiary 

at the Cape of Good Hope again posted an increase in sales in 

the double-digit range and managed to gain additional market 

share in spite of the crisis in the construction sector. 

This particular success story started back as far as 1994, 

soon after the apartheid era came to an end. Working with 

an importer who happened to be highly enthusiastic about 

Hansgrohe, we succeeded in becoming the first European brand 

to be licensed and certified in South Africa. Both parties made 

the most of their head start and went on to make Hansgrohe the 

No. 1 import brand on the market. Today the name Hansgrohe is 

associated with brand values such as top design, high quality, 

perfect functionality and reliable service. The fact that the 

brand has become synonymous with modern bathroom design in 

the land of Nelson Mandela also owes much to the Company’s 

success in the project business. 

Four of the stadiums built for the 2010 Football World 

Cup were fitted with mixers and showers from Hansgrohe. Many 

hotels – especially in the higher price bracket – also feature 

Hansgrohe wash basins, bathtubs and showers in bathrooms and 

wellness areas. Today, Hansgrohe mixers and showers can be 

Focus 

In the presence of 300 guests, Hansgrohe CEO 

Siegfried Gänßlen (left) and the Head of the 

South African distribution company, Anthony 

Mederer, officially open the new regional office 

and exhibition space in Cape Town. 

28 

found in over 70 percent of the five-star hotels in South Africa. 

The EcoSmart range is especially popular with customers. The 

Company does indeed benefit from its competence in the field of 

water management and its proven technologies for the sustainable 

use of the resource water. Both these factors play a vital role in 

the “rainbow nation” and have helped Hansgrohe to become 

established in the government housing project segment as well as 

to reach the newly emerging middle class. A decisive factor 

within the scope of these success stories is that during the last 

financial year, we managed to rapidly expand the distribution 

network and increase our presence relative to end consumers. 

The Company also benefited from the fact that the head office 

in Johannesburg, with a network of three regional offices and 

a strong and highly motivated sales team, is able to maintain 

close proximity to customers and offer a high-quality service 

even in a country as large as South Africa. 

For the Hansgrohe Group, South Africa is one of the top 

six markets in the world in terms of growth potential – all the 

more since South Africa offers the opportunity to develop additional 

markets in the sub-Saharan region together with trading 

partners. During the period under review, Hansgrohe signed 

agreements for permanent cooperative ventures with importers 

in five major countries on the African continent.

Success in the projects business at the Cape – not least 

thanks to the water- and energy-saving EcoSmart range – 

for example here at the Alice Lane Towers in Sandton. 

29


Architects Robert Matthew, Johnson-Marshall & Partners (RMJM), Architects Principal Abu Dhabi National Exhibitions Company 

Hyatt 

Capital Gate Hotel 

Abu Dhabi/United Arab Emirates 

Products Axor Citterio 

30 

Over the course of the period under review, the international 

project business continued to assume greater importance 

for the Hansgrohe Group. Despite the fact that this is probably 

the most demanding as well as the most hotly contested distribution 

channel, the Company once again succeeded in generating 

double-digit growth in sales, and to top the €100 million 

mark in sales for the very first time. Especially in the emerging 

markets in the Middle and Far East, in Latin America and in 

Eastern Europe, orders were won for a number of spectacular 

projects. These include the “Flame Towers” of the Fairmont 

Hotel in Baku in Azerbaijan, the “Saadiyat Beach Apartments“ 

in Abu Dhabi, the “W Residences @ W Hotel Quayside Isle” in 

Singapore, the “NSC Olimpiyskiy” stadium in Kiev, and the “St. 

Regis” luxury establishment in the “Kingkey Finance Tower” in 

Shenzhen in southern China. 

Contributing factors in this regard were the further expansion 

of the carefully trained sales teams specializing in the project 

business and their improved networking on the one hand; on 

the other, the ability of the Hansgrohe Group to supply custom 

solutions with relatively short lead times thanks to the high 

degree of flexibility built into its operations was also important. 

The projects documented here demonstrate the capability 

of the Hansgrohe Group and its leading role in the international 

project business, which is acknowledged by investors, property 

developers and architects around the world.

Platine Hotel 

Paris/France 

Architects Vincent Bastie 


31 

Products Hansgrohe PuraVida, 

Hansgrohe Raindance, Hansgrohe Ecostat S, 

Hansgrohe iBox universal


W Taipei 

Taipeh/Taiwan 

Architects G A International Design, London Principal Starwood Hotels & Resorts Worldwide, Inc. 

32 

Products Axor Citterio


Restaurant Geist 

Copenhagen/Denmark 

Products Axor Bouroullec, Axor Citterio 

33 

Interior designers 

Space Architecture & Interior Design 

Principal Bo Bech


Sandton Grand Hotel Reylof 

Gent/Belgium 

Principal Sandton Grand Hotel Reylof Project developer Van de Walle Bouwgroep 

34 

Products Hansgrohe Talis S, 

Hansgrohe Flowstar, Hansgrohe Croma 100 

EcoSmart, Axor Starck


Interior architects Richard Hutten, Job Smeets, Piet Hein Eek, Evelyne Merkx, Jurgen Bey, 

Fleur Muris, Marcel van Neer, Francesco Messori (D/Dock), Gerben van der Molen (Stars 

Design), Léon de Lange, Bart Hagevoort, Bart Vos Principal Hotel Management School, Zuyd 

35 

Products Axor ShowerCollection with 

Philippe Starck, Axor Urquiola, Axor Citterio, 

Axor Montreux, Hansgrohe Metris S, 

Hansgrohe Talis S, Hansgrohe Metropol S, 

Hansgrohe PuraVida, Hansgrohe Raindance, 

Hansgrohe Croma 100 

Château 

Bethlehem 

Maastricht/Netherlands

havenhostel 

Bremerhaven/Germany 


Products Hansgrohe Talis E², Hansgrohe Crometta 85 Green 

36 

Architects schultz sievers.architektur 

Principal havenhostel Bremerhaven GmbH

Products Axor Starck, Hansgrohe Talis E, Hansgrohe Croma 100, 

Hansgrohe Focus E² 


37 

Stamford Residences 

Sydney/Australia 

Architects The Kann Finch Group and 

Burley Katon Halliday with Thomas Hamel (design refinement) 

Principal Stamford Land Corporation Ltd.

The positive business performance during the reporting 

period is also reflected in an increase in the size of the workforce. 

With a total number of 3,271 by the cut-off date of December 31, 

2011, the number of employees is up by 51 over the previous 

year’s level, setting a new record in the Company’s history. 

While the increase in the size of the workforce in 2010 

was concentrated mainly on the German locations with 113 

new workplaces in Schiltach and Offenburg, last year most of 

the new jobs created by the Company were located abroad. 

Focal points were the production in France, and the targeted 

strengthening of our distribution power in growth markets such 

as South Africa, India and South East Asia. These measures 

boosted the size of the Company’s workforce abroad by 56 

employees, to a total of 1,139 by the end of the year 2011 

(2010: 1,083), or 35 percent of the total workforce. In contrast, 

the number of people working for the Company in Germany as 

at December 31, 2011 remained at the previous year’s level. 

Personnel statistics show that at the cut-off date, the Company 

3,500 

3,000 

2,500 

2,000 

1,500 

1,000 

500 

0 

Grown with 

the workforce 

3,253 

1,171 

36% 

2,082 

64% 

Employment trend for the 

Hansgrohe Group* 

3,152 

1,091 

35% 

2,061 

65% 

3,095 

1,071 

35% 

2,024 

65% 

3,220 

1,083 

34% 

2,137 

66% 

3,271 

1,139 

35% 

2,132 

65% 

2007 2008 2009 2010 2011 

*Figures correct as at December 31 

international national 

Employees 

38 

had 2,132 employees working in Germany (2010: 2,137). 

Accordingly, the number of employees measured in conformity 

with the parameters of §§ 1 and 3 of the Co-determination Act 

stood at 1,947, slightly below the level of the previous year 

(2010: 1,970). 

In light of the successful performance during the last 

financial year, Hansgrohe SE again paid a performance bonus 

to its workforce in 2011. The record-level bonus of €1.6 million 

was paid to the workforce in Germany in two tranches. Including 

this year’s special payment, the performance bonus payments 

disbursed to employees by the bathroom and sanitation specialist 

since 2006 amount to a total of € 7.3 million – this is in addition 

to annual leave and Christmas bonus payments and other social 

benefits, none of which were cut even during the crisis year of 

2009. The high number of job applications received – which grew 

by 40 percent, to about 5,200 during the reporting period – also 

confirms that Hansgrohe is seen as an attractive employer.

Employees 

3,271 employees worldwide 

2,132 employees in Germany 

1,139 employees outside Germany 

€1.6 million profit-sharing bonus (2011) 

€7.3 million profit-sharing bonus (2006–2011) 

39

Talent management 

begins at school 

For the Hansgrohe Group, systematic talent management is 

a crucial factor in positioning the Company for continued growth 

in times when the shortage of qualified workers is worsening. 

The Company has assigned a very high priority to vocational 

training for many years now. This is exemplified by a consistently 

above-average training quota, which at the beginning of the 

training year on September 1, 2011 stood at 6.3 percent, once 

again well above the average for the metal-working industry. 

Including the 38 young women and men who commenced their 

training with Hansgrohe during the reporting period, the total 

number of trainees climbed to 129. 

Training quota 6.3% 

These young people are receiving vocational training in 

what has now grown into a total of 28 trades – also an aboveaverage 

figure, which represents a new record even for 

Hansgrohe. In cooperation with the dual-studies universities of 

the state of Baden-Württemberg, the Company last year added 

two training courses in the disciplines of journalism and corporate 

communications as well as mechatronics to its expanding 

Employees 

A great commitment towards our own junior talent: 

Hansgrohe provides vocational training in 28 trades. 

40 

training portfolio. Hansgrohe’s commitment to training starts well 

before the actual beginning of an apprenticeship, however. 

Working in close partnership with schools in the region, apprentices 

from the “Hansgrohe Talent Workshop” and their trainers 

provide vocational skills and knowledge directly in the classroom. 

129 apprentices 

This allows them to convey their first-hand impressions of 

the life of an apprentice and the trade they are learning to 

young people who may one day be interested in applying for 

an apprenticeship. The same goes for vocation-specific events 

like the Hansgrohe IT Open Days, where apprentices talk to students 

about their specific field of work. 

28 trades 

The fact that the number of applications for an apprenticeship 

reached the record level of 849 by December 31, 2011 

shows that Hansgrohe SE has acquired an outstanding reputation 

as a provider of vocational training.

Human resource development – 

the learning never stops 

The Hansgrohe Group considers systematic human resource 

development to be a vital part of its talent management. Its purpose 

is to allow a substantial proportion of management positions 

to be filled from the Company’s own ranks, and to manage 

succession processes in a proactive manner. Human resource 

development makes an important contribution to the further 

development of junior talent, in that it helps these employees 

prepare for higher-level responsibilities. Appropriate career 

planning also fosters loyalty to the Company in the long run. 

The platform for this human resource development effort is the 

Hansgrohe Business School, the key facility for providing 

em ployees with the relevant advanced qualifications as well 

as for comprehensive promotion of junior talent. During the 

period under review, the Hansgrohe Business School organized 

and implemented qualification measures totaling 3,181 working 

days (2010: 2,900). This amounts to an average of 1.5 working 

days per employee. 

Special attention was paid to the Executive Development 

Program, where 23 employees underwent intensive preparations 

for their future executive roles during the last financial year. The 

Employees 

Lifelong learning: The aim of the Hansgrohe Business School 

is to provide targeted, advanced vocational training 

and higher qualifications for the Company’s employees. 

41 

national and international talent programs, NEP and ITP, continued 

in 2011. At the national level, participants from the trade 

and technical areas were trained in the fields of general management, 

project management, creativity and innovation as well 

as in subject areas specific to Hansgrohe in preparation for taking 

on higher responsibilities. The International Talent Programs (ITP) 

was run for a second year in 2011, this time with ten participants 

involved. The objective here is to allow the high potentials from 

the international Hansgrohe subsidiaries to assume greater responsibility 

after successfully graduating from the program. In 

addition, the Executive Development Program for top managers 

from the international locations was continued in 2011. The focus 

here is on key Hansgrohe strategies and tools, issues involving 

staff management and communication, as well as methods for 

expanding personal competencies. 

3,181 advanced education days

Water science for 

junior researchers 

To bring children to the subject of “technology” at an early 

age and engender their enthusiasm for technical trades – this 

is the goal of the Science Days, which were held for the eleventh 

time in October 2011, organized jointly by the Europa Park in 

Rust and the Förderverein Science und Technology e.V. Parti cipating 

for the first time last year was Hansgrohe SE, with the 

Company presenting itself to the 20,000 young visitors under 

the motto “Experiencing water – with all your senses.” The presentation 

centered on a large hands-on water world, an exhibit 

designed to let children and youths experience the many and 

varied aspects of the element water in an immediate manner, 

and to show them that there are numerous very exciting jobs 

that deal with water intensively and on a daily basis. Participation 

was therefore key, whether the subject was the fascinating 

world of chemistry or the work done at the Hansgrohe fluid 

stream research facility. The main protagonists were therefore 

the students, guided by the apprentices from the “Hansgrohe 

Talent Workshop” and their trainers, as well as the Company’s 

Focus 

Fascination with chemistry: In a miniaturized electroplating 

set-up, children applied an alloy to fish made of metal. 

42 

chief chemist Professor Andreas Fath and the head of the 

Hansgrohe Fluid Stream Research Laboratory, Markus Wöhrle. 

There was a great deal to be discovered at the five components 

of the Hansgrohe stand. The effect of electroplating baths 

was demonstrated in a small test set-up where an induced current 

caused metal fish to be coated in a nickel or copper alloy. At 

the ShowerMobil from the Hansgrohe Fluid Stream Laboratory, 

the admixture of air into water in the Hansgrohe showerheads 

produced a rain of big fat droplets which produced a fascinating 

spectacle as they passed through the beam of a stroboscopic 

spotlight. At the experimentation station, Hansgrohe apprentices 

helped the kids produce secret ink. In the person of Andreas 

Fath, a professor made a special appearance at the stand and 

promptly proceeded to coax electricity from lemons, and a colorful 

display in water by inducing chemical reactions, and he 

showed how lime gets into the water and back out again.

Hansgrohe at the Science Days: 

Experiments involving water – and lemons. 

43 

Water researchers at the Science Days: The Hansgrohe 

apprentices with Thomas Hartwein, Markus Wöhrle, 

Christian Joos, Richard Grohe and Andreas Fath. 

Real-life partnership (right-to-left): Richard Grohe and 

Jürgen Mack Managing Director of the Europa Park, 

together run an experiment at the test station of the 

Hansgrohe Fluid Stream Research Laboratory.

Group 

Boards 

Supervisory Board 

Lau Frandsen (Deputy Chairman), Manfred Hübner (Elected Employee 

Representative), Stefan Krischak (Elected Employee Representative), 

Klaus Grohe (Chairman), Thomas Voss (President Masco Europe S.à.r.l.), 

Jerry Volas (Group President, Masco Corp.), left to right 

Executive Board 

Richard Grohe (Deputy Chairman), Marc Griggel, Frank Semling, 

Siegfried Gänßlen (Chairman), left to right 

44

In the early months of 2012, the Hansgrohe Group remains 

set on its growth path. Nevertheless, greater volatility in general 

economic conditions and the attendant growing uncertainty among 

customers and market partners are increasingly having an impact 

on our order receipts – as happened during the fourth quarter of 

the last financial year. Thanks to the above-average level of flexibility 

we have achieved in recent years and through our consistent 

scenario planning efforts, we are well prepared to deal 

with the fluctuations in this field, however. The systematic and 

tightly integrated analysis of various economic indicators and 

internal key figures provide Hansgrohe with a proven earlywarning 

system that allows us to respond rapidly and flexibly 

to both positive and negative changes in trends as they unfold. 

We must nevertheless pay attention to the fact that 

numerous indicators are pointing toward a further slowdown in 

the global economy in 2012, with uncertainty set to increase in 

the process. Indeed, we cannot rule out the possibility that the 

impact of the European debt and currency crisis could continue 

to slow down the economy on the Old Continent and lead to a 

recession – all the more so since all the financial support 

measures implemented by the governments of the euro countries 

have so far failed to improve the situation in the long term in 

most of the countries affected. Deutsche Bank therefore projects 

a contraction in aggregate economic output in the euro region by 

0.5 percent for 2012. Even for the German economy, until now 

the engine of growth within the European Union (EU), Germany’s 

leading bank now forecasts zero growth in 2012. The extent to 

which this downward trend can be offset by growth in the 

emerging markets of the BRIC countries and the Next 11 is yet to 

be seen. There is some cause for optimism in the fact that the 

United States economy is gradually picking up speed and, after 

years of crisis, could boost the level of demand. It is becoming 

clear that we will increasingly need to adapt to widely differing 

growth rates – even within the same economic zone. In addition 

to our contingency planning, which proved so valuable during 

the crisis year of 2009, we will therefore closely monitor the 

developments in individual markets and regions, so that we will 

be in a position to implement any measures that may be 

required to ensure growth and safeguard our earnings position. 

Group 

Outlook 

Volatility is the new norm 

45 

The fact is that increasing volatility has become the new 

norm. The challenge for the Hansgrohe Group in this situation 

will be to generate profitable long-term growth together with 

our partners and our customers. Thanks to our long-term strategy, 

we see ourselves as being well positioned to just that, and 

our aim is therefore to run the Company consistently in accordance 

with that strategy. This entails further globalization of our 

marketing and, accordingly, the continued development of our 

organizational structures. The basis for doing so is already in 

place in the form of our intelligent cost management structure 

which, through systematic improvements in efficiency, opens up 

additional scope for investments in growth areas. In addition to 

the systematic development of new markets and the expansion 

of our production and logistics capacities, such measures include 

the strengthening of our brand recognition and of our power of 

innovation. As long as we ensure that our innovations are consistently 

aimed at increasing the benefit to the customer, we are 

bound to further improve our global competitiveness and hence 

our market position. To this end, and in the run-up to the ISH 

2013, preparations are already under way for numerous innovative 

products as well as new concepts and approaches to 

solutions, and these will be presented starting in the late summer 

of 2012. 

Following the change to its legal form from a German stock 

corporation to a Societas Europaea (SE), a European company, 

which was completed in March 2012, the Company has taken 

steps to support the further internationalization of its business. It 

provides us with the best possible platform to continue to pursue 

our internationalization strategy and generate long-term growth. 

All in all, we are confident that, despite the uncertain and 

volatile economic conditions, together with our customers and 

our partners we will succeed in generating modest growth and 

stable earnings in 2012. Our sights are firmly set on the billion 

euro mark as our medium-term revenue target.

Assets in € k 

A. Fixed assets 

I. Intangible assets 

II. Tangible assets 

III. Financial assets 

B. Current assets 

I. Inventories 

1. Raw materials and supplies 

2. Semi-finished goods 

3. Finished goods and merchandise goods 

II. Accounts receivable 

and other assets 

1. Accounts receivable for goods and services 

2. Accounts receivable from affiliated companies 

3. Other assets 

III. Cash and 

cash equivalents 

Total current assets 

C. Deferred charges and prepaid taxes 

1. Debt discount 

2. Prepaid expenses 

D. Deferred taxes 

E. Debit due to netting of assets 

assigned to accruals 

Group figures 


Balance Sheet 

46 

Dec. 31, 2010 

4,397 

113,327 

1,530 

119,254 

24,762 

17,178 

44,947 

86,887 

75,532 

508 

13,789 

89,829 

319,687 

496,404 

26 

2,709 

2,735 

2,844 

154 

621,391 

Dec. 31, 2 011 

5,985 

122, 591 

1,299 

129,875 

29,799 

19,199 

49,831 

98,829 

75,317 

406 

13,576 

89,299 

364,053 

552,181 

20 

2,662 

2,682 

3,270 

156 

688,164

Total equity and liabilities, in € k 

A. Shareholders’ equity 

I. Subscribed capital 

II. Capital reserves 

III. Retained earnings 

IV. Net income 

Total shareholders’ equity 

B. Accruals 

1. Pensions reserves 

2. Accrued taxes 

3. Other reserves and accrued liabilities 

C. Liabilities 

1. Liabilities to financial institutions 

2. Accounts payable, trade 

3. Accounts payable due to affiliated companies 

4. Loans from support fund 

5. Other liabilities 

D. Deferred items 

Group figures 


Balance Sheet 

47 

Dec. 31, 2010 

61,156 

11, 735 

245,888 

93,782 

412,560 

40,641 

13,806 

63,899 

118,346 

7,518 

39,295 

4,885 

42 

38,730 

90,470 

15 

621,391 

Dec. 31, 2 011 

61,156 

11, 735 

297,440 

90,407 

460,738 

43,336 

18,562 

60,818 

122,716 

6,021 

53,222 

4,014 

28 

41,410 

104,695 

15 

688,164

Germany 

Subsidiaries 

Exports 

Net sales 

Total performance 

Cost of materials 

Personnel expenses 

Other operating expenses 

EBITDA 

in % of net sales 

Depreciation of fixed assets 

EBIT (operating profit) 


Financial results 

Result from ordinary activities 


Extraordinary result 

Group figures 


Consolidated Statement of Income in € k 

Income taxes 

Net Income 


48 


154,020 

410,020 

129,065 

2 011 

175,838 

431,304 

157,011 

693,105 764,153 

720,379 787,733 

265,986 311,903 

157,015 162,795 

143,711 156,034 

153,667 

22.2 

157.002 

20.5 

24,598 28,430 

129.070 

18,6 

129.649 

18,7 

128.572 

16,8 

580 2.414 

130.986 

17,1 

284 (659) 

(36.151) (39.920) 

93.782 

13,5 

90.407 

11,8

Results 

Net sales 

> from foreign sales 

Total performance 

EBITDA 

> in % of net sales 

EBIT 


Result from ordinary activities (EBT) 


Net income 


> Depreciation (incl. goodwill) 

> Change in (pension) reserves 

> Change in special items 

Cash flow 


Cost of materials 

> in % of total performance 

Balance sheet total 

Capital employed (CE) 

Return on CE (ROCE) 

Gross investments in fixed assets 

Employees 

Employees according to § 267 (5) of HGB 

(German Commercial Code) 

(average of the last 4 quarters 

incl. apprentices) 

Personnel expenses 

Productivity 

Group figures 


Key figures 2007 – 2011 

€ m 

% 

€ m 

€ m 

% 

€ m 

% 

€ m 

% 

€ m 

% 

€ m 

€ m 

€ m 

€ m 

% 

€ m 

% 

€ m 

€ m 

% 

€ m 

persons 

€ m 

Factor 

49 

2007 2008 2009 2010 

660.5 

78.8 

667.8 

79.5 

610.4 

77.0 

693,1 

77.8 

682.0 670.0 635.5 720.4 

130.7 

19.8 

110,5 

16.7 

112.4 

17.0 

73.7 

11.2 

20.1 

1.4 

0.0 

95.2 

14.4 

271.3 

39.8 

458.5 

426.5 

26.2 

23.9 

3,176 

142.2 

2.888 

131.4 

19.7 

109,9 

16.5 

114.0 

17.1 

78.3 

11. 7 

21.5 

2.1 

0.0 

101.9 

15.3 

238.2 

35.6 

475.3 

445.9 

24.5 

30.8 

3,184 

147.7 

2.923 

139.5 

22.9 

114,6 

18.8 

115.5 

18.9 

81.9 

13.4 

24.9 

2.4 

0.0 

109.2 

17.9 

219.8 

34.6 

533.6 

500.0 

22.9 

23.9 

3,092 

148.1 

2.808 

153.7 

22.2 

129,1 

18.6 

129.6 

18.7 

93.8 

13.5 

24.6 

2.7 

0.0 

121.1 

17.5 

266.0 

36.9 

621.4 

574.2 

22.5 

28.8 

3,129 

157.0 

2.894 

2 011 

764.2 

77.0 

787.7 

157.0 

20.5 

128,6 

16.8 

131.0 

17.1 

90.4 

11.8 

28.4 

2.7 

0.0 

121.5 

15.9 

311.9 

39.6 

688.2 

627.5 

20.5 

39.9 

3,192 

162.8 

2.923

Locations 

The World of 

Hansgrohe 

Publisher Hansgrohe SE, Public Relations, P. O. Box 1145, 77757 Schiltach, Tel. + 49 7836 51 1231, Fax + 49 7836 51 1170, Email: public.relations@hansgrohe.com 

Concept & Editorial Dr. Carsten Tessmer Design & Production Kolle Rebbe GmbH, Hamburg Printing Straub Druck, Schramberg Photos Tom Abraham 

Photography, abudhabi.capitalgate.hyatt.com, Barceló Harrogate Majestic Hotel, Andrew Beu, Braxart.de, Jimmy Delpire, www.donbass-arena.com, Klaus Frahm, 

gerryoleary.com, Serge Guerand, Havenhostel Bremerhaven, Thomas Ibsen, Klaus Kramer, Kuhnle & Knödler, Uli Maier, Oleg March, Sandton Hotels/Van de Walle 

Bouwgroep, www.satishphotography.com, Stuart Scott, Lutz Sternstein www.lutzsternstein.com, Tim Vanhoutte, Jonas von der Hude, www.wtaipei.com, Michel Zoeter 

Facts & Figures 2011 is available in German and English. It is available for download from the Internet at hansgrohe.com 

50

Hansgrohe SE 

Auestraße 5–9 

77761 Schiltach 

Tel.: +49 7836 51 0 

Fax: +49 7836 51 1300 

info@hansgrohe.com 

www.hansgrohe.com 

Argentina 

Hansgrohe S. A. 

Av. del Libertador 14323 

B1640APB Martínez 

Buenos Aires 

Tel.: +54 11 4733 2400 

Fax: +54 11 4733 2499 

info@hansgrohe.com.ar 

www.hansgrohe.com.ar 

Australia 

Hansgrohe Pty Ltd 

Level 1, 123 Camberwell Rd, 

East Hawthorn, 3123 Victoria 

Tel.: +61 3 9811 9971 

Fax: +61 3 9804 0042 

info@hansgrohe.com.au 

www.hansgrohe.com.au 

Austria 

Hansgrohe Handelsges. mbH 

Sanitärtechnische Produkte 

Industriezentrum 

N. Ö.–Süd Straße 2d/M18 

2355 Wiener Neudorf 

Tel.: +43 223 66 28 30 

Fax: +43 223 66 19 05 

info@hansgrohe.at 

www.hansgrohe.at 

Belgium 

Hansgrohe SA 

Riverside, Business Park 

Internationelaan, 55 K 

1070 Anderlecht 

Tel.: +32 2 543 01 40 

Fax: +32 2 537 94 86 

info@hansgrohe.be 

www.hansgrohe.be 

Brazil 

Hansgrohe Brasil 

Alameda Joaquim Eugênio 

de Lima, 61 

Bela Vista, 01403-001 

São Paulo, SP 

Tel.: +55 11 3149 7070 

info@hansgrohe.com.br 

www.hansgrohe.com.br 

China 

Hansgrohe Sanitary Products 

(Shanghai) Co., Ltd. 

No. 2999 Shenggang Road 

201612 Songjiang 

Industrial Zone (East) Shanghai 

Tel.: +86 21 3774 2200 

Fax: +86 21 3774 2202 

info@hansgrohe.com.cn 

www.hansgrohe.com.cn 

Croatia 

Hansgrohe d.o.o. 

Horvatova 82, 10000 Zagreb 

Tel.: +385 1 5630 800 

Fax: +385 1 5630 899 

info@hansgrohe.hr 

www.hansgrohe.hr 

Czech Republic 

Hansgrohe CS s.r.o. 

Dornych 47, 617 00 Brno 

Tel.: +42 05 11 12 05 50 

Fax: +42 05 11 12 05 99 

info@hansgrohe.cz 

www.hansgrohe.cz 

Denmark 

Hansgrohe A/S 

Jegstrupvej 6, 8361 Hasselager 

Tel.: +45 86 28 74 00 

Fax: +45 86 28 74 01 

info@hansgrohe.dk 

www.hansgrohe.dk 

Finland 


Kavallinmäki 15, 02710 Espoo 

Tel.: +358 20 7931340 

Fax: +358 20 7931349 

info@hansgrohe.fi 

www.hansgrohe.fi 

France 


Parc d’activités les Pins 

67130 Wasselonne 

Tel.: +33 3 88 04 21 60 

Fax: +33 3 88 04 21 61 

info@hansgrohe.fr 

www.hansgrohe.fr 

Hansgrohe S.à.r.l. 

Parc de Haute 

Technologie 

27, rue Georges Besse 

92182 Antony Cedex 

Tel.: +33 1 46 11 45 00 

Fax: +33 1 46 11 45 39 

contact-fr@hansgrohe.com 

www.hansgrohe.fr 

Germany 

Hansgrohe Deutschland 

Vertriebs GmbH 

Auestraße 5–9 

77761 Schiltach 

Tel.: +49 7836 51 0 

Fax: +49 7836 51 1141 

info@hansgrohe.de 

www.hansgrohe.de 

Hungary 

Hansgrohe Kft. 

Forgách utca 11–13 

1139 Budapest 

Tel.: +36 1 236 9090 

Fax: +36 1 236 9098 

info@hansgrohe.hu 

www.hansgrohe.hu 

India 

Hansgrohe India (pvt.) Ltd. 

Office Nos. 601–604 

Sky Station, Viman Nagar 

411016 Pune, Maharashtra 

Tel.: +91 20 6625 9596 

Fax: +91 20 6625 9599 

info@hansgrohe.in 

www.hansgrohe.in 

Italy 

Hansgrohe S.r.l. 

S.S. 10 km, 24,4 

14019 Villanova d’Asti (AT) 

Tel.: +39 0141 93 11 11 

Fax: +39 0141 94 65 94 

info@hansgrohe.it 

www.hansgrohe.it 

Locations 

Japan 

Hansgrohe Japan K.K. 

Ono Group Bldg. 6F 

2-15-21 Takanawa Minato-ku 

1080074 Tokyo 

Tel.: +81 3 5424 1950 

Fax: +81 3 3449 9651 

info@hansgrohe.co.jp 

www.hansgrohe.co.jp 

Kazakhstan 


Nauryzbai Batyr street 1 

part A3, Microdistrict “Keremet” 

50013 Almaty city 

Tel.: +7 727 3150916 

Fax: +7 727 3150917 

info@hansgrohe.kz 

www.hansgrohe.kz 

Malaysia 

Penthouse (Level 27) 

Centrepoint South 

The Boulevard, Mid Valley City 

Lingkaran Syed Putra 

59200 Kuala Lumpur 

Tel.: +603 2096 9581/9582 

Fax: +603 2096 9782 

info@hansgrohe.com.sg 

www.hansgrohe.com.sg 

Mexico 

Hansgrohe S. de R.L. de C.V. 

German Centre, 0-2-02 

Av. Sante Fe #170 

Col. Lomas de Santa Fe 

01210 México, D.F. 

Tel.: +52 55 5261 4191 

Fax: +52 55 5261 4199 

info@hansgrohe.com.mx 

www.hansgrohe.com.mx 

Middle East & Africa 

Hansgrohe Middle East & 

Africa Ltd. 

Artemisia Business Center 

Of fice 20114 

Charalambou Mouskou 

2015 Strovolos, Nicosia 

Tel.: +357 22 441 370 

Fax: +357 22 441 374 

nicosia@hansgrohe.com 

www.hansgrohe-int.com 

The Netherlands 

Cleopatra BV 

Handelsweg 45 

1525 RG Westknollendam 

Tel.: +31 75 647 82 00 

Fax: +31 75 647 85 00 

info@cleopatra.nl 

www.cleopatra.nl 

Hansgrohe BV 

Handelsweg 45 

1525 RG Westknollendam 

Tel.: +31 75 646 1400 

Fax: +31 75 646 1700 

info@hansgrohe.nl 

www.hansgrohe.nl 

Norway 

Hansgrohe Salgskontar A/S 

Åsveien 2, 3475 Sætre 

Tel.: +47 32 79 54 00 

Fax: +47 32 79 54 01 

info@hansgrohe.no 

www.hansgrohe.no 

Poland 

Hansgrohe Sp.zo.o. 

ul. Sowia 12 

62080 Tarnowo 

Podgórne 

Tel.: +48 61 816 86 02 

Fax: +48 61 816 86 09 

info@hansgrohe.pl 

www.hansgrohe.pl 

Russia 

Hansgrohe O.O.O. 

Semenovskaya Square 1A 

Business-Center 

“Sokolinaya Gora”, 21st flor 

107023 Moskau 

Tel.: +7 495 647 07 35 

Fax: +7 495 647 07 45 

info@hansgrohe.ru 

www.hansgrohe.ru 

Sweden 

Hansgrohe AB 

Ridspögatan 10 

21377 Malmø 

Tel.: +46 40 51 91 50 

Fax: +46 40 13 05 92 

info@hansgrohe.se 

www.hansgrohe.se 

Switzerland 

Hansgrohe AG 

Industriestrasse 9 

5432 Neuenhof 

Tel.: +41 56 416 26 26 

Fax: +41 56 416 26 27 

info@hansgrohe.ch 

www.hansgrohe.ch 

Singapore 

Hansgrohe Pte. Ltd. 

69 Mohamed Sultan Road 

239015 Singapore 

Tel.: +65 6884 5060 

Fax: +65 6884 5070 



Slovak Republic 

Hansgrohe CS s.r.o., 

organizacna zlozka 

Priemyselná 1/A 

821 08 Bratislava 

Tel.: +42 05 11 12 05 50 

Fax: +42 05 11 12 05 99 

info@hansgrohe.sk 

www.hansgrohe.sk 

Spain 


Riera Can Pahissa, 26 B 

08750 Molins de Rei 

Tel.: +34 93 680 39 00 

Fax: +34 93 680 39 09 

info@hansgrohe.es 

www.hansgrohe.es 

South Africa 

Hansgrohe South Africa 

Pty Ltd, P.O. Box 2912, 

136 Walton Road, 

Carlswald Midrand 

1685 Halfway House/ 

Johannesburg 

Tel.: +27 11 468 11 50 

Fax: +27 11 468 11 52 

sales@hansgrohe.co.za 

www.hansgrohe.co.za 

South Korea 

No. 931 Hyundai Parisian 

907-10 Mok-dong 

Yangcheon-gu 

Seoul 158-050 

Tel.: +82 2 2061 1900 

Fax: +82 2 2061 1901 



Taiwan 

No. 25 4F Suite 620 

Sec. 1 Dun Hua S. Road, 

Taipei, Taiwan R.O.C. 

Tel.: +886 2 2570 1820 



Ukraine 

Hansgrohe Ukrainian Office 

ul. Ilinskaja, Block 8 

04070 Kiev 

Tel.: +38 44 392 2040 

Fax: +38 44 392 2069 

info@hansgrohe.ua 

www.hansgrohe.ua 

United Arab Emirates 


Regional Office Dubai 

Holiday Centre – 

Commercial Tower, No. 1203, 

12 th Floor, Sheikh Zayed Road 

AE – P.O. Box 

34216 Dubai UAE 

Tel.: +971 4 332 6565 

Fax: +971 4 331 0065 



Hansgrohe SE, Abu Dhabi 

Marina Office Park, Breakwater 

Villa B02, P.O. Box 42345 

Abu Dhabi UAE 

Tel.: +971 2 419 2400 

Fax: +971 2 419 2499 



United Kingdom 

Hansgrohe Limited 

Units D1 and D2, Sandown Park 

Trading Estate, Royal Mills 

Esher, Surrey, KT10 8BL 

Tel.: +44 1372 465 655 

Fax: +44 1372 470 670 

enquiries@hansgrohe.co.uk 

www.hansgrohe.co.uk 

USA 

Hansgrohe Inc. 

1490 Bluegrass Lakes Parkway 

30004 Alpharetta, GA 

Tel.: +1 770 360 98 80 

Fax: +1 770 360 98 87 

info@hansgrohe-usa.com 

www.hansgrohe-usa.com 

Axor NYC Design Studio 

29 Ninth Avenue 

New York, NY 10014 

Tel.: +1 212 463 57 90 

axornyc@hansgrohe.com

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Id-Nr. 1110275 

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Official Supplier of the 

German Olympic Team. 

London 2012 

www.facebook.com/hansgrohe 

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www.twitter.com/hansgrohe_pr 

Hansgrohe SE · P. O. Box 1145 · D-77757 Schiltach · Phone +49 7836 51 - 0 

Fax + 49 7836 51 - 1300 · info@hansgrohe.com · hansgrohe.com 

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