REGULATION & SYLLABUS - DDCE, Utkal University, Bhubaneswar
REGULATION & SYLLABUS - DDCE, Utkal University, Bhubaneswar
REGULATION & SYLLABUS - DDCE, Utkal University, Bhubaneswar
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Pricing, Profit assessment, Credit sales.<br />
Unit-3<br />
Marketing: Selling & Salesmanship, Marketing Strategy, Market Segmentation, Customer<br />
Management.<br />
Unit-4<br />
Statutory: Business Laws, Taxation Laws, VAT, Industrial Laws<br />
Unit-5<br />
Role of Entrepreneur: Entrepreneur in Sustenance & Growth of Enterprise, Role of IT<br />
in Business, Role of Entrepreneur as Innovator, Role of Entrepreneur in Complementing and<br />
Supplementing Economic growth.<br />
Reference<br />
1.S K Mohanty, Prentice Hall of India, New Delhi, Fundamentals of Entrepreneurship.<br />
2.Dynamics of Entrepreneurial Development and Management Vasant Desai, HPH<br />
3.Entrepreneurship Development, Colombo Plan Staff College for Technical Education (Adapted<br />
by Centre for Research and Industrial Staff Performance, Bhopal), Tata McGraw Hill, New<br />
Delhi - 1998<br />
4.Peter Drucker - Management : Tasks, Responsibilities and Practices<br />
5.Peter Drucker - Process of Management.<br />
3 Entrepreneurship for Small Business<br />
Unit-1 Entrepreneur and Entrepreneurship:- Entrepreneurship, Concept & Definition, Entrepreneur,<br />
Concept and Definition, Charms of being an Entrepreneur, Classification and Functions,<br />
Intrapreneur, Ultrapreneurship.<br />
Unit-2 Entrepreneurial Behaviour :Innovation and entrepreneur, Schumpeter’s & Peter Drucker’s<br />
Theories, Entrepreneurial behaviour & Psychological Theories, Mashlow’s Need Hierarchy Theory,<br />
McClelland’s Need Achievement Theory.<br />
Unit-3 Establishing Small Scale Enterprises: -Environment Scanning, Identification of Opportunities,<br />
Product Selection, SSI / SSE Definition and Concept, Choice of Enterprise, Demand Assessment,<br />
Choice of Technology / Business Sites.<br />
Unit-4 Promotion of a Small Scale Venture:Role of Social, Economic and Technological Environment,<br />
Institutional Interface, Preparation Project Report, Ownership Structure; Proprietorship,<br />
Partnership, Joint Stock Company, Cooperative Enterprises etc<br />
Unit-5 Sustenance and Growth:Performance Appraisal, Strategies for Stabilisation and Growth,<br />
Family Enterprise Management<br />
Reference<br />
1.S K Mohanty, Prentice Hall of India, New Delhi, Fundamentals of Entrepreneurship.<br />
2.Dynamics of Entrepreneurial Development and Management Vasant Desai, HPH<br />
3.Entrepreneurship Development, Colombo Plan Staff College for Technical Education (Adapted<br />
by Centre for Research and Industrial Staff Performance, Bhopal), Tata McGraw Hill, New<br />
Delhi - 1998<br />
4.Zinmer and Scarborough: Essentials of Enterpreneurhip and Small Business Management 4 th<br />
Edition (PHI)<br />
4 Export Import Producing Business<br />
Unit-1<br />
Industrial Marketing: Introduction, Export-Import Terminology, Internal and External
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