REGULATION & SYLLABUS - DDCE, Utkal University, Bhubaneswar

REGULATION & SYLLABUS
FOR
INTEGRATED MASTER OF BUSINESS ADMINISTRATION
(IMBA)
DIRECTORATE OF DISTANCE & CONTINUING EDUCATION
UTKAL UNIVERSITY
BHUBANESWAR
FROM ACADEMIC SESSION 2006-2007

1. Eligibility :
1.1. +2 / Equivalent.
Regulations for I-MBA Programme
1.2 Any student who has passed Diploma from State Council of Vocational and Technical
Education established by Govt.
2. Duration :
2.1 Five years of ten semester in toto.
2.2 Odd semester is from June to December ( i.e. 1st, 3rd , 5th,7th, 9th semester).
The examination shall be held in tentatively the month of December.
2.3 Even semester is from January to May ( i.e. 2nd, 4th, 6th, 8th, 10th semester).
The examination shall be held in tentatively the month of June.
2.4 A student would be required to complete the course within eight academic years from
the date of admission.
3. Contact Hour :
3.1 Under Personal Contact Programme,
4. Grading System :
2 credit points :- 10 hours,
3 credit points :- 15 hours,
4 credit points :- 20 hours,
4.1. Grade Mark Secured from 100 Points
Qustanding 'O' 100-90 10
Excellent 'E' 89-80 9
Very Good 'A' 79-70 8
Good 'B' 69-60 7
Fair 'C' 59-50 6
Pass 'D' 49-36 5
Failed 'F' Below 36 0
N.B. A Candidate has to secure Grade -D or above to pass in each of the Papers
4.2. A transitory letter grade I ( carrying points 2) shall be introduced for cases where the
results are incomplete. This grade shall automatically be converted into appropriate
grade(s) as and when the results are complete.
4.3 A student's level of competence shall be categorized by a GRADE POINT AVERAGE
to b e specified as :

SGPA - Semester Grade Point Average
CGPA - Cumulative Grade Point Average
(a) POINT - Integer equivalent of each letter grade
(b) CREDIT - Integer signifying the relative emphasis of individual course
item(s) in a semester as indicated by the Course structure
and syllabus.
CREDIT POINT - (b) X (a) for each course item
CREDIT INDEX - CREDIT POINT of course items in
GRADE POINT AVERAGE - CREDIT INDEX
CREDIT
SEMESTER GRADE POINT AVERAGE (SGPA ) =
CUMULATIVE GRADE POINT AVERAGE(CGPA) =
CREDIT INDEX for a Semester
CREDIT
CREDIT INDEX of all previous Semester upto a Semester
CREDIT
4.4 In addition to the points marks / percentage would also be awarded and shall also
be reflected in the Mark Sheet.
4.5 After successfully complition of the first six semister examination students wolud
awarded Bachelor Degree in Business Adminstration
In addition to grade specified at para 4.1 Class / Division shall be awarded at BBA
level as follows :
36% and above but less than 45% : Pass without Hons.
45% and above but less than 50% : 2nd Class Hons.
50% and above but less than 60% : 2nd Class Hons with Distinction.
60% and above : 1st Class Hons with Distinction.
( However in case Distinction student has to secure the above average percentage
of mark in the six semesters in one / first chance )
5. Repeat and Improvement :
5.1 A student has to clear back papers ( i.e. in the paper/papers one has failed ) by
appearing at subsequent three semester examinations.
5.2 A student may appear improvement in any paper / papers in the immediate
subsequent examination. Only one chance can be availed. The higher mark of the
two chance ( i.e. first and the improvement ) shall be valid.
6 Hard Case Rule :
6.1 1% of grace mark on the aggregate mark subject to maximum of 3 (three) marks in
single paper taking aggregate as a subject shall be given. This shall be applicable
in each semester.

I MBA Course Structure
Sl.no Paper Paper Name Credit Marks Distribution
Code Point UU.Th UU L/P Int.Th. Int.L/P
Ist Semester
1 Management Concepts and Practices 4 70 -- 30 --
2 English - I 4 70 -- 30 --
3 Business Mathematics 4 70 -- 30 --
4 Psychology 4 70 -- 30 --
5 Computer Fundamentals 4 40 30 20 10
IInd Semester
6 Financial Accounting 4 70 -- 30 --
7 Fundamentals of Economics 4 70 -- 30 --
8 Business Organisation 4 70 -- 30 --
9 Business Statistics 4 70 -- 30 --
10 Information Techonology in Business 4 40 30 20 10
IIInd Semester
11 Organisational Behaviour 4 70 -- 30 --
12 Cost Accounting 4 70 -- 30 --
13 Managerial Economics 4 70 -- 30 --
14 English - II 4 70 -- 30 --
15 Web Fundamental 4 40 30 20 10
IVth Semester
16 Quantitative Methods for Management 4 70 -- 30 --
17 Business Economic & Environment 4 70 -- 30 --
18 Business Regulatory Frame Work 4 70 -- 30 --
19 Indian Ethos & Value 4 70 -- 30 --
20 Management Accounting 4 70 -- 30 --
Vth Semester
21 Indian Economy & Macro Economics 4 70 -- 30 --
22 Operation Research 4 70 -- 30 --
23 Written & Oral Communication. 4 40 30 20 10
24 Contemporary Indian Society & Culture 4 70 -- 30 --
25 Research Methodology 4 70 -- 30 --
VIth Semester
26 Human Resources Management 4 70 -- 30 --
27 Financial Management 4 70 -- 30 --
28 Marketing Management 4 70 -- 30 --
29 Production & Operation Management 4 70 -- 30 --
30 Management Information System 4 70 -- 30 --
31 Summer Training Report 4 70(Preparation) 30(Presentation)

VIIth Semester
32 Mnagerial Comm. Skills & Development 4 70 -- 30 --
33 Business Ethics & Corporate Goverance 4 70 -- 30 --
34 Industrial Laws 4 70 -- 30 --
35 Business and company law 4 70 -- 30 --
36 E-Business 4 40 30 20 10
VIIIth Semester
37 Corporate & Tax Law 4 70 -- 30 --
38 International Business 4 70 -- 30 --
39 Entrepreneurship Development 4 70 -- 30 --
40 Management Support System 4 40 30 20 10
41 Business Policy & Strategic Management 4 70 -- 30 --
IXth Semester
42
Major Special Group
Choose any one group from A to F as noted in the Major / Minor special paper table.
43 First three papers (1,2,3) from one group is to be opted for.( The Group -G to I can only be
44 opted as Minor Special Group)
Minor Special Group
45 One has to choose a group other than the one chosen under Major Special Group.
46 One would opt the first two papers (1,2) from any one group i.e., from group A to I
Xth Semester
Major Special Group
47,48 & 49 The Candidates has to opt the next three Papers ( 4,5,6) from the Major Specialisation Group
Selected in the Semester IX
Minor Special Group
50 & 51 The Candidates has to opt the next two Papers ( 3,4) from the Minor Specialisation Group
Selected in the Semester IX
52 M130 Project Report Viva-voce. 4 70(Preparation) 30(Presentation)

Sl.no Paper Name Credit Marks Distribution
Point UU.Th UU L/P Int.Th. Int.L/P
Human Resources Management (Group A )
1 Human Resources Planning & Development 4 70 -- 30 --
2 Managing Employee Relation & Related Laws 4 70 -- 30 --
3 Management of Training & Development 4 70 -- 30 --
4 International Human Resources Management 4 70 -- 30 --
5 Management of Change & Strategic Issues 4 70 -- 30 --
6 Compensation & Reward Management 4 70 -- 30 --
Financial Management (Group B )
1 Financial Market & Institution 4 70 -- 30 --
2 Merchant Banking & Financial Services 4 70 -- 30 --
3 Seucrity Analysis & Portfolio Management 4 70 -- 30 --
4 International Finance 4 70 -- 30 --
5 Mergers & Acquisition 4 70 -- 30 --
6 Corporate Tax Planning 4 70 -- 30 --
Marketing Management (Group C )
1 Consumer Behaviour 4 70 -- 30 --
2 Advertising Promotion Management 4 70 -- 30 --
3 Sales & Distribution Management 4 70 -- 30 --
4 Product & Brand Management 4 70 -- 30 --
5 Marketing Research 4 70 -- 30 --
6 Marketing Services 4 70 -- 30 --
Information System Management (Group D )
1 DBMS & RDBMS 4 40 30 20 10
2 Enterprise Resource Planning 4 40 30 20 10
3 System Analysis & Design 4 40 30 20 10
4 Telecom for Business 4 40 30 20 10
5 Data Structure 4 40 30 20 10
6 Object Oriented Programming 4 40 30 20 10
International Business Management (Group E )
1 International Marketing Management 4 70 -- 30 --
2 Multinational Financial Management 4 70 -- 30 --
3 International Business Environment 4 70 -- 30 --
4 Global Capital Market 4 70 -- 30 --
5 Finance of International Trade 4 70 -- 30 --
6 World Class Management 4 70 -- 30 --
Production & Operation Management (Group F )
1 Total Quality Management 4 70 -- 30 --
2 Purchasing & Material Management 4 70 -- 30 --
3 Operation Planning Control 4 70 -- 30 --
4 Technology Management 4 70 -- 30 --
5 Logistics Management 4 70 -- 30 --
6 Project Management 4 70 -- 30 --

Entrepreneurship Management (Group G )
1 Financing Small Business 4 70 -- 30 --
2 New Entrepreneurship Management 4 70 -- 30 --
3 Entrepreneurship for Small Business 4 70 -- 30 --
4 Export Import Producing Business 4 70 -- 30 --
Banking & Insurance Management (Group H )
1 Risk Management 4 70 -- 30 --
2 Insurance Laws 4 70 -- 30 --
3 Banking Laws 4 70 -- 30 --
4 Claims Management 4 70 -- 30 --
TOUR AND HOSPITALITY MANAGEMENT (GROUP I )
1 Tourism & Travel Trade 4 70 -- 30 --
2 Hotel Management 4 70 -- 30 --
3 Tourism Marketing & Event Mgt. 4 70 -- 30 --
4 Tour Organisation & Travel Mgt. 4 70 -- 30 --
UU. Th- The theory marks of the concerned paper to be examined by the University.
UU L/P- The laboratory / practical marks of the concerned paper to be examined by the University through External Examine.
Int.Th. - The theory marks of the concerned paper to be examined Internally through Assignments/ Assessment.
Int.L/P - The laboratory / practical marks of the concerned paper to be examined Internaly through Assignments/ Assessments.

5 - Year Integrated MBA Programme
DETAILED SYLLABUS
1 st . Semester
1 Management Concepts and Practices
Unit-1 Concept of Management, Functions, Skills of a Manager, Process of Management,
Development of management ( Scientific Management- Taylor, Modern Approach- Fayol, Human
Relations Approach - Mayo)
Unit-2 Planning: Concept, Process, Type, Importance; Decision making: types of Decision, Process
of decision making, Models & Issues.
Unit-3 Principles of Organisation: structure & Types of Organisation; Departmentation,
Decentralisation, Delegation, Span of management. Line & Staff Organisation, Matrix Organisation.
Unit-4 Coordination and Controlling: Principle of Coordination –Process of Coordination, Control –
Tools and Techniques, -MBO.
Unit-5 Contemporary Issues: -Recent Trends and Challenges, -Role of Managers in Changing
environment, -Contemporary Organisational Structure
Trends in Management, Challenges in today’s global environment and competitiveness.
References
1.Essentials of Management – Koontz, O’Donnel & Weihrich (Tata Mc.Graw)
2.Management – Robbins & Coulter (Pearson)
3.Principles of Management – Stoner & Freeman
4.Principles of Management – Chandra Bose (PHI)
2 English-I
Unit-1
Introduction to Communication: Difference between Verbal and Non-Verbal Communication.
Importance of Non-Verbal Communication in Verbal Settings.
Unit-2.
Comprehension. Essential of Reading & Writing Comprehension.
Unit-3.
Writing a Paragraph. Identifying a Topic Sentence. Cohesion and Coherence. Use of Linkers and
other devices.
Unit-4
Public Speaking, How to become a good speaker.
Unit-5
Doing things with words: To ask for information, help, permission to Instruct, command, request,
accept, refuse, prohibit, persuade, promise.
References
1.John Sealy, Oxford Guide to Writing and Speaking , OUP.
3 Business Mathematics.
Unit -1 Profit and Loss, Partnership.
Unit -2 Simple Interest, Compound Interest.
Unit - 3 Logarithms, Invoicing.
Unit -4 Set and Set Operations, Functions.

Unit -5 Limit, Continuity.
4 Psychology.
Unit – I Psychology: It’s nature, scope and methods.
Biological Bases of Behaviour: Neurons, Nervous system. It’s basic structure and function, The
brain, Lateralization of the cerebral centre.
Unit – II Sensation, Perception and Learning.
Sensation : The raw material of understanding, Sensory threshold, Sensory adaptation, Vision,
Hearing, Perception: The focus of attention, Perception: Some organising principles and illusions.
Learning
Classical conditioning, Operant conditioning, Observational learning
Unit – III Memory and Thinking
Human memory: The information processing approach, Episodic and Semantic, Short - term
memory, Long term memory, Forgetting from long - term memory, Basic elements and intelligence
of thoughts concepts, propositions, images.
Unit - IV
Motivation and Emotion: Motivation: The activation and Persistence of behaviour, Emotion : Their
nature, expansion and impact
The nature and measurement of human intelligence
Human intelligence: The role of heredity and the role of environment
Unit - V
Social Thought : How We Think About Others
Attribution : Understanding the causes of other’s behaviour
Social cognition : How we process social information
Attitudes : Evaluations of the social world
Prejudice and discrimination
Social Behaviour
Social influence : Changes other behaviour, conformity,
compliance, obedience
Attraction and love : Interpersonal attraction, prosocial behaviour.
References
1.Barron - Introduction to Psychology
2.Morgan & King - Introduction to Psychology. Robert A.
3.Alkinson & Alkinson - Introduction to Psychology- 5 th Edition.
5 Computer Fundamental
Unit - 1
Introduction to Computer, Characteristics of Computer, Function of Computer, Application of Computer,
Generation of Computer, Classification of Computer.
Unit - 2
Basic Computer Organisation, Types of memory, central processing unit and its component,
ROM, RAM.
Unit - 3
Number System: Positional and Non-Positional Number System. Binary Number System, Decimal
Number System, Octal and Hexadecimal Number System, Conversion of one number system
to other number system.
Unit - 4
Hardware and Software, Types of Software, Relation between Hardware and Software, Computer
Virus and Antivirus tools, GIGO.
Unit - 5

MS-DOS (Internal and External Command and File Handling), Internet.
References
1.Introduction to Computer Science. ITL Edu - Pearson
2.Fundamentals of Computer by P. K. Sinha.
IInd Semester
6 Financial Accounting
Unit - 1 Accounting; The Language of Business; Accounting: An Information System; Users of Accounting
information; Branches of Accounting; Financial Accounting; Generally Accepted Accounting
Principles; Accounting Standards; The Accounting Equations; Financial Statements
Unit – 2 Recording Business Transactions: Classification of Accounts; The Double Entry System;
Journal And Ledger; Process of Recording; Cash and Bank; Bank Reconciliation Statement
Unit – 3 Trial Balance; Measuring Business Income: Revenue from sales, Cost of Goods Sold; Inventory
valuation; Fixed Assets; Depreciation, Liabilities & Share holders Equities
Unit – 4 Preparation of Financial Statements: Profit & Loss Account, Balance Sheet, Cash Flow Statement
Unit – 5 ‘Analysis and Interpretation of Financial Statements, Financial Ratios, Corporate Disclosure,
Annual Report.
References
1.Narayanaswamy – Financial Accounting: A managerial perspective (2 nd Edn) – PHI.
2.Bhattacharya – Financial Accounting for Business Managers – PHI.
3.Meigs & Meigs :Accounting: The Basic for Business Decisions (McGraw Hill)
4.Bhattacharya & Dearden : Accounting for Management: Text and Cases (Vani)
5.Jawaharlal & Srivastav: Financial Accounting (S.Chand)
6.Ashok Banerjee : Financial Accounting: A Managerial Emphasis(Excel Books)
7 Fundamental Of Economics
Unit-1
Introduction to Economics, Basic Concept & Utility Analysis. The analysis of Consumer Behaviour
& Consumer Equilibrium: The Demand and Supply Analysis, Elasticity of Demand, Demand
Estimation and Managerial Decision.
Unit-2
Production and Market Analysis: Production Function, Laws of returns, Cost Analysis-Short Run
and Long Run. Pricing under Perfect Competition. Monopolistic Competition, Monopoly.
Unit-3
Theory of Distribution – Rent, Interest, Wage and Profit..
Unit-4
National Income and Macroeconomic Factors: National Income Accounting. Consumption Function
and Investment Function, Demand and Supply of Money, Business and Policy Implications.
Unit-5
Economic Environment: The Basic of Money, Banking and Credit Control, the Basic of Balance of
Payment and International Trade, Foreign Exchange and Control.
Reference:
1. Fundamental of Economics, Mehta & Kapoor – HPH
2. Gupta S.B.Monetary Economics, Sultan Chand.
8 Business Organisation
Unit - 1

Unit - 2
Unit - 3
Unit - 4
Concepts in Business: Definition of Business, Purpose and mission, Objectives, Strategies,
Policies, Procedures, Program and Budgets of Business. Structure of Business, Classification of
Business & Industries. Commerce- Meaning and Functions.
Social Responsibility of Business, Features, & Issues, Factors Considering for Study Business,
Market Assessment, Product, Raw Material, Manpower etc.
Formation of Business Enterprises, Pvt. Sector, Meaning, Characteristic, Sole Proprietorship,
Partnership, Companies, Co-Operatives, Societies and Trusts.
Indian Partnership Act: Types of Partners, Roles and Responsibilities of Partners, Profit sharing
and other issues in partnership.
Unit - 5
Indian Companies Act: Memorandum and Articles of Association, Registration and Commencement
of Business, Roles and Responsibilities of Chairman, Managing Director, Secretary and
Board of Directors, Issues in Corporate Governance.
References
1.B.O. & Mgt. by Tulsian & Vishal Panday (Pearson Edu).
9 Business Statistics
Unit – 1 Measures of cetral tendency, Measures of disperson.
Unit – 2 Introduction to sampling, Random sampling, Types of Sample: Simple Random Sampling ,
Stratified Random Sampling, Systematic Sampling, Cluster Sampling, Sampling Distributions,
Standard Error, Sampling from normal Population.
Unit – 3 Testing of Hypothesis, Defination
Unit – 4 Small Sample tests: Definition (t-test, F-test, z-test).
Unit – 5 Large Sample tests: Definition (Chi- square test, ANOVA)
References
1.Chandran, Jit S., Statistics for Busineaa & Economics, Vikas
2.Statistics of Management - Levin and Rubin, Prentice Hall of India.
3.Fundamentals of statistics (Vol. I & II) - Goon, Gupta, Dasgupta, World Press Pvt. Ltd.
4.A first course in statistics with applications - A.K. P.C. Swain, Kalyani Publishers
5.Quantitative Methods, Saha & Chakrabarty, TMH
10 Information Technology in Business
Unit – 1
Computer Basics: Characteristic of Computer, Classification of Computers, Computer System
as Information Processing, Present Scenario of IT in Banking, Insurance, Hospital Management,
Mobile Computing,
Unit - 2
Hardware & Software: Hardware Options – CPU, Input Devices, Out Put Devices, Storage Devices,
Memory , Communication Devices, Configuration of Hardware Devices and their Applications,
Software, Different types of Software, Programming Language
Unit - 3
Modern Information Technology: Basic Application of LAN, and WAN, Internet, Intranet and Extranet.
Internet Technologies, Communication Technologies, Multimedia.
Unit-4

Introduction to Operating System: Evolution of Operating System, Functions of Operating System,
Definition and Types of Operating System, Practical Application of Windows Operating System.
Unit-5 (LAB)
Working with Text, Menu Commands, Tables, Checking Spelling and Grammar, Mail Merge etc.
Working with Worksheet, Working with Power Point
References
1.Rajaraman – Introduction to information technology by Rajaraman
2.Computer Fundamentals by Pradeep K. Sinha, Priti Sinha BPB Publications.
3.Introduction to Information Technology, ITL Education Solutions Limited, PEARSON Education.
4.Rajaraman – Fundamentals of Computers by Rajaraman (PHI)
IIIrd Semester
11 Organisational Behaviour
Unit - 1 The Study of Organizational Behaviour: Focus and Purpose, Nature, Scope and Development,
OB Models and Models of Man.
Unit – 2 Personality:Determinants of Personality, Theories of Personality, Individual Difference, Matching
Personality and Jobs, Personality and Organization, Perception: Meaning, Perceptual process,
perception and O B
Unit – 3 Learning and Behaviour Modification:Learning process, Theories of Learning, Attitude -
Characteristics and Components of Attitude, Attitude and Behaviour, Attitude Formation, Measurement
of Attitude, Attitude and Productivity
Unit – 4 Motivation:Nature of Motivation, Motivation Process, Theories of motivation; Need Priority
Theory, Theory X and Theory Y, Two Factor Theory, E R G Model, Limitations and Criticisms of
Motivation Theories.
Unit – 5 Leadership:Importance, Functions, Style, Theories of Leadership, Types. Communication:
Importance of communication, communication Process, Barriers to Communication, Steps for
improving Communication, Transactional Analysis
References -
1.Stephen P Robbins - Organization Behaviour, (PHI )
2.L M Prasad - Organizational Behaviour, (Sultan Chand)
3.R Aswathappa - Organizational Behaviour, Himalaya Pub House
4.Michael, V.P. : Organisational Behaviour & Managerial Effectiveness (S.Chand)
5.S.S.Khanka-Organisational Behaviour (S.Chand).
6.
12 Cost Accounting
Unit 1 Overview of cost Accounting Concepts and Practices. Cost Accounting and Financial Accounting,
Cost Accounting and Management, Classification of Costs, Cost Centre and Cost Unit.
Unit – 2 Introduction to Management Accounting Scope of Management Accounting, Objects, and
Functions and Limitations of Management Accounting, Tools and Techniques of Management
Accounting.
Unit – 3 Job and Contract costing, Process Costing, Cost Control, Budgetary Control, Standard Costing,
Variance Analysis.
Unit – 4 Decision Making, Marginal Costing and Cost - Volume Profit Analysis.
Unit – 5 Financial Statement Analysis, Ratio Analysis, Liquidity Ratios, Leverage Ratios, Turn - Over

Ratios, Profitability Ratios.
13 Managerial Economics
Unit - 1
Significance and Scope of Managerial Economics: Role of Managers in Business, Economic
paradigms applicable to business analysis.
Unit - 2
Market Demand: Determinants of Demand and Supply, Elasticity of Demand, Indifference Curve
Analysis, Consumer’s Equilibrium, Price, Income and Substitution Effects, Demand Forecasting.
Unit - 3
Production Function: Production decision making, Short Run Long Run Production Functions.
Unit - 4
Market Analysis: Cost Structure, Various Cost Concepts, Cost Estimation, Pricing and Output
decisions in Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly.
Unit - 5
Profit Analysis: Theories of Profit, Break Even Analysis, Managerial Decisions, Business Cycle.
References
1.Managerial Economic , Dwivedi, Vikas
2.Petersen & Lewis – Managerial Economics (PHI)
3.Maheswari – Managerial Economics (PHI)
4.Gupta G S Managerial Economics, TMH
5.John Gould, Jr , Edward P, Lazear - Microeconomic Theory, Richerd D Irwin, Inc , Publication
6.Robert S Pindyck, Daniel L Rubinfeld - Microeconomics, Prentice Hall of India Publication
14 English-II
Unit 1 Correct the Errors :Nouns, Verbs, Adjectives, Adverbs, Tenses, Articles, Prepositions, Punctuation,
Capitalization, Abbreviations, Spellings etc. Here the candidate is expected to correct the
errors in the sentences by making changes as required.
Unit-2. Sounds of English:.
Vowels and Consonants, Stress and Intonation. Rising and Falling, Communication in day-to-day
situations.
Unit-3 Communicative Grammar
Time, Tense and Aspect.
Verbs of states and events.
Statements, Questions, Responses.
Moods, Emotions and Attitude.
Unit-4 Oral Communication
Organizing a meeting :The Chair-person’s Job, Preparing an Agenda, Introducing a Guest, Proposing
a vote of thanks, Public Speaking, Writing the Minutes, Interpersonal Effectiveness ; Useful
expressions in everyday life situations, Introductions, Greetings, Thanks, Apologies, Regret, Saying
Good-bye, Suggestions, Invitations, Good wishes, Requests, Asking Permission, Speaking
on the Telephone .
Unit-5.
Group Discussion.
References
1.Geoffery Leech and Jan Svartvik, A communicative Grammar of English, Longman
15 Web Fundamental
Unit-1
Introduction to HTML , Starting with HTML , Adding Images to a web page, Creating Hyperlinks for
text and Images , Forms and Tables , Image Maps , Frames , Style Sheets

Unit-2
Introduction to DHTML , Dynamic HTML Object Model , Cascading Style Sheets , Working with
Layers , Dynamically Changing Text and Style , Dynamic HTML Events, Dynamic Changing Content.
Unit-3
Frontpage-98 , Web and Web-Pages , Formatting Web Pages , Graphics , Adding Dynamic Content
, Automating Sites , Personal Web Server .
Unit-4
Introduction to Visual Interdev , Creating a simple Webpage Using Visual Interdev, ActiveX Controls
and Design-Time Controls, Database integration, Managing Your Web Sites , Debugging
with VID.
Unit-5
Lab on HTML, DHTML, FRONTPAGE-98, VISUAL INTERDEV
REFERENCE BOOKS:
1.HTML Unleashed [ B P B ]
2.DHTML Unleashed [B P B ]
3.Learning Micro-Soft Front-Page’98 [ B P B ]
4.Mastering Visual Interdev [ B P B ]
IVth Semester
16 Quantitative Methods for Management
Unit -1
Permutation and Combination, Matrices and Determinants, Functions.
Unit-2
Meaning and Classification of Quantitative techniques, Statistics: Meaning, Scope and Limitations,
Collection, Classification, Tabulation and Presentation of Statistical Data, Characteristics of
Frequency Distributions, Measures of Central Tendency, Partition Values, Measures of Dispersion.
Unit-3
Probability: Concepts, Sample Space, Rules of Probability, Independent Events, Bayes’ Rule,
Random Variable, Simple-Correlation and Regression analysis.
Unit-4
Time Series: Analysis and its Components, Measurement of Secular Trend, Measurement of
Seasonal Variation, Forecasting with Moving Average.
Unit-5
Linear Programming, formulation and Graphical Solution, Transportation problems and Solutions
by North-West Corner rule, Least Cost method and Vogel’s approximation method, Optimum
Solution by MODI method, Assignment Problem and its solution.
References
Gupta & Khanna –Quantitative Techniques for Decision Making (Prentice Hall of India)
Statistical Methods. S. P. Gupta, (S.Chand & Co.)
Mathematics and Statistics, N.K. Nag, (Kalyani Publishers.)
Quantitative Techniques, C.R. Kothari, (Vikash)
Statistics for Management, Levin & Rubin (Pearson)
17 Business and Economic Environment
Unit - 1
Business Environment & Strategic Management, International Environment, External Environment,
Political & Business Society, Social Responsibility of Business, Consumerism.
Unit – 2

Economic Roles of Government, Monetary and Fiscal Policy, Industrial Policy, Privatisation, Industrial
Sickness,
Unit - 3
MRTP Act. Globalisation and Liberalisation, Labour Welfare and Social Security, GATT & WTO.
Unit - 4
Financial Environment: Financial Institution, RBI, Stock Exchange, Non Banking Financial Corporation,
Capital Market Reform and Development.
Unit - 5
Industrial Development Strategy and Growth under Indian Planning, Commodity Exchange and its
Regulation, Price and Distribution Control, Concentration of Economic Power.
References
1.Francis, Cherunillam : Business Environment and Government (HPH.)
2.Adhikary, M : Economic Environment of Business (Sultan Chand)
3.Agrawal & Diwan : Business Environment (Excel)
4.Daniel: International Business Environment and Operations (Pearson)
5.Michael V.P. : Business Policy and Environment (S.Chand
18 Business Regulatory Frame Work
Unit-1
Law of contract:Nature of Contract, Classification of Contracts, Offer and Acceptance, Consideration,
Special Contract, Indemnity & Guarantee, Bailment and Pledge.
Unit-2
Sale of Goods Act:Contract of sale, Condition and Warranties, Transfer of Ownership, Performance
of the Contract, Unpaid Seller and his rights
Unit-3
Negotiable instruments:Definition, Types, Parties to the Negotiable Instrument, Dishonour and
Discharge of Negotiable Instruments.
Unit-4
Consumer Protection Act:Definition, Consumer Protection Council, Consumer Dispute Redressal
Agencies, Findings of District Forum and Appeals, Environment Protection Act.
Unit-5
Foreign Exchange Management Act, Information Technology Act.
References
1.Mercantile Law – By N. D. Kapoor
2.Commercial Law – Chawla and Garg
3.Mercantile Law – S.S. Gulsan
4.Business and Corporate Law – Gyna, PPS (S.Chand).
19 Indian Ethos & Value
Unit-1 Personal growth and lessons from ancient Indian educational system, Human values, Need
for values, Human values in managerial education, reliance of values for managers, spiritual
values in management.
Unit-2 Attitude governing ethical behaviour, relationship between ethics and professional manager.
Unit-3 Model of management in the Indian socio political environment, work Ethos.
Unit-4 Indian inside into TQM, Need for values in global changing environment.
Unit-5 Problems relating to stress in corporate life, proper stress management techniques and
practices.

20 Management Accounting
Unit-1
Management Accounting -Concepts, Objectives, Function, Role Of Management Accountant,
Management Accounting, Tools And Techniques, Costs.
Unit-2
Funds Flow Statement and Cash Flow Statement - Their Preparation and Managerial Uses.
Unit-3
Financial Statement Analysis -Meaning & Objective Of Financial Statement, Techniques Of Financial
Statement Analysis, Trend, , Comparative & Ratio Analysis.
Unit-4
Unit-5
Management Reporting, Essentials, Reporting To Various Levels Of Management, Farms Of
Reporting, Principles And Contents Of Reporting System, Process Of Report Writing .
Strategic Management Accounting, Techniques Of Strategic Management Accounting, Activity
Based Management, Management Control System, Structure, Function, Process.
References
Management Accounting, R.K. Sharma & Shashi K. Gupta, Kalyani Publishers.
Vth Semester
21 Indian Economics & Macro Economics
Unit – 1 An overview of macro economics - macro economic issues, key macro economics variables.
Goals of Macro economic policy and policy instruments.
Unit – 2 National Income and Accounting system - Economic Activity : A circular flow. The circular flow
of Income. Methods of measuring national income. Practical problems in measuring India’s
national income . National Income and welfare.
Unit – 3 Macroeconomic equilibrium in the classical and Keynesian model. Consumption, saving
and investment - Determinants of consumption and saving - Consumption function. Determinanty
of Automonas investment. The investment function. Aggregate demand - aggregate supply framework,
IS-LM model.
Unit – 4 Money Demand and supply functions - Demand for money, supply of money, Inflation -
demand pull and cost push. Balance of payment disequilibrium in BOP and measures to solve.
Business cycle - Phases, causes, consequences and measures to solve the problems.
Unit – 5 Macroeconomic Policy - Fiscal policy and stabilization, Fiscal policy and economic growth.
Instruments of monetary policy, economic growth and development.
References
1. Shappiro, Edward - Macroeconomics, TMH
2. Gupta, G.S. - Macroeconomics, TMH
3. Dwivedi, D.N. - Macroeconomics, TMH
4. Gupta, S.B. - Monetary Economics, S. Chand.
22 Operation Research
Unit - 1
Linear programming, Simplex methods, revised simplex method, duality in LPP.
Unit - 2
Post optimality analysis in LPP, Parameter LPP, Linear fractional programming.
Unit - 3

Transportation problem, Assignment problem, sequencing.
Unit - 4
Games and strategies, Integer programming and decision analysis.
Unit - 5
Multi-objective decision - making, interactive and non-interactive methods.
References
1.Operations Research by Anand Sharma HPH
2.Operations Research, by Kalyani, Vikash Publication.
3.Swarup, Gupta and Mohan - Operation Research, Sultan Chand & Sons, ND, 2001.
4.J.K. Sharma, Quantitative techniques, Macmillan, Delhi
5.Vohra, Quantitative Techniques in Management, TMH.
23 Written & Oral Communication
Unit -1 Introduction: Spoken VS Written Communication, Basic Skills of Writing, High Order Writing
Skills.
Verbal/Non-Verbal Communication & factors affecting each..
Unit –2 Precision: Summarizing, Précis Writing, Paragraph.
Report Writing
Unit -3 Letters - Formal/Informal,.
Applications and Business Letters.
Unit –4 Resume/Bio-data/CV.
Note Taking/Note-Making
Unit –5 Writing Advertisements, Language of Advertisement.
Writing Dissertations and Academic Articles.
Creative Writing.
References:
1.John Sealy, Oxford Guide to Writing and Speaking , OUP
24 Contemporary Indian Society & Culture
Unit-1 Indian society, origin and composition, formation of caste and tribes, major religion, little
tradition and great traditions, conflict and threats, to unity, approaches to social integration.
Unit-2 Process of socio-cultural changes in India; impact of changes in different periods of culture;
impact of western culture and modernisation; changes due to liberalisation and globalisation.
Unit-3 Roots of Indian culture, concept of Bharat Barsa, religion, faith and belief, social systems,
characteristics of Indian Culture,
Unit-4 Cultural Expansion; Overseas Trade and Commerce and its impact on Southeast Asia.
External impact on Indian Culture;
Unit-5 Growth of nationalism in India; Phases of freedom movement in India Moderate, Extremist
and Gandhian.

Freedom struggle and the role of Mahatma Gandhi, Jawaharlal Nehru,
References
Indian Society and Culture. Mandakini Das,Soma Chand,Kalindi Jena: Kalyani Publisher
25 Research Methodology
Unit-1: Research: Meaning, Objectives & Importance of Research ; Role of research in Functional
Areas : Finance, Marketing, HRD ; Research Methodology ; Process of Research .
Unit-2: Defining Research Problem: Process of formulating Hypothesis; Research Design ; Sampling
Design.
Unit-3: Collection , Processing & Analysis of Data , Design of Questionnaire; Testing of Hypothesis
; Parametric and Non-parametric Tests ; T-test, Z-test and chi-square test.
Unit-4: Multivariate Analysis Techniques; Multiple Regression Analysis; Discriminat Analysis; Factor
Analysis, ANOVA.
Unit-5: Interpretation & Report Writing ; Importance & Techniques of Interpretation ; Significance of
Report Writing ; Steps in Writing Report ; Lay-our of the Research Report ; Types of Report.
References
1.Panneerselvam – Research Methodology (PHI)
2.Research Methodology : Methods and Techniques, by C R Kothari
3.Quantitative Techniques for Managerial Decisions, Wiley Eastern Ltd , by U K Srivastava
4.Statistics for Management by Levin (PHI)
5.The Foundation of Multivariate Analysis, Wiley Eastern Ltd , by Takeuchi K ; Yanai, H and Mukherjee,
B N
6.Statistics, by S P Gupta
VIth Semester
26 Human Resource Management
Unit-1
Concept, Importance of HRM Emergence of HRM, Feature, Scopes, Relationship with line function,
Role and functions of HR Managers, HRM Practices in India,
Unit - 2
Human Resource Planning, Concept, Need, Method and Techniques, Market and HR Planning,
Recruitment: Concept, Policy and Procedures, Sources, Selections, Concept, Policy, Types, Procedures,
Induction: Concept, Objective.
Unit - 3
Internal Mobility and Evaluation, Promotion: Purpose, types, Methods, Transfer: Concept Purpose,
Types, Separation; Different Schemes and Practices. Performance Appraisal: Concept, Objective,
Method. Practice with cases. Potential Appraisal: Practices with cases.
Unit - 4
Compensation Management: Concept, Objectives Wages & Salary and incentives: Types and
Practices Impact on Motivation.
Unit - 5
Training & Development – Concept, Objective, Types, Methods and practices. Training Need
Assessment & Evaluation Motivational impact, Skill up gradation, Competence building.
Books Recommended:
1.Pattanayak – Human Resource Management. (PHI)
2.Kandula – Human Resource Management in Practice with 300 models, Techniques & Tools (PHI)

3.Personnel Management and Industrial Relations – R.S. Davar: Vikash Publishing House Pvt. Ltd.
4.Human Resource Management – Subba Rao: HPH
5.Personnel Management:- Arun Monappa and Mirza S. Saiyadain Tata McGraw Hill Publishing Company
Ltd; N. Delhi
6.A case Study approach to Human Resources Mgt – Sorab Sudri: HPH
27 Financial Management
Unit-1
Financial Management :Meaning, nature and scope of finance, Financial goal-Profit vs. wealth
maximization, Finance functions- Investment, Financing and Dividend Decisions, Innovative finance
functions.
Unit-2
Capital Budgeting : Nature of investment decisions, Investment evaluation criteria- Net present
value, Internal rate of return, Pay back period, Accounting rate of return, Capital rationing, Risk
analysis in capital budgeting.
Cost of Capital:Meaning and significance of cost of capital, Calculation of cost of debit, Preference
capital, Equity capital and Retained earning, Combined cost of capital (weighted).
Unit-3
Operating and Financial Leverage:Measurement of leverages, Effects of operating and financial
leverage on profit, Analyzing alternate financial plans, combined financial and operating leverage.
Capital Structure Theories:Traditional and M.M. hypotheses- Determining capital structure in
practice.
Unit-4
Dividend Policies: Issues in dividend decisions, Walter’s model, Gordon’s model, M-M hypothesis,
Dividend and uncertainty, Relevance of dividend, Dividend policy in practice, Forms of dividends,
Stability in dividend policy, Corporate dividend behaviour.
Requirement of Working Capital & Financing :Meaning, significance and types of working capital,
Calculating operating cycle period and estimation of working capital requirements, Financing of
working capital, Source of working capital, Spontaneous Source and Negotiated Source,
Unit-5
Management of Working Capital: Dimensions of Working Capital Management, Management of
Cash, Management of receivables and Management of Inventory.
References
1.Banerjee: Financial policy and Management Accounting (PHI)
2.Prasanna Chandra - Financial Management, TMH
3.James C Vanhorne - Financial Management & Policy
4.Weston & Brigham - Managerial Finance (Rine Hart Winston Holt)
5.Brigham - fundamentals of Financial Management, C B S International
6.Sahoo, P K - financial Management, Pen Point Communication
7.I M Pandey - Financial Management, Vikash
8.Khan & Jain - financial Management, Tata McGraw - Hill
9.Viswanathan, S R , corporate Finance, Response
10.Chandra Bose: Financial Management (PHI)
28 Marketing Management
Unit – 1 Introduction to Marketing:Meaning, Importance, Scope, Core Concept, Marketing Management
Process, Marketing in Economic Development Process, Marketing Environment.
Unit – 2 Marketing Planning:Identification of market, Market Segmentation, MIS, and M.R. Studying of

Consumer Behaviour.
Unit – 3 Product Pricing Strategy:Product, Product Classifications, Product Strategies, Product Life
Cycle and Marketing Mix Strategy, Branding, Levelling and Packaging Strategies, Methods of
Pricing and Strategy.
Unit – 4 Promotion and Placement Management:Meaning, importance, scope and tools of Promotion
and Promotional Strategy, Meaning and Importance of Distribution System, Strategic functions
of whole seller and retailer.
Unit – 5 Strategic Marketing:in Practice, Marketing of Services, Rural Marketing, International Marketing
and Cyber Marketing.
References
1.Sherlekar, S.A. Marketing Management, HIMALAYA.
2.Philip Kotler - Marketing Management, 12th Edn , PHI
3.Rajan Saxena - Marketing Management, Tata - McGraw Hill
4.Ramaswarny & Namakumari - Marketing Management, McMillan
29 Production & Operation Management
Unit – 1 Introduction to Production and Operation Management, Product & Services Transmission
Process. Product & Process Design. Automation, Duties and Responsibilities of Production
Manager.
Unit – 2 Facility Location Planning, Factors Affecting Break Even Analysis for facility location planning,
factors and location, Rect. Single Medial Model, Centre of Gravity model, Facility Capacity & Layout
Planning – Decision Tree
Unit – 3 Project Management, Role, Technique (CPM & PERT) Innovation Management and its uses.
Unit – 4 MRP, JIT, Supply Chain Management. Aggregate Product Planning.
Unit – 5 Inventory Management.
References
1.Bedi - Production Operations Management, McGraw Oxford
2.Chary S N - Production Operations Management, Tata - McGraw - Hill
3.Mayer R R - Production Operations Management, McGraw - Hill
4.Riggs J L - Production Systems, John Wiley & Sons
5.Buffa & Sarin - Modern Production/Operations Management , John Wiley & Sons
6.Aswathappa & Shridhara Bhatt - Production Operations Management, Himalaya.
30 Management Information System
Unit – 1 Information System – Rules, Components, Types, Definition of MIS, MIS Model, Characteris-
tics, Subsystem and up Growth in Organisation.
Unit – 2 Information System Development – Life Cycle, Security and Control Issues in Information
System.
Unit - 3 Information System in Business – Marketing , HR, FM, Production and its importance in
Decision Making.
Unit - 4 Analysis and Design of Information System:- Fundamental Concept of System, System development
Life Cycle, Fact finding technique, DFD, Flow Chart.

Unit - 5 Data base Management System. Levels of Data, Objection, Types, DBMS, functions, Benefits,
Designing of Data base, Data & Mapping.
References
1.MIS, Anam Jindal –K.pub
2.Sadagopan-Management Information System (PHI)
3.Laudon & Laudon – Management Information Systems (PHI)
4.Murdick & Ross - Information System for Modern Management
5.C S Parker - Management Information System - Strategy and Action
6.Rajaraman: Analysis of Design of Information System (PHI).
31 Summer Training Report
VIIth Semester
32 Managerial Communication Skill and Development.
Unit-1 Introduction to Official Documentation and Business Communication.Basic Concepts of
Business Communication, Principles of Good Writing, Format and Types of Business Letter.
Procedure of Filing and File movements, E-filing.
Unit-2 Managerial Communication (Written)
Official Letters, Memos, Notice, Circular, Letter Relating to Personnel Department, Correspondence
with Banks, E-Mails, Fax, Correspondence With Media, Drafting of Advertisements,
Report Writing.
Unit-3 Business Etiquettes and Executive Manners.
Etiquette in office, Meetings, Seminars and Conferences, How to dress up according to the
occasion, Dress Code, table manners, dining etiquettes, Elevator Etiquettes, Electronics
Etiquettes.
Unit-4 Succeeding in Job Interviews
Writing a C.V. and Cover Letter, JOB INTERVIEWS, Over-coming Common Mistakes in Interview,
Confidence Building.
Unit-5 Group Discussion
Basic Concepts of Group Discussion, Types of Group Discussion, Preparation for Group
Discussion, Process of Group Discussion, Category of Topics in Group Discussion, What is
observed in Group Discussion. Critical Success Factors in Group Discussion, Overcoming
Mistakes in Group Discussion.
Suggested Readings
1.Business Communication Today- Bovee, Thill, Schwatzman, Pearson Education.
2.Business Communication Concepts, Cases and Applications- P.D. Chaturvedi, Mukesh Chaturvedi.
3.Communication for Business- Shirley Taylor, 3rd Edition, Pearson Education.
4.Letitia Baldrige’s New Complete Guide to Executive Manners.
5.Business and Management Chronicle- Jan,2006.
6.KAUL – Business Communication (PHI)
33 Business Ethics & Corporate Governance
Unit-1
Introduction – Ethics & B-Ethics, Concepts values &Ethics.
Unit-2
Ethical Corporate Behaviour, its Development, Ethical leadership.
Unit-3
Ethical Decision Making, Ethical Dilemmas in Organization. Social Responsibility of Business &
Corporate Governance.
Unit-4
Ethic in Functional Area, Marketing, Finance, HR & I. Technology.
Unit-5

Environmental Ethics, Corruption, Ethical Issues –Gender Ethics, Sexual Harassment & Discrimination
References
1.Business Ethics by Manisha Paliwal,. Newage International press.
2.Patyrick J. A. & Quinn J. F. Management Ethics, Response
3.Sherlekar, Ethics in Management, Himalaya
4.R. C. Sekhar, Ethical Choices & Business Response, New Delhi, 1998.
5.Peter F. Drucker - Management: Tasks, Responsibilities and Practices.
34 Industrial Law
Unit-1Principles and development of Labour Legislations, Constitution and Labour Legislation in India,
Impact of ILO on Labour Legislation in India, Social Justice, Natural Justice and Distributive
Justice.
Unit-2Protective and Regulative Labour Legislations, Factories Act, 1948 (with Orissa Rules) , Orissa
shops and commercial Establishment Act, 1956, Contract Labour (Regulation and Abolition)
Act 1970 (with Orissa Rules, 1975)
Unit-3Legislation Concerning Wages & Bonus, Payment of wages Act, 1936, Minimum Wages Act, 1948,
Equal Remuneration Act, 1976, Payment of Bonus Act, 1965
Unit-4Legislation Concerning Industrial Relations, Industrial Disputes Act, 1947 (with Orissa Rules), Indian
Trade Unions Act, 1926 (with Orissa Rules), Industrial Employment (Standing Orders)
Act, 1946 (with Orissa Rules)
Unit-5Legislations Concerning Social Security, Workmen’s Compensation Act, 1923, Employees’ state
Insurance Act, 1948, Employees’ Provident Fund Act, 1952, Maternity Benefit Act, 1961, Payment
of Gratuity Act, 1972.
REFERENCE BOOKS :
1. Act concrened Bare Acts- Prakashan Kendra & Allahabad Law Series
2. Industrial & Labour Laws- S. N. Mishra
3. Labour Laws - Shrivastav
4. Labour Laws - P. L. Mallik- Eastern Book.
35 Business and Company Law
Unit – I Indian Contract Act - essential elements of contract, offer and acceptance, consideration,
capacities of parties, free consent legality of objects, contingent contract, discharge of contract.
Unit - II Special Contract Act - Quasi-contracts, indemnity and guarantee, beilwat and pledge, contract
of agency.
Unit - III Sales of Goods Act - introduction, conditions and warranties, transfer of ownership of property
in goods, performance of the conduct of sale, remedial measures.
Unit - IV Indian Partnership Act - nature of partnership, formation of partnership, relation of partners to
one another, relation of partners to third parties, reconstitution of a firm, dissolution of a firm.
Unit - V Negotiable Instruments Act - negotiable instruments - parties, negotiation
presentation,dishonour, crossing and borrowing of cheques.
References
1. Mercantile Law - N. D. Kapoor, Sultan Chand.
2. Business Law - Tulsian, TMH.
3. Business Law - P. R. Chandha, Galgotia.
4. Business Law - Maheswari, Himalaya Publishing House.

36 E-Business
Unit – 1 From business to e-business. Starting our site, Building the object model.
Unit – 2 Presenting our online store. Structure the online store. Building the product catalogue. The
shopping basket.
Unit – 3 The checkout, Order processing. Secure Communications. Searching.
Unit – 4 Hosting and deployment, Privacy, Customer service, Creating an online community.
Unit – 5 Up-sell, Cross-sell and Recommendations, Integration with other systems, Marketing your
site.
References
1.Mathew Reynolds - Beginning E-Commerce, Shroff Publishers and Distrbutors Pvt. Ltd.
2.Ravi Kalakola and Andrew B. Whinston - Frontiers of Electronic Commerce, Addison Wisely.
3.Samantha Shurely - E-Business with Net-Commerce, Prentice Hall PTR.
4.Jason R. Rich - The Unofficial Guide to Starting and E-Commerce Business, IDG Books.
VIIIth Semester
37 Corporate & Tax Laws
Unit-1
Nature of Company; Definition of Company, Characteristic of a Company, Kinds of Company,
Formation of Company, MOA, AOA, Prospectus, Shares, Issue of Shares and its Forfeiture
Unit-2
Company Management, Appointment, Powers and Duties of Directors, Meetings, Proceedings,
Resolution, Winding up of Company.
Unit-3
Direct tax, Concept of Total Income, Agricultural Income, Assesse, Person, Income, Assessment
Year.
Unit-4
Corporate Tax Laws: Computation of Total income of a Company, Assessment of Companies,
Computation of Tax on Income, Tax on Profits.
Unit-5
Indirect Tax , VAT – Meaning and Concept, Levy of Tax on sale, Levy of Tax on Purchases, rates of
VAT, TIN, SRIN, Payment of Tax.
References:
1.Company Law – V S Datey
2.Company Law – Tulsian
3.IncomeTax Law and Practice – Singania –Taxman
4.Indirect Tax – V K Saren – Kalyani Publisher.
38 International Business
Unit - 1
International Business: and overview; International Business Theories
Liberalization: trade and tariff, regional blocks and world trade organization
Unit - 2
Foreign Exchange and National Economy; Registration on International Competitions
The Competitive and Technological Environment
Unit - 3
Multinational Enterprises and National Institutions; The Foreign Sector of the Developing Economies;
Multi-cultural Management
Unit - 4

World Monetary and Financial System; Foreign Investment Management
Unit - 5
Intergovernmental Agreements on Trade and Investment; Restraints on International Competitions;
New Economic Policy and Foreign Investment in India
References
1.International Business Concept, Eaw & Strategy . V.Sanam (Person).
2.Cherunilam – International Business: Text and Case (PHI)
3.Justin Paul – International Business (2 nd Edition) -PHI
4.International Business, Bhalla, V K and Ramu, S Shiva, Anmol Pub
5.Economic Environment of International Business, Vernon, Raymond and Wells, Luis T
39 Entrepreneurship Development
Unit - 1
The Entrepreneur:General concept and definition, Entrepreneur and Entrepreneurship, Entrepreneurial
culture, Types of Entrepreneurship, Entrepreneurial traits and Motivation, Woman Entrepreneur.
Unit - 2
Environment and Entrepreneurial Development:Entrepreneurial environment, Development Programmes
(EDPs) Role, Relevance and Achievement of EDPs in India, Institutions for entrepreneurial
development.
Unit - 3
Project Appraisal and Management:Search for business ideas, Project identification and formulation,
Project appraisal, Profitability and risk analysis, Sources of finance.
Unit - 4
Legal and Statutory Environment for Small Industry:Legal formalities in setting up of SSIs Business
Laws, Governmental Setup in promoting small industries, Financial institutions, Social
Responsibility of Business
Unit - 5
Small Scale Industrial Undertakings:Status of Small Scale Industrial Undertakings, Steps in
starting a small industry, Incentives and subsidies, Problems in small enterprise management,
Sickness and Preventions
Reference
1.S K Mohanty, Prentice Hall of India, New Delhi, Fundamentals of Entrepreneurship.
2.Dynamics of Entrepreneurial Development and Management Vasant Desai, HPH
3.Entrepreneurship Development, Colombo Plan Staff College for Technical Education (Adapted by
Centre for Research and Industrial Staff Performance, Bhopal), Tata McGraw Hill, New Delhi -
1998
4.Peter Drucker - Management : Tasks, Responsibilities and Practices
40 Management Support System
Unit-1
Overview of CBIS Applications; Decision Making Concepts - A Need for Decision Support; Decision
Modelling Exercises;
Unit-2
Role of Decision Support Systems in Business; Modeling in Decision Support; Spread Sheet Software
Systems as OSS Tool Development of Planning Models in Various Functional Areas
Unit-3
Introduction to Integrated Financial Planning System for Financial Modeling. Group Decision Support
Systems; Use of DSS Technology for Marketing, Finance, Production and HRM
Unit-4
Modeling of Multi-objective and Analytic Hierarchy Process. Artificial Intelligence; Need and Applica-

tion. Al Based Systems; Fuzzy Knowledge in Rule-Based Systems;
Unit-5
Expert System Shells: Working on an Expert System Shell; Development of a Expert System Model
for a Functional Area. PROLOG - A Tool for Al Programming. Executive Information Systems and
their Applications.
References
1.Bratko, Ivan. Prolog: Programming for Artificial Intelligence, 2nd ed. California, Addison - Wesley,
1990.
2.Davis, Michael E. Decision Support, Englewood cliffs, Nw Jersry, Prentice Hall Inc. 1988,
3.Jayashankar, R. Decision Support Systems, New Delhi, Tata McGraw Hill, 1989.
4.Patterson, Dan W. Introduction to Artificial Intelligence and Expert Systems. englewood Cliffs, New
Jersey, Prentice Hall Inc., 1990.
5.Rolph, Paul. How to choose and Use an Executive Information System, New Delhi, Viva Books.
6.Sprague, Ralph H. Decision Support for Management, Englewood Cliffs, New Jersey, Prentice Hall
Inc., 1995.
7.Turban. E. Decision Support & Expert Systems, 2nd ed., New York, MacMillian, 1990.
41 Business Policy and Strategic Management
Unit- 1Business Planning & Strategic Management: Stages of Planning. Strategic Management: Definition,
Need, Dimensions, Levels, Characteristics of Strategic Decisions and Role of Strategic
Manager, Strategic Management Process: Elements & Model.
Unit- 2Company Mission & Vision: Setting of Objectives, Environment Analysis, Types of Components of
Environment, Importance of SWOT Analysis.
Unit- 3Industry Analysis, Competitive form & Strategies, Forecasting the Business Environment: Need,
Step Techniques & management Forecasts. Multinational Environment: Characteristic of
MNC’s, Challenges.
Unit- 4Strategy & Objective: Long term objectives, Analysis & Implementation of Strategies: Techniques.
Unit- 5Guiding, Evaluating & Controlling Strategies Challenges of Change, The key success factors.
REFERENCE BOOKS :
1.Sukul Lomesh PKMishra BPSM, (Vikas)
2.Gupta, Gollakota & Srinivasan – Business Policy and Strategic Management – Concepts and applications
(PHI)
3.Russel Ackoff : Democratic Corporation.
4.Ansoff, Corporate Strategic, Polican.
Specialization Group
Human Resource Management (Group-A)
1 Human Resources Planning & Development
Unit-1 HRP concepts, importance, objective, type of HR plan, HRP approaches, (Social demand
approach, rate of return approach and man power requirement approach).
Unit-2 HRIS importance, types, sources, and procedure of maintaining HRIS, Human Resource
reporting, HR audit and HR accounting.
Unit-3 HRD, Concept system, HRD matrixes climate, elements,
Unit-4 HRD Interventions, Quality of Work life, Models
Unit-5 Career planning concept objective process Career planning and Career development, Career
planning Vs Succession planning.
References
1.Pattanayak – Human Resource Management – PHI
2.Manpower Planning and Development –Excel Publisher.

3.Kandula – Strategic Human Resource Development – PHI.
4.Arthur, M Career Theory Handbook Englewood cliff, Prentice Hall Inc 1991
5.Belkaoui, A R and Belkaoui, J M Human Resource Valuation; A Guide to Strategies and Techniques
Greenwood, Quorum Books, 1995
6.Dale, B Total Quality and Human Resources ; An Executive Guide, Oxford, Blackwell 1992
7.Greenhaus, J H Carrer Management, New York, Dryden, 1987
8.Mabey C and Salama, G Strategic Human Resource Management, Oxford, Blackwell, 1995
2 Managing Employee Relation & Related Laws
Unit-1 Industrial relations concept and scope, approaches to IR, Different actors & role of state in
IR, legal frame work of IR, Collective Bargaining, concept scope and values, Collective Bargaining
in India, worker participation management, concept approaches factors promoting WPM and
Practice of WPM in India, Quality Circle
Unit-2 Labour legislation, need, objective, scope, growth, growth of labour legislation in India,
impact of ILO & LL
Protective and regulative labour legislations, factory Act 48, Mines Act-1952.
Unit-3 Legislation concerning wages and bonus, Payment of Wages Act -1936, Minimum Wages
Act-1948, Payment of Bonus Act-1965,Equal Remuneration Act-76,
Unit-4 Legislation concerning Industrial Relations: Industrial Dispute Act -1947, Trade Union Act-
1926, Industrial Employment and standing order Act 46
Unit-5 legislation concerning social security, Workmen’s compensation act 1923, Employee state
insurance act 1948, Employees Provident fund act 1952, Maternity Benefit act 1961, Payment of
gratuity act 1972,and Misc. Act 1996.
Reference Study:
1.Gomez –Mejia – Managing Human Resource –PHI
2.Seperich & Mccalley6 – Managing Power and People – PHI.
3 Management of Training and Development
Unit -1 Concepts of training, comparison between training and development, concept of skill up
gradation different aspects of trainings
Concept of learning, techniques of learning, adult learns principles and pedagogy, designing a
learning environment
Unit-2 Concept of training need; identification of training need, methods of training and techniques
of training, on the job, off the job, lecture, role play , case study, vestibule training, simulation
techniques, in basket exercise, syndicate method, T group training, psychological lab, business
game, activity based training, programme instruction training Choosing the right training techniques
Unit-3 Training aids; different type of training aids choosing the appropriate training aids
Training module; concept, dimension and designing an appropriate training module
Unit-4 Administrative procedure for training; Training file, need assessment form, feedback form,
format for request letter for trainers and trainees, there certificate of participation and learning
diary
Training Calendar, Training Policy
Unit-5 Evaluation of Training effectiveness, assessment criteria

Reference Studies:
1.FORD- Bottom Line Training – How to Design and Implement Successful Programs that boost
profits –PHI.
2.Dr. B. Rathan Reddy “Effective HR Training and Development Strategy” HPH
4 International Human Resource Management
Unit-1 IHRM Difference between Domestic and International Manager, Issues in IHRM, Developing
International Strategy, Understanding Culture, its coverage, determinants, Cross Cultural Theory
(Halls & Lorange).
Unit-2 Cross Cultural Negotiations, Planning and preparation parameter, Types and Strategy of
Organisational Culture.
Unit-3 International Business and IHRM: Approaches, Globalisation Approaches, Globalisation
and the strategie, the competency required for International Managers.
Unit-4 International Labour Market, Sources, Recruitment and Selection, Training, Types of Cross
Cultural Training. Multinational performance management, Developing International staff and
Multinational Team.
Unit-5 International compensation system, Objectives, Approaches and practice, Expatriation and
Repatriation process, Managing people in International Firms.
Reference Studies
1.S.C.Gupta Text Book of IHRM. McMillan.
2.Punnett- International Perspectives on Organisational Behaviour and Human Resource
Management (PHI)
5 Management of Change and Strategic Issues
Unit-1 Concept of Change – Relevance for Organisation Nature, Forces & Types of Changes,
Impact on Management, Organisational Vision and Strategic Planning.
Unit-2 Managing Change - Concept, Transformation Planning, Managing Transitions, Change Agent-
Role and Skills of a change Agent., Resistance to Change and minimising the resistance
Unit-3 Intervention Strategies: OD Model, TQM and Other Quality improvement Programmes.
Unit-4 Corporate Social responsibilities Issues, Cross- Cultural Issues in management.
Unit-5 Merger & Acquisition (Restructuring), LPG Model, Recent Trends, EPRG Model.
Suggested Readings:
1.SEN GUPTA – Managing Change in Organisations (PHI)
2.Organisational Change and Development K.Singh Excel Books
3.Management of Organisational Change: K. Harigopal (Response)
4.Management of Change: Ramnarayan (Response)
5.Organisational Behaviour : Robbins (PHI)
6 Compensation and Reward Management
Unit- 1
Concept of wage and salary, Minimum, Living and fair wages, Components of wages, Designing
pay range along with increment structure.
Unit- 2
The reward system: Compensation and non compensation dimensions. Determining.the rates
of pay,
Unit- 3
Wage Policy in India, Wage differential, Theories of Wages, Wages Fund Theory and Marginal

Unit-4
Unit- 5
productivity Theory.
Incentives, Meaning and types, Benefits, Meaning , Types, F. benefits, Services, meaning and
types, Executive salary management.
Laws Related to Wages and Salary : Payment of Wages Act - 1936, Minimum wages Act- 1948,
Bonus Act - 1965, Equal Remuneration Act -1976.
Books Recommended
1.Personnel - Dale S. Beach
2.P.M. and IR - Dale Yoder
3.Wages in India - K.N. Subramanian
4.HR and PM - William B. Werther and Kaith Davis
Financial Management (Group B)
1 Financial Market & Institutions
Unit-1 Financial System:Components of Indian Financial System, Institutions, Instruments, Market
& Services, Nature and Role of Financial System, & Economic Development, Financial Sector
Reforms.
Unit-2 Capital Market:Constituents, Functions, Capital Market instruments, New issue Market, Private
Placement, Security Exchange Board of India, Regulation and Investor Protection
Unit-3 Secondary Market: Stock Exchange; Rules & Regulation of Trading & Settlement, Stock
Market Reforms, Listing of Shares, Depositories System.
Unit-4 Money Market:Constituents and functions , Types of Money Market, Government Security
Market, Money Market Instruments, Regulations of the Money Market
Unit-5 Financial Institutions:Reserve Bank of India, Commercial Banks, Developmental Financial
Institutions, Investment institutions, Role & Functions.
Reference Studies
1.Shashi K.Gupta, Nisha Aggarwal, Neeti Gupta, “financial Institutions and Markets” –Kalyani
Publishers
2.Fabozzi & Modigliani – Capital Markets Institutions and Instruments (3 rd Edn) – PHI.
2 Merchant Banking & Financial Services
Unit-1 Financial Services: Introduction, Role & Functions.
Unit-2
Merchant Banking: Concept, Functions, Growth, Policy Measures, SEBI Guidelines, Future of
Merchant Banking in India.
Lease: Meaning, importance, types, evaluation of lease form the point of view of leaser and
leases, leasing vs. Buy Decision.
Hire Purchase and instalment credit, types. Housing Financial: Sources and policies for housing
finance.
Unit-3 Mutual Funds: Concept, different schemes, advantages, UTI: Objective, functions, Regulation
of Mutual Fund, Role of UTI in Industrial Finance.
Venture Capital: Concept, and developments in India, Process and methods of financing
Unit-4 Factoring, Forfeiting, Credit Rating: Meaning and necessity methodology of credit rating.
Factoring, Forfeiting,
Unit-5 Merger and acquisitions: Merger and take over, Main highlights, take over by bids and acquisitions,
guiding principles, BIFR & Merger.

Insurance Sector: Objective, Role, investment practice, IRDA: Role and Functions.
Reference:
Banking By Gordon and Natrajan.
3 Security Analysis & Portfolio Management
Unit-1 Introduction to Portfolio Management: Risk & Return in a Portfolio, Markowitz Model, Two &
Multi Assets Portfolio, Sharpe Model.
Unit-2 Portfolio Selection Process : Optimal Portfolio, Concept & Determination, Utility Theory, Indifference
Curve, Capital Assets Pricing Model & Arbitrage Pricing Theory, Efficient Market Hypothesis.
Unit-3 Building Fixed Income Security Portfolio- Bond VALUATION: Yield to Maturity, Duration &
Immunisation, Valuation of Convertibles & Warrants, Bond Management Strategies
Unit-4 Fundamental Analysis : Economic, Industry, Company & Environment Analysis, Technical
Analysis, Volume & Price Trends, Tools of Analysis, Derivative Instruments, Forward Futures,
Options & Swaps
Unit-5 Evaluation of Portfolio Performance- Framework of Evaluating Performance, Measures of
Portfolio Performance, Reward to Variable Measure, Measure Problems with Portfolio Management
References
1.Kevin –Security Analysis and Portfolio Management -PHI
2.Jack Clark Francis - Management of Invest, McGraw Hill
3.Elton & Gruber - Modern Portfolio Theory and Investment Strategy, Willey
4.Shape Alexander Ballen - Investment, Eastern Economy Ed
5.Jordan and Fisher - Security Analysis and Portfolio Management, Prentice-Hall
6.SAPM –VA Avdhani.
4 International Finance
Unit-1 International Monetary and Finance System: Importance of international finance,
Bretton woods conference and afterwards, European monetary system – Meaning and Scope.
Balance of payment and International Linkages:
ponents, International flow of Goods, Services and Capital.
Balance of payments and its com-
Unit-2 Foreign Exchange Markets: Determining exchange rates, fixed and flexible
exchange rate system, Exchange rate theories, Participants in the foreign exchange markets,
Foreign exchange market spot markets, Exchange rate quotes, LERMS, Factors affecting exchange
rates – spot rates, forward exchange rates, forward exchange contracts, Foreign exchange
and currency possession, Information and Communication, Foreign exchange trades.
Unit-3 Foreign Exchange Risk: Transaction exposure, Transaction exposure and Economic
exposure, Management of exposures – Internal techniques, netting, marketing, leading and lagging,
pricing policy, asset and liability management and techniques.
Management of Risk in Foreign Exchange Markets:
and Option and Forward Contracts.
Forex derivatives – Swaps, Future
Unit-4 International Capital and Money Market and Instruments: Salient features of
different international markets, GDRs, ADRs, IDRs, Eurobonds, Euro loans, CPs, Floating rate
Instruments, Loan syndication and Euro deposits.
Unit-5 Multilateral Finance Institutions: Role of IMF, IBRD and other development banks,
International investors and foreign investment institutions.
Reference Studies
1.Sharan – International Financial Management _-PHI

5 Mergers and Acquisition
Unit - 1
Introduction, Stages (5-S) of M & A, Historical Development of M&A, Different perspectives of M&A.
Unit - 2
Defining success of M&A, Sources and limits of value creation in -horizontal mergers, Consolidating
fragmented industries, Vertical mergers, Conglomerate acquisitions (Introduction).
Unit - 3
Unit - 4
Unit - 5
Cross Border Acquisition, Leverage buyouts, Acquisition Decisions, and management acquisition
decisions.
Sources of value in acquisitions, PER model
Business Combinations, Types
Post-acquisition integration and organisational learning, audit,
Meeting the challenges of mergers and acquisitions
References
1.S. Sudarsanam ,Creating Value from Mergers and Acquisitions (Pearson)
2.S. Shivaramu, Corporate Growth through Mergers & Acquisition, Response.
3.S. Ramanarayan, Mergers et.al, TMH.
6 Corporate Tax Planning
Unit - 1
Tax planning concept, tax planning in different organizations, Concept of capital and revenue,
income, receipt and expenditure; computation of income for corporate form of organizations,
deductions and reliefs, rebates, exemptions, recent development.
Unit - 2
Business expenditure and tax planning, Depreciation and tax planning, Capital gains and tax
planning.
Unit - 3
Tax planning for new industries, export oriented units, holding company and subsidiary company,
new projects in infrastructure like power, telecom, incentives for new project.
Unit - 4
Tax Planning for foreign companies, foreign collaborations, foreign technicians, Amalgamation,
Mergers.
Unit - 5
Administration - Income Tax Authorities, Assessment, Procedures, Tax payment, interest penalties,
MAT, search and seizure, Appeals and Remission.
References
1.R. N. Lakhotia & S. Lakhotia - Corporate Tax Planning, Vision Books.
2.R. N. Lakhotia - Tax Planning for Non-Resident Indians, Vision Books.
3.R. N. Lakhotia - Dictionary of Business Expenditure, Vision Books.
4.V. K. Singhania - Direct Taxes, Planning and Management, Taxmann’s Publication.
Marketing Management (Group C)
1 Consumer Behaviour
Unit-1: Introduction: the application of consumer behaviour, principle to strategic marketing, Consumer
Research, Consumers Psychographics; Constructing a Psychographic inventory, application
of psychographic analysis
Unit-2: The nature of consumer’s attitude; structural models of attitudes, measurement of attitudes,
social class and consumer behaviour; the measurement of social class, life style profiles of the

social classes
Unit-3: The influence of culture on consumer behaviour, characteristics of culture, the measurement
of culture personal influence and the opinion leadership process; measurement of opinion
leadership
Unit-4: Consumer Decision making; Four view of consumer - Economic man, Passive Man, Cognitive
Man, Emotional Man, Consumer Decision Process, Comprehensive Models of Consumer
Decision Making; Nicosia Models Howard - Sheth Model, Engel - Kollat - Blackwell Model.
Unit-5:
Diffusion of innovations; the diffusion process, the adoption process, a profile of the consumer
innovator consumer behaviour, application for profit and Non profit service Organisation
References
1.Solomon –Consumer Behaviour-Buying, Having & Being. PHI.
2.Assael H Consumer Behaviour and Marketing Action, Ohio, South Westem, 1995
3.Engle, J F etc Consumer Behaviour Chicago, Dryden Press, 1993
4.Howard, John A etc consumer Behaviour in Marketing Englewood Cliffs, New Jersey, Prentice Hall
Inc , 1989
5.Hawkins, D I etc Consumer Behaviour, Implications for Marketing Strategy, Taxas, Business, 1995
6.Mowen, John C Consumer Behaviour, New York, MacMillan, 1993
7.Schiffman L G and Kanuk, L L Consumer Behaviour, New Delhi, Prentice Hall of India, 1994 (7 th
Edn)
8.Kardes-Consumer Behaviour and Managerial Decision Making (2 nd ) PHI
2 Advertising and Promotion Management
Unit-1:
Advertising and the marketing process, Media planning and selection, Campaign planning and
lunching.
Unit-2:
Message designing and development. Advertising budgeting, Corporate Advertising.
Unit-3:
Client-Agency Relationship - The role and working of an Ad Agency.
Unit-4:
Measurement of Advertisement Effectiveness - DAGMAR Approach. Pre-Testing, Post-Testing Techniques
of measuring Ad. Effectiveness.
Unit-5:
Sales Promotion- Consumer Promotion, Dealer Promotion, Sales Force Promotion. Sales force
planning and execution. Recent trends. Elementary knowledge of public relations.
References
1.Sharma & Singh –Advertisng, Planning & Implementaion – PHI
2.Wells, Burnett, Moriarty – Advertisning –Prin & Practice. PHI.
3.Wright, Farner and Zieglar - Advertisin
4.Chunawalla and Sethia - Advertising Management –(HPH).
5.S.A.Chunawala - HPH
3 Sales & Distribution Management
Unit-1:
Introduction to Sales Management- Understanding Basics of Selling- Meaning, Importance and
Scope, Selling, Salesmanship, Selling Process, Selling Skills

Unit-2:
Unit-3:
Unit-4:
Unit-5:
Sales Organisation and Territory Management- Importance of Sales Organisation, Types of Sales
Organisation, Rates, Responsibilities of Sales Manager, Sales Forecasting and Budgeting, Territory
Management, Sales Quotas, Sales Displays and Sales Promotion
Sales Force Management- Meaning, Importance of Sales Force, Recruitment, Selection of Sales
Force, Training, Compensation, motivation, Performance Education and Controlling of Sales
Force
Distribution Management- Introduction to Indian Distribution System, Factors in Designing Strategic
Distribution System, Logistics, Managing Physical Distribution System
Management of Channels of Distribution - Meaning and Importance of Channel Members, Designing
Channel Strategies, Management of Whole selling, Management of Retailing, Horizontal
and vertical Marketing System
References:
1.STILL, Cundiff, Govoni – Sales Management : Decision, Strategies & cases (5 th Edition) PHI.
2.R L Spiro, W J Stanton, G A Rich “Management of a Sales Force”, Tata McGraw Hill Publication
3.D Jobber and L Lancaster, “Selling and Sales Management”, Pearson Publishing House
4.Chunawalla, “Sales Management”, Himalayan Publishing House
5.S L Gupta, “Sales Distribution Management”, Excel Book
6.T Panda, S Sahadevan, “Sales and Distribution Management”, Oxford
7.Das Gupta- Sales Management – In the Indian Perspective, PHI.
4 Product & Brand Management
Unit-1
New Product development process, Research techniques used in the process, Product development
strategies: Idea generation, Concept, Concept testing, Concept evaluation, Product testing,
Pre-test Marketing and Test Marketing, Launching strategies for new Product
Unit-2
Product lifecycle Management, Production Portfolio Analysis and Management, Industrial Products
and Consumer Products, Shopping (Durable) goods and services and convenience (FMCG)
goods and services, Specially goods and services
Unit-3
Understand Brands - Brand Hierarchy, Brand Personality, Brand Image, Brand Identity, Brand
Positioning; Brand Equity; Value addition from Branding - Brand - customer Relationships,
Brand Loyalty and Customer Loyalty
Unit-4
Managing Brands; Brands Creation, Brand Extensions, Brand-product Relationships, Brand Portfolio;
Brand Assessment through Research - Brand Identity, Position, Image, Personality Assessment
and Change
Unit-5
Brand Revitalisation; Financial Aspects of Brands; Branding in Different Sectors: Customer, Industrial,
Retail and Service Brands
References:
1.Majumdar-Product Management in India –PHI.
2.Aaker, David, A, Managing Brand Equity, New York, Free Press, 1991
3.Cowley, Don, Understanding Brands London, Kogan Page, 1991
4.Czemiswski, Richard D & Michael W Maloney Creating Brand Royalty AMACOMNY, 1999
5.Kapferer, J N Strategic Brand Management, New York, Free Press, 1992
6.S.A.Chunawalla. “Product Management”. HPH.

5 Marketing Research
Unit-1
Marketing Research (MR): Its Nature and Scope, Use of Research in Marketing, MR Agencies in
India, MR and Marketing, MR Process, Problem Identification and Defining Objectives.
Unit-2
Research Design: Meaning and Importance, Types of Research Designs- Exploratory, Descriptive,
Casual, Experimental, Case Studies, Designing a Research.
Unit-3
Measurement and Scaling Techniques- meaning and Importance of Scales, Developing the Scale,
testing and Description of Different Types of Scales.
Obtaining and Organising Data- Sources of Data, Methods of Collection of Data, Questionnaire
Design.
Unit-4
Sampling - Methods, Procedures and Importance, Determination of Sample Size.
Data Processing and Data Analysis- Editing, Coding, Classification, Presentation and Inference
Drawing.
Unit-5
Data Analysis : Univariate and Multivariate, Parametric and Non-parametric Test, Chi-square
Tests, T-Tests, Z-Tests, ANOVA, Multivariate Analysis- Multiple Regression, Factor Analysis, Clustering,
Multidimensional Scaling, Conjoint Analysis and their Application.
Suggested Readings:
1.Paul E. Green and Tull :- Research for Marketing Decisions- PHI, New Delhi.
2.C. R. Kothari- Research Methodology.
3.Ramanuj Majundar- Marketing Research-Wiley Eastern Ltd.
6 Marketing Services
Unit-1
Marketing of Services - Concepts and Issues - Conceptual Framework - Services Marketing :
Basic Issues - Designing Service Strategy - The Case of Dosa King.
Unit-2
Marketing of Financial Services : The Indian Scene - Branding and Advertising of Financial Services
- Consumer Banking. - Credit Card in India.
Unit-3
Unit-4
Unit-5
Marketing of Hospitality Services :Concepts & Issues : Marketing of Hospitality and Tourism Services
- Management and Marketing of Tourism in India- Hospitality Marketing : A Special Case in
Services Marketing.
Marketing of Health Services : Health Services : The Indian Scene - Marketing of Family Planning
- Marketing of Cardiac Care - Marketing of Health Services
Marketing of Education and Professional services : Marketing of Educational Services - Professional
Education : Marketing of Services - Marketing of Professional support Services : Implications
for Advertising Agencies - Indmark - The Trademark Research Group (A). Marketing of
Logistics- Marketing approach in India - Is the Consumer Always Right?
REFERENCE BOOKS:
1. The Essence of Services Marketing : Christopher Love Lock ;
2. Marketing of Service : Ravi Shankar (Ed) :
3. Marketing of Services : The Indian Experience : JHA , S.M.
4. Services Marketing ; Adrian Palmer
5. Services Marketing : Principles and Practice ; Kotas R., 1985,
6. Marketing Orientation in the Hotel and Catering Industry, Hawkings, Shafer & Roverstood (ed) ,

tourism Marketing and Management Issues.
Information System Management (Group D)
1 DBMS & RDBMS
Unit-1
Database: Introduction, database system applications, database systems versus file systems,
view of date, data models, database language, database users and administrators.
Unit-2
Entity relationship models: basic concepts, constraints, keys, design issues, entity relationship
diagram, weak entity sets, design of an E-R database scheme, reduction of and E-R scheme of
tables, Database structure- network database structure- relational database structure-hierarchical
database structure, The server architecture, distributed processing, distributed database.
Unit-3
Relational-database design: First normal form, pitfalls in relational database design, functional
dependencies, decomposition, desirable properties of decomposition, Boyce-code normal for,
third normal form, fourth normal form, more normal forms.
Unit-4
Storage and file structure; overview of physical storage media, magnetic disks, RAID, storage
access, file organisation, organisation of records in files, data-dictionary storage.
Unit-5
Query processing and optimisation; overview, measure of query cost, selection operation, sorting,
join operator, evaluation of expressing.
Reference Studies
1.Panneer lelam –Database Management Systems – PHI.
2.Hansen & Hansen –Database Management & Design –PHI
3.“Simplified Approach to DBMS” Parteek Bhatia , Gurvinder Singh. Kalyani Pub.
2 Enterprise Resource Planning
Unit - 1
Enterprise Resources Planning: Evolution of ERP-MRP and MRP II – problems of system islands,
need for system integration and interface, early ERP Packages, ERP products and Markets,
Unit - 2
Opportunities and problems in ERP selection and implementation: ERP implementation: identifying
ERP benefits team formation, Consultant intervention, Selection ERP, Process of ERP implementation,
Managing changes in IT organization Preparing IT infrastructure, Measuring benefits
of ERP,
Unit - 3
Integrating with other systems: Post ERP, Modules in ERP, Business Modules of ERP Package,
Reengineering Concepts, The emergence of reengineering concept- concept of business process,
rethinking of processes, identification of re-engineering need, preparing for re-engineering
Unit - 4
Implementing change, change management, BPR & ERP, Supply Chain Management: The concept
of value chain differentiation between ERP and SCM, SCM for customer focus, need and
specificity of SCM-SCM scenario in India, products and markets of Sehi, issues in selection and
implementation of SCM solutions, CRM solution,
Unit - 5
E-Business; Introduction to 1.Net technologies, Evolution of E-Commerce, EDI and E Business,
Business opportunities, Basic and advanced business models on internet , internet banking and
related technologies, security and privacy issues, technologies for E- Business, Future and Growth
of E-Business.

References
1.Garg & Venkitakrishna –Enterprise Resource Planning. Concept & Practice (PHI)
2.Altekar 0Enterprisewide Resource Planning thiery & practice PHI.
3.Nick Obolensky - Practical business Re-engineering, Kogan Page, London.
4.Jeff Papows - Enterprise com. Nicholas Bready, London.
3 System Analysis & Design
Unit-1
Systems concepts and information systems environment; Characteristics of a system, Element
of System, Types of Systems, Systems development life cycle, Role of system analyst
Unit-2
System Planning and initial Investigation, Information gathering, Tools for structured analysis;
Data flow diagram, Data Dictionary, decision Tree, Decision table, Structured English Pseudopodia,
Feasibility study, Cost-benefit analysis
Unit-3
The Process & Stages of System Design: The process of design, design methodologies, Major
development activities, Processing controls,
Unit-4
Input Output & Form Design; File organisation and Data base design: File structure, Database
design; Objective of Database, Normalisation
Unit-5
System Testing and Quality Assurance; Audit Trail; implementation and Software Maintenance,
Hardware and Software selection; Security, Disaster/Recovery & ethics in Systems Development
Reference Studies
1.Hawryskiewycs –Introduction to system analysis and design (PHI)
2.Raja Raman: Analysis and Design of information System. (PHI)
4 Telecom for Business
Unit-1
Introduction, Historical development of internet, Evolutions of Internet, www, Internet Service providers,
Internet architecture; What is network, types of network, information transfer, network
hardware, Designing networks, Managing networks, Designing websites.
Unit-2
Unit-3
Unit-4
Internet Architecture and its commercial Application; Introduction, Meaning of network, Transfer of
Information, Hardware Network, Internet service Providers; Introduction, working with ISP, Selecting
and registering your domain name.
Network security, Filter and Firewall: Introduction, Security threat definition, client server network
security, emerging client server threats, protecting the environment and protecting the network
media, managing network devices, Security Ethernet switches, network security and management
systems, network layer devices, Administration, management, and disaster recovery, Data
and message security.
Internet Advertising; Introduction, Advantages of internet advertising, the sellers, the buyers, AD
Models Pricing Online ads, Buying online ads, selling online Ads, Selling Strategies, Mobile and
Wireless computing; Introduction, Dimensions of mobile computing, WAP, Wireless Delivery and
Switching Methods/Caps, Wireless data Networks, Satellite Networks, Infrared or Light based
Computing Mobile information Access Devices, Mobile Data Internet Work Standards, Cellular
Data communication protocols, Application of Mobile computing, Personal communication services.

Unit 5
Digital Signature; Introduction, Working of Digital Signature Technology, Personal Finance Online
Banking and Home Banking management: Introduction, Definition of online Banking, Online
Banking process, Issues and challenges of Online Banking, Virtual Bank for virtual Customers,
Emerging financial instruments Customer Relationship Management; Definition of CRM, CRM
Process framework, CRM as an Interactive Process, CRM Market Arena, Architecture of CRM,
Electronic CRM, CRM development cycle & implementation issues Integration of CRM with ERP
Reference Studies
1. Murthy
5 Data Structure
Unit-1
Review of Mathematics – Exponents, Logarithms, Series, Modular Arithmetic, The P word, Introduction
to recursion; Algorithm analysis Background, Model, What to analyse, Running, time
calculations
Unit2
List, stacks, queues and trees-Abstracts data types, List ADT, stack ADT, queue ADT, Preliminaries
about trees, Binary trees, AVL trees, Splay trees, tree traversals, B trees.
Unit-3
Hashing queues and sorting.
Unit-4
Disjoint set ADT, Graph Algorithms and Algorithms design techniques.
Unit-5
Amortised analysis and advanced Data structure and implementations.
Reference
1.Weiss, Mark Allen, Data Structure and Algorithms analysis in C, Adison Wesley (Pears & Education),
Karlifornia.
2.Loomis, Data Management and File Structures, Prentice Hall, New Jersy.
3.Silberschatz, Korth & Sudarsahan , Database Suptum Concepts, Mc Graw Hill.
6 Object Oriented Programming
Unit-1 Principles of Object-Oriented Programming, Structure of C++ Programme.
Unit-2 Tokens, Expressions and Control Structures, Function in C++ Class and Objects.
Unit-3 Constructors and Destructors, Operator Overloading and Type Conversions, Inheritance.
Unit-4 Pointers, Virtual Functions and Polymorphism, Managing Console I/O Operators, Working
with Files.
Unit-5 Object Oriented System Development.
References
1.E. Balaguruswami – Object Oriented Programming with C++, Tata McGrawHill Publishing Company,
New Delhi.
2.Rabidran (C++).
International Business Management (Group E)
1 International Marketing Management
Unit-1
Introduction: Basic Concepts of International Marketing, Definition and Dimensions of International
Markets, Differences Between Domestic and International Marketing, Benefits of International
Marketing, EPRG Framework in International Marketing, Changes of Development into

Unit-2
Unit-3
Unit-4
Unit-5
Global Marketing
Environment of International Business: Introduction, Political and Legal Environment, Cultural
Environment, Financial and Monetary Environment.
Indian Foreign Trade: Indian Trade Policy, Recent Transit in India’s Foreign Trade, Export Assistance,
Institutional Infrastructure for Export Promotion in India, EXIM Policy of India
Identification of Foreign Markets: Product Planning for Exports, Export Pricing, market Entry and
Overseas Distribution System, Promoting Products, Internationally Role of WTO
Overseas Market research, Marketing Plan for Exports, New Techniques in International Marketing,
International Sub-Contracting, Joint Ventures, Multinationals Exports Finance, Risk Export
Documents and Procedures
References
1.R Srinivasan, International Marketing, Prentice Hall of India, New Delhi
2.Onkvisit & Shaw – International Marketing: Analysis and Strategy. (PHI)
3.Keegan, Global Marketing Management, PHI
4.Rathore & Rathore, International Marketing, Himalaya Publishing , New Delhi
5.Gitman, Global Marketing, Pearson
6.Francis Chernnilam, International Marketing, Himalaya Publishing Home
2 Multinational Financial Management
Unit-1
Multinational Financial Management:Growth and importance of international finance, Types of
risk in international finance, Rewards in international finance.
Multinational Working Capital Management:Short term overseas financing sources, International
management of cash, accounts receivable and inventory management.
Unit-2
Multinational Investment Decisions:Capital Budgeting for Multinational corporations.
Financing Decision:Cost of Capital for foreign investment and designing financial structure.
Unit-3
International Financing:Equity Finance, Bond financing, Bank Financing, Direct Loans, Government
and development bank lending.
Political Risk:Measurement of Political risk, Management of Political risk, Political risk, Political
risk analysis in Capital asset Pricing, international diversification.
Unit-4
Portfolio Investment:Benefits of international portfolio investment, spreading risk, international
capital asset pricing, international diversification.
International Tax Management:Corporate taxes, Value Added Tax (VAT), Withholding Taxes, duties
and tariffs, Branch verses subsidiary taxes, tax heavens.
Unit-5
International Accounting and Reporting:Foreign currency translations, Multinational transfer pricing
and performance measurement, consolidated financial reporting, international accounting standards.
Reference Studies
1.SHAPIRO – MULTINATIONAL FINANCIAL MANAGEMENT.
3 International Business Environment
Unit-1 Basis of International Business, Case for IB, Globalisation & Implicational Foreign Trade

and Foreign Investment.
Unit-2 Indian Economy and External Sector, WTO Business and Prospects, QR’s, BOP, IMF &
World Banu.
Unit-3 Exchange Rates & International Business , Foreign Exchange Market and Determinants of
Exchange Rate.
Unit-4 Free Trade- Myth or Reality ? Trade Blocks and Reforms in developing countries.
Unit-5 Recent Developments in International business Environment , EDI system, Dumping issues,
Anti- Dumping and Countervailing duties.
Reference Studies :
1.Justin Paul –International Business (PHI)1.
2.Cherunilum, International Business, Text & Cases, PHI
3.WTO in the New Millenium
4.Foreign Trade : Theory and Practice, T.U. Velayadham.
4 Global Capital Market
Unit-1
Introduction to Foreign Exchange Market., Foreign Rates, Interest Rates & Inflation Rates.
Unit-2
Foreign Exchange Exposure & Risk Management.
Unit-3
Multinational Working Capital Management
Unit-4
International Portfolio Management.
Unit-5
Corporate Strategy & FDI, GDRs, ADRs and Other International Financial Instruments.
References:
1.Shapiro, Multinational Financial Management, PHI.
2.Giddy Ian, H., Global Financial Markets, AITBS
3.Apt, P.G., International Financial Management, TMH.
5 Finance of International Trade
Unit-1:Foreign Exchange markets & Mechanisms of Functioning of the market.
Unit-2: Methods of International Trade Settlements.
Unit-3: Documentary Collections and Regulations.
Unit-4: Documentary Credits and Regulations, Types of Documentary Credits and Regulation.
Unit-5: Short, Medium and Long Term Finance for Experts.
References:
1.Couden / Hyde / Watson, Financing International Trade, AITBS.
2.D.C. Gardner, Documentary Credit, MacMillan.
6 World Class Management
Unit-I
World Class Manufacturing Environment and Competitive Challenges, Strategic Planning Decisions
in Manufacturing Management, Technology Management- Mechanisation and Automation
in Design and manufacturing, Facility Layout and Automated Material Handling System, CAD /
CAM, Choice of Technology, International Operation Management, Productivity Management, Measurement,
Evaluation, Planning and Implementation in Manufacturing and Service Organisations.
Unit-II
Aggregate Planning and Master Production Scheduling, MRP-I & MRP-II Software in Use, Imple-

Unit-III
Unit-IV
Unit-V
mentation Problems / Indian Experience, Just-In-Time System : JIT Manufacturing System, Kanban,
JIT Purchase Source Development, Buyer- Seller Relationship, Supply Chaim Management.
Management of Quality of Products and Services, Total Quality Management (TQM)- Philosophy,
Principles and Tools, Quality Analysis and Control- Statistical Quality Control (SQC)- Process
Quality Control and Acceptance Sampling, Inspection, Quality Circles, Quality Management Systems
and ISO 9000 Standards.
Maintenance Management Systems - Breakdown Maintenance, Preventive Maintenance, Predictive
Maintenance, Condition Monitoring System, Failure Analysis, Reliability and Maintainability,
Total System Effectiveness.
Role of IT in World Class Manufacturing, Flexibility Manufacturing System (FMS), Group Technology,
Cellular Manufacturing System, Six Sigma
Books Recommended
1.Schonberger, Richard, J- Japanese Manufacturing Techniques - NY. Free Press.
2.M. P. Groover- CAD / CAM- PHI.
3.Chase, Acquilano, Jacobs- Production and Operation Management-TMH.
4.Chitale and Narang- Just in Time Management for World Class Manufacturing- Ajanta Publications.
5.Buffa and Miller- Production Inventory Planning and Control- D. Irwin.
Production & Operation Management (Group F)
1 Total Quality Management
Unit-1 Concept of total Quality Cost of Quality, Evolution of total Quality management, Components
of Total Quality loop, principles of TQM, organisational changes for adopting TQM.
Unit-2 Concepts on SQC Acceptance Sampling and Inspection Plans Statistical process comfort.
Unit-3 Quality Management Systems, Lead Assessment and ISO9000 standards Basic approach
of ISO 9000andTQM principles and objectives Applicability and areas of coverage of ISO -9000standards.
Unit-4 Strategic tools and techniques for TQM, Quality function Deployment (QFD),Failure Mode
and Evaluation analysis (FMEA),Quality circle, Zero-defect
Unit-5
programme,concurrentengineering,Taquchi’sQualitylossfunctionAffinityDeogramKJ method, Q-
7 tools, bench marking, Business programme reengineering, principles and tools, six-sigma.
Functional Linkage of Quality with reliability and maintainability, Failure analysis (FTA / FMEA)
optimum maintenance decisions Total Production Maintenances (TPM), quality audits, Performance
evaluation of TQM.
References:
1.Mamndal SK. Total Quality Management, Vikas
2.Mukherjee : Total Quality Managemetn (PHI)
3.Kulneet Suri, Total Quality Management, Principles and Practices, Tools and Techniques- S K Kataria
and Sons
4.K C Arora- ISO 9000 to OHAS 18001- S K Kataria and Sons
5.J S Oakland, Butterworth- Heinemann- Total Quality Management-Oxford
2 Purchasing & Material Management
Unit-1 Management of materials in production system:concept scope and methods, Objective

and Organisation of Material Management
Unit-2 Purchase system and procedures:Objectives , Purchasing functions, Purchasing policies
and decisions, Make or Buy Vender selection and Rating, Timing of Purchase, Price determination,
Purchase procedures and system Public Purchasing and tendering.
Unit-3 Inventory Management:Introduction of inventory Systems, Functions of Inventory and Relevant
Cost Concept, Classification of Inventory Systems Inventory Models : Deterministic, Discount,
EOQ, EBQ , MRP-I, Selective Inventory Management ABC, VED , FSN , PQR etc
Unit-4 Stores Management:Introduction stores functions stores organisation, stores system and
procedures : Identification system, Receipt System, Store system, Issue system Stores Accounting
and Verification system, Stores address system, Stores location and layout Store equipments
, Automated Storage and retrieval Standardisation Codification
Unit-5 Waste Management:Introduction, Scope, Objectives, Interrelation between Waste Management
and resource Management, Classification of Waste Wastavity and its measurement Organisation
of Waste management Waste reduction approach, Waste collection, Recycling Waste
disposal system
Books Recommended :
1.Gopala Krishnan & Sundaresan –Materials Management an Integrated approach. PHI.
2.Chitale & Gupta- Materials Management : Text & Cases. PHI.
3.Dobler D W Etc - Purchasing and Material Management , New York , Mc Graw Hill
4.Dutta A K - Integrated Material Management- PHI
5.Ansari A and Modarress B - JIT Purchasing , New York, Free Press
6.Baily P etc/ - Purchasing Principals and Management- London Pitman
3 Operation Planning Control
Unit-1
Operations planning and controlling functions. Operation control and information flow, Integrated
operating Control information system.
Unit-2
Forecasting: Qualitative forecasting, Time series prediction using regression, Exponential smoothing,
Seasonal forecasting, cyclic forecasting, forecasting error analysis, Box Jerkins approach.
Unit-3
Aggregate planning concept. Graphical / Table approach, empirical approach, optimization approach,
pre-meiotic approach to production planning, desegrate into a master schedule, MRP-II.
Unit-4
Sequencing and scheduling: overview, Job shop scheduling process, scheduling of tasks on
single processor, and multiple processors, priority rule, sequencing rule.
Unit-5
Scheduling with resource constraints: Allocations of single and multiple resource, resource balancing,
line balancing, Helgeson-Birries approach. Region approach, Stochastic mixed product
line balancing, personnel scheduling.
References:
1.Bedworth and Bailay - Integrated production Control Systems Management, Analysis and Design,
John Wiley.
2.Dilworth - Operations Management- McGraw Hill.
3.Schroeder - Operations Management - McGraw Hill.
4.Buffa and Miller- Production Inventory Systems Planning and Control, D. Irwin.
4 Technology Management
Unit-1 Basic Concepts , Concept Technology, Role and importance of technology Management in
India, Technology lifecycle, Science and technology policy statements of government Technology
and Socio-economic planning, Technological change Macro effects of change
Unit-2 Technology forecasting: Need, Role, Methodologies of forecasting, Various Forecasting

Methods
Unit-3 Technology Strategy: Technology Generation, Technology Development
Unit-4 Technology transfer: Models of Transfer, Modes of Transfer, Search strategy, transfer package,
agreements technology absorption, Concepts, Constraints, Management of Absorption,
Govt initiatives
Unit-5 Technology assessment methods, Technology evaluation Diffusion of Technology Strategy,
Mode appropriate technology
References:
1.Hawthorne- The Management of Technology, McGraw Hill
2.Twiss- managing Technological Innovation, Pitman
3.Desai- Technology Absorption in Indian Industry- Wiley Eastern
4.Betz- Managing Technology, Prentice Hall
5.C.S.V.Murthy (HPH)
5 Logistic Management
Unit-1 Logistic Management- Objectives, Scope and Functions, Physical Distribution System Framework,
Role of Logistics in Supply Chain.
Unit-2 Order Processing- Components, Order Cycle, Order Matching, Computer based Order Management
Process, Facility Location Decisions, Relative Importance of Location Factors, Quantitative
and Qualitative Techniques / Models for Facility Location , Ware Housing and Network Design.
Unit-3 Facility Layout and Materials Handling- Basic Types of Facilities Layout, Layout Factors and
Design Procedures, Flow and Activity Analysis, Computerised Layout Planning, Material Handling-
Scope, Objectives and Principles, Material Handling Systems and Equipments, Selection
and Design of Handling Systems, Evaluation of Material Handling Performance.
Unit-4 Transportation Problem- Transportation Functions, OR Models / Techniques on Transportation
and Transshipment Problems, Vehicle Scheduling and Different Problems of Physical Distribution.
Unit-5 Logistic Management and its Links with Inventory Control and Other Areas, Inventory Management
and Control, Functions of Inventory, Classification of Inventory Systems, Selective Inventory
Management, Inventory Models- Deterministic and Probabilistic, Inventory Problems with
Planned Backlogging and Quantity Discounts, Recent Development in Inventory Management,
MRP-I
Recommended Books:
1.James C.J. and Wood Donald F : Contemporary Logistics, NY, Mac Millan.
2.Ballav, Ronald H, Business Logistic Management- NY, PHI
3.Christopher M, Logistics and Supply Chain Management- Strategies for Reducing Costs and Improving
Services, London, Pitsman.
4.Chase, Aquilano, Jacobs : Production and Operations Management- TMH.
‘ Project Management
Unit - 1
Basic Concept: Concept of a Project; categories of project; project life cycle phases; Role and
responsibility of project managers; project organization; team building; contract: tendering and
selection in Contractors.
Unit - 2
Project Formulation: Feasibility Report - areas of study; project selection models non-numeric and
numeric preparation of cost estimates; Time estimation; Project evaluation under high uncertaintypreliminary
ideas.

Unit - 3
Project Planning and Scheduling: Design of project management systems; project work system;
work breakdown structure, project execution plan, work packaging plan, project procedure manual:
project scheduling; bar charts, Line of Balance (LOB) and Network Techniques (PERT/CPM) Resource
allocation.
Unit - 4
Project Monitoring & Control: Planning monitoring control Design of monitoring system; computerized
PMIS (Project Management Information System). Coordination; procedure, meetings, control,
scope/progress control, performance control schedule control, cost control.
Unit - 5
Project Performance: Performance Indicators; The project audit; project audit life cycle, Responsibilities
of evaluator/auditor, project termination, varieties of project termination, the termination process.
References
1. Meredit & Mantel - Project Management : A Managerial Approach, John Wiley
2. S.Choudhury - Project Management, Tata McGraw-Hill.
4. H. A. Levine - Project Management, Using Micro Computer, Tat McGraw-Hill
5. P. Chandra - Project Appraisal, Tata McGraw-Hill
6. Schewalbe, Information Technology & project management, Vikas.
Entrepreneurship Management (Group G)
1 Financing Small Business
Unit-1
Raising of Finance for Small Enterprise - Role of Financing Institutions, SIDBI, IDBI, IFCI, ICICI,
Commercial Banks, NABARD, SFCs, EXIM Bank, KVIC, Venture Capital, Long term and short term
finance.
Unit-2
Financial Management- Financial Needs for SSEs, Capital Structure, Cash Flow and Funds
Flows Analysis, Appropriateness of Funds from Banking and Non-Banking Financial Institutions.
Unit-3
Credit Policy of the RBI for Small Business, Financial Assistance through the Union and State
Government schemes and Banks PMRY, REGP, SGSY, Stree Shakti package of SBI.
Unit-4
Small Scale Industries under Five Year Plans, Industrial Policy Resolutions (IPRs), New Small
Enterprise policy.
Unit-5
Financing of Micro & Small Enterprise: Concept of Micro Finance, SHGs, Role of SHGs, Financing
Small Enterprise through SHGs.
Reference
1.S K Mohanty, Prentice Hall of India, New Delhi, Fundamentals of Entrepreneurship.
2.Dynamics of Entrepreneurial Development and Management Vasant Desai, HPH
3.Entrepreneurship Development, Colombo Plan Staff College for Technical Education (Adapted by
Centre for Research and Industrial Staff Performance, Bhopal), Tata McGraw Hill, New Delhi -
1998
4.Peter Drucker - Management : Tasks, Responsibilities and Practices
5.Peter Drucker - Process of Management.
2 New Entrepreneurship Management
Unit-1
Production: Production Planning & Control, Purchase Technique, Inventory Management,
Quality Management, Manpower Management.
Unit-2
Finance: Financial Planning, Working Capital Assessment & Management Costing &

Pricing, Profit assessment, Credit sales.
Unit-3
Marketing: Selling & Salesmanship, Marketing Strategy, Market Segmentation, Customer
Management.
Unit-4
Statutory: Business Laws, Taxation Laws, VAT, Industrial Laws
Unit-5
Role of Entrepreneur: Entrepreneur in Sustenance & Growth of Enterprise, Role of IT
in Business, Role of Entrepreneur as Innovator, Role of Entrepreneur in Complementing and
Supplementing Economic growth.
Reference
1.S K Mohanty, Prentice Hall of India, New Delhi, Fundamentals of Entrepreneurship.
2.Dynamics of Entrepreneurial Development and Management Vasant Desai, HPH
3.Entrepreneurship Development, Colombo Plan Staff College for Technical Education (Adapted
by Centre for Research and Industrial Staff Performance, Bhopal), Tata McGraw Hill, New
Delhi - 1998
4.Peter Drucker - Management : Tasks, Responsibilities and Practices
5.Peter Drucker - Process of Management.
3 Entrepreneurship for Small Business
Unit-1 Entrepreneur and Entrepreneurship:- Entrepreneurship, Concept & Definition, Entrepreneur,
Concept and Definition, Charms of being an Entrepreneur, Classification and Functions,
Intrapreneur, Ultrapreneurship.
Unit-2 Entrepreneurial Behaviour :Innovation and entrepreneur, Schumpeter’s & Peter Drucker’s
Theories, Entrepreneurial behaviour & Psychological Theories, Mashlow’s Need Hierarchy Theory,
McClelland’s Need Achievement Theory.
Unit-3 Establishing Small Scale Enterprises: -Environment Scanning, Identification of Opportunities,
Product Selection, SSI / SSE Definition and Concept, Choice of Enterprise, Demand Assessment,
Choice of Technology / Business Sites.
Unit-4 Promotion of a Small Scale Venture:Role of Social, Economic and Technological Environment,
Institutional Interface, Preparation Project Report, Ownership Structure; Proprietorship,
Partnership, Joint Stock Company, Cooperative Enterprises etc
Unit-5 Sustenance and Growth:Performance Appraisal, Strategies for Stabilisation and Growth,
Family Enterprise Management
Reference
1.S K Mohanty, Prentice Hall of India, New Delhi, Fundamentals of Entrepreneurship.
2.Dynamics of Entrepreneurial Development and Management Vasant Desai, HPH
3.Entrepreneurship Development, Colombo Plan Staff College for Technical Education (Adapted
by Centre for Research and Industrial Staff Performance, Bhopal), Tata McGraw Hill, New
Delhi - 1998
4.Zinmer and Scarborough: Essentials of Enterpreneurhip and Small Business Management 4 th
Edition (PHI)
4 Export Import Producing Business
Unit-1
Industrial Marketing: Introduction, Export-Import Terminology, Internal and External

Trade, Principles and Elements of Export Management, International Trade fair and Exhibition.
Unit-2
Export Documentation, Policy and Procedures: Export-Licensing, Import Licensing,
Replenishment License, Open General License, Specific Licenses.
Unit-3
Assistance to promote Export / Import: Role of FIEO, STC, EP&M, Export Promotion Councils,
Commodities Boards, IIFT; ECGC , Export Policy and Import Policy of India
Unit-4
International Finance: Introduction, Terms of Payment, Preshipment Finance, Post
shipment Finance, Medium and Long-term Finance, EXIM Bank, Letter of Credit, Liberalised
Exchange Rate.
Unit-5
Shipping & Packaging: Shipment of Goods, Service Rendered by C & F Agent, Containerisation,
Types of Containers, Packaging, Labelling and Export Marketing, Export Promotion
and Import Substitution.
1 Risk Management
Unit-1
Definition of Risk, Why Risk Management? Risk identification- Why does risk arise and what to do
with this?
Unit-2
Various Kinds of Risks- Financial Risks and Non-Financial Risks, Process of Risk Management,
Identification, Quantification, Mitigation or Control, Monitoring and Reviewing
Unit3
Credit Risk- Transaction Risk, Portfolio Risk
Unit-4
Market Risk- Interest Rate Risk, Liquidity Risk, Forex Risk
Unit-5
Operating Risk Systematic Risk, Risk based Supervision of Banks, Objectives, Process.
Reference:
1.Risk Management in Indian Banks –Prof. Dr.K.M.Bhattacharya (HPH)
2 Insurance Laws
Unit-1
Unit-2
Unit-3
Unit-4
Unit-5
Legal Framework of Insurance Business.
Insurance Sector Reforms. Legal Framework, Laws Carry Insurance, Important sections of Insurance.
Contracts.
Insurance Act-1938, LIC Act 1956, General Insurance Business-1972. IRDA Act-1999
Motor Vehicle Act-1939 &1938, Marine Insurance Act.1963.
Liability Laws& Insurance;
Workman Compensation Act-1923, Public Liability Insurance Act.-1999.
Indian Stamp Act.-189
Consumer Protection Act-1986
Employee State Insurance Act- 1985
Lok Adalat.

3 Bannking Laws
Unit-1 Banking Laws and Regulation :Evolution of Banking Institution – Com. Bank, Co-op. Banks,
Unit2 Negotiable Instruments Act.-1981
Unit-3 Reserve Bank of India -1934
Unit-4 Banking Regulations Act 1949
Origin of the Act- Business of Banking Company, Capital requirements, Management, Branch
Licensing policy, Inspections of Banking Companies, Winding up and amalgamation of Banking
companies.
Unit-5 Banking System in India
The Banking Companies acquisition and transfer of undertakings act 1970 and 1980 state Bank
of India act 1955 State Bank of India associates Banks act 1959, Banking reforms as per Narasimha
Committee 1 and 2, Foreign Banks, OH and New Generation Private Sector Banks, Banking
Schemes SAFRES.
Reference
1.Laws, Relating to Banking & Insurance –OP Agrawal (HPH)
2.Banking Theory, Law & Practice – Gordon & Natrajan. (HPH).
4 Claims Management
Unit-1
Management of Risks: R of Risk Management, Sources of Risk, Risk Identification, Principles
and Process of Risk Management
Unit-2
Marine Claims Management: Kinds of Marine Losses, Notice to abandonment, effect of abandonment,
actual total loss - US - Constructive total loss-average loss Vs particular loss claim
document, rights of insurer on payments
Unit-3
Claims of Fix Policies: Various types of fixed policies, payment of claims, average clause, rights
of insurer
Unit-4
Motor Vehicle Insurance claims: Classification of motor vehicles, Kinds of Policies, Procedure
for settlement of claims,
Unit-5
Miscellaneous claim settlement: Health insurance, Mediclaim settlement of claims, property
insurance claim settlements, cattle insurance, risk settlement, national agricultural insurance
schemes, settlement of claims
Tour and Hospitality Management (Group I )
1. Tourism & Travel Trade
UNIT-I
UNIT-II
UNIT-III
Definition & Historical Development, Forms of Tourism, Inbound & Outbound, International &
Domestic, Adventures & Sports, Cultural, Health, Commercial, Research & Educational, Wildlife
& Eco Tourism
Industry, Nature & Characteristics, Components, Economics of Tourism, Implication & Significance,
Attraction; Alternation, Transport, Accommodation, Shopping, Entertainment, Infrastructure
& Hospitality

UNIT-IV
UNIT-V
Destination & Attraction : Tourist Spots, The elements of Tourist Destination & its Understanding,
Activities, Influence on Tourist flows & Planning, Concepts & Patterns of Destination use
Tourism Products : It’s difference from other types of consumer products, elements & characteristics
of Tourism Products, Product Life Cycle, Natural & Man-made attractions, Special interest
tour; Ethnic Tourism, Rural Tourism, Theme Parks etc.
Present State of Indian Tourism : Case Studies of Rajasthan, Goa & Kerala, Emerging Trends &
New Thrust Areas (Innovations such as House Boating, Herbal Treatment, Resorts, Train Tourism
etc.)
REFERENCE BOOKS :
1.Tourism & Hoteling - M.S. Negi
2.Tourism - Rob Davidson - (ELBS)
3.Travel & Tourism Management- Ghosh, Biswanath
4.Professional Hotel Management - Jogmohan Negi
2. Hotel Management
UNIT-I
UNIT-II
Evolution of Hotel Industry : Types of Hospitality Industry & Catering Industry,
Types of Hospitality : Rooms & Accommodation, Product Details, Service Details, Accommodation
Planning, Classification of Hotel, i.e., Camping, Caravan, B & B, Pension / Guest House/
Boarding House/Resorts Motel, Inn, Budget; Mid price, Types of Hotel : Casino, all Suit Hotels,
Heritage Hotels, Prime Planning : Conferences and Banqueting.
UNIT-III
Operations : Internal Operations, Departmental wise in Hospitality Industry, Front Office, House
Keeping, Food & Beverage, Maintenance, Productions
UNIT-IV
Accommodation Tariff, GIT, FIT, Check in & Check Out, Rack rate, seasonal and off-seasonal rate,
Travel agency coordination towards Hotel booking, Reservation formalities, Hour rules of the
Hotel, Registration, Cancellation
UNIT-V
Present state of Indian Hotels : Emerging trends & New thrust areas like Eco Friendly Hotels,
Motels, Time shares, Boatels and Luxury Cuiseire, Herbal Treatment resort.
REFERENCE BOOKS :
1.Food & Beverage Service Manual - Andrewes (TMGH)
2.Hotel Housekeeping Training Manual - Andrewes (TMGH)
3.Hotel Front Office Training Management - Andrewes (TMGH)
4.Marketing & Sales Techniques in Hotel - Jagmohan Nagi (S.Chand & Co.)
5.Professional Hotel Management - Jagmohan Nagi (S.Chand & Co.)
6.The Waiter - John Miller
7.Introduction to Tourism & Hotel Industry : With Special Focus on Hotel Front Office Management
-
8.Zulfikar, A. K
3. TOURISM MARKETING, EVENT MANAGEMENT
UNIT-I
Meaning & Scope of Marketing, Modern Concepts of Marketing, Difference Between Marketing of
Products and Services, An Overview of Indian Markets, Marketing strategy, Target marketing,
Positioning, 8 p’s of Marketing, Market Research & it’s Procedure, Demand Forecasting, Promo-

tion Mix-Advertising, Advertising Sales Promotion & Publicity, Pricing Policy, Distribution System
in Travel & Tourism
UNIT-II
Managing the sales force, Selecting sales strategy, Salesmanship, Motivating Professional Sales
Force, Marketing evaluation & Control, Intimating to the concept Travel & Insurance Agency &
Embassy
UNIT-III
Event Management : Importance of Event Management., Introduction to Meeting, Meeting incentives,
conventions & exhibition ,
UNIT-IV
Definition of Conference & Components of Conference, Corporate Meetings, Festivals & Cultural
Events : Organising, planning & Managing of Different types of Festivals like New Years Day,
Christmas Celebration, Holi, Diwali etc. , knowledge of different marriage events & it’s celebrations.
UNIT-V
Trade shows & Exhibitions , principal Purpose, Types of shows, Benefits, Participants, Organisation
& Membership, Evaluation of Attendees, Residential Conference Arrangement and making
their check list and other requirements, Cruisers event management.
4. TOUR ORGANISATIONS & TRAVEL MANAGEMENT
UNIT-I
Importance of Tour Organisation and Travel Management. , Types of Travel Agencies & Tour
Operations & Their Organisational Setups, Present Trends and Patterns, Prospectus, Problem
and Issues, the Indian Travel Agencies and Tour Organisations an Overview
UNIT-II
Setting up of a Travel Agency, Market Research & Investment Provision
UNIT-III
Preparing Feasibility Report, Procurement of Legal Certification for Setting of a Travel Agency,
Affiliation Membership from Reputed Association like IATA, UFTA, TAAI, WATA, FHRA etc.
UNIT-IV
Functions of a Travel Agency, Understanding Functions of a Travel Agency, Travel Information,
Documentation, Planning & Casting Tours, Ticketing Product Promotion and Other Miscellaneous
Works, Customer’s Service & Use of Foreign Language & its Incentives, Sources of Income,
Commission, Service Charges Make up on Tours.
UNIT-V
Organisational Structure of Standard Agencies Such as SITA / TCI / SOTC / SHIKHAR , International
Conventions- Warshaw Convention 1929, Chikago 1944, Brussels Convention 1961, Berne
Convention 1961-66.
REFERENCE BOOKS :
1.Tourism Development Principles & Practices - A. K. Bhatia
2.Tourism - Rob Davidson