Lithium Technologies, Inc. at-a-glance

Lithium Technologies, Inc.
at-a-glance
Lithium delivers social success
The Lithium Social Customer Experience Platform allows brands to
build vibrant customer communities that grow brand advocacy, drive
sales, reduce services costs and accelerate innovation. Our technology
delivers a seamless social customer experience across websites, mobile
devices, and the Social Web. We turn our customers’ Web properties
into a social destination that enables them to respond at scale on social
channels, and gives them the power to engage and enlist customers as
extensions of their sales, marketing and support teams.
We deliver millions in proven ROI for iconic brands, including:
Customers are more empowered, connected and vocal than ever before,
and are disrupting the old order for brands. Social, mobile and cloud
platforms allow innovative companies to invite customers to play a
totally different role in the company. Winning brands will realize that
customer engagement and enlistment is theirs to own—and they won’t
“outsource” this task to walled garden social networks. Instead, they
will build a brand nation—a community of passionate, engaged, loyal
customers that drive business value because they are deeply connected
to the company and are invested in its success.
our technology, services and solutions
The Lithium Social Customer Experience Platform provides a single,
integrated set of tools for engaging social customers on websites,
mobile devices and social networks like Facebook and Twitter. We
connect the dots across your social programs and enterprise systems so
you can present one-coordinated face to your customers.
Lithium is:
#1 in Current Offering,
Strategy, and Leadership
in The Forrester Wave:
Social Depth Platforms,
Q3 2013**
A Leader in Gartner’s
Magic Quadrant for
Social CRM*
A Visionary in Gartner’s
Magic Quadrant for
the CRM Customer
Engagement Center*
One of the 50 Hottest
Venture-Backed
Companies in the Wall
Street Journal’s Next Big
Thing List

Lithium Technologies, Inc.
at-a-glance
The Lithium Social Customer Experience Platform includes:
Lithium Communities TM
We take the familiar experiences of Facebook, Yelp and Wikipedia, and
infuse them into your website, turning your .com into a thriving hub of
social conversations focused on your brand. Through gamification, search
engine optimization (SEO) and a decade of best practices we deliver the
most vibrant community experiences and the highest ROI.
Lithium Social Web TM
We help you deliver great experiences on social channels like Twitter,
Facebook and Lithium Communities—at scale. Designed from the ground
up for the contact center, Lithium Social Web delivers unmatched levels
of agent productivity and supervisor insight. Agents can reply with links to
community answers, helping you drive customers to lower cost channels
so you can keep agent staffing costs under control.
Lithium Mobile TM
Your customers want access to information on demand. If you make it
hard to find answers, they’ll go from searching to calling, costing you a
fortune. With Lithium Mobile, your customers can use any smartphone or
tablet to access your Lithium Communities anytime and anywhere.
Lithium Social Intelligence TM
We give you the data and insights you need to drive smarter engagement
and higher ROI. Through a unique combination of social science, realtime
performance metrics, and web analytics, we provide you with the
tools to measure and improve the performance of your social customer
experience programs.
demonstrated ROI:
$5m annual benefit from
sales and call deflection
Community members
spend 2.5x more than
average customers
$7.5m annual savings
from call deflections
29% of BSkyB customers
fully resolve their issues
with the help of community

Lithium Technologies, Inc.
at-a-glance
Lithium Solutions
Our solutions combine the best of our technology and experience.
Social Marketing
Engage social customers on your website where you control the brand
experience. We help you create a place for brand enthusiasts to share
their passion through conversations, photos and videos that inspire
others to buy.
Social Commerce
Increase buyer confidence by incorporating Lithium Reviews, Q&A and
discussions into your website product pages. We help you use word-ofmouth
to drive up conversion rates by 25% and increase average order
value up to 2.5x.
Social Support
Lithium creates a place on your website where customers answer each
other’s questions, enabling you to deflect 20% of service calls. We also
help you crowd-source knowledge articles, handle millions of customer
issues on social channels and integrate social workflows with your CRM
system. No one offers a broader set of capabilities.
Social Innovation
Harness the wisdom of the crowd to build better products and take
them to market in record time. Lithium helps you crowd-source
innovation through idea exchanges and mine social conversations for
customer insights.
the path to social success
We see social technologies as a means, not an end. The right skills and
knowledge are also critical ingredients for success.
Our experts have helped more than 400 iconic brands launch and manage
social customer experience programs, each with their own unique
requirements. We apply best practices honed from a decade of experience,
providing a level of insights and assurance that no one else can deliver.
our customers
garner recognition:
Autodesk
Gartner 1:1 Media CRM
Excellence Award
Best Buy
WOMMY Award Gold
BT
Institute of Customer
Service, UK Customer
Satisfaction Award
Barclaycard Ring
Forrester Groundswell:
B2C Embracing
Cisco
Forrester Groundswell:
Collaboration Program

Lithium Technologies, Inc.
at-a-glance
industry alliances and channels
Lithium has established partnerships with leading organizations to drive
strategic value for our customers:
Go to Market Partners
Technology Partners
management team
Lithium
© 2013 Lithium Technologies, Inc. All Rights Reserved.
*Gartner, Inc., “Magic Quadrant for Social CRM” by Adam Sarner, Ed Thompson, Jenny Sussin, Nikos
Drakos, Michael Maoz, Jim Davies, Jeffrey Mann, September 27, 2012. “Magic Quadrant for the CRM
Customer Engagement Center” by Michael Maoz, May 13, 2013.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does
not advise technology users to select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
**The Forrester Wave: Social Depth Platforms, Q3 2013, Forrester Research, Inc.
07222013
Rob Tarkoff
President & CEO
Katy Keim
Chief Marketing Officer
Misha Logvinov
Chief Information Officer
Charles Hough
SVP & GM APAC
Sunil Rajasekar
SVP, Engineering
Ed Van Siclen
SVP, Business Development
& Global Alliances
to learn more
Lyle Fong
Chief Strategist & Co-Founder
Mark Culhane
Chief Financial Officer
Jim Drill
SVP, WW Sales & Service
Bruno Teuber
SVP & GM EMEA
Mike Betzer
SVP, Lithium Social Web
Jennifer Trzepacz
SVP, Human Resources
For additional information about Lithium or to request a demo, please
contact your Lithium sales consultant or visit lithium.com.
founded: 2001
headquartered:
San Francisco, CA (US)
global offices:
Austin, TX (US)
Lithium International, Inc.
London (UK)
Paris (FR)
Singapore (SG)
Sydney (AU)
Zurich (CH)
employees: 250+
investors:
Emergence Capital
Shasta Ventures
Benchmark Capital
New Enterprise Associates
SAP Ventures
DAG Ventures
Tenaya Capital
Greenspring Associates