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BLACK<br />
NIGHT<br />
R<br />
The EXPOCAD Difference<br />
One Data Continum<br />
General Service Contractor<br />
Operations Department<br />
Venue<br />
Expo Sales Team<br />
Exhibitors<br />
Attendees<br />
TM<br />
sales@<strong>expocad</strong>.<strong>com</strong><br />
www.<strong>expocad</strong>.<strong>com</strong> +1 630 896 2281<br />
&<br />
&<br />
WHITE<br />
DAY<br />
on-site desktop mobile mini-maps cloud kiosks chicago dubai hong kong london shanghai sydney<br />
Exhibition Management Software
BLACK<br />
NIGHT<br />
R<br />
The EXPOCAD Difference<br />
Born in the USA<br />
USA quality & ingenuity<br />
US based support and service<br />
Programmed in the USA<br />
TM<br />
sales@<strong>expocad</strong>.<strong>com</strong><br />
www.<strong>expocad</strong>.<strong>com</strong> +1 630 896 2281<br />
&<br />
&<br />
WHITE<br />
DAY<br />
on-site desktop mobile mini-maps cloud kiosks chicago dubai hong kong london shanghai sydney<br />
Exhibition Management Software
January 21, 2011<br />
The Show:<br />
Multi-city show rotation<br />
300 - 350,000 net square feet<br />
30,000 attendees<br />
4 days<br />
(Organizer chooses to remain anonymous)<br />
The Problem:<br />
Case study<br />
Analyze Attendee Flow Patterns in a Large Show<br />
• What do attendees do when they enter the show floor; do they turn right do they turn left do they go<br />
straight?<br />
• What affect does aisle configuration have?<br />
• How do lounges, food courts, Internet cafés, registration and building features affect attendee traffic<br />
flow? Over the 4 days of the event?<br />
• What about exhibitor giveaways and specials on the show floor?<br />
• What affect does a popular exhibitor have in a given product category with other exhibitors of the<br />
same category nearby?<br />
• What about merchandising the show floor should the large bellwether exhibitors be in front?<br />
• What does registration location influence over the days of the show?<br />
• What affect does venue have from year to year on traffic flow patterns?<br />
Solution:<br />
The lead retrieval data was obtained from the registration <strong>com</strong>pany and overlaid onto the floor plan. A color<br />
coded animated map was generated that allowed for the ability to analyze the attendee flow patterns in<br />
many ways. Colors were used with dark blue being the least amount of leads and red being the most leads<br />
captured. The animation used an hourly consolidation of leads captured per booth.<br />
EXPOCAD CSI (convention statistical<br />
inquiry) was used to generate the<br />
animation. The technology is contained in<br />
the latest release EXPOCAD 7. “As it is a<br />
feature of the software, it cost us nothing<br />
to generate extremely valuable and<br />
informative metrics. Patterns are already<br />
emerging and over time we will know<br />
the effects of venue, special floor plan<br />
features, etc. on attendee traffic. We<br />
will use this information to drive sales,<br />
increase traffic flow and have a better<br />
show for exhibitor and attendee.”
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