On the runway to success - MCH Group

VILLAGE | CELEBS PAGE 52
SATURDAY. MARCH 10. 2012
Opening of the BASELWORLD Village
Victorinox enjoying good times
Victorinox has invited colleagues and friends of the brand to enjoy an unforgettable
night at the Bar Rouge, in the Ramada Plaza Hotel. While drinking exquisite champagne,
the guests could unwind from their busy days at the show. (as) n
Melinda Bam presenting a
watch exclusively designed for
her: the WB30 with a 140 dia-
monds bezel.
Whilst BASELWORLD is taking place, The Village is the place to be in
terms of good music, fantastic drinks and delicious food after a long day at
the show. Hundreds of people have come to this stylish clubbing area to
either enjoy themselves while dancing or with inspiring conversations on
the comfortable chill-out couches. (as) n
„Dream big!“
We met Miss South Africa, Melinda
Bam at the booth of Jet Set (5.0, D23).
BWDN: What do you like about the
Jet Set watches?
Melina Bam: I like that the brand
is very fashion forward. The watches
are sophisticated and glamorous.
I haven’t seen a similar design and
I think they are statement watches.
BWDN: How did your attitude towards
watches changed since you became a
brand ambassador for Jet Set?
Bam: I hardly wore watches in the
past. But now I learned a lot about the
technique standing behind a watch and
I understand watches much better. This
way I learned to appreciate them. I think
I will always wear a watch from now on.
Model wearing Soaring
Dragon, designed by
Zhong Hua.
BWDN: The Jet Set slogan is ‘for
some people the sun never goes
down’. How does this fit to your life?
Bam: People have different interpretations
of this slogan. Some think it
stands for continuous partying, some
others see it more like the modern
business life. For me it is a bit of
both. Being a model, having photo
shoots and attending evening events
is a part of my business. Of course,
I also have a personal nightlife. This
is why it fits a lot to me.
BWDN: How did your life change
since you became Miss South Africa
and a brand ambassador?
Bam: It completely changed. For
example, I really became a ‘jetsetter’.
I used to live the typical student life,
Magic dragons
at Rhine River
Under the title ‘Imperial Jewelry
Show of Dragon Year’, TTF High
Jewelry presented five chosen pieces
of extraordinary jewellery artwork,
designed by renown contemporary
artists, to its fascinated audience. All
works are dedicated to The Year of
the Dragon, which according to the
Chinese Lunar Calendar has started
on 23 January 2012. The dragon is a
symbol for power, strength and majesty.
For around two hours, charming
host Katja Reichenstein and
beautiful models wearing the exquisite
jewellery turned the restaurant
Spillmann, located on the Rhine
River with an amazing view, into
an enchanting, magic place. Pieces
like the Soaring Dragon, created by
female artist Zhong Hua made the
guests feel the spirit and vitality of
the collection. (as) n
which means going to classes every
day and studying a lot. I finished my
university degree in marketing and
business last year.
Now I can fully concentrate on my
new responsibilities and projects.
One project I have chosen is the support
of “Thuthuzela Aid Community
Center”, an orphanage close to Johannesburg.
BWDN: Are you ambitious?
Bam: Yes. And I think you have to be.
Next year I would like to launch my
own fashion brand. And, of course,
I would like to become Miss Universe.
Dream big, there is nothing
wrong with that.
Interview by Anja Szerdi n