JEWELLERY PAGE 30 ■ NEWS.TRENDS Philippe Tournaire likes <strong>to</strong> call himself a ‘jewellery builder’ and is renowned for his architectural rings. At BASELWORLD 2012, Philippe Tournaire is unveiling his version of <strong>the</strong> Eiffel Tower in <strong>the</strong> form of <strong>the</strong> ‘French Kiss’ solitaire ring. “Having always been fascinated by <strong>the</strong> Eiffel Tower, <strong>the</strong> lady of iron, a great, powerful and proud lady, I decided <strong>to</strong> return one day <strong>to</strong> get a better look. I was overcome with <strong>the</strong> desire <strong>to</strong> place precious s<strong>to</strong>nes between its four square corners.” The Eiffel Tower is a place where lovers meet and so <strong>the</strong> idea of <strong>the</strong> ‘French Kiss’ ring was born. (kb) 2.0, F 50 ‘French Kiss’ ring, available in yellow, rose or white gold. Vendôme is <strong>the</strong> name of <strong>the</strong> new collection from <strong>the</strong> traditional Italian company, Fope. These jewellery items are based on a pure yet elegant style. The collection includes chains, bracelets and rings in 750 gold which impress with <strong>the</strong>ir unique Fope mechanism, based on gold springs. The design department spent many months devising this flexible and thin meshwork under <strong>the</strong> direction of Fope president Umber<strong>to</strong> Cazzola. Fope has already applied for a patent <strong>to</strong> cover this new groundbreaking technology. (ahe) 2.2, E71 Fope bracelet. Vianna from Brasil offers sophisticated, contemporary, shiny and colourful jewellery. Four generations ago, <strong>the</strong> Vianna family <strong>to</strong>ok <strong>the</strong> first steps <strong>to</strong>wards making jewellery. Now, with over 20 years of experience, Vianna Brasil has been growing, evolving and streng<strong>the</strong>ning its brand worldwide. A talented team of designers continues <strong>to</strong> follow <strong>the</strong> brand’s DNA and draws its inspiration <strong>to</strong> create <strong>the</strong>se innovative collections from <strong>the</strong> family’s heritage. It comprises <strong>the</strong> wide-ranging colours of Brazil. (cete) 2.1, L60 Coloured gems<strong>to</strong>ne earrings. Founded on principles of classic goldsmith techniques and pride in artisanship, <strong>the</strong> family-run jewellery company of Ole Lynggaard Copenhagen is <strong>the</strong> most prestigious high-end brand in Scandinavia <strong>to</strong>day. Ole Lynggaard’s daughter, Charlotte Lynggaard, is <strong>the</strong> creative direc<strong>to</strong>r and designer of <strong>the</strong> company, her husband Michel Normann <strong>the</strong> CCO, and Ole Lynggaard’s son, Søren Lynggaard, is <strong>the</strong> CEO of <strong>the</strong> company. We spoke with Søren Lynggaard. BWDN: When did you first know you would make <strong>the</strong> luxury jewellery business a part of your life? Søren Lynggaard: The jewellery business has been a part of my life since I was a child. My fa<strong>the</strong>r established Ole Lynggaard Copenhagen in 1963, and I have helped building stands on fairs since I could lift a hammer. I joined <strong>the</strong> company full-time in 1994. BWDN: Being <strong>the</strong> CEO of a luxury jewellery company, what is luxury <strong>to</strong> you? Lynggaard: Luxury is being able <strong>to</strong> buy something that you have dreamt of for some time as a gift or for yourself. SATURDAY. MARCH 10. 2012 When fairytales come true Ole Lynggaard Copenhagen appeals <strong>to</strong> poetry with handcrafted jewellery Happily for all lovers of rare golden Palawan South Sea pearls, two men − <strong>the</strong> French perliculture specialist and former pilot Jacques Branellec and <strong>the</strong> Filipino businessman Manuel Cojuangco − met in 1979 and founded <strong>the</strong> Jewelmer brand in Manila. Their vision: in <strong>the</strong> turquoise waters of <strong>the</strong> Palawan archipelago <strong>the</strong>y planned <strong>to</strong> produce <strong>the</strong> most lustrous South Sea pearls in <strong>the</strong> Søren Lynggaard of Ole Lynggaard Copenhagen. BWDN: What is <strong>the</strong> profile of <strong>the</strong> consumer that <strong>the</strong> company is targeting <strong>to</strong>day? Lynggaard: We are focusing at <strong>the</strong> <strong>to</strong>p 2% of <strong>the</strong> quality-conscious young women of all ages. BWDN: What do you think consumers are looking for <strong>to</strong>day? Lynggaard: I think women want jewellery with a distinguished design; jewellery that <strong>the</strong>y <strong>the</strong>mselves are able <strong>to</strong> cus<strong>to</strong>mize for different occasions. We have tried <strong>to</strong> make jewellery with this aim since 1979, when my far<strong>the</strong>r invented his clasp system for necklaces. BWDN: Where do you see <strong>the</strong> company heading in <strong>the</strong> next five years? Lynggaard: We have high ambitions: We want <strong>to</strong> be <strong>the</strong> preferred luxury brand for <strong>the</strong> quality-conscious cus<strong>to</strong>mer, who is looking for Scandinavian jewellery design. We aim <strong>to</strong> sell our jewellery collection in <strong>the</strong> <strong>to</strong>p 250 European s<strong>to</strong>res, and we want a close and dedicated relationship with our sales partners. BWDN: In <strong>the</strong> company’s universe − what are you most proud of? Lynggaard: I love being a part of a family-run business and manufacturing beautiful products that I am extremely proud of; being a part of a fantastic team of dedicated colleagues who work hard on making <strong>the</strong> Ole Lynggaard Copenhagen dream come true. I am also very proud of <strong>the</strong> fact that we maintain a large production in Denmark produ cing Danish design in Denmark. This correlates with our values: Passion, joy of life, confidence, uniqueness, quality and efficiency. Our focus at BASELWORLD this year is a new series from my sister Charlotte Lynggaard. It is called ‘My Little World’, and it is a new charm concept that has proven a fantastic future from <strong>the</strong> sales in Scandinavia. An opulent homage <strong>to</strong> Monet Jewelmer presents finest South Sea pearls in a broad spectrum of collections Gaelle Branellec, creative direc<strong>to</strong>r and produc- tion manager with her cousin Pierre Fallourd, Jewelmer’s assistant managing direc<strong>to</strong>r. world. A task that <strong>the</strong>y have more than mastered in <strong>the</strong> course of <strong>the</strong> past 33 years. The two visionaries have invested over three decades of experience, time, commitment and <strong>the</strong> know-how of numerous marine biologists. And with <strong>success</strong>: <strong>to</strong> date, <strong>the</strong> Philippine pearl brand is known worldwide not only for its pearl farming but also as a manufacturer of fine pearl jewellery. Jewelmer is <strong>the</strong> leading producer of exquisite and rare golden Palawan South Sea pearls and <strong>the</strong>reby <strong>the</strong> most prominent supplier in <strong>the</strong> world market. Co-operation with wellknown luxury goods companies and participation in international fairs have become par for <strong>the</strong> course. Above all, Jewelmer operates a whole string of fine pearl jewellery retail boutiques in <strong>the</strong> Philippines and has a trade and retail presence in Dubai, Hong Kong, Melbourne and Paris. At BASELWORLD 2012 <strong>the</strong> Philippine company is providing an overview of its current jewellery collection. The bandwidth here is broad: in some cases <strong>the</strong> golden shimmering pearls are combined with intricate diamond pavée or additional mo<strong>the</strong>r-of-pearl elements in <strong>the</strong> form of blossoms. In contrast, o<strong>the</strong>r lines are purist in style or draw inspiration from church windows or floral forms. Highlights brought <strong>to</strong> Basel by Jewelmer include <strong>the</strong> Giverny collection, created from <strong>the</strong> finest South Sea pearls, yellow gold and diamonds, which represents an opulent homage <strong>to</strong> <strong>the</strong> garden of impressionist Claude Monet. Finding perfect gems <strong>On</strong>ly a fraction of <strong>the</strong> pearls farmed by Jewelmer are used for <strong>the</strong> company’s own jewellery, however. The majority of <strong>the</strong> marine beauties cultivated in <strong>the</strong> farms in sou<strong>the</strong>rn Palawan are sold <strong>to</strong> international pearl jewellery manufacturers as raw materials, as assistant managing direc<strong>to</strong>r Pierre Fallourd reports. These vary in size between 8 and 19 millimetres, with <strong>the</strong> greatest demand for pearls between 11 and 16 millimetres. As with all types of pearl farming, <strong>the</strong> cultivation of <strong>the</strong> golden Palawan South Sea pearl is dependent upon <strong>the</strong> ideal con- BWDN: Looking back, how would you say your approach <strong>to</strong>wards business has evolved/matured? Lynggaard: The most important lesson I have learned from my far<strong>the</strong>r is <strong>to</strong> be able <strong>to</strong> delegate responsibility <strong>to</strong> o<strong>the</strong>rs. In my opinion keeping a focused strategy, staying faithful <strong>to</strong> <strong>the</strong> company values and having great visionary designers − in our case my sister Charlotte and my fa<strong>the</strong>r Ole Lynggaard − is what is takes <strong>to</strong> become a <strong>success</strong>. Interview by Nina Hald ■ Lotus rings – two red and one white gold ring with diamonds, a moons<strong>to</strong>ne and two shades of <strong>to</strong>paz. stellation of a number of different fac<strong>to</strong>rs: clean water, a healthy marine ecosystem, ideal temperatures and <strong>the</strong> right mussel. “As <strong>the</strong> shape, size and colour of <strong>the</strong> pearls is determined mainly by nature, no two pearls are <strong>the</strong> same,” says Fallourd. “The task of finding perfect gems from thousands is a daunting one − an art and a science in itself.” (cete) ■ 3.1, L46 Gaelle Branellec shows a necklace from <strong>the</strong> Giverny collection.
Brand FaCT 48% of Invicta cus<strong>to</strong>mers own 10 or more Invicta timepieces. The Invicta Coalition Forces Trigger invictawatch.com HALL 1.1 . BOOTH E31
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