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The First Hearing Aid That Understands People - Oticon

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<strong>The</strong> <strong>First</strong> <strong>Hearing</strong> <strong>Aid</strong> <strong>That</strong> <strong>Understands</strong> <strong>People</strong>


Imagine...<br />

Imagine a hearing aid that<br />

understands you. <strong>That</strong> adapts to<br />

your life style. <strong>That</strong> makes it easy<br />

for you to fulfil your dreams and<br />

aspirations. <strong>That</strong> makes it much<br />

more enjoyable to wear hearing<br />

aids. <strong>That</strong> makes it easier to<br />

understand others.<br />

Adapto is that hearing aid


Three Revolutionary Innovations<br />

Adapto is the first hearing aid<br />

ever to address your most<br />

important needs as a user. It<br />

improves your speech understanding<br />

dramatically without<br />

overwhelming you with sound.<br />

It eliminates feedback and the<br />

distortion of your own voice. It’s<br />

a hearing aid that matches not<br />

only your hearing loss – but also<br />

the way you live.<br />

Adapto reflects the important<br />

aspects of your life. It's a<br />

solution that gives you more<br />

pleasure and less annoyance.


VoiceFinder<br />

Around-the-clock speech understanding<br />

and comfort – automatically<br />

OpenEar Acoustics<br />

Excellent and natural sound quality<br />

Client-Focused Fitting<br />

A unique, individualised<br />

hearing solution


VoiceFinder <br />

Input signal<br />

Microphone<br />

<strong>The</strong> hearing aid<br />

picks up the<br />

sound<br />

Speech detection<br />

<strong>The</strong> VoiceFinder accurately<br />

analyses the sound and detects<br />

if speech is present<br />

Speech Understanding and Comfort – Automatically<br />

Inspired by the Human Brain<br />

<strong>The</strong> human brain has the<br />

amazing ability to help us in<br />

everyday situations. It monitors<br />

our environment for the<br />

presence of speech and makes<br />

Speech mode<br />

When speech is detected,<br />

the VoiceFinder instantly<br />

provides maximum speech<br />

understanding<br />

Comfort mode<br />

When speech is not<br />

present, the VoiceFinder<br />

automatically switches<br />

into a more comfortable<br />

listening mode<br />

speech come through clearly<br />

even in noisy surroundings. <strong>The</strong><br />

brain also registers when speech<br />

is not present, and automatically<br />

tunes out unnecessary noise.<br />

When your hearing is impaired,<br />

this natural ability is reduced,<br />

yet traditional hearing aids<br />

cannot compensate for this fact.<br />

As a consequence, people often<br />

experience that their hearing<br />

instruments don’t always<br />

provide them the support they<br />

need.<br />

Adapto Is Different<br />

At the core of Adapto lies the<br />

VoiceFinder. <strong>The</strong> VoiceFinder<br />

automatically detects when<br />

there is speech present in the<br />

sound around you. It then<br />

processes the incoming sound<br />

digitally to ensure maximum<br />

speech understanding.<br />

And when no speech is present,<br />

the VoiceFinder automatically<br />

tunes out surrounding noise and<br />

saves you from unnecessary<br />

annoyance. Adapto offers you<br />

comfort in much the same way<br />

as glasses that automatically<br />

darken to become sunglasses<br />

when you’re in bright sunshine.


<strong>The</strong> Most Advanced<br />

Technology Available<br />

Adapto is the first hearing<br />

aid in the world to use<br />

voice activation. Many<br />

advanced electronics<br />

companies are working on<br />

voice-activated devices:<br />

Voice-activated mobile<br />

telephones and robots are<br />

among the newest innovations.<br />

Thanks to the powerful<br />

Adapto chip, it’s now<br />

possible to implement<br />

some of the world’s most<br />

advanced technology into<br />

a one-gram hearing aid.


When You Need It Most!<br />

Your sound environments<br />

change throughout the day<br />

– sometimes even within<br />

seconds. Some of the<br />

sounds – like conversation<br />

– are important and<br />

relevant. Some are just<br />

annoying.<br />

VoiceFinder automatically<br />

detects these changes in<br />

your environment and<br />

instantly reacts to keep you<br />

focused on speech, while<br />

also helping you tune out<br />

annoying noise.


VoiceFinder <br />

Automatic Speech Detection<br />

When you’re around other<br />

people, you want to be absolutely<br />

confident that you don’t miss<br />

a thing. You don’t want to miss a<br />

child calling you. You don’t want<br />

to miss part of a conversation.<br />

<strong>That</strong>’s why the VoiceFinder is<br />

designed to switch automatically<br />

from comfort mode to speech<br />

mode as soon as speech is detected.<br />

This ensures that you’ll<br />

always catch the start of a new<br />

conversation or an important<br />

message – even in noisy places.<br />

It’s important to be able to<br />

understand speech – when it’s<br />

there. But it’s also a demanding<br />

effort. Most people experience<br />

shorter or longer periods during<br />

the day where there is no<br />

speech in their surroundings. In<br />

these periods, it’s important to<br />

allow the brain to rest so you<br />

can be fully prepared when<br />

speech again is present. <strong>The</strong><br />

VoiceFinder does this for you.<br />

Day Long Comfort<br />

<strong>The</strong> VoiceFinder smoothly<br />

switches into comfort mode<br />

when there is no speech around<br />

you.<br />

A Priority for Speech<br />

Noise Speech Noise<br />

It shields you from the annoying<br />

input of noisy sounds in the<br />

environment.<br />

So what will Adapto mean to<br />

you? At the end of the day, you<br />

will have heard and understood<br />

more speech, and you will be<br />

less tired from the bombardment<br />

of surrounding noise.<br />

Automatic Detection<br />

When speech is detected, the VoiceFinder automatically activates the "speech mode".This<br />

happens instantly so no important speech information is missed.When the VoiceFinder is<br />

certain no speech is present, it smoothly and unobtrusively changes to the "comfort mode".<br />

Speech<br />

mode<br />

Comfort<br />

mode<br />

■ Maximum speech<br />

understanding when<br />

you need it<br />

■ Maximum comfort<br />

throughout the day


OpenEar Acoustics <br />

OpenEar Acoustics<br />

Large vent for more<br />

natural sound<br />

Trapped sound<br />

When a hearing aid is placed in<br />

the ear, the body’s natural<br />

sounds – such as your own<br />

voice or chewing – may sound<br />

unnatural and unpleasantly<br />

Conventional venting<br />

Looking for A More Natural Sound?<br />

loud, as if you were speaking<br />

from inside a barrel. <strong>That</strong>’s<br />

because sounds are trapped in<br />

the ear canal. <strong>The</strong> only effective<br />

remedy for this is to keep the<br />

ear canal open.<br />

However, if the ear canal isn’t<br />

completely plugged up, the<br />

amplified sound will leak out<br />

from the ear and into the microphone<br />

again in an endless loop.<br />

This is called acoustic feedback,<br />

and until now, it has resulted in<br />

a very unpleasant and loud<br />

whistling.<br />

No More Unpleasant Side<br />

Effects<br />

Years of research in digital<br />

sound processing, acoustic<br />

feedback, and audiology have<br />

led to the development of<br />

Adapto’s groundbreaking<br />

Dynamic Feedback Cancellation<br />

approach. It cancels out any<br />

whistling even before it’s heard<br />

– without compromising on<br />

speech comprehension or sound<br />

quality.<br />

This approach is so effective<br />

and reliable that it’s possible to<br />

avoid plugging up the ear. So<br />

now, your own voice and other<br />

sounds can reach your ear<br />

directly and give you clear,<br />

natural sound – without any<br />

whistling or other annoying side<br />

effects.<br />

We call it OpenEar Acoustics.


■ Natural perception of<br />

own voice<br />

■ Excellent sound quality<br />

■ No annoying sounds<br />

when eating or walking


Tailored to Your Profile<br />

By combining data about<br />

your hearing loss with<br />

personal information, such<br />

as hearing aid experience,<br />

age and lifestyle, the<br />

Adapto fitting system<br />

automatically suggests an<br />

individualised prescription<br />

that matches your personal<br />

profile to a tee.


Client-Focused Fitting <br />

<strong>People</strong> Are Different<br />

You and another person can<br />

have the exact same hearing<br />

loss, yet very different perceptions<br />

of sounds. <strong>That</strong>’s a fact.<br />

What’s more, your lifestyles and<br />

listening situations – and therefore<br />

also expectations regarding<br />

your hearing aids – may differ<br />

significantly. With Adapto, your<br />

individuality is taken into<br />

account.<br />

Age<br />

<strong>Hearing</strong>-aid<br />

experience<br />

Unique, Individualised <strong>Hearing</strong><br />

Individualised Fitting<br />

Adapto’s unique fitting software<br />

automatically recommends the<br />

appropriate digital speech processing<br />

for your specific needs.<br />

This is done by combining data<br />

about your hearing loss with<br />

personal information, such as<br />

hearing aid experience, age and<br />

lifestyle. So you can be sure that<br />

Audiogram<br />

Listening<br />

situations<br />

your hearing aids not only<br />

match your hearing loss – they<br />

match you!<br />

Reflecting Your Personality<br />

During the individualised fitting<br />

process, you’ll experience new<br />

ways of having your hearing<br />

aids adjusted – with sounds<br />

from your everyday life, pictures<br />

and questions about your<br />

lifestyle. Your hearing care professional<br />

will use the most<br />

appropriate methods to ensure<br />

that the final hearing solution<br />

reflects your personality and<br />

needs.<br />

<strong>The</strong> result – a hearing solution<br />

custom tailored to perfection.<br />

■ Custom tailored to<br />

perfection<br />

■ Individualised fitting<br />

process


Making the Right Choice<br />

Good <strong>Hearing</strong> is a<br />

Good Investment<br />

<strong>The</strong> cost per day of using<br />

the most advanced hearing<br />

aids available is far less<br />

than what you pay for<br />

driving your car. Isn’t good<br />

hearing worth it?<br />

(Prices on hearing instruments and other<br />

goods vary from country to country.<strong>The</strong><br />

price comparisons are only approximate.)<br />

Using Adapto<br />

Using contact lenses<br />

Watching TV<br />

Driving a car<br />

Cost per hour<br />

A Century of Experience<br />

Choosing the right hearing aid is<br />

an important decision. You will<br />

be dependent on the solution<br />

every day in the years to come.<br />

<strong>Oticon</strong> has designed and<br />

developed Adapto based on<br />

almost 100 years of experience<br />

with hearing aids. It is one of<br />

the world’s largest manufacturers<br />

of hearing aids with more than<br />

2000 employees.<br />

Owned by a Charitable<br />

Foundation<br />

<strong>The</strong> majority shareholder of<br />

<strong>Oticon</strong> is the charitable <strong>Oticon</strong><br />

Foundation. This foundation is<br />

Your Guarantee for Quality <strong>Hearing</strong> Care<br />

committed through its statutes<br />

to support initiatives aimed at<br />

improving the quality of life of<br />

the hearing impaired.<br />

<strong>The</strong> Pioneer In Digital <strong>Hearing</strong><br />

<strong>Aid</strong>s<br />

Today hundreds of thousands of<br />

hearing impaired people wear<br />

<strong>Oticon</strong> digital instruments. <strong>The</strong><br />

design of Adapto is based on all<br />

the user feedback we’ve<br />

received over the years. <strong>That</strong>’s<br />

why we’re confident that<br />

Adapto will provide superior<br />

sound quality, ease of use and<br />

comfort to you. <strong>That</strong> it will<br />

improve your quality of life!<br />

Professional <strong>Hearing</strong> Care<br />

Adapto is only fitted by hearing<br />

care professionals that have<br />

been thoroughly trained and<br />

know how to get the optimal<br />

performance out of this very<br />

advanced hearing aid. So you<br />

can be sure that you’ll receive a<br />

professionally fitted hearing<br />

instrument that offers the maximum<br />

possible improvement of<br />

your hearing.<br />

Not everyone with a hearing difficulty is a<br />

candidate for hearing instruments, and the<br />

benefits of amplification may vary. <strong>Oticon</strong><br />

strongly recommends that you consult your<br />

hearing-care professional to discuss the benefits<br />

and limitations of hearing instrument use.


■ Read more about hearing<br />

and Adapto or visit our<br />

homepage at:<br />

adapto.oticon.com


www.oticon.com<br />

We believe that it takes more than<br />

technology and audiology to create<br />

the best hearing instruments. <strong>That</strong>’s<br />

why we put the individual needs<br />

and wishes of hearing impaired<br />

people first in our development of<br />

new hearing care solutions.<br />

906 41 610 06/09 01 Printed in Denmark

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