Stara Kamienica - Nemo

Nemo should also try to communicate and seek other farmers on the area, and persuade them
to produce. For example in the beginning Nemo itself should buy the products form the
farmers and sell them itself for example in the small bar near the Nemo house.
With applying our model farm they can allow the farmers to watch the method how they can
produce.
Invite some experts who try to communicate with the farmers. Important key figures in Stara
Kamienica can function as leaders, to whom farmers will listen.
Now a good model farm has been created, farmers can learn from these experiences. It’s
important to form some kind of association between all stakeholders. Because of the difficult
social relations in this area a communication expert has to intervene, or Nemo has to learn
more about efficient communication. To overcome these communication problems it is
necessary to find a solution otherwise good cooperation or the development of an
economically viable area will never develop.
Combination of Nemo tourism and farming
Tourist should have tours through the farms; almost always guarantee a sale of some
souvenirs and local natural home made products to tourists - a memento of a unique
experience. Therefore, increasing the volume of tourists increases the sales volume of local
products.
Development of the distribution method
What we have already mentioned in the characteristics part, the bar, near Nemo house would
be the first distribution point of regional products and also alliances should be created with
local markets, where the regional products can be sold. A list with local products can be made
on which the tourist can write down what they want to order for the next day. Then the
farmers will provide the food.
Pricing method
The low prices are a good aspect for competition with other countries. Because people like to
buy things for a lower price, every day or every week one article can be ‘in offer’, so it will be
sold more. This can be specific products for that time of the year. Price differentiations
between tourists and local people can be made, but this might cause a distance between the
groups, which should be avoided.
Supply chain development
The present supply chain is too separated. There are many local input shops, where the
farmers can get plant and animal raw materials, but they do not have any affect to the prices.
When the local shops buy there products on a larger scale they can negotiate on the prices.
The other possibility is to produce them, but they cannot do everything. The farmers are
disorganised and they don’t communicate with each other very well and with Nemo, because
of language difficulties and mistrust. In order to develop this situation it is necessary to
support cooperation among framers, and between farmers and Nemo. It would be a good idea
to form cooperation between stakeholders in Stara Kamienica as a start for communication
and trust. The tourists and consumers need to be aware of the fact that farmers produce the
local products and Nemo is distributing them, on local markets and on the Nemo land.