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Session 4: Biodiversity protection and N2000 - how to talk to<br />

different stakeholders<br />

Why we need to communicate on Natura 2000?<br />

o Public doesn’t know enough about Natura 2000<br />

o Natura 2000 is a European initiative requiring exchange of experiences<br />

and networking<br />

o It can help create new opportunities and partnerships for rural areas<br />

o Much of Natura 2000 will be on private land<br />

o It Increases people’s possibilities to enjoy their natural heritage<br />

o You want people to be convinced of the importance of the network<br />

encouraging them to feel a sense of ownership and responsibility for N2K<br />

Communication is essential if the Natura 2000 network is to succeed<br />

September 2010 7

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