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Organizovanje kampanje 2009 Ocekivani rezultati: • Ucesce najmanje 10 privatnih kompanija • Ugasena svijetla na odabranim lokacijama • Ucesce preko 20 volontera • Ucesce oko 15 nevledinih organizacija • Preko 1 000 posjetioca sajta (Earth Hour i Green Home) • Informisano oko 20 000 gradjana o dogadjaju Rizici: • Lokacija okupljanja moze biti promjenjena zavisno od dopusta Opsine Podgorica • Kompanije mogu odustati od dogovorenih aktivnosti • Vremenski uslovi mogu ugroziti aktivnosti napolju 28 (crtanje zvijezda) • Nezainteresovanost gradjana za dogadjaj • Izbori 29 Marta!!! NGO Green Home, December 2010
Aktivnosti kampanje • • • Sastanci: Opstina Podgorica: osoba za kontakt i komunikaciju Slavne licnosti (glumci, pjevaci, voditelji) Privatne kompanije – ProMonte Opstina Niksic: sopstveni Facebook i ucesce TV kuce: besplatno objavljivanje spotova Stampanje promomaterijala posteri Lifleti Majice solarne lampe Sirenje informacija Redovno azuriranje Facebook i GH site, uvezivanje sa globalnim dogadjajima Mail liste, bilten (mediji i NVO) Press konferencija Promocija u skolama: 2 skole Predstavljanje EH Konkurs za literalni rad EH
Page 1 and 2: Kampanja u borbi protiv klimatskih
Page 3: Ciljna grupa: • Opstine (donosioc
Page 7 and 8: troskovi: Utroseno vrijeme - 20 rad
Page 9 and 10: Aktivnosti 2010 Earth Hour dogadjaj
Page 11 and 12: Naucene lekcije Sa malim sredstvima
Page 13 and 14: N2000 & BIODIVERSITY PROTECTION - C
Page 15 and 16: LEARNING OBJECTIVES 1. Learn about
Page 17 and 18: Introduction: What is advocacy? Wor
Page 19 and 20: Introduction: What is advocacy? Adv
Page 21 and 22: Introduction: What is advocacy? Adv
Page 23 and 24: Introduction: What is Advocacy? Con
Page 25 and 26: Introduction: What is Advocacy? Fac
Page 27 and 28: Policy Issue: Introduction- Identif
Page 29 and 30: Introduction: Identifying Policy Is
Page 31 and 32: Criteria for prioritization of a pr
Page 33 and 34: Step 1 -Resource 7 Do not confuse c
Page 35 and 36: Earth Hour NATURA 2000 & BIODIVERSI
Page 37 and 38: Background on Earth Hour - Earth Ho
Page 39 and 40: Issues to be communicated The bigge
Page 41 and 42: In 2008 the Success story - Portuga
Page 43 and 44: Overall results in 2010 in the West
Page 45 and 46: Strong media presence was establish
Page 47 and 48: In kind support was obtained from H
Page 49 and 50: On the night: Sarajevo
Page 51 and 52: On the night: Livno
Page 53 and 54: Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
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Target Audience Individuals and
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IDEA 2010 BRAND AMBASSADOR NIKOLA T
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The results Local authorities
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• BILLBOARD Regular Billboard wit
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T-SHIRTS
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• • • • • Folder CD in CD
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III PHASE - EARTH HOUR EVENT e
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Messages for better planet
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Lights were switched off NOVI SAD G
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Lights were switched off (KRŠUMLIJ
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• • IV phase Online contest for
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Thank you
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Session 4: Biodiversity protection
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People remember: 10% of what they h
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NATURA 2000 & BIODIVERSITY PROTECTI
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Regional media analysis Session 5:
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The story Session 5: Practical sess
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Session 5: Practical session with l
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Parternske akcije za zaštitu biodi
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Partnerske akcije za zaštitu biodi
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Podgorica, 2. decembar 2010.godine
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Regionalni program malih grantova -
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N2000 & BIODIVERSITY PROTECTION - C
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SESSION 1: Developing and deliverin
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Training Agenda 01.12 02.12 03.12h
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SESSION 3: Building Coalitions •
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SESSION 3: Building Coalitions To n
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N2000 & BIODIVERSITY PROTECTION - C
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• 1. What Is a Strategy? SESSION
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SESSION 6: Advocacy Strategy and co
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Lobbying SESSION 6: Advocacy Strate
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Education SESSION 6: Advocacy Strat
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Mobilization SESSION 6: Advocacy St
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SESSION 6: Advocacy Strategy and co
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