prezentacije sa treninga
prezentacije sa treninga prezentacije sa treninga
Detailed Best ways to communicate EH: communications Define target groups Objectives Think of activities Available funds Expected results Define possible risks strategy: You get campaign ready to use – it depends on you how it will look like
In 2008 the Success story - Portugal Portuguese were unaware of Earth Hour In 2009 first Earth Hour – 5 months of preparations; more than 500,000 persons switched off lights in their houses; 11 cities involved leaded by Lisbon; 20 companies committed with EH message; The social networks were a good means of spreading the EH message; 4 media partners In 2010 second Earth Hour – 3 months of preparations; more than 1,000.000 people involved; 27 cities involved with the help of ANMP (biggest success in Porto – 54 monuments were in dark); 2 major sponsors (IKEA, Coca- Cola) and many partners and supports; VIPs
- Page 1 and 2: Kampanja u borbi protiv klimatskih
- Page 3 and 4: Ciljna grupa: • Opstine (donosioc
- Page 5 and 6: Aktivnosti kampanje • • • Sas
- Page 7 and 8: troskovi: Utroseno vrijeme - 20 rad
- Page 9 and 10: Aktivnosti 2010 Earth Hour dogadjaj
- Page 11 and 12: Naucene lekcije Sa malim sredstvima
- Page 13 and 14: N2000 & BIODIVERSITY PROTECTION - C
- Page 15 and 16: LEARNING OBJECTIVES 1. Learn about
- Page 17 and 18: Introduction: What is advocacy? Wor
- Page 19 and 20: Introduction: What is advocacy? Adv
- Page 21 and 22: Introduction: What is advocacy? Adv
- Page 23 and 24: Introduction: What is Advocacy? Con
- Page 25 and 26: Introduction: What is Advocacy? Fac
- Page 27 and 28: Policy Issue: Introduction- Identif
- Page 29 and 30: Introduction: Identifying Policy Is
- Page 31 and 32: Criteria for prioritization of a pr
- Page 33 and 34: Step 1 -Resource 7 Do not confuse c
- Page 35 and 36: Earth Hour NATURA 2000 & BIODIVERSI
- Page 37 and 38: Background on Earth Hour - Earth Ho
- Page 39: Issues to be communicated The bigge
- Page 43 and 44: Overall results in 2010 in the West
- Page 45 and 46: Strong media presence was establish
- Page 47 and 48: In kind support was obtained from H
- Page 49 and 50: On the night: Sarajevo
- Page 51 and 52: On the night: Livno
- Page 53 and 54: Among the successful actions: - inv
- Page 55 and 56: Media partners
- Page 57 and 58: EARTH HOUR 2011 video
- Page 59 and 60: EARTH HOUR 2011 - Global Key Messag
- Page 61 and 62: Thank you! Petra Boic Petrac WWF Me
- Page 63 and 64: 2009 results in Serbia Local author
- Page 65 and 66: Target Audience Individuals and
- Page 67 and 68: IDEA 2010 BRAND AMBASSADOR NIKOLA T
- Page 69 and 70: The results Local authorities
- Page 71 and 72: • BILLBOARD Regular Billboard wit
- Page 73 and 74: T-SHIRTS
- Page 75 and 76: • • • • • Folder CD in CD
- Page 77 and 78: III PHASE - EARTH HOUR EVENT e
- Page 79 and 80: Messages for better planet
- Page 81 and 82: Lights were switched off NOVI SAD G
- Page 83 and 84: Lights were switched off (KRŠUMLIJ
- Page 85 and 86: • • IV phase Online contest for
- Page 87 and 88: Thank you
- Page 89 and 90: Session 4: Biodiversity protection
In 2008 the<br />
Success story - Portugal<br />
Portuguese<br />
were<br />
unaware<br />
of Earth<br />
Hour<br />
In 2009 first Earth Hour – 5 months of preparations; more<br />
than 500,000 persons switched off lights in their houses; 11<br />
cities involved leaded by Lisbon; 20 companies committed<br />
with EH mes<strong>sa</strong>ge; The social networks were a good means<br />
of spreading the EH mes<strong>sa</strong>ge; 4 media partners<br />
In 2010 second Earth Hour – 3 months of preparations;<br />
more than 1,000.000 people involved; 27 cities involved<br />
with the help of ANMP (biggest success in Porto – 54<br />
monuments were in dark); 2 major sponsors (IKEA, Coca-<br />
Cola) and many partners and supports; VIPs
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