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Detailed Best ways to communicate EH: communications Define target groups Objectives Think of activities Available funds Expected results Define possible risks strategy: You get campaign ready to use – it depends on you how it will look like
In 2008 the Success story - Portugal Portuguese were unaware of Earth Hour In 2009 first Earth Hour – 5 months of preparations; more than 500,000 persons switched off lights in their houses; 11 cities involved leaded by Lisbon; 20 companies committed with EH mes<strong>sa</strong>ge; The social networks were a good means of spreading the EH mes<strong>sa</strong>ge; 4 media partners In 2010 second Earth Hour – 3 months of preparations; more than 1,000.000 people involved; 27 cities involved with the help of ANMP (biggest success in Porto – 54 monuments were in dark); 2 major sponsors (IKEA, Coca- Cola) and many partners and supports; VIPs
Page 1 and 2: Kampanja u borbi protiv klimatskih
Page 3 and 4: Ciljna grupa: • Opstine (donosioc
Page 5 and 6: Aktivnosti kampanje • • • Sas
Page 7 and 8: troskovi: Utroseno vrijeme - 20 rad
Page 9 and 10: Aktivnosti 2010 Earth Hour dogadjaj
Page 11 and 12: Naucene lekcije Sa malim sredstvima
Page 13 and 14: N2000 & BIODIVERSITY PROTECTION - C
Page 15 and 16: LEARNING OBJECTIVES 1. Learn about
Page 17 and 18: Introduction: What is advocacy? Wor
Page 19 and 20: Introduction: What is advocacy? Adv
Page 21 and 22: Introduction: What is advocacy? Adv
Page 23 and 24: Introduction: What is Advocacy? Con
Page 25 and 26: Introduction: What is Advocacy? Fac
Page 27 and 28: Policy Issue: Introduction- Identif
Page 29 and 30: Introduction: Identifying Policy Is
Page 31 and 32: Criteria for prioritization of a pr
Page 33 and 34: Step 1 -Resource 7 Do not confuse c
Page 35 and 36: Earth Hour NATURA 2000 & BIODIVERSI
Page 37 and 38: Background on Earth Hour - Earth Ho
Page 39: Issues to be communicated The bigge
Page 43 and 44: Overall results in 2010 in the West
Page 45 and 46: Strong media presence was establish
Page 47 and 48: In kind support was obtained from H
Page 49 and 50: On the night: Sarajevo
Page 51 and 52: On the night: Livno
Page 53 and 54: Among the successful actions: - inv
Page 55 and 56: Media partners
Page 57 and 58: EARTH HOUR 2011 video
Page 59 and 60: EARTH HOUR 2011 - Global Key Messag
Page 61 and 62: Thank you! Petra Boic Petrac WWF Me
Page 63 and 64: 2009 results in Serbia Local author
Page 65 and 66: Target Audience Individuals and
Page 67 and 68: IDEA 2010 BRAND AMBASSADOR NIKOLA T
Page 69 and 70: The results Local authorities
Page 71 and 72: • BILLBOARD Regular Billboard wit
Page 73 and 74: T-SHIRTS
Page 75 and 76: • • • • • Folder CD in CD
Page 77 and 78: III PHASE - EARTH HOUR EVENT e
Page 79 and 80: Messages for better planet
Page 81 and 82: Lights were switched off NOVI SAD G
Page 83 and 84: Lights were switched off (KRŠUMLIJ
Page 85 and 86: • • IV phase Online contest for
Page 87 and 88: Thank you
Page 89 and 90: Session 4: Biodiversity protection
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Session 4: Biodiversity protection
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People remember: 10% of what they h
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NATURA 2000 & BIODIVERSITY PROTECTI
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Regional media analysis Session 5:
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The story Session 5: Practical sess
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Session 5: Practical session with l
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Parternske akcije za zaštitu biodi
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Partnerske akcije za zaštitu biodi
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Podgorica, 2. decembar 2010.godine
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Regionalni program malih grantova -
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N2000 & BIODIVERSITY PROTECTION - C
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SESSION 1: Developing and deliverin
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Training Agenda 01.12 02.12 03.12h
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SESSION 3: Building Coalitions •
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SESSION 3: Building Coalitions To n
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N2000 & BIODIVERSITY PROTECTION - C
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• 1. What Is a Strategy? SESSION
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SESSION 6: Advocacy Strategy and co
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Lobbying SESSION 6: Advocacy Strate
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Education SESSION 6: Advocacy Strat
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Mobilization SESSION 6: Advocacy St
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SESSION 6: Advocacy Strategy and co
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