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SESSION 6: Advocacy Strategy and communication Summary - Advocacy step by step: 1. Identify and analyse the problem 2. Formulate the propo<strong>sa</strong>l: What do we want to achieve? 3. Analyze the decision-making space: how and when, by whom a decision will be taken in response to our request? 4. Analyze channels of influence: Who are the actors that can influence the decision-making process? 5. Analyse the strength + weakness of your advocacy team/group: what are opportunities /threats to the initiative? 6. Design advocacy strategy 7. Develop activity plan:what must be done to carry out the chosen strategy 8. Carry out continues evaluation: what has been done?
SESSION 6: Advocacy Strategy and communication Main background documents used for the training preparation • Ritu R. Sharma: An Introduction to Advocacy. • WOLA, Brot für die Welt, CEDPA: Manual for Facilitators of Advocacy Training sessions.
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
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Target Audience Individuals and
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IDEA 2010 BRAND AMBASSADOR NIKOLA T
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The results Local authorities
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• BILLBOARD Regular Billboard wit
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T-SHIRTS
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• • • • • Folder CD in CD
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III PHASE - EARTH HOUR EVENT e
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Messages for better planet
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Lights were switched off NOVI SAD G
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Lights were switched off (KRŠUMLIJ
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• • IV phase Online contest for
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Thank you
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Session 4: Biodiversity protection
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People remember: 10% of what they h
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NATURA 2000 & BIODIVERSITY PROTECTI
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Regional media analysis Session 5:
Page 117 and 118: The story Session 5: Practical sess
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Page 121 and 122: Parternske akcije za zaštitu biodi
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Page 127 and 128: Regionalni program malih grantova -
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Page 159 and 160: • 1. What Is a Strategy? SESSION
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Page 163 and 164: Lobbying SESSION 6: Advocacy Strate
Page 165 and 166: Education SESSION 6: Advocacy Strat
Page 167: Mobilization SESSION 6: Advocacy St
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