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Press work SESSION 6: Advocacy Strategy and communication Press work is closely related to education and sensitivity-raising efforts. In an advocacy initiative, a press strategy is critical because of the important role that public opinion plays in efforts to persuade government officials to change public policies or programs. The objective of a press strategy is to place the topic of the advocacy initiative on the public agenda, to gain credibility for the group or coalition as a source of information about the issue, and to shape public opinion in favour of the propo<strong>sa</strong>l.
Mobilization SESSION 6: Advocacy Strategy and communication The mobilization of social power, especially mobilization of the population affected by the problem that the group or coalition seeks to solve, is neces<strong>sa</strong>ry to get the attention of the press, generate political will on the part of government representatives, and open spaces for lobbying and negotiation.
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
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Target Audience Individuals and
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IDEA 2010 BRAND AMBASSADOR NIKOLA T
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The results Local authorities
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• BILLBOARD Regular Billboard wit
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T-SHIRTS
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• • • • • Folder CD in CD
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III PHASE - EARTH HOUR EVENT e
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Messages for better planet
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Lights were switched off NOVI SAD G
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Lights were switched off (KRŠUMLIJ
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• • IV phase Online contest for
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Thank you
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Session 4: Biodiversity protection
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People remember: 10% of what they h
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NATURA 2000 & BIODIVERSITY PROTECTI
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Page 117 and 118: The story Session 5: Practical sess
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Page 159 and 160: • 1. What Is a Strategy? SESSION
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Page 163 and 164: Lobbying SESSION 6: Advocacy Strate
Page 165: Education SESSION 6: Advocacy Strat
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