prezentacije sa treninga
prezentacije sa treninga
prezentacije sa treninga
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Press work<br />
SESSION 6: Advocacy Strategy and<br />
communication<br />
Press work is closely related to education and sensitivity-raising efforts.<br />
In an advocacy initiative, a press strategy is critical because of the<br />
important role that public opinion plays in efforts to persuade<br />
government officials to change public policies or programs.<br />
The objective of a press strategy is to place the topic of the advocacy<br />
initiative on the public agenda, to gain credibility for the group or<br />
coalition as a source of information about the issue, and to shape public<br />
opinion in favour of the propo<strong>sa</strong>l.
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