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Organizing support<br />

SESSION 6: Advocacy Strategy and<br />

communication<br />

• Organizational work serves to broaden and strengthen the group of<br />

people who will participate in an advocacy initiative, and builds an<br />

internal structure for the campaign that is responsive to the needs of the<br />

initiative.<br />

• Organizing should also serve to motivate and involve the population that<br />

is affected by the problem the group is seeking to address. If this does<br />

not happen, the advocacy campaign will have little credibility, little social<br />

power, and little probability of being successful.

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