prezentacije sa treninga
prezentacije sa treninga
prezentacije sa treninga
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• 1. What Is a Strategy?<br />
SESSION 6: Advocacy Strategy and<br />
communication<br />
• A strategy is a set of activities directed toward the accomplishment of a<br />
concrete objective.<br />
• In the case of advocacy efforts, the objective is to convince or persuade<br />
the decision-maker targeted by the campaign to approve the propo<strong>sa</strong>l.<br />
• The strategies and activities of an advocacy campaign should be as<br />
varied and creative as possible.<br />
• The choice of advocacy strategies should also be based on the<br />
interests and motivations of the decision-maker and other key actors
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