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Training Agenda 01.12 02.12 03.12h 9.00h ‐ Opening and introduction ‐ Introduction ‐ Introduction Facilitation: Project team Session 4: Biodiversity protection and N2000 ‐ Session 8: Group/individual work‐ preparation of local how to talk to different stakeholders action project outline Lecture: Petra Boic Petrac, WWF MedPO,Communications Officer Facilitation: Project team 10.30h Break Break Break 11.00h Session 1: Developing and delivering policy mes<strong>sa</strong>ges Lecture: Christoph Stein; WWF MedPO Session 5:Practical session with local journalists and/or other media Facilitation : Petra Boic Petrac, WWF MedPO,Communications Officer 12.45h Lunch Lunch Lunch 14.00h Session 2: Earth Hour Lecture: Petra Boic Petrac, WWF MedPO,Communications Officer Session 6: Advocacy strategy and communication Lecture: Christoph Stein; WWF MedPO 15.30h Break Break Break 16.00h to 17.00h Session 3: Building coalitions Lecture: Christoph Stein; WWF MedPO Session 7: Local actions on the ground – introduction to small grants Lecture: Project team Session 9:Presentation of action outline and peers review Facilitation: Christoph Stein; WWF MedPO Session 10: Evaluation & planning of next steps Facilitation: Project team Departure
• 1. What Is a Strategy? SESSION 6: Advocacy Strategy and communication • A strategy is a set of activities directed toward the accomplishment of a concrete objective. • In the case of advocacy efforts, the objective is to convince or persuade the decision-maker targeted by the campaign to approve the propo<strong>sa</strong>l. • The strategies and activities of an advocacy campaign should be as varied and creative as possible. • The choice of advocacy strategies should also be based on the interests and motivations of the decision-maker and other key actors
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
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Target Audience Individuals and
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IDEA 2010 BRAND AMBASSADOR NIKOLA T
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The results Local authorities
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• BILLBOARD Regular Billboard wit
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T-SHIRTS
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• • • • • Folder CD in CD
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III PHASE - EARTH HOUR EVENT e
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Messages for better planet
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Lights were switched off NOVI SAD G
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Lights were switched off (KRŠUMLIJ
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• • IV phase Online contest for
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Thank you
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Session 4: Biodiversity protection
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People remember: 10% of what they h
Page 107 and 108: Session 4: Biodiversity protection
Page 113 and 114: NATURA 2000 & BIODIVERSITY PROTECTI
Page 115 and 116: Regional media analysis Session 5:
Page 117 and 118: The story Session 5: Practical sess
Page 119 and 120: Session 5: Practical session with l
Page 121 and 122: Parternske akcije za zaštitu biodi
Page 123 and 124: Partnerske akcije za zaštitu biodi
Page 125 and 126: Podgorica, 2. decembar 2010.godine
Page 127 and 128: Regionalni program malih grantova -
Page 133 and 134: N2000 & BIODIVERSITY PROTECTION - C
Page 135 and 136: SESSION 1: Developing and deliverin
Page 143 and 144: Training Agenda 01.12 02.12 03.12h
Page 147 and 148: SESSION 3: Building Coalitions •
Page 153 and 154: SESSION 3: Building Coalitions To n
Page 157: N2000 & BIODIVERSITY PROTECTION - C
Page 161 and 162: SESSION 6: Advocacy Strategy and co
Page 163 and 164: Lobbying SESSION 6: Advocacy Strate
Page 165 and 166: Education SESSION 6: Advocacy Strat
Page 167 and 168: Mobilization SESSION 6: Advocacy St
Page 169 and 170: SESSION 6: Advocacy Strategy and co
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